Join Kate Orara as she talks with Tyler Wells, ISV & Strategic Partner Manager at MicroTouch, about the challenges and opportunities of generational selling within retail technology. Tyler offers his expertise on how retailers can effectively engage Baby Boomers, Gen X, Millennials, and Gen Z by tailoring their tech solutions and communication strategies to each group’s preferences.

Listeners will gain insights into how to adapt their sales techniques, emphasize the right value propositions, and avoid generational stereotypes. Tyler also explores the latest retail technology solutions that are bridging the generational gap and driving innovation in the industry.

Tune in to learn how generational selling in retail technology can connect with every age group and keep your retail business ahead of the curve!

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