🎙️ Ep. 30: Building a StoryBrand: The Power of Messaging in Marketing with Tom Conlon
SUMMARY:
🚀 In this episode, Tom Conlon, the founder and CEO of North Street Creative, discusses the importance of focusing on a niche and defining your target audience for business growth.
Tom also emphasizes the significance of messaging in marketing and how it helps businesses connect with their audience and drive conversions.
We discuss the concepts of brand strategy, brand identity, and brand experience, highlighting the need for a cohesive and thoughtful approach to branding and messaging. The importance of developing a thoughtful brand and messaging, creating a brand guide, and seeking mentorship is also discussed.
Additionally, Tom emphasizes the challenges of running a business, the value of podcasting for branding and thought leadership, and the importance of audience-focused branding and messaging.
🔑 KEY TAKEAWAYS:
➡️ Brand strategy is essential for businesses to define their target audience, messaging, and market approach.
➡️ Brand identity encompasses the visual elements that represent a brand, such as logos, colors, and typography.
➡️ Brand experience involves creating consistent touchpoints that align with the brand's visual identity and messaging.
➡️ Podcasting can be a valuable tool for businesses to establish thought leadership and connect with their target audience.
➡️ Seek mentorship and guidance from experienced entrepreneurs to navigate the challenges of starting and growing a business.
🎧 Check out the full episode to gain valuable insights on branding and marketing strategies for growing your business.
📚 CHAPTERS:
CHAPTERS:
0:00 - Introduction
1:20 - North Street Creative's Growth Strategies
2:41 - Sharpening Business Focus
7:17 - Choosing Branding in Marketing
9:58 - Branding Significance in Business
13:18 - Defining Brand Strategy
16:34 - Exploring Brand Identity
18:17 - Crafting Brand Experience
23:07 - Messaging for Employee Engagement
25:01 - Mentorship in Business Startup
31:14 - Tips for Coaches and Business Leaders
34:10 - Podcasting for Business Enhancement
37:58 - Tom's Key Business Insight
40:10 - Connecting with Brand Expert Tom
🔑 KEYWORDS:
- Thought Leadership
- Brand Strategy
- Podcast Marketing
🔗 CONNECT WITH :
Website: https://northstreetcreative.com/work/
LinkedIn: https://www.linkedin.com/in/thomas-conlon/
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