Company Stats

• Capital Raised: $12.3 Million
• Employees: 100+
• Founded: December 2012

Episode Highlights

✅ Kathryn emphasizes that building a positive, transparent company culture is key to long-term success and employee retention.

✅ Iteration is now part of the DNA at Work Truck Solutions, driving constant innovation and improvement within the company.

✅ The commercial vehicle ecosystem, from upfitters to dealerships, requires specialized understanding to serve its unique customer needs.

Episode Summary

In this episode, Kathryn Schifferle, founder of Work Truck Solutions, shares her insights on building a successful business in the commercial vehicle space. Since its launch in 2012, the company has raised $12.3 million and grown to nearly 100 employees. Kathryn discusses the importance of cultivating a positive company culture, something she has emphasized throughout her career as a serial entrepreneur. She highlights the need for transparency, collaboration, and the ability to iterate and learn from mistakes as core values that have helped Work Truck Solutions thrive.

Kathryn also dives into the nuances of serving the commercial vehicle ecosystem, where customer needs differ from typical consumer markets. From upfitters to dealerships, the company focuses on providing tailored solutions that meet the specific requirements of commercial buyers, ensuring businesses can find the vehicles that best fit their operational needs.

Notable Questions We Asked

Q: How much capital did Work Truck Solutions raise?

A: We’ve raised a total of about $12.3 million through multiple rounds, including seed, Series A, and Series B funding.

Q: How did you approach building company culture at Work Truck Solutions?

A: I focused on transparency, collaboration, and creating a flat environment where good ideas can come from anywhere. I wanted a place where people enjoy coming to work.

Q: Why did you choose to innovate in the commercial vehicle space?

A: After leaving the cable television industry, I found the people in the commercial vehicle space were hardworking and genuine. It made me passionate about solving the problems in this industry.

Q: How does iteration play a role in your company’s growth?

A: Iteration is now part of our DNA. Every two weeks, we start a new sprint to innovate and improve. It’s a culture of learning and adapting that has been critical to our success.

Q: Who is the right client for Work Truck Solutions?

A: We serve the entire commercial vehicle ecosystem, from the end consumer (contractors and businesses) to dealerships, upfitters, and OEMs. We help streamline the process for anyone involved in commercial vehicle sales and purchasing.

Chapters

00:00 Intro

00:17 Company Stats

00:55 Building Company Culture

03:06 Challenges and Iterations

07:30 Tools and Technology

09:54 Target Audience and Clients

12:14 Connect with Work Truck Solutions

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