If you work in healthcare, the first question that usually comes up when starting a podcast is:

What should this be about?

It sounds straightforward, but it often leads healthcare professionals away from their actual work.

This episode looks at a more useful way to approach it by focusing on the people you want to be understood by and the conversations you are already having every day.

You’ll hear:

• Why “what should this be about?” is not a helpful starting point
• How to think in terms of people, not content
• Where your best podcast episodes already exist
• How a podcast can sit inside your work, not alongside it
• What happens when your communication becomes something people can return to

Over time, this becomes a body of work that reflects how you think and supports your practice across patients, your team, and your referrals.

If this feels relevant to your work, follow the podcast and continue with the next episode.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

[Connect with me]

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice