Shownotes
Integrating Spirituality and Business with Cassie Hicks: Exploring Energetics and Human Design
In this episode of the Choosing Happy podcast, host Heather Masters speaks with Cassie Hicks, an experienced business and energetics coach.
They discuss the importance of energy and intuition in business, focusing on client attraction and alignment without hustle or conventional strategies.
Cassie delves into her journey from a successful marketing career to integrating spirituality and human design into her coaching practice.
Topics covered include trauma and its impact on business, the concept of energetics, practical steps for manifesting abundance, and the power of self-trust and higher self-guidance.
Special emphasis is placed on human design as a tool for personal and business alignment, and how spiritual entrepreneurs can balance passion with practical business approaches.
Tune in for insights on how to blend heart-centred practices with effective business strategies.
Timestamps:
00:00 Introduction to Woo August and Guest Cassie Hicks
01:58 Cassie Hicks' Journey into Energetics and Human Design
04:54 Integrating Spirituality and Business
07:55 Understanding and Overcoming Trauma
12:45 Human Design and Client Attraction
22:36 Manifestation and Money Energetics
35:32 The Role of AI in Heart-Centred Business
40:09 Trusting Your Higher Self and Final Thoughts
43:39 Closing Remarks and Call to Action
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Cassie's Details:
Cassie Hicks
Hi everyone, I'm Cassie, and I'm on a mission to empower female entrepreneurs to attract more clients using Energetically Aligned Marketing, Energetics and Human Design. This "energy-first" approach starts with YOU, BEing the person who naturally attracts soulmate clients, and DOing things in a way that align with your values. ❤️🔥✨🔥
Links and Social Media:
@cassiehicksaligned on Instagram
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Heather Masters
Copyright 2024 Heather Masters
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Transcripts
Hello and welcome to this week's Choosing Happy podcast where I'm
2
:talking with Cassie Hicks and it's Woo
August and we're talking about energy,
3
:we're talking about intuition and
how to use it to get more out of your
4
:business, align with your clients and
attract exactly the clients you want.
5
:All this and more in this
week's Choosing Happy podcast.
6
:heather_2_08-07-2024_100754: Good morning
and welcome to the Choosing Happy podcast.
7
:I'm Heather Masters, and it's August.
8
:It's Woo Month, where we explore
all things energy, spirituality,
9
:and sixth sense to help you with
your life and business, especially
10
:in these uncertain times.
11
:Today, I have the greatest pleasure
to talk with the amazing Cassie Hicks,
12
:who is an experienced business and
energetics coach specializing in client
13
:attraction for ambitious entrepreneurs.
14
:Welcome Cassie.
15
:squadcaster-05if_2_08-07-2024_100753:
Good morning, Heather.
16
:Thank you so much for inviting me here
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:heather_2_08-07-2024_100754: Oh, it's.
18
:A pleasure to have you.
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:And could you tell us a little
bit more about yourself, about who
20
:you help and how you help them,
especially around the energetics part?
21
:squadcaster-05if_2_08-07-2024_100753:
Absolutely.
22
:So I'm Cassie Hicks and I help ambitious
fempriners to get fully booked with
23
:soulmate clients, but without hustle,
without bro marketing, uh, using
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:energetically aligned strategies.
25
:And I'm a big proponent of human design.
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:So I'm sure we'll be talking about that.
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:I'm also a mom.
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:I've got a rescue dog.
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:And I've manifested my dream home.
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:heather_2_08-07-2024_100754: Can you begin
then by telling us a little bit about your
31
:journey and how you found your way into
human design, energetics, and as you say,
32
:how you manifested what you've manifested
for yourself in your life as well?
33
:squadcaster-05if_2_08-07-2024_100753:
Yes, I mean, my background,
34
:I've had a career in marketing.
35
:So firstly corporate, and then
I ran a, I was a director of
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:fundraising for a national charity.
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:So I was effectively, you know, in
the marketing in the third sector and
38
:then started a marketing agency that I
ran for eight years very successfully.
39
:I started that up as a single mum going
through a divorce with two young children,
40
:built it up to six figures, everything on
the outside seemed very rosy and business
41
:was very, very successful, but I started
to feel like it was a little bit soulless
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:and I was managing a team of eight.
43
:We had some really big clients, we're
handling a lot of money with ad campaigns,
44
:but there was, it just started to feel
soulless and at the same time I've always
45
:been interested in personal development
but I don't think I'd really embraced my
46
:spiritual journey until I got into my 50s
and um I started to have this internal
47
:struggle between my spiritual side and
the agency that I was running and what I
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:really wanted to do is bring those pieces
together and it took me about two years
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:to really fully integrate and embody.
50
:Marketing with spirituality.
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:And I now, now that I'm in that
place, it, to me, it seems like the
52
:obvious answer for everyone that's
running a business, particularly
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:conscious heart centered women who are
running businesses their lifestyle.
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:And it's about fulfillment and
happiness, not just about making
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:money and Being a business woman,
it's about that holistic lifestyle.
56
:And so for me, the manifestation
part has been very important too.
57
:So in terms of, I've manifested all sorts
of things in my life, relationships,
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:cars, money, but most recently my
dream home, has been quite a story,
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:as you probably know from the Fully
Booked for Entrepreneur Festival.
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:Um, so for me, this is
a continuing journey.
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:I've still got a long way to go, but
I'm attracting women who are quite
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:often spiritually in the closet,
particularly if they've come from
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:corporate, but they know that there's
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:heather_2_08-07-2024_100754: Hmm.
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:squadcaster-05if_2_08-07-2024_100753:
than just the strategies.
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:heather_2_08-07-2024_100754: Okay.
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:There's a lot there.
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:So can we, can we go back?
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:You said it, it took you two
years to really bring together
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:the spirituality and the business.
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:Can you tell us a little bit about that
journey just for other entrepreneurs who
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:might be struggling with the same thing?
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:squadcaster-05if_2_08-07-2024_100753:
Yeah, I mean, the word here is
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:pivoting, and that's quite a trendy
word, isn't it now to pivot from
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:one type of business to another.
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:And so I, I thought it would be a very
easy pivot for me to go from running
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:a marketing agency to being a coach.
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:I had all the experience, I had
the client base, I had the brand.
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:I had the audience and I just thought
I would wake up one day and decide
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:I was going to be a coach and would
fall into place and it didn't.
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:I actually burnt my business
to the ground and effectively
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:started from scratch and then I
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:heather_2_08-07-2024_100754: Right.
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:squadcaster-05if_2_08-07-2024_100753:
brick wall after brick
85
:wall after brick wall.
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:And that's why it took two years.
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:And during that time I was serving
clients and running my business, but
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:I was always going between the, Oh,
I'm doing strategy at the moment.
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:And then, Oh, I'm doing
energy alignment over here.
90
:And I was running it as separate
programs and with separate clients.
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:And for me, the difficult thing
about pivoting was that it was very
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:much about me running the agency
was a bit like being working for
93
:a company where you're behind the.
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:The company brand
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:heather_2_08-07-2024_100754: Yeah.
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:squadcaster-05if_2_08-07-2024_100753:
was when you're a coach, very, you're,
97
:you're, well I felt very exposed and
I felt very, it was very personal, um,
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:and I found that really hard and I had
to do a lot of, huge amount of healing
99
:work, so I did a lot of shadow work,
this is where the human design came
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:in as well of, Understanding myself,
understanding where I needed healing, um,
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:clearing traumas and working with energy.
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:heather_2_08-07-2024_100754: Yeah.
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:squadcaster-05if_2_08-07-2024_100753: So
that two year process was the beginning
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:of a, another, you know, major chapter.
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:So I'm sure people can probably
relate to that as well.
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:You know, you, you start with one
thing and that opens up another
107
:door and then you go through that
door and that opens up another door.
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:So I hope that makes sense.
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:heather_2_08-07-2024_100754:
Yeah, absolutely.
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:Going through that.
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:Did that lay the foundation for the
way you work with your clients now?
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:squadcaster-05if_2_08-07-2024_100753:
Oh, absolutely.
113
:Yes.
114
:Yeah.
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:I couldn't, I mean, you can't coach
somebody to go through something.
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:I don't think if you haven't been through
something, you know, similar yourself,
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:heather_2_08-07-2024_100754: Yeah.
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:Yeah.
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:squadcaster-05if_2_08-07-2024_100753:
with the, with the shadow work, I
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:think for to do shadow work, you have
to have been through that yourself and
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:experience the, the emotions and the
release and, and finding out where the
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:blocks are and if you've got any trauma
and How that's connected to the mind body
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:spirit, how that shows through in your
marketing and in your business results.
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:heather_2_08-07-2024_100754: Yeah.
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:Um, a question on trauma.
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:This is just my experience, my
observation, and I just wanted to check
127
:in with you that, um, In my experience
at the moment, there are a lot of people
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:who I speak with who don't recognise
that what's blocking them is trauma.
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:They don't put themselves in,
you know, they don't think that
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:they've experienced trauma.
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:Because trauma, if you talk about it
generally, we tend to relate it to
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:big events rather than significant
events, if that makes sense.
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:squadcaster-05if_2_08-07-2024_100753:
Yeah, and I think as well trauma is
134
:one of those things that People think
it has to be something very extreme
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:heather_2_08-07-2024_100754: Mm,
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:squadcaster-05if_2_08-07-2024_100753:
when actually trauma can be something.
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:I'm no, I'm not an expert in this at
all, but just from my own experience,
138
:trauma can be something that happened
in childhood that looking back as
139
:an adult wasn't a big deal at all.
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:But as a child, the emotional intelligence
to cope with whatever the situation was,
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:it can um, seem like a really big issue.
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:And When something's triggered us in
any way, it gets stored in the body.
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:And yeah, that becomes
a block later in life.
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:And it's only if you're willing to do
the work and really face up to yourself
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:and look at the things that are holding
you back in your business that you find.
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:I know when you talk about, for me, trauma
goes very much with the word victim.
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:And I always really resisted.
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:Any thought that I was a victim in
any area of my life, I really pushed
149
:against that for a long time until
I realized that actually in certain
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:aspects of my life, particularly back
then, it was around money stories.
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:I was being a victim in
certain parts of my business.
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:I just didn't want to acknowledge it.
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:heather_2_08-07-2024_100754: yeah.
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:squadcaster-05if_2_08-07-2024_100753: when
I was willing and able and ready to really
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:face that part of myself and be honest
about it with myself that I could heal it.
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:heather_2_08-07-2024_100754: Yeah, yeah,
I think that is really key because you
157
:can hear in exactly what you said, the
story, what story are you telling yourself
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:that is supporting your limitations,
and that's usually where there's some
159
:trauma or something to heal, isn't it?
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:squadcaster-05if_2_08-07-2024_100753:
I mean, everybody's got something.
161
:We've all, everybody has some
things to clear and everyone
162
:needs healing at a certain level.
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:You know, it's a spiral that just,
can either let it take you up
164
:or you can let it take you down.
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:heather_2_08-07-2024_100754:
Mm, absolutely.
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:Mm.
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:squadcaster-05if_2_08-07-2024_100753:
work and human design, which is about
168
:deconditioning, very much about choosing
to spiral up instead of spiraling
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:down because we can naturally, as
humans, we have a negative bias
170
:within us and we have to consciously
choose to not get spiraled down.
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:heather_2_08-07-2024_100754: So how
do you work with someone on that?
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:Um, just as an example, not, you
know, you don't have to go into
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:great depths because I'm sure there's
a lot, a lot involved in that.
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:But what's your approach?
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:squadcaster-05if_2_08-07-2024_100753:
on the situation but I'm, I'm very
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:intuitive and this is again something
I didn't allow myself to sort of
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:own for a long time in my business.
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:for me it's, through a series of questions
that I'll ask clients and through the
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:language that people use I their energy
and I can easily spot where the blocks
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:are and what's holding them back through
the language that they're using and it's
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:usually clear to me through people's
marketing too I can look at people's
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:content on social media and it's again
it's very apparent to me where somebody's
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:blocked or what's What they're not
saying that they want to say, you know,
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:those sorts of, what do you call it?
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:Sort of reading between the lines.
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:So when I work with clients, I'm, say
I'm asking questions and then reading
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:their energy, listening to their language
patterns and doing the same when I
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:look at their, their social media.
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:And that's really, we take it from
there, depending on the situation
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:and the block and what it is that
they're trying to do in their business.
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:heather_2_08-07-2024_100754: So taking
it into that aligned offer, that
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:aligned attraction marketing, um,
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:squadcaster-05if_2_08-07-2024_100753: Mm.
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:heather_2_08-07-2024_100754: obviously
you're working with the blocks.
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:What else do you work with and where
does human design come into that?
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:squadcaster-05if_2_08-07-2024_100753:
So, Human design is a tool.
197
:And again, I struggled with this
because I don't want to be defined
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:as a human design Although I do
know a lot about human design, I've
199
:been using it for about five years.
200
:But for me, it's a tool, the
energetics is, is a more powerful
201
:tool, but human design gives you
a roadmap to really understand how
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:you're programmed energetically.
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:And I've been doing recently is
really looking at the different types
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:marketing and what goes into your
personal brand, like your messaging,
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:what makes you magnetic to clients,
and looking at what part of your
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:human design chart relates to that and
reflects those parts of your brand.
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:of ourselves.
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:so when I work with clients and we're
working with human design, we'll have a
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:look at their chart and have a look at
the different aspects of their chart and
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:how that affects their communication,
their content, their messaging, and
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:how they can use that to connect with
clients, attract clients, and then convert
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:clients into higher paying clients.
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:So there's a lot, it's multi multifaceted,
it's, It's just a fantastic tool for
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:giving those initial insights, but
the real, um, value in human design
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:is when you give yourself permission
to really be who you are and to
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:really own and embody your own energy,
and that's the part that's hard.
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:Reading the charts is the easy bit.
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:the, it's the embodiment.
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:And that, that can take a long time.
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:It's not something that you just
click your fingers and it's done.
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:they say deconditioning takes seven
years, but obviously in terms of market it
222
:doesn't take that long, but it's really,
it really depends how willing and open and
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:ready someone is for that next level of
their ascension, if you like, spiritually.
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:heather_2_08-07-2024_100754: Yeah, yeah.
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:Um, from my own personal journey, I
think you already touched on it, that
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:sometimes it's, it's the willingness
to see the shadows, it's willingness
227
:to see that you're not showing up, that
you are, that you're not showing up.
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:Supporting your own limitations,
that you are playing the
229
:victim card in certain areas.
230
:And that, that can be, um, also
the part that we resist most.
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:Um, is that what you find?
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:Yeah.
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:Yeah.
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:Yes.
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:Yeah.
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:Yes.
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:squadcaster-05if_2_08-07-2024_100753:
Oh yes, but this.
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:Oh yes, but you don't know the situation.
239
:Oh yes, but this.
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:And it's really interesting.
241
:And you're right, the more that someone's
arguing for their limitations, the more
242
:it's like, okay, that's, that's where
you need to focus and heal and clear
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:whatever it is that's, that's there.
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:But.
245
:It's to me, it's, it's really interesting.
246
:It's a, um, you know, this
personal development journey
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:and energetics and human design.
248
:It's intellectually.
249
:I'm just, I find it so stimulating because
it's, it's so interesting and it's just
250
:fascinating the psychology and what
drives people and transformations that
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:people can have from one suggestion or one
word can completely transform somebody.
252
:it's, it's like magic.
253
:So for me, it's just really, um, you
know, seeing clients having those
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:massive transformations, but what it is,
is that, that what seems like a small
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:thing, maybe on a, during a session is
actually a key that's unlocking, you
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:know, a whole chain of things underneath.
257
:heather_2_08-07-2024_100754: Yeah,
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:squadcaster-05if_2_08-07-2024_100753:
then that, that allows people to
259
:really go and fly in their business.
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:And suddenly people that didn't
want, I had a client who was,
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:didn't want to do live streaming.
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:She was really uncomfortable on
camera and she, she argued for
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:her limitations and gave all the
reasons why it wasn't for her.
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:And I know she, I remember she came on one
of my live streaming challenges and she
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:was sort of the most, It was really, and I
just thought, okay, it's just not for her.
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:You know, that's fine.
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:She can her business a different way.
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:Um, and then it was, she joined my
Align marketing program about five years
269
:ago where we, it was the first time
I taught human design with marketing.
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:um, it was just one conversation
and it was like, you could see her
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:whole physical appearance shift.
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:It was, I mean, it was amazing.
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:I've got it on video somewhere.
274
:you know, realized that actually what
she was arguing against was, was her
275
:strongest, um, strength, if you like.
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:And from there, she, she's, never know,
I'm not going to mention any names,
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:but she's someone that's really totally
natural on camera and totally in her
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:zone and has just gone to amazing,
amazing heights in her business.
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:heather_2_08-07-2024_100754: wonderful.
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:squadcaster-05if_2_08-07-2024_100753:
that's just an example of how
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:human design and energetics can,
you know, help completely sort of
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:turn somebody's whole life around.
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:heather_2_08-07-2024_100754: So, for
someone who's unfamiliar with human
284
:design, now I know it's a big topic, is
there a way you can summarize what it is?
285
:squadcaster-05if_2_08-07-2024_100753:
So human design is a mixture of or
286
:combination of astrology, I Ching, the
chakra system the energetics in your body.
287
:So it gives you a chart based on your
date and time and place of birth.
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:And it's a little bit like, so it is
linked to astrology anyway, but it's a
289
:little bit like having a fingerprint or a
roadmap of your own energetic blueprint.
290
:heather_2_08-07-2024_100754: Yeah.
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:squadcaster-05if_2_08-07-2024_100753: And
that's a starting point for understanding
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:yourself at a much deeper level.
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:heather_2_08-07-2024_100754: And
when did you discover human design?
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:squadcaster-05if_2_08-07-2024_100753:
Well, it was obviously more, I mean,
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:I said the first time I taught it
was five, about five years ago, so
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:probably five and a half years ago.
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:And, um, was working with a lady or I
knew a lady through networking locally
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:and she was offering readings looking
back I what she did actually wasn't a
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:human design reading it was something
else it wasn't human design it just
300
:made me curious and I started looking at
human design and thinking wow you know
301
:this is a great tool for understanding
um myself and being on that journey.
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:And it tied in with when I was coming
out of the spiritual closet and
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:learning about energetics and I became
a Certified Energetic Practitioner.
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:took two years.
305
:So it was another piece of the puzzle
that just complemented the other
306
:things that I was doing at the time.
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:heather_2_08-07-2024_100754: So, an
energetic breakthrough practitioner.
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:Can you explain that a little bit more?
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:No, it's okay, that one I haven't
actually heard of, so that's interesting.
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:squadcaster-05if_2_08-07-2024_100753: So
energy breakthrough is a particular method
311
:that's taught to, and the the base basis
of that, of, of, of it is energetics.
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:So it's it's wealth energetics,
it's personal energetics, and
313
:it's really the study of the.
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:the non physical part of ourselves.
315
:I very strongly believe
that we are spiritual beings
316
:having a human experience.
317
:heather_2_08-07-2024_100754: Yep.
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:squadcaster-05if_2_08-07-2024_100753:
is that part of it, that unseen
319
:part of us that's linked to source,
the universe, the quantum field,
320
:whatever name you want to give it.
321
:I don't like the word
God so I don't use God.
322
:Um, but that, that unseen metaphysical
part of us, that bigger part of us.
323
:if you buy into that philosophy, then
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:Energy Breakthrough is about working with
that higher part of ourselves to raise
325
:consciousness and to raise vibration,
not in a rah rah way, but as I say, in
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:this way of spiraling up and up leveling.
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:And that.
328
:Applies to all aspects of life,
including business, marketing,
329
:manifestation, money, relationships,
health, and absolutely everything.
330
:And the breakthrough method is, um,
a very intense training actually.
331
:I had to do something like 36 case
studies with clients to get certified.
332
:we looked at everything from masculine,
feminine energy, did a lot of shadow
333
:work, inner child work, um, patterns.
334
:Consciousness.
335
:So all of those different aspects
that you would, I think, I'm,
336
:I'm assuming that you and your
listeners know about energetics, but
337
:heather_2_08-07-2024_100754: Yeah,
338
:squadcaster-05if_2_08-07-2024_100753:
people don't, maybe I'm assuming that
339
:people don't, but does that, does that
340
:heather_2_08-07-2024_100754:
yeah, yeah, absolutely.
341
:squadcaster-05if_2_08-07-2024_100753:
where,
342
:heather_2_08-07-2024_100754:
sounds very, very powerful.
343
:Sounds good, good.
344
:Um, you mentioned manifestation and
money and I, This is my assumption.
345
:I know I'm doing a bit of a mind read,
but with, with the financial markets
346
:and with inflation and with people
losing their jobs, I think it's,
347
:it's probably a great concern at the
moment around wealth and money and
348
:how is there anything anyone
can do that's even a small thing
349
:that begins to shift there.
350
:Their fear around money.
351
:squadcaster-05if_2_08-07-2024_100753:
Yeah.
352
:And here's the thing, the moment you
say that you've got fear around money is
353
:you're automatically sinking down into
those lower levels of consciousness.
354
:And that will keep the money away.
355
:heather_2_08-07-2024_100754: Yep.
356
:squadcaster-05if_2_08-07-2024_100753:
So the best thing that you can do is to
357
:not focus on the lack of money, to not
focus on what's going on in the world,
358
:to not, to not focus on, oh, there's
a cost of living crisis and inflation
359
:and all of those external things is
to really go within and focus on what
360
:it is that you want to create in your
life and Money's a part of that because
361
:we're human and money's the currency
that, you know, we have in our world.
362
:But by focusing on the lack of something,
you're just bringing more lack.
363
:heather_2_08-07-2024_100754: Yep.
364
:squadcaster-05if_2_08-07-2024_100753:
And I know that's, it's, it's a hard
365
:concept when somebody, and I know
because I've been there and actually
366
:I'm in a transition period with
the house that I'm in, which has
367
:triggered a lot of my money fears.
368
:So I'm not saying it's
an easy thing to do.
369
:The practice that can really help
people is rather than focusing on
370
:what you don't have is to focus
on how you want things to be
371
:and to focus on the potential.
372
:And this is where energetics,
working with your higher self and the
373
:quantum field, because the quantum
field is the field of possibility
374
:and money can come very quickly.
375
:And what I've discovered is that.
376
:While I'm working really hard in
my business and I've got clients
377
:coming in from different areas,
what's really surprised me is that
378
:by doing the energetic work is that
money's coming from unexpected places.
379
:heather_2_08-07-2024_100754: Right.
380
:squadcaster-05if_2_08-07-2024_100753:
And working with energetics is
381
:about allowing yourself to receive.
382
:So it might be that you think,
okay, I'm going to launch a program.
383
:I'm going to get 10 clients.
384
:I'm going to charge 1, 500, you
know, so that's a 15k launch.
385
:And you set yourself that goal
and you think, okay, that's where
386
:the money is going to come in.
387
:But actually, we can limit ourselves,
whereas if we work with the, with our
388
:higher selves in the quantum and be
open to receive money from anywhere,
389
:you might find that you get that or
more, but not in a way that you expect.
390
:And it's about being open
to receive abundance.
391
:And I've found that.
392
:I've received recently a lot of gifts, so
not in itself, but gifts that are worth
393
:a lot of money, if that makes sense.
394
:heather_2_08-07-2024_100754: Yep.
395
:Yes.
396
:squadcaster-05if_2_08-07-2024_100753:
things, things that I needed, it would
397
:have been easy for me to go into a place
of how am I going to afford it, I've got
398
:these things that I want that I don't
have the money for at the moment, and
399
:actually those things have all manifested.
400
:Every, every single one of
them has manifested recently,
401
:I haven't paid for them.
402
:They've come from different
unexpected people, unexpected places,
403
:unexpected kindness and generosity,
and that's the power of energetics.
404
:And it's, in a way, I'm,
I'm, what's the expression?
405
:Delighted, but not surprised.
406
:So I think for people listening that
if you are in a situation where money
407
:feels tight or the things that you that
you don't feel you can afford is to take
408
:a big step back out of that situation.
409
:And if you can, I'm in my, I offer
a 333 daily energy activation, which
410
:is what I use every single day to get
myself to connect with the quantum
411
:heather_2_08-07-2024_100754: Right.
412
:squadcaster-05if_2_08-07-2024_100753:
and to work with my higher self.
413
:And that process is what brings in these
things that I've manifested, including
414
:the house and, and these things recently.
415
:Um, so yes, if anybody wants
that, it's a free, it's 333, it's
416
:three minutes, three times a day.
417
:heather_2_08-07-2024_100754: Right.
418
:squadcaster-05if_2_08-07-2024_100753:
And it It activates your energy and
419
:gets you in a place where you're in the
receptive mode and able to, um, receive.
420
:heather_2_08-07-2024_100754:
Because one of the things, just
421
:squadcaster-05if_2_08-07-2024_100753:
Yeah,
422
:heather_2_08-07-2024_100754: you can
want something, but again, come at it
423
:from you know, I must have it, I must
need it, which is the wrong thing to do.
424
:energy.
425
:It's, it's kind of wanting
something but being able to
426
:let it go in a way, isn't it?
427
:If that makes sense.
428
:So it's,
429
:squadcaster-05if_2_08-07-2024_100753:
something so much you hold it,
430
:it's like you squeeze it so tightly
because you want it and you, and
431
:The mistake that people make is they
want, they expect it in a certain way.
432
:So they think, okay, this has got to
come through clients in my business, this
433
:money or this thing that I really want,
and they hold it really, really tightly.
434
:And that just pinches off the
energy that stops it coming.
435
:heather_2_08-07-2024_100754: yeah, yeah.
436
:And, and also,
437
:squadcaster-05if_2_08-07-2024_100753:
sorry, go
438
:heather_2_08-07-2024_100754:
go, no, go on.
439
:squadcaster-05if_2_08-07-2024_100753:
I was just going to say that the
440
:important thing here, and this is
something I've learned that I've really.
441
:has made a massive difference to me
is it's not so much the thing that
442
:you want, whether it's money or a
physical thing, it's the feeling
443
:that that thing's going to give you.
444
:heather_2_08-07-2024_100754:
Yeah, the essence kind of thing.
445
:Yeah.
446
:squadcaster-05if_2_08-07-2024_100753:
say for example, um,
447
:well, I'll give you a really good example.
448
:I started playing the piano again after
a 30 year hiatus and I really wanted
449
:a Piano, but I was living in a really
tiny house at the time had this got
450
:myself, this is for first time manifested
this little electronic keyboard.
451
:And then when I found my
dream home, guess what?
452
:Had a piano and they said,
Oh, we don't want the piano.
453
:Do you, you know, do you want it?
454
:So I ended up with this
beautiful old piano.
455
:So I manifested the keyboard
first and then the piano, but
456
:actually it wasn't about the piano.
457
:It was about how I feel
when I play the piano.
458
:And it was about me putting myself
first and saying I love playing.
459
:Why have I stopped doing something that
I, that brings me so much pleasure?
460
:it's because I moved abroad and I
got married and I had kids and I had
461
:a career and I put all these other
things first and put myself first.
462
:back burner.
463
:Of course, when the kids left home,
and I thought, right, no, it's
464
:time for me, what, what do I really
enjoy in life that I'm not doing?
465
:And I took up yoga, and the
piano was one of those things.
466
:So manifesting the keyboard and
the piano wasn't about the keyboard
467
:and the piano, it was about me.
468
:It was about self love, I suppose, and me
putting myself first and thinking, what
469
:do I really love and enjoy and want to do?
470
:Do in my spare time and it
brings me so much happiness.
471
:I play every day, and I'm doing
exams actually, and it just brings
472
:me so much joy and happiness.
473
:So if I wanted another piano now, I
would focus on that joy and happiness
474
:that playing the piano brings me, rather
than the object of the piano itself.
475
:So if you can take that concept,
you can apply that to anything.
476
:So you want a certain amount of money,
why do you want that amount of money?
477
:Is that, are you trying to
get out of survival mode?
478
:it because you want your kids
to have more of something?
479
:it that you really feel a bit stuck
in your life and you want to travel
480
:and there's a fantastic retreat
in Mexico if only you had 10, 000?
481
:And tapping into that feeling of
what's that thing going to give you?
482
:How are you going to feel
when you have that thing?
483
:And then here's the secret,
it's to find that feeling in
484
:things that you already have.
485
:heather_2_08-07-2024_100754: Hmm.
486
:squadcaster-05if_2_08-07-2024_100753:
for me, again, using the piano
487
:example, yes, You know, playing
the piano gives me so much joy.
488
:And again, it's
intellectually stimulating.
489
:I'm one of these people, I like
to challenge myself all the
490
:time, otherwise I get bored.
491
:I'm doing the exams because
I'm pushing myself to improve
492
:and get better and better.
493
:But so where else in my life
can I find that feeling of doing
494
:something I really love and enjoy
and where I'm stretching myself?
495
:Well, within my business.
496
:Learning something new, learning new ways
to apply human design to marketing, new
497
:ways to teach that, new ways to bring
clients in and support them with that.
498
:So, again, for someone that's in a, in
a situation where they're worried about
499
:money or they want things they don't
have, it's to find what's that feeling
500
:behind it you're really trying to get to.
501
:And then, Where can you find that today?
502
:Like right now, listening to this podcast,
what's, where can you find that thing?
503
:So I can guarantee you have
that feeling in your life.
504
:You just don't, you're not seeing
it and you're not connecting
505
:it to that thing that you want.
506
:So I hope that's helpful.
507
:heather_2_08-07-2024_100754: Yeah,
that's really, really powerful.
508
:And just an extension, because I
know I've seen this on social media
509
:recently, this kind of a for and against
doing what you love as a business.
510
:And I think what, what, what that is in
effect is either doing the bro stuff,
511
:which is not necessarily what you love,
but you think it's going to get you money,
512
:or really aligning and Doing what you
love and even if what you're doing, maybe
513
:you're working for someone now and you're
not enjoying it, but to actually make
514
:the choice that you are going to enjoy it
can actually attract in more of what you
515
:really want and opportunities to move.
516
:So yeah, I think that's quite, because
I've just, you know, I've been observing
517
:the different discussions around that
and, um, You know, recognizing that you're
518
:doing what you love, but it is still a
business as well, if that makes sense as
519
:well, because sometimes it's quite easy
to do a hobby and it kind of, you treat
520
:it like a hobby rather than a business.
521
:What are your thoughts on, on that?
522
:Yeah.
523
:squadcaster-05if_2_08-07-2024_100753:
interesting, isn't it?
524
:I've, I've seen both sides.
525
:I'm, I'm a big proponent of the do what
you love and the money will come, but
526
:I've, I have seen the discussion where.
527
:People say, you know,
your business isn't you.
528
:You've got to separate the two
things and energetically your
529
:business is a separate entity to you.
530
:And the plus side of that is that
traumas and blocks don't have to
531
:affect your business if you treat
your business as a separate entity.
532
:But I, I, yeah, I mean, at the
end of the day, I definitely think
533
:you've got to enjoy what you do
because otherwise, otherwise.
534
:would you spend your time doing
something that you don't enjoy,
535
:that doesn't light you up?
536
:And here, going into the human design,
if you are a sacral, so if you're a
537
:manifesting generator with the sacral
authority, which means that, that
538
:you're, that's your sort of decision
making motivation, it's really important
539
:that you are lit up and excited and
energized about what you're doing,
540
:because otherwise it just drains you and
that comes through in your marketing as
541
:you're just see this a lot with people
on social media, people that are just
542
:going through the motions and following
other people's strategies and they're
543
:ticking the boxes and, okay, I've done
my one post today and now I'm going to
544
:send, do a couple of comments and send
some messages, tick, tick, but they're
545
:not really, there's no, the energy is not
great behind it and you can sense that.
546
:So yeah, I think I'm definitely
in the do what you love camp.
547
:heather_2_08-07-2024_100754: I
think that takes us into AI as well,
548
:where, you know, people are more,
549
:squadcaster-05if_2_08-07-2024_100753:
thinking
550
:heather_2_08-07-2024_100754: yeah,
more people are using AI posts, and
551
:as you say, there's no heart, there's
no energy in that, and that, for those
552
:that are afraid that AI will take over,
I think that is the big difference.
553
:difference, if you're willing to
put yourself in your posts and
554
:take the time to show who you are
and put your energy behind it,
555
:that's going to differentiate you.
556
:And also understand, as you say,
the energy of your clients and,
557
:and what you can solve that AI
might not even be able to identify
558
:because it's at an energetic level.
559
:Yeah, yeah.
560
:squadcaster-05if_2_08-07-2024_100753:
and you need a robot to write for you?
561
:What does that say about where you're
coming from and why you're in business?
562
:heather_2_08-07-2024_100754: Absolutely.
563
:squadcaster-05if_2_08-07-2024_100753:
most of us heart centered entrepreneurs,
564
:vempreneurs, we're in business because we
want to make a difference, we want to make
565
:an impact, we want to change the world.
566
:Most of the people in my world very
heart centered and coming from a place
567
:of genuinely wanting to serve people.
568
:that has to come from the heart.
569
:And I can't, for me, AI, I love AI.
570
:I think it's a brilliant tool.
571
:And I use it for lots of different things.
572
:But if you're going to speak from
the heart, and that's how you
573
:connect with clients, you can't
do that with an AI written post.
574
:heather_2_08-07-2024_100754: I,
I do have to say my experience in
575
:helping heart-centered entrepreneurs,
especially spiritual entrepreneurs
576
:who don't like to write, they would
rather use something like AI purely
577
:because, um, they don't like to write.
578
:And that's, that's been kind
of not a struggle, but, uh.
579
:You know, getting, persuading them
to see the value in putting their
580
:voice and writing it themselves.
581
:And even if they use AI as an audio
tool, so they speak it and then
582
:transcribe it, that that's coming from
them is much better than, um, getting
583
:someone else to do it or using AI.
584
:squadcaster-05if_2_08-07-2024_100753:
But if you don't like to write, then why
585
:are you not doing videos or podcasts?
586
:Because if you don't, people that
don't like to write, they tend to
587
:be either like to speak or, you
know, there's lots of different
588
:heather_2_08-07-2024_100754: Yes.
589
:squadcaster-05if_2_08-07-2024_100753:
can do social media.
590
:You don't have to write.
591
:heather_2_08-07-2024_100754: Yeah.
592
:Yeah.
593
:squadcaster-05if_2_08-07-2024_100753:
So I would just say, do,
594
:do what feels right to you.
595
:And I used to have clients coming to
me saying, Oh, should I be blogging?
596
:And I said, well, do you like blogging?
597
:No, I hate it.
598
:Well, don't do it then.
599
:heather_2_08-07-2024_100754: Yeah,
it wasn't so much blogging as
600
:emails and, you know, short posts
around launches and stuff, so, yeah.
601
:You know, to help to
602
:squadcaster-05if_2_08-07-2024_100753: So.
603
:heather_2_08-07-2024_100754:
accompany the video even, so.
604
:squadcaster-05if_2_08-07-2024_100753:
Yeah, do it in a way that you.
605
:And I think that's the thing.
606
:The minute someone says you should
be doing this, it kills your
607
:energy and it kills your vibe.
608
:heather_2_08-07-2024_100754: yeah.
609
:squadcaster-05if_2_08-07-2024_100753:
And it puts you in that place of
610
:slightly treading on eggshells
of, Oh my gosh, I've got to do
611
:something I really don't want to do.
612
:And it just stifles people's creativity.
613
:And that's why it's so important, I
think, to really tune into your highest
614
:and work with your higher self because
your higher self will always guide you.
615
:heather_2_08-07-2024_100754: Yeah.
616
:Yeah.
617
:Yeah,
618
:squadcaster-05if_2_08-07-2024_100753:
to do what comes up.
619
:You know, you have to be prepared to
work with your higher self and a lot
620
:of people will, they might be able to
tune in and get the guidance and that's
621
:a, you know, that's a practice like
anything else, but they don't always
622
:trust themselves to follow the guidance.
623
:And I find actually a lot of the
clients I coach sort of fall into that
624
:bracket where do the 3 3 3 process,
they're getting guided and then
625
:thinking, Oh, well, I'm not sure if
that's, you know, if that's right.
626
:it's sort of, so it's being bold
as well and trusting yourself.
627
:heather_2_08-07-2024_100754: that
trust and taking action on that trust.
628
:Um.
629
:Because sometimes your guide, yeah,
sometimes your guiding is, guidance
630
:feels like it's way left field.
631
:Like,
632
:squadcaster-05if_2_08-07-2024_100753:
Well, I mean, the fully booked Femme
633
:Preneur Festival that I ran back
in March, that came from guidance.
634
:And it's not something, if you'd asked
me a couple of weeks before whether I'd
635
:run a, an online virtual summit with
all those hundreds of women, I would
636
:have said, Oh no, that's not my thing.
637
:heather_2_08-07-2024_100754: you were, it,
638
:squadcaster-05if_2_08-07-2024_100753:
guided to do it.
639
:I had to do it.
640
:And I did it.
641
:And it was a huge success.
642
:I'm thinking, well, thank
goodness I follow, you know, thank
643
:goodness I bold enough to do it.
644
:heather_2_08-07-2024_100754: yeah, no,
it was amazing and how, how you managed
645
:to organise everything so quickly
as well was really quite magical.
646
:squadcaster-05if_2_08-07-2024_100753:
Because, because I was being guided.
647
:heather_2_08-07-2024_100754: Yeah, yeah,
648
:squadcaster-05if_2_08-07-2024_100753:
to, if I tried to do it from my
649
:logical human brain, it would have
been a massive amount of work.
650
:I probably would have
ended up resenting it.
651
:It would have, I would have
been messed around by people.
652
:You know, none of that happened.
653
:It was so, it was like a
hot knife through butter.
654
:It was so easy and so fun.
655
:heather_2_08-07-2024_100754: yeah, yeah,
656
:squadcaster-05if_2_08-07-2024_100753:
of working in alignment and try, you
657
:know, as I say, working with your
higher self and being guided and
658
:It's just doing what you feel, what
you're guided to do and trusting
659
:that that's, that's the right thing.
660
:Which I know is, it's easy to
say and it's, it's, I've been
661
:doing this work for years.
662
:It's not like I just started
yesterday and now I've got it all
663
:figured out and it's still a work
in progress, but would definitely
664
:encourage anyone that's listening
to this to that part of themselves.
665
:And, um, I've got a free meditation
as well if anyone's interested called
666
:Meet Your Inner Marketing Team.
667
:And this is where you work
with your higher self, but also
668
:certain guides that help you with
certain parts of your marketing.
669
:So it's almost like having a, a
board of directors, but they're
670
:all personalized for you and all,
all working with your higher self.
671
:heather_2_08-07-2024_100754: that's
brilliant, I think I could do with that.
672
:Um, I'll get
673
:squadcaster-05if_2_08-07-2024_100753:
link.
674
:heather_2_08-07-2024_100754: I was
going to say, if you send me the
675
:link to that and the 333, I can put
them in the show notes for anyone.
676
:Um, it's been amazing chatting.
677
:I could go on.
678
:Um, we have covered a lot.
679
:Is, is there anything that's coming up
for you that you'd like to, to share?
680
:squadcaster-05if_2_08-07-2024_100753:
I don't think so.
681
:I think we've covered so much, but I would
just say to people, please trust yourself.
682
:Please feel strong enough in yourself
to know your own worth and value.
683
:And as I say, work with
your higher self and
684
:take the bold action because life's
amazing when you allow it to be.
685
:But we just, we, we're Good at boxing
ourselves in and making ourselves and
686
:actually just blow those walls away and
step out and be yourself and enjoy life
687
:and enjoy business and have fun with it.
688
:And my mantra is, my closing
comments are, you know, marketing
689
:gets to be fun and easy.
690
:So thank you so much, Heather.
691
:heather_2_08-07-2024_100754:
You're welcome and thank you.
692
:It's been really, really, um, good.
693
:I've learnt a lot.
694
:So it's been really good talking to you
and thank you for sharing everything.
695
:squadcaster-05if_2_08-07-2024_100753:
Oh, thank you for having me.
696
:heather_2_08-07-2024_100754:
Thank you and speak soon.
697
:Bye.
698
:HeatherV: Thank you so much for taking
the time to listen to this week's episode.
699
:If you enjoyed it or think it would be
valuable to others, please do share.
700
:And if you really enjoyed
it, please leave me a review.
701
:It really helps the podcast.
702
:All of the links are in the show notes
and I look forward to seeing you next
703
:week on the Choosing Happy podcast.
