Shownotes
Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.
Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode.
00:00 - Introduction
01:07 - Systematic approach to Performance Max optimization
02:28 - Leveraging granular data for insights
03:35 - Asset group structuring and keyword themes
10:35 - Optimization tactics and testing
11:14 - Analyzing performance trends and improvements
👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Transcripts
So the strategy I use when I'm analyzing PMAX data, and this
2
:is Mike Rhoades Lotus version 60,
and this is generally what I do.
3
:I was actually asking, I love when
I get to just throw Glenn into
4
:things, but Glenn was doing some
analysis on PMAX campaigns yesterday.
5
:And I was like, Oh, how many
asset groups do you have in there?
6
:And he's like 12.
7
:I'm like, you have 12 in one campaign.
8
:And he's yeah.
9
:And then he was showing me
how he's going through it.
10
:the one thing I can say is you, if
you're using micro script, it'll
11
:be much more transparent about
why asset groups aren't working.
12
:And then from all the information
you're getting there, you should be
13
:able to start, putting, Different asset
groups together based on the data
14
:you're receiving the strategy I use
when I'm analyzing PMAX data, and
15
:this is Mike Rhodes, Lotus version 60.
16
:I create a 30 day version of the script.
17
:Okay.
18
:I then create a 14 day version
of a script, I then create a 7
19
:day version of the script, and
20
:another version of the script
that I will look at to compare
21
:the date of 7, 14, and 30.
22
:So if I want to look at the date
30 days prior to the last 30 days,
23
:or 14 days prior to the last 14,
or 7 days prior to the last 7.
24
:have these four sheets open.
25
:And then I want to come into, when you're
looking at the script, you've got this
26
:view up here and there's a lot of hidden
sheets and I like to turn on as much as
27
:I possibly can, especially this asset
will the asset groups on by default.
28
:And if I've got multiple, you'll
see this PMAX campaign, I've
29
:got multiple asset groups.
30
:And the way I've been, these
asset groups is around keywords.
31
:Think of each asset group like
an, a keyword themed ad group.
32
:And I'm want to in this asset group, I'm
targeting air purifiers for the home.
33
:I'll create air purifiers for the
home, have a whole heap of keywords
34
:I've got from keyword manager.
35
:I then create all headlines.
36
:air purifier for the home.
37
:So what I will do I'll have all these
prompts and put them into chat GPT
38
:I'll have these, the way I do the
prompts is I've got all these famous
39
:copywriters, about 15 and I say, Write
me some headlines, around this famous
40
:copywriter and I'll just get them, to
do, say four or five different versions.
41
:And I've got all these headlines,
all these descriptions.
42
:And so then in my asset group, I will
say for air purifier of the home, all
43
:my headlines and descriptions, long
descriptions or all that keyword specific
44
:air quality, I'll create air quality
keywords and then I'll create it that way.
45
:Then I'll do best air
purifier, carbon air filter.
46
:when I'm building these out.
47
:I will look inside the categories, the
search campaigns and have a look at
48
:your keywords that are making you money.
49
:So if I'm looking at 30 days, I'm
looking at this air purifier I can
50
:see large air purifier, sand, that's
brown, brand is splitting there, air
51
:purifier, best air purifier reviews.
52
:These are converting for me.
53
:before I did feed gen, I would
only get maybe these keywords
54
:would be getting me conversions.
55
:Now have a look at how many more
keywords are getting me conversions.
56
:I will grab keywords that are converting
for me, and then I'll create an
57
:asset around all those keywords.
58
:I'll create all copy around those keywords
and see if I can convert that asset
59
:group going across different channels,
is that going to go after, display,
60
:is it going into the search network?
61
:Is it going into?
62
:shopping.
63
:So that's generally what I do when
I'm looking at these keywords.
64
:And I'll start building out asset groups.
65
:Then I'll let them play out
and then I'll say, all right,
66
:I know that these are good.
67
:this campaign here, my feed
only is giving me a five.
68
:This is custom intent keywords.
69
:Minnie's giving me a four.
70
:I'm turning off all these low performing
ones letting these run and see if the
71
:under that spend that I was getting in the
low performing assets go straight towards
72
:the ones that are converting really well.
73
:and then what I do is then, because I know
these were getting really good ROAS, I
74
:will bump my ROAS up another 10 or 15%.
75
:Along with the budget and see if I
can push that a little bit further
76
:because I'm killing the things
that aren't performing for me.
77
:And I'm doubling down on what
is, and I want to just push
78
:that a little bit harder.
79
:I know that you can achieve this
because this was giving me a five.
80
:That was giving me a four.
81
:That was giving me a four.
82
:I now I want you to go see if you
can get that with these asset groups.
83
:There's two campaigns here.
84
:This campaign's only got two asset groups.
85
:And this campaign has 12.
86
:so I've got my 30, 14, seven, and
then I've got my different date ones.
87
:first of all, I want to go into my Google
ads account so I can see my dates that
88
:I want to grab, and I want to compare.
89
:The last 30 days to the previous
30 days using this PMAX script.
90
:Now I need to come into the script,
It is a little bit of mucking around
91
:to do it, do this pretty regularly.
92
:So it's automatic for me at the moment.
93
:How did my asset groups go
in the previous 30 days?
94
:Last 30 days were way better.
95
:Awesome.
96
:Now I can start doubling down
and start punching up my ROAS.
97
:But we can't because I don't have any
stock because it's selling like hotcakes.
98
:that's why I always have this
different date script and that's
99
:the one I'll change dates up.
100
:I want to look at the last 30 days.
101
:I put these two beside each other and
I'll bounce backwards and forwards.
102
:Always make sure I keep
everything the same in the bottom.
103
:I always want to make sure all my tabs
are exactly the same across all of them.
104
:So I know I can just.
105
:Go to wherever you want to go.
106
:If I want to look at the last 14 days,
I'll grab the last 14 days, get the dates,
107
:come into my different dates script, come
into the script history, and run it again.
108
:For the last 7 days, I'll
come into my different dates.
109
:And then I can do a 30 day snapshot
and see if there's a trend.
110
:Ideally, I'd love if Mike would
have this automatic in one of the
111
:recommendations going to ask him
is can we plot comparisons between
112
:different dates and have some charts
in there to see if how are asset
113
:groups performing in 7, day periods?
114
:How are campaigns performing
in 30 day periods?
115
:at the present time,
this is what I'm doing.
116
:It's manual, but at least I can see,
how something might be comparing.
117
:and if I'm looking at these asset
groups here, this is the last 30 days.
118
:How did my previous 30 days go with these
asset groups for my different dates?
119
:I'm looking at that data there, and I'm
looking at conversion rates, ROAS, seven,
120
:see that one there, the air quality one
in the previous 30 days was giving me a 7.
121
:9 ROAS.
122
:The last 30 days, it's
giving me a one, okay.
123
:That's weird.
124
:Why is that the case?
125
:I'll run a test, pause that and see what
I can do with these other campaigns.
126
:This speed only, it was 7.
127
:5.
128
:Previous 30 days,
129
:Okay.
130
:Feed only has taken a lot more
share there, probably taken some
131
:from some of these other campaigns.
132
:Now that I can see this data in the
asset groups, I can run a test, pause
133
:some asset groups and see if those asset
groups that are performing are going
134
:well, or conversely, I can break out,
duplicate this and say, okay, if air
135
:quality was giving me an eight row ass,
but it wasn't spending that much 400.
136
:Why don't I isolate that had one asset
group in one campaign and maybe give
137
:50 or 60 a day and see if that I can
channel that asset group just by itself
138
:instead of spreading all the spend.
