For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this workshop:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

 2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

 4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

Resources & Links Mentioned:

• Confident Copy (price increases permanently 8/27): walkerstrategyco.com/cc 
• Squarespace Templates: walkerstrategyco.com/templates 
• DIY Brand Kit (DBK): walkerstrategyco.com/dbk 
• The Walker Strategy Co website: walkerstrategyco.com 

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Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey everyone.

2

Welcome.

3

So happy you are here.

4

Come on in, get settled.

5

Welcome to Clear Website, full caseload.

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I wore my purple shirt just

uh, in celebration of this.

7

Hello.

8

All right, come on in.

9

Like I said, get settled.

10

Um, well wait for everyone to trickle

in here for just a moment or two,

11

but we will dive in pretty quick.

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Thanks, Janet.

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I appreciate that.

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Let us know where you're joining from.

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Will you open up the chat window

for me, say hi, and let me know

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where, where we're joining from.

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I always like to see how quickly

we can get across all time zones.

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All right.

19

New York City, San Diego.

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Boom, boom.

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Canada, Connecticut, Chicago.

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Houston, Idaho, Massachusetts,

California, Northern England.

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Hello, Michelle, Arkansas,

Colorado, Kansas, Philadelphia.

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Hello, Florida, Michigan,

Virginia, Cali, Utah.

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Katie, Texas, Littleton, Colorado.

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Jeanette.

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Hi, Rhode Island,

California, Michigan, Alaska.

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Any other Tennessee folks?

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Gail from Sarasota.

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Hi, Gail, another Philly friend.

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Hello San Jose.

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We've safely covered

all our time zones here.

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Hi everyone.

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I'm so happy you're here.

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All right.

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We, we still got some folks trickling in

here, so I'm gonna give them a moment.

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Like I said, we will get

started in just a sec.

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Colorado Springs, San Rafael, California.

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Raleigh, Ohio.

40

Yes.

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You are auto muted, so no worries there.

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Um, you guys can just hang out.

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Oh, Krista, you grew up in Nashville.

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Well, hello there.

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I'm happy you're here now look,

Alyssa, Nashville, Tennessee.

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Hi.

47

I'm happy you're here.

48

Me too.

49

All righty.

50

Excellent.

51

Well, like I said, we do have

some additional folks joining

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us, which is wonderful.

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We welcome that.

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But I also wanna make the most of

your time because we're here to

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talk about the four mistakes that

are costing you premium fee clients

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in a saturated skeptical market.

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Are y'all ready to dive in?

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Will you give me a yes or something in

the chat if you're ready to get going?

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This is a topic that I am awesome.

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Woohoo.

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Yes.

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Yes.

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All caps.

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Love it.

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Okay, let's dive in.

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2020.

67

Five's been wild, okay.

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And I thought long and hard about

what to do for this workshop.

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We do two live workshops a year

like this, and I, I did, I spent

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a lot of time thinking about it.

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Um, my team and I sort

of wrestled with it.

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And when we look at what's happening

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is the absolute best of what I know.

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This is based on what I

am seeing actually work.

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And so I hope that you walk away

with learnings and nuggets and

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takeaways and next steps that

actually do something for you today.

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Okay?

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That's my hope.

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Now we do have some new

folks here, so hello.

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If you've never met me,

I'm here in my pink shirt.

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I'm there with my two sweet

kiddos and my husband.

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I am Anna Walker.

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I'm a Colorado native.

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So those of you from Colorado, hello,

based now in Nashville, Tennessee.

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I'm that mom of two.

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I love to read, I love

to listen to audio books.

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I love to bake, although not very

well, and I also love to go to the gym.

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Those are all good

things, but do you guys.

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Actually care about all of that.

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You're here because I am a marketing

coach who believes that the work that

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you do matters, and I'm obsessed.

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And I mean, like I lay awake thinking

about it at 2:00 AM obsessed with helping

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you see results so you can do more of it.

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At the end of the day,

that's why I do what I do.

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Uh, by now I've helped over 3000

clinicians in our paid programs and

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services, not to mention thousands

more through our free resources,

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gain confidence in their marketing

and bring in full fee right-fit

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clients into their practices.

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I'm committed to empowering you to

market yourself in a way that gets

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results, but also feels true to you.

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That's the balance that we

try and strike around here.

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Before we start, please

give yourself this hour.

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You're here right now.

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What I offer you today, like I said,

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And it can change the game

to your, for your practice.

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So I do encourage you close your other

tabs, put your phone on, do not disturb,

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stay present here, engage with us, okay?

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And please engage.

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Hello, you're here with me live.

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You are here with hundreds of

other therapists live right now.

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How cool is that?

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And so I encourage you to ask

questions, share light bulb

113

moments in the chat with us.

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You're probably not the only

one thinking about things.

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What are you noticing

in your own practice?

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I love hearing from you boots on the

ground, what's actually happening.

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And don't forget to sting until the end.

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If you don't know this, we are giving

away a free Squarespace website

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template, EVIP, copy review, and

a 50% discount on confident copy.

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You've gotta be here live at the end.

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This is not just gonna

be one big long slog.

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Okay?

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My goal is that you are actually

walking away with things that you

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can apply in your practice today.

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And I do have a faceted action bonus

we've never offered in this way before

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that you're not gonna wanna miss.

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And that's only for folks

that are here today.

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So, as we get into this, let's

get a little bit of the lay land.

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Do you have a website?

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Yes.

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Yet give me a why, if that's a yes.

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An n if that's a no.

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Lots of why's.

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Wow.

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Almost a couple ends.

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Almost exclusively.

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Why's some ends?

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Okay.

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Good to know.

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I'm glad to see what we're dealing with.

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Okay.

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What is your biggest challenge with it?

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If you've got one or if you need to

create one, but it's, something's been

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keeping you stuck, will you share?

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What's your biggest

challenge with the site?

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S-E-O-S-E-O.

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Old.

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Hmm.

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Finishing all your content.

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Time consuming tech.

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Outdated content.

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Niche writing my copy, no one sees it.

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Perfectionism.

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Anyone else?

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Same.

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Refining and expressing

your niche feels redundant.

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You don't know what you're doing.

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That's okay.

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It's new.

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So still building.

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Yeah, it doesn't represent

your vibe and your voice.

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Indecisiveness.

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Okay.

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Lots of themes that I'm seeing here.

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Okay.

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Themes of perfectionism, of

feeling stuck, certainly of SEO.

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Um, feeling like you're constantly

tweaking, not knowing what to say.

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What's your niche?

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Those are all things that I

wanna talk about here today.

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Now, tell me if this sounds like you, one,

you want to attract full fee clients, but

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your site doesn't feel like it's helping.

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You've got a site, but it's not helping.

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Okay.

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Two, you've tried templates

or ai, and I love ai.

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There's no shaming here, but it

doesn't sound like you been there

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or you're in a saturated area.

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It feels like you look around, there's

a therapist on every corner, but

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you feel like you're blending in.

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Will you tell me one, two, or

three, which one feels like you?

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One's.

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Lots of threes.

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Okay.

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Lots of saturated areas.

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All of them in all caps.

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Yeah.

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Two.

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Okay.

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Okay.

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I love that.

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Again, getting a good

sort of pulse on things.

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Alright, so you're in good

company, safe to say, right?

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Look around at your fellow attendees.

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Safe to say you're not the only one.

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Feeling that way.

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Now, when it comes to attracting premium

fee clients, again, in this market, when

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I've looked around and I've seen what's

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power to make or break your success.

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It has the power to do that.

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But why?

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Everyone tells you you need a website,

but why do you actually need one K?

201

Here's why.

202

The doctors that you think you need to

be knocking on the doors of and leaving,

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you know, lunch baskets, at fruit

baskets, whatever the other therapist

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you're talking to, the social media

posts that you're making, the directories

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you're part of Psych today, inclusive

therapist, therapist for black girls.

206

The conversation you're having with

a friend about the work that you do.

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The interviews you're doing, the Google

searches and the SEO that you're trying

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to optimize, every single one leads

back to your website in this market.

209

Whether it's a conversation with

a friend where they go Google you,

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um, or Google itself, social media,

it all leads back to your website.

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And if your website isn't doing its

job, then none of the other marketing

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efforts you're putting in can either.

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If you've been in my world for a while,

you've heard me describe that as pouring

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water into a leaky bucket, and how

frustrating to have worked so hard on

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these other things, and then to send all

of that traffic to send that water into

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something that doesn't actually hold.

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Right?

218

So here's what you're gonna learn today.

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The number one shift that's gonna

turn your nice website into one that

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books clients at 200 plus an hour.

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How to be seen as the go-to expert in your

niche without sounding arrogant or salesy.

222

The secret to keeping variety in

your caseload and still standing out.

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This is a big one and a huge

one that I'm seeing folks really

224

needing support with right now.

225

And then why outsourcing your copy to

aai could be, isn't necessarily for sure,

226

but could be costing you real clients

and what to do instead if you've already

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tried chat WT or your other favorite tool.

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Okay.

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In this workshop I wanna show you how

to turn your practice website, this

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thing that all your marketing leads

back to into a client conversion engine.

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Something that works for you and

that does the heavy lifting for you.

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Okay?

233

I mean, what would it mean if you

started hearing the ping of a new

234

consultation being scheduled while

you're making dinner or on vacation

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or in the school pickup line?

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My little girl just started pre-K, so

I'm getting familiar with school pickup.

237

Brand new to it.

238

But how cool is it to hear a, the

ping of a new consultation while

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you're busy doing something else?

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Right.

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What about reducing the number of

weekly sessions while maybe even

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increasing your monthly revenue?

243

Attracting those premium fee

clients, those clients who

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want to do this work for you.

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Checking emails between sessions, when

you've got that 10 minutes, that 15

246

minutes, and seeing ones that say, I know

you're the therapist I wanna work with.

247

I'm ready to do the work.

248

When can we schedule okay that

this would feel incredible?

249

Right?

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So inspiring.

251

I want you to know that I have

helped hundreds of clinicians

252

experience this, and every time I

hear from them my stomach flips.

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I have never, that hasn't gotten old.

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To me hearing from people that they're

getting these kinds of experiences

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in their practice, and interestingly,

every single time it started with their

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website, that's why you're here, right?

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That's why we're doing

this workshop like Brenda.

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Brenda is a former confident copy

alumni of ours, and when I first

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met her, she told me verbatim, I

have the recording of that call.

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I hate marketing.

261

She was very averse to it.

262

She identified as an introvert.

263

She really struggled with the idea of

putting herself out there, but she also

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knew she had to make it a priority.

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If you knew Brenda, she is tenacious.

266

She had committed to being

successful in her practice and

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she realized, you know what?

268

I need to get a little bit uncomfortable

if it means I can create what

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it is that I'm out here to do.

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Right?

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So she tried it out.

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She got a few clients here and there,

but they weren't always the right fit.

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She had really big goals.

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She was fully private pay.

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She wanted those ideal fit clients.

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She, she does trauma work

and eating disorder work with

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women, and she also wanted to

eventually bring on an associate.

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She knew she had a double down

on this and she was committed.

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She had that tenacity.

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Now I'm already seeing some people

say, I feel like Brenda, right?

281

Maybe you feel averse to

the idea of marketing.

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Maybe you are frustrated or

burnt out because you feel like

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you're trying all the things.

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Only to see a few results.

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And maybe you're, if you're sitting here

wondering, I see someone saying it right

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here, you wonder if it's even possible.

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Okay.

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All those things are okay to feel,

they're absolutely okay to feel,

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but the things that we're talking

about here, they are possible.

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And I would not sit here if I

didn't actually believe that I am

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not blowing smoke up your skirt.

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Okay.

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Now, Brenda decided to

prioritize her website.

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So she'd been trying some things.

295

She was seeing, uh, some results,

not, not exactly what she wanted

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within weeks of updating her website.

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Here's what happened.

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These are real life screenshots

from messages from Brenda.

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I've received an intake every day

from the website since it went live.

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Haven't even gone through

the post-launch checklist.

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She had just wanted to

share some good news.

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Two new clients.

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One said she saw my website and felt

like it was speaking directly to her.

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Thanks to Confident Copy three new clients

this week from my website and Psych today.

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Okay, this is possible if, if you walk

away with nothing else in this workshop.

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I hope it's that.

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This can happen for you.

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Okay?

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Now, as we get into the teaching here,

I want you to be really aware of a

310

concept called the client journey.

311

If you've been in my world for a while,

you might be familiar with this, but there

312

are three stages to the client journey.

313

The first, your client

realizes they need support.

314

They don't know who you are yet, they

just know they wanna go to therapy.

315

They're ready to seek it out.

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Okay?

317

The next stage is that they research

therapists, and these days they're doing

318

even more of that than they used to.

319

Then they choose you.

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Okay?

321

Now, most therapists just focus

on those first two phases.

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The spot between them realizing

they need support and researching

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therapists, and that's good.

324

You need to pay attention to that part.

325

But that latter part, the stage between

them researching and them choosing

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you, this is how you stand out.

327

And this is where a website in this

market, as I've looked around at

328

what's working and what's not right

now, this is where your website is

329

truly doing the heavy lifting for you.

330

Now, you probably know this already, but

your clients are different these days.

331

They're different.

332

They're different than they were three

years ago, certainly five years ago.

333

We all are right.

334

They are more discerning, and I could

do an entire presentation just on that.

335

But they are more discerning

than they've ever been.

336

They are more skeptical.

337

We all are for various reasons, and

they're more inundated with choices.

338

So they're doing more

of that shopping around.

339

They're looking at 5, 7, 10 plus other

therapist websites, making decisions,

340

weighing their skepticism, deciding which

choice makes sense over another one.

341

Okay?

342

And at the end of the day, that's why

I'm actually doing this workshop today.

343

Okay?

344

I'm doing this workshop because too many

skilled, wonderful, deeply passionate

345

therapists are getting passed over.

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When you learn a different way of doing

things, your practice can transform.

347

Right?

348

If I had to sum up what I've heard

from you guys that you want in your

349

practice, it's a full feel good caseload.

350

Not just a full caseload, but

one that actually feels good

351

with right fit clients, right?

352

And in order to help people get

there, we help you build what's

353

called the client conversion engine.

354

Okay?

355

The client conversion engine

starts with the confident identity.

356

You've gotta know who you are and

confidently put yourself out there.

357

Then it's the confident presence.

358

It's putting yourself out there in

a way that other people connect to

359

and, and actually take action with.

360

And then finally it's

that confident connection.

361

It's getting out there and letting people

know that you exist and driving them back

362

to this engine so that the engine can

turn and the clients can come from it.

363

Okay?

364

That's how we get to that

full feel good caseload.

365

Now, this is also exactly what we do

in Confident Copy every single day.

366

Doors to Confident Copy are gonna be

opening today at the end of the workshop.

367

If you didn't know that, you know now.

368

Okay?

369

And those that join us, they're

going to get a proven framework

370

for creating this engine.

371

All three pieces, okay?

372

Standing out in this skeptical

market, identifying that niche

373

that sets you apart, turning your

website into that client converting

374

machine for your practice.

375

Okay?

376

And as I mentioned, everyone that's

joining this workshop is also gonna

377

qualify for that bonus just by being here.

378

Now.

379

We're gonna talk more about

that as we get into it.

380

If you wanna know more,

drop a cc into the chat.

381

Um, a confident copy coach Monica

is actually here on the call.

382

So if that's something you're

wondering about, Monica, would

383

you mind just dropping the link?

384

You guys are welcome to check that out.

385

But as part of today's workshop,

we're gonna be talking about the

386

confident presence in particular.

387

Like I mentioned, confident

Copy goes through all of this,

388

but confident presence is what

we're really dialing in on today.

389

Okay, so let's get into it.

390

Let's walk through the four biggest

mistakes that are holding therapists

391

back right now and what to do instead.

392

Okay, here's mistake number one.

393

Those of you who were, who were

kind of struggling with the idea

394

of niche, um, I think your ears

might, might perk up on this one.

395

So you're trying not to box yourself.

396

Box yourself in, that's a mistake, but

you end up sounding vague and forgettable.

397

Anyone resonate with this?

398

You help a range of people.

399

You like couples, you like men,

women, maybe you like teens and,

400

uh, you know, older, older adults.

401

Maybe you like working with trauma, but

you also like eating disorders, right?

402

You help a range of people, but

you're unsure how to say that without

403

just sounding scattered, right?

404

You're afraid you're gonna

lose out on clients, anyone.

405

Fomo, fear missing out

if you get too specific.

406

So there's that constant push and pull

of, I know I need a niche, but what if I

407

get too specific and then I lose people

and I don't want to exclude someone I

408

can't help, and whatever that might be.

409

But you also don't want to let go of

the populations that you do enjoy.

410

So what do you do?

411

You keep your language broad

because you need to stay open.

412

That feels like the safer option.

413

Okay.

414

The thing is, instead of sounding

flexible and varying, you sound generic.

415

And in this market that's

so, so detrimental.

416

So some examples of what this looks like.

417

It looks like a lot of you, I see

so many yeses in the chat, feel

418

this way and can resonate with it.

419

Some examples of what I see clinicians

doing here when they are making these

420

mistakes, they say things like, I

help teens, adults, and couples with

421

anxiety, depression, trauma, and more.

422

Okay?

423

Okay.

424

A laundry list of so-called specialties,

I land on like a services or specialties

425

page, and then it's literally 15 bullets.

426

It's hard to be a specialist

in 15 things, right?

427

Generic headers like start feeling

better today or you don't have to do

428

this alone website copy that could

belong to truly any other therapist

429

Marissa said, so you read my website.

430

That's hilarious.

431

These are the types of things

that I, that I see happen.

432

I mean, it sounds like lots

of you struggle with this.

433

What are the different types of

clients you enjoy working with?

434

Will you just pop in the chat?

435

Like what's the struggle you feel as

far as that variety that you're wanting?

436

Anyone?

437

What are the different

types of clients you like?

438

Highly gifted and successful women with

anger management, highly sensitive women.

439

L-G-B-T-Q, medical

providers and young women.

440

Okay, that can feel

distinct from one another.

441

Queer cancer Patient eating disorder.

442

That's a fun puzzle.

443

I like that.

444

Active duty military.

445

Women with mommy issues.

446

People who wanna go deep.

447

Ooh.

448

Spanish speaking couples.

449

That's fun.

450

Okay.

451

Teens, young adults.

452

Solo parents hereditary cancer risk.

453

Okay?

454

So much variety here, right?

455

You guys do good work, and I want

you to know that you can do this

456

work and not make this mistake, and

that's what I wanna show you here.

457

Okay?

458

So the result when you make this

mistake is you end up blending in

459

with every other generalist out there.

460

And in this market where your

clients are more discerning and

461

more skeptical and more inundated,

we can't afford to do that, okay?

462

We cannot afford to blend in.

463

So what happens when, when this mistake

is, is at play website visitor visitors

464

leave your website confused or unsure

if they're a good fit for you, even if

465

they are, which is the worst, right?

466

Potential clients don't view you

as an expert in their problems.

467

They're like, yeah, maybe, I don't know.

468

And clients these days are

looking for expertise in ways

469

they never have in years past.

470

You don't communicate anything that

sets you apart from the other 10

471

therapists that they're considering.

472

So you're forgettable.

473

If you don't stand out and when

they decide who to engage with

474

and who to reach out to for the

consultation, you don't come to mind.

475

The clients you do get

aren't actually a good fit.

476

So it's not that this doesn't work

at all, but that is, you know, a,

477

a common challenge here is that

you might get people reaching out,

478

but they don't necessarily fit who

it is that you are working with.

479

And then finally, people are more

likely to price shop or ghost

480

you because you don't stand out.

481

They aren't the level of motivation

they have to keep that, um, keep, that,

482

that appointment or, or a follow up

with that email is lower because of them

483

being confused, unsure if they're the

right fit, not viewing you as an expert.

484

Okay?

485

That's what happens.

486

Now, here's what needs to happen.

487

You need a niche that gives you

the space to breathe that allows

488

you to enjoy this variety, okay?

489

I'm never gonna tell you when I

coach you on your niche, that you

490

have to eliminate a population

you enjoy and helps you stand.

491

Would you believe me if I told you there's

a way you could do both of those things?

492

Okay.

493

So that means language that highlights

your unique focus language that clients

494

can see and immediately relate to.

495

They see it and they're

like, oh, that's, that's me.

496

That's something about what

it is that I'm looking for.

497

A way to speak to multiple client

types without sounding scattered

498

and clear positioning that sets

you apart from every other anxiety

499

and trauma therapist out there.

500

Okay.

501

Because there are a

lot of them these days.

502

So that there it, it is possible to

have a niche that gives you that space

503

to breathe and helps you stand out.

504

Okay.

505

Our signature niching program, or I'm

sorry, system in Confident copy, helps

506

to identify what we call a red thread.

507

If you've been in my world for a while,

anyone know what a red thread is?

508

Drop a yes in the chat.

509

If you do.

510

This allows you to enjoy variety

and articulate your unique focus.

511

Look at all those yeses.

512

I love that clearly and confidently.

513

Okay?

514

It's a way that we tie together the

things that you love most, and then put

515

it, bring it forth in your marketing

in a way that feels focused without

516

being limiting, but in confident copy.

517

This is never cookie cutter advice, okay?

518

You get personalized coaching.

519

I love niche coaching.

520

I'll do it every day of the week,

all day long on your specific

521

areas of interest and what's gonna

set you apart in your market.

522

We're gonna help you

figure out what that is.

523

Okay?

524

Quinn said following.

525

After completing this process, Quinn

said, I'm able to be much more concise

526

when networking, and I see it pay off

when people are able to clearly remember

527

my niche and refer clients to me.

528

That's one of the cool side effects here.

529

Your niche needs to come

through in your website.

530

That's why we're here right now.

531

But when your niche is clear, all of a

sudden you start becoming memorable in

532

all the other marketing that you're doing.

533

In those networking conversations,

people know who to refer to you.

534

Quinn also said he feels a much

better work life balance, attracting

535

clients that are an ideal fit and

reignited what makes them passionate

536

about this work in the first place.

537

It feels refreshing and rejuvenating

after coming from a place of burnout.

538

Kyrie said, I feel so much more confident

when I work, when I speak about my

539

work in non-formal marketing settings,

whether it's a masseuse I use or a

540

fellow therapist I'm friends with.

541

I have the language now and

people ask me for cards.

542

How cool would that be?

543

Right?

544

Jenny said, my whole team

redid their niches and everyone

545

saw an uptick in referrals.

546

So that's what's possible when we

eliminate this mistake of being vague

547

and forgettable and instead we find

that niche that does both of these

548

things, gives you room to breathe

and also also exerts your expertise.

549

Okay?

550

Alright, you guys still with me?

551

Ready for mistake number two?

552

Lemme take a water break.

553

Alright, awesome.

554

Mistake number two, and I see this way too

much these days more than I actually would

555

expect to mistake number two is that you

treat your site like a business card, not

556

a conversion, a client conversion engine.

557

Okay?

558

So you checked the box of create a website

because when you launched your practice

559

you were told you needed a website, right?

560

Check the box, but now you have no idea

if it's actually doing anything for you.

561

It's out there.

562

I don't even know if you've looked

at it in the last six months.

563

And when you do look at the numbers,

if you have access to the, to the

564

data, people are visiting, but

they're not actually reaching out.

565

That can be maddening, right?

566

To see people visiting, but they're

not getting the inquiries, not

567

getting the contact form submissions,

wondering what the disconnect is.

568

Okay, now what does this look like?

569

What's it look like if you're making

this mistake, possibly focusing

570

more on how the website looks.

571

Colors, logo, headshots.

572

That's like when you think about a

website, it's how does the website look?

573

Now, I'm a website designer.

574

We design websites.

575

I, I don't know if you

knew that, but we do.

576

We love design.

577

Design is secondary to what it is

that we're saying on the website.

578

Every single day.

579

Okay, so sometimes I see clinicians

who are way more focused on what

580

their logo looks like than what

their website is actually saying.

581

Natalia said, I spend way

too much time on colors.

582

I feel you there.

583

I do the same thing.

584

One to three page websites, websites that

just aren't big enough to convert people.

585

If I land on your simple

practice extension website,

586

I'm glad you've got something.

587

Absolutely.

588

It's better than nothing.

589

But is it going to generate

those premium fee conversions?

590

Most likely.

591

Not simply because the website isn't large

enough, isn't comprehensive enough to do

592

that actual heavy lifting for you, okay?

593

No clear process or call to action that

invites clients to take the next step.

594

We've gotta tell people what to do.

595

Remember when I said they're inundated

with choices they don't necessarily

596

know up from down and what to do next?

597

We've gotta be clear about that, okay?

598

Then low or zero contact form

submissions despite traffic to the site.

599

Okay?

600

So as much as you want to be getting

those contact form submissions,

601

you're not getting traffic.

602

Okay?

603

What happens here, you're leaving

conversions on the table every

604

single week, and that's a hard

like truth to think about.

605

Right?

606

That means that we have missed

opportunities from ideal fit clients who

607

would have reached out if the website

was set up to do more of that conversion.

608

Low, ROI on networking directories,

local marketing, all those other

609

things we were talking about.

610

They're visiting.

611

You are putting in the effort,

but they're not contacting.

612

Okay.

613

Or a site that feels nice, looks

nice, good colors, great logo, but

614

doesn't actually book sessions.

615

Right.

616

Is that something you

guys see in your practice?

617

Are there any of these that you feel

like, I saw someone say I spent a lot of

618

time on colors that can feel really hard.

619

Absolutely.

620

Yeah, for sure.

621

If you have simple, someone said, yeah.

622

People are kind of talking in the chat

about whether or not to do direct,

623

um, consults versus contact forms.

624

Both can work for sure.

625

Yeah, spend a lot of time in your design.

626

I get it.

627

For sure.

628

So how do we fix this mistake?

629

To fix this mistake?

630

We need a website to act like that

conversion engine we were talking about.

631

One that is guiding clients toward

action rather than just having a

632

billboard, having a business card.

633

This is exactly who I am and what I do.

634

We're actually taking people on a journey.

635

Okay?

636

So that means that we have a site

structure that is built to convert,

637

not just exist, not just a business

card, static, but actually active

638

built to convert something that

is leading visitors from skimming.

639

They're never gonna read

every word to interest.

640

I'm intrigued to inquiry.

641

Pressing contact.

642

Pressing submit on your contact form.

643

Okay?

644

You need a plan for what

each page is actually doing.

645

If you're gonna have a website,

bigger than one to three

646

pages, what are those pages?

647

What should they do?

648

What should they say?

649

What's the point?

650

Right?

651

We need to have a clear strategy there.

652

And then as I mentioned, we

gotta have those strong CTAs.

653

Those are calls to action that help

the right people take the next step.

654

Don't bury the lead here.

655

Your clients are on your website

'cause they want your help.

656

So give it to 'em.

657

Okay?

658

Now we will show you how to structure

your website to create that journey

659

that leads right fit clients from

interest to inquiry consistently.

660

You pour in the water the and

the bucket will hold, okay?

661

It'll bring people through.

662

We walk you through a proven page by page

strategy that's tailored to your niche,

663

to your practice setup, to your location.

664

Then you'll learn what to say, where

to say it, and you'll get the formulas,

665

the examples of real life sites that are

converting RightFit clients right now.

666

Jeanette said, I don't feel like I

have that much to say on each page.

667

I would beg to differ, Jeanette, if

you and I sat down together, you have

668

a lot to say and we'll show you what

to say and why to say it and where to

669

say it to actually invite that action.

670

Plus in Confident copy, you get

feedback on your site structure so

671

that you're not guessing, you're not

just hoping you're doing it right

672

and the end result is a website that

actually is doing the heavy lifting.

673

I would love if you could be

busy in that school pickup

674

line, getting those inquiries.

675

We need a website that's acting like

that engine in order for that to happen.

676

Okay.

677

Jen told us my new copy, including

Via Psych Today, which was cool, has

678

been attracting clients and generating

comments like, you're exactly who I

679

was looking for and when I read about

your specialty, I was so excited.

680

Okay, Parker said, I booked three

initial consultations in one day with

681

folks who seemed like ideal clients.

682

One told me I'd love your website.

683

When I saw your site, I stopped

engaging with the other.

684

I reach out to.

685

That was because your site conveyed

that you were speaking to the very

686

intimate language that I only get

to use with my friends who really

687

understand what it's like to be me.

688

This person felt so seen and Parker

said, thank you so much for helping me

689

learn how to arrange my copy in a way

that keeps people reading so they know

690

I'm exactly who they're looking for.

691

Okay, so cool.

692

All right, let's get into this third one.

693

'cause this is a juicy one.

694

Your marketing.

695

It sounds nice, you sound nice,

but you don't sound like an expert.

696

Worth 200 plus a session.

697

Okay?

698

You come across as caring in your copy.

699

It's not that you're cold, it's

not that you're, you know, distant.

700

It's not that you're the

blank slate therapist, right?

701

But you're not someone who's

commanding premium fees.

702

I don't feel like I need

to be your client, okay?

703

I can't deny your warmth or

your compassion, but you're not

704

positioned right now as someone

clients trust enough to invest in.

705

And in a market where clients are

more discerning and skeptical,

706

we have got to overcome this one.

707

Okay.

708

Some examples of what this one looks

like, and I'm seeing some folks already

709

sort of resonating in the chat, a website

that centers you and your approach.

710

How I work.

711

Not the client.

712

My approach is warm and client centered.

713

Now there's a time and a place to say

that, but if that's what your website is

714

about, it's about you and your approach

in this market, we will lose your

715

clients Vague phrases like, I'm here

to support you in your healing journey.

716

That's really nice.

717

It's nice.

718

Okay.

719

It's not more than that.

720

A lack of defined

specialties or focus areas.

721

Again, sort of that laundry list of

specialties we were talking about earlier.

722

I don't view you as an expert when

you have a a laundry list of 15

723

specialties, a focus on branding

and vibe instead of substance.

724

Again, I love design.

725

I love branding.

726

I love vibes.

727

I don't love them more than substance.

728

Okay?

729

And exerting your expertise.

730

And then a general tone that's

just passive easy to scroll past.

731

You're trying to be all

things to all people.

732

You don't wanna be too direct.

733

That, that can be kind of detrimental

here, because at the end of the day,

734

warmth alone won't command 200 plus.

735

Okay?

736

Warmth belongs there.

737

Of course, of course.

738

But warmth alone can't do that.

739

Clients are not gonna see you

as different or better than

740

the next therapist on the list.

741

Now, I hope I don't

need to say this caveat.

742

Every single clinician has something

good to offer, and at the end of the

743

day, we want your clients sitting

down with the right fit therapist.

744

No doubt about it.

745

But clients are also weighing okay, and

they aren't gonna see you as different

746

or perhaps a better fit than the next

therapist on the list when we're making

747

this mistake getting lots of visitors.

748

But again, very few conversions.

749

Anyone get on consults where they

ask if you specialize in their

750

issue instead of already knowing

That's a big indicator that this,

751

that this mistake is in at play.

752

Do you work with couples?

753

You are like, I have an entire couples,

you know, that's, that's a really common,

754

um, common challenge here, or full fee.

755

Clients are hesitating to reach

out because they're not confident.

756

You are the.

757

Again, like I mentioned, we're

seeing a lot more shopping

758

around than we ever have.

759

Um, and so that's what can happen here

is that they end up deciding, oh, I

760

think I'm gonna go with this other one

that, that talked a little bit more about

761

exactly what it is that I'm looking for.

762

So what do we need to to fix this mistake?

763

Okay?

764

You need your website to build both

authority and connection, okay?

765

This isn't all about your expertise and

your authority, because at the end of

766

the day, the work that you do is human.

767

It is relational.

768

And for us to negate that would

be missing a whole huge important

769

part of the work that you do.

770

Okay?

771

So that looks like marketing that is

both deeply human and highly trustworthy.

772

Okay?

773

Enough clarity and credibility that

clients search engines, even AI and

774

chat, GBT recognize your expertise.

775

Okay?

776

Strong specific language

that signals premium value.

777

Premium level websites attract premium

level clients, and our language

778

is the driving factor behind that.

779

And then confidence, and this is one

of those intangibles, but confidence

780

in how you describe your work, both on

your site, but also in your consults.

781

Also in those networking conversations,

everywhere you go, you have

782

confidence in describing how you work.

783

Now, in Confident Copy, we show you

how to exert your expertise without

784

losing yourself in the midst of it.

785

Okay?

786

We show you proven step-by-step

frameworks for your home, your about

787

your specialty, your method, your

intensivess, your supervision pages,

788

pretty much every page you can need, not

just what to say it, but why and how.

789

Where does authority go?

790

Where does connection go?

791

And then all of this is of course

guided by SEO best practices and

792

the proven private pay approaches.

793

I am seeing work right now

794

Sean told us it's been a breath of

fresh air to speak with clients who

795

fit, whom I have been writing for.

796

So Sean had this idea of a client in

mind and then actually hearing from

797

them and she was showing that she had

the chops to bring in that clientele.

798

Isn't that cool language?

799

I love that.

800

In the last six weeks, four

clients fitting the niches I've

801

written copy for have found me.

802

It's very clear that steps

I've taken are working.

803

I'm stoked.

804

I'm stoked too for Sean.

805

Alright, last mistake.

806

You guys gotta tell me

mistake number four.

807

You're relying on AI templates or

reversed engineered copy and sorry

808

to be the bear of bad news, it shows.

809

Okay.

810

Alright.

811

Do quick question.

812

Do you use chat g BT or other

a AI tools for your marketing?

813

Because I absolutely do and it's okay.

814

There's a way to do it.

815

Well, okay.

816

I'm getting lots of nos.

817

That's okay too.

818

Some yes.

819

Some sometimes.

820

That's okay.

821

Wanted to get a pulse on this.

822

I would say we're about 50 50.

823

Okay.

824

Now this, what does this look like?

825

This looks like trying

the plug and play guides.

826

You've tried the formulas,

you've asked chat GBT.

827

Maybe in these cases you've

peaked at other therapist sites.

828

Oh, I heard this therapist is full.

829

So you went and looked at

their website, tried to reverse

830

engineer what they were doing.

831

Okay.

832

But the final results still

doesn't sound like you and it's not

833

bringing in the clients you want.

834

I could go on and on about this topic.

835

Uh, as someone who both loves AI and

is skeptical of it, I think we are

836

in for this mistake showing up more

and more in the therapy industry.

837

Okay, so this can look like

headlines that sound just like

838

your colleagues intentional or not.

839

I'm not saying you're going

out there and plagiarizing, but

840

everyone sounds, sounds the same.

841

Okay.

842

Phrases like safe space and healing

journey that say nothing specific.

843

You just got it from a fill in

the blank template and copy.

844

That's fine by all accounts, but

doesn't actually feel like you.

845

You don't read it and you're like, Ooh,

that's exactly what I would like to say.

846

That's just me buttoned up.

847

Right?

848

Or an overuse of cliches or

those stereotypical metaphors,

849

we've all seen 'em, right?

850

The result is you are not showing

clients why they should choose you.

851

And as more and more people rely

on ai, as more and more people

852

can create copy, that's fine.

853

Your clients are going to be wading

through a sea of sameness in a

854

way they've never had to before.

855

So this looks like fading into

the crown of crowd of therapists

856

who are saying the same thing.

857

Who wrote the same prompt in

chat, GBT or something close.

858

Okay?

859

This means that your marketing feels like

Groundhog Day to prospective clients,

860

and that increases their skepticism.

861

They already are s, they

already are skeptical.

862

Okay?

863

When, when your marketing is increasing

that we are creating friction

864

where we could be removing it.

865

Your site does not spark

trust, urgency, or connection.

866

Okay.

867

You attract fewer inquiries or

ones that don't feel like a great

868

fit because what you put out there

didn't really feel like you anyway.

869

Or you waste time editing copy that was

never rooted in your voice to begin with.

870

You chat, GBT gives you something

and then you manufacture it.

871

But it wasn't even something that you

would've said to begin with, right?

872

You need a website that sounds

like you and does its job.

873

Now I'm hearing some people say,

I don't know what my voice is.

874

That's something I can teach you.

875

There is a way that you

show up to the room.

876

There's a way that you speak and

the presence that you bring, and

877

that can actually be infused into

your marketing, into your website.

878

That means a clear voice that

balances warmth with authority again,

879

so that we don't sound just warm

like we were talking about earlier.

880

Copy that feels natural while

still being strategic language that

881

connects with clients and signals

expertise to search engines and ai.

882

If we can be well optimized for

search engines, right, with an

883

authentic voice, chances are we're

also gonna be well optimized to

884

show up in places like chat, GBT.

885

Positioning that reflects your unique

style, your voice, your values.

886

'cause the way you do therapy,

you have something special.

887

There is a reason clients choose you.

888

There is something you bring into the

room and I can help you figure out what

889

that is and bring it into your marketing.

890

And then a site that feels aligned with

you and differentiated from others so

891

that those clients you come to mind,

even though they have 10 other tabs open.

892

Okay?

893

In Confident Copy will help you

cultivate and develop your own voice

894

and then use that voice with intention.

895

Okay?

896

We provide copy frameworks that

support finding your own voice rather

897

than just filling in the blanks.

898

That is where I am seeing

things need to differentiate.

899

Right now, you're gonna get

real feedback on your writing.

900

We have multiple opportunities every month

to get feedback on what you've created.

901

Not just templates.

902

Not just theory, along with a

hundred plus examples, so you

903

can see how other therapists

are writing that effective copy.

904

Okay.

905

Taylor told us that she had

tried DI Ying her website.

906

Her psych today, and she'd even bought

a couple other marketing courses,

907

but nothing felt like it worked.

908

She said, come to copy was different

because it wasn't just fluff.

909

It gave me an actual strategy.

910

You don't have to have it all

figured out before you start.

911

This program will help you get there.

912

I, this was the cool part here.

913

I knew you'd help me get a good

website, but I didn't expect to learn

914

so much about myself as a clinician.

915

I went in open-minded and your

program met me right there.

916

Now I love what I do.

917

How cool.

918

Stephanie told us I could have

never found these words on my own.

919

I walked away with amazing copy that

I'm so thrilled to share with the world.

920

I feel like I finally found

the words to describe what I

921

do and my practice is full now.

922

Okay.

923

All right, so those are our four mistakes.

924

We've run through a lot of things.

925

I've seen a lot of people

resonating with some of these.

926

I'm curious, which of

them hit home for you?

927

1, 2, 3 or four.

928

Not trying to box yourself in not treating

your business like a business card or

929

your, your website, like a business card.

930

Three.

931

I'm seeing lots of threes.

932

Ooh, interesting.

933

Some ones Okay.

934

Some two, some fours.

935

It looks like one in three won out to me.

936

I would say I should

have had a little poll.

937

Okay.

938

But it sounds, yeah, some of these are,

are really standing out for you guys.

939

Okay.

940

Hopefully I'm getting your gears

turning on what you can start doing

941

differently to fix these mistakes.

942

Right.

943

Now here's one more bonus mistake.

944

I just saw a couple people mentioning.

945

I don't know if it's working or not.

946

That's the other mistake I

see folks making right now is

947

that you're doing it alone.

948

And it is so hard to know what's working.

949

Private practice can already

feel isolating no matter what.

950

Right?

951

And so you sit there and you tweak

and you re, you rewrite and you

952

refresh your analytics wondering

what else needs to change.

953

But it's impossible to know what's

helping or what might silently

954

be killing your conversions.

955

Right?

956

And that's really why I think

Confident Copy is so powerful.

957

Not only do we have the templates

and the frameworks, but you're

958

not just learning what to do.

959

You're getting the community and

the feedback and the coaching to

960

know if you're doing it right.

961

And that's what we actually

care about around here, right?

962

Bria said This program has been

the most beneficial practice

963

investment I've made in my practice.

964

The program is so easy to follow so

many ways for support from you and

965

other group members, and the program

gives you exactly what it advertises

966

and and, and more, which is so kind.

967

So you need feedback.

968

You need to know if it's

working or not, right?

969

That's something I've seen

really in the chat here today.

970

That's why that special bonus I

mentioned, we are offering a free

971

conversion audit just for attendees today.

972

So if you decide to enroll in

Confident Copy, after you launch

973

your website, you submit it to us

and we're gonna personally review it

974

for strategy and clarity and flow.

975

It's something we never offer before.

976

I don't offer website audits outside of

this, so I'm really excited about it.

977

This bonus is good for 48 hours.

978

I'll give you all the dets in a

moment, but the reason I decided to

979

do this is because you deserve to

know if things are working or not.

980

Okay?

981

Now today we've looked at the biggest

website mistakes that therapists are

982

making, the ones that are keeping them

from booking premium fee clients, right?

983

You learned what the most successful

full fee therapists are doing right now.

984

You saw what needs to happen in

order to stand out in saturated

985

markets, which so many of you are in.

986

You learned the way your website can

increase trust, decrease skepticism, and

987

drive conversions from right foot clients.

988

You also saw how your words determine

whether a client's AI or search

989

engines view you as an expert,

one who's worth your fee, right?

990

You're sitting here right now, if I had

to guess, because you want to attract the

991

premium fee clients without selling your

soul on social media unless you want to.

992

Social media's great if you want to.

993

You don't have to.

994

You want a clear client converting

website, not just a generic

995

template that looks and sounds

like everyone else's, right.

996

You've felt like your words

aren't doing your work justice.

997

You know, you do good work with

your clients and you want your

998

marketing to reflect that, and you're

ready for that to change, right?

999

You want marketing that helps you stand

out in, in increasingly saturated area,

00:41:23,384 --> 00:41:24,584

the number of therapists around you.

00:41:24,584 --> 00:41:26,774

It's not going down anytime soon, right?

00:41:27,584 --> 00:41:32,774

You want to finally feel proud of how

you show up, both online and off, right?

00:41:33,884 --> 00:41:37,964

It's your time to do that with the

proven step-by-step system to show

00:41:37,964 --> 00:41:39,524

up as the expert that you are.

00:41:39,674 --> 00:41:43,364

I believe you are good at what you do when

you're doing it with the right clients to

00:41:43,364 --> 00:41:46,994

stop guessing and to start writing with

strategy so you know what you're doing and

00:41:46,994 --> 00:41:51,764

why, and to finally feel confident in what

your website is saying about you and your

00:41:51,764 --> 00:41:56,324

approach and the depth of the work that

that you do, and the transformation that

00:41:56,324 --> 00:41:59,354

can happen with your clients right now.

00:41:59,384 --> 00:42:02,474

Here's a reminder, nothing I've

shared with you today is theory.

00:42:02,984 --> 00:42:03,704

Ideas.

00:42:04,064 --> 00:42:07,994

They are all things therapists have

done to achieve legitimate results.

00:42:08,264 --> 00:42:11,504

Okay, Erin said another week and

another full private pay client.

00:42:11,504 --> 00:42:13,724

Her words today, the opening

paragraph and bullet points on my

00:42:13,724 --> 00:42:15,404

homepage resonated with me so much.

00:42:15,524 --> 00:42:17,594

My website is my powerhouse consistently.

00:42:17,594 --> 00:42:21,164

Thanks to your leadership and support

from Confident Copy or Rhonda who said,

00:42:21,164 --> 00:42:23,684

I've actually had two new consultations

scheduled through Psych Today.

00:42:23,774 --> 00:42:25,634

A surprise since Psych

Today is usually dead.

00:42:26,144 --> 00:42:29,354

I updated the copy with what I've been

writing for the website, or Noreen who

00:42:29,354 --> 00:42:32,324

said, updated my homepage to my new

copy and got another new client, four

00:42:32,324 --> 00:42:33,764

new clients in the last two weeks.

00:42:33,974 --> 00:42:35,714

These are real life

things that are happening.

00:42:35,714 --> 00:42:38,594

Like I said, if you walk away with

nothing else today, please let it

00:42:38,594 --> 00:42:42,944

be that you can do this, but these

types of results are possible, okay?

00:42:44,204 --> 00:42:47,114

I don't want you to keep taking

on poor fit clients because

00:42:47,114 --> 00:42:48,614

something's better than nothing.

00:42:49,394 --> 00:42:52,754

I don't want you to keep feeling

overwhelmed by marketing, unsure if

00:42:52,754 --> 00:42:54,734

it's even possible to be private pay.

00:42:55,544 --> 00:42:58,304

I don't want you trying a million

different things, wondering where your

00:42:58,304 --> 00:43:00,434

next client is gonna come from, right?

00:43:01,244 --> 00:43:05,774

I want you to start getting clients

with a proven process for attracting

00:43:05,774 --> 00:43:09,464

full fee clients and getting support

every step of the way so you know what

00:43:09,464 --> 00:43:13,244

you're doing, why you're doing it, and

doing that with our support, right?

00:43:13,904 --> 00:43:18,674

And that's why Confident Copy, like

I mentioned, is getting to re today

00:43:19,304 --> 00:43:21,704

Confident Copy, if you're not familiar

with it, is the only accelerated

00:43:21,704 --> 00:43:25,634

group, pro group coaching program out

there for therapists who want to write

00:43:25,634 --> 00:43:29,624

their website and begin marketing

confidently in less than 16 weeks.

00:43:30,344 --> 00:43:34,604

So in Confident copy, I'm gonna help

you feel 100% confident in your niche.

00:43:34,724 --> 00:43:37,754

We will workshop back and forth

until you feel that way and the

00:43:37,754 --> 00:43:41,894

expert that you are to say goodbye to

writer's block and imposter syndrome,

00:43:41,894 --> 00:43:45,164

and constantly second guessing

yourself because I have been there.

00:43:46,079 --> 00:43:49,829

To write strategic client-focused

website copy that has clients saying,

00:43:49,829 --> 00:43:54,989

I felt like you were talking right

To me, that's the best feeling ever.

00:43:55,499 --> 00:43:58,559

To create a Psychology Today profile

and a video, you need a video.

00:43:58,589 --> 00:44:03,299

You need a video that brings in your ideal

clients on autopilot and to finally feel

00:44:03,299 --> 00:44:05,399

proud of how you show up online and off.

00:44:05,579 --> 00:44:05,939

Okay?

00:44:06,599 --> 00:44:08,579

That's what I wanna help

you do in Confident Copy.

00:44:09,149 --> 00:44:11,549

Now, confident Copy goes

through an entire process.

00:44:11,549 --> 00:44:12,809

Here's just a little taste of it.

00:44:12,809 --> 00:44:15,029

As I mentioned, it's 16 weeks

long, although you do have

00:44:15,029 --> 00:44:16,709

lifetime access to the curriculum.

00:44:17,159 --> 00:44:18,389

First, we start with your niche.

00:44:18,419 --> 00:44:19,319

It's your North Star.

00:44:19,349 --> 00:44:21,089

We need to get super, super clear on it.

00:44:21,449 --> 00:44:25,349

So I'm gonna provide coaching, guidance,

trainings, frameworks to create your

00:44:25,349 --> 00:44:28,769

niche statement, to profile your ideal

client, and to identify that red thread

00:44:28,769 --> 00:44:30,689

I mentioned so you can keep variety.

00:44:31,469 --> 00:44:34,979

While still having a focused message

that exerts you as an expert.

00:44:35,339 --> 00:44:36,389

Then we move into specialties.

00:44:36,389 --> 00:44:39,419

In SEO, we gotta figure out what your

clients are looking for on Google.

00:44:39,569 --> 00:44:41,939

We've gotta create that site outline

and that site structure that's

00:44:41,939 --> 00:44:45,329

going to exert your expertise and

really guide folks toward action.

00:44:45,959 --> 00:44:49,919

Then we get into the homepage, the

launching pad of your website, where

00:44:49,919 --> 00:44:53,279

we're gonna create those client

attracting words for every single section.

00:44:54,329 --> 00:44:56,549

Then we take what's called

a rest and realignment week.

00:44:56,549 --> 00:44:58,979

We have three of these over

the course of the 16 weeks.

00:44:59,189 --> 00:45:02,969

We encourage you to step away, go take

a breather, care for yourself, catch

00:45:02,969 --> 00:45:05,849

up, do what you need to do so that

you can come back with fresh eyes.

00:45:06,539 --> 00:45:10,499

Then we get into about page, this is where

people decide if they trust you or not.

00:45:10,559 --> 00:45:11,999

So we have a proven framework for that.

00:45:11,999 --> 00:45:15,869

We're gonna show you and really explore

how to figure out what sets you apart.

00:45:16,514 --> 00:45:17,324

And create true to you.

00:45:17,324 --> 00:45:19,214

Copy that feels like you.

00:45:19,574 --> 00:45:22,214

We follow that with a rest and

realignment week, and then we

00:45:22,214 --> 00:45:23,804

get into your specialty pages.

00:45:23,834 --> 00:45:26,174

We have four weeks for specialty

pages, so you can really

00:45:26,174 --> 00:45:27,794

spend time getting thorough.

00:45:27,974 --> 00:45:30,914

Your specialty pages might be

topical, like anxiety or trauma.

00:45:31,064 --> 00:45:33,434

They might be method like

IFS or brain spotting.

00:45:33,884 --> 00:45:35,204

We have intensives, like I mentioned.

00:45:35,204 --> 00:45:36,404

We have supervision pages.

00:45:36,404 --> 00:45:38,714

We have different frameworks depending

on what it is that you're doing.

00:45:39,554 --> 00:45:41,084

One more rest and realignment week.

00:45:41,114 --> 00:45:43,904

Go take another breather, then

come back for our final two weeks

00:45:43,904 --> 00:45:45,074

standing out on psych today.

00:45:45,689 --> 00:45:46,109

Yes.

00:45:46,109 --> 00:45:47,039

Psych today still works.

00:45:47,039 --> 00:45:48,179

I will die on that hill.

00:45:48,239 --> 00:45:49,529

Um, does it work the way it used to?

00:45:49,589 --> 00:45:50,009

No.

00:45:50,039 --> 00:45:52,619

Is it one of the lowest hanging

fruit marketing strategies out there?

00:45:52,709 --> 00:45:53,309

Absolutely.

00:45:53,369 --> 00:45:54,929

And I wanna show you how

to make the most of it.

00:45:55,649 --> 00:45:57,659

And then finally, we end

with mapping your marketing.

00:45:57,749 --> 00:46:00,629

I want you to leave confident, copy,

knowing what to do next, not just with

00:46:00,629 --> 00:46:02,159

copy, and then you're like, what do I do?

00:46:02,429 --> 00:46:04,979

But with copy that you can implement

into a website and then you can start

00:46:04,979 --> 00:46:08,789

marketing confidently and in a way that

actually feels sustainable for you.

00:46:08,849 --> 00:46:09,089

Okay?

00:46:09,089 --> 00:46:10,499

Because that can look a

lot of different ways.

00:46:11,399 --> 00:46:14,129

Now, along with the curriculum,

you get the lifetime access.

00:46:14,129 --> 00:46:16,289

I mentioned 16 weeks of live coaching.

00:46:16,289 --> 00:46:19,919

We're gonna come together once a week

in a group, uh, where you can ask

00:46:19,919 --> 00:46:21,629

questions and get feedback on your copy.

00:46:21,869 --> 00:46:25,589

I include weekly hot seat copy reviews,

maybe you write your about page, submit

00:46:25,589 --> 00:46:26,939

that to me for a chance to be reviewed.

00:46:26,939 --> 00:46:30,779

Live on the call, a 24 7 private

Facebook community where you get a

00:46:30,779 --> 00:46:34,409

guaranteed response from myself or a

coach, Monica, within one business day.

00:46:34,769 --> 00:46:38,189

And if you choose to pay in full, we also

have a fee setting success mini course.

00:46:38,489 --> 00:46:41,189

So lots of cool things that that

happen here in Confident Copy.

00:46:41,939 --> 00:46:44,849

Now to help you out even more,

I always love coming up with new

00:46:44,849 --> 00:46:49,949

bonuses to add during these special

promotional windows, and I cannot

00:46:49,949 --> 00:46:52,799

tell you the level of excitement

I have for number one right here.

00:46:52,799 --> 00:46:53,789

Her name is Callie.

00:46:54,059 --> 00:46:56,189

Callie is your confident

copywriting assistant.

00:46:56,909 --> 00:47:00,449

Callie is a custom trained AI tool

who has been deeply, deeply trained

00:47:00,449 --> 00:47:01,859

on the confident copy process.

00:47:02,189 --> 00:47:04,559

Callie is not meant to

write your copy for you.

00:47:04,739 --> 00:47:09,059

We cannot outsource you and your voice

to a robot, but we can use AI very,

00:47:09,059 --> 00:47:12,839

very intelligently to help you break

through writer's block, improve your

00:47:12,839 --> 00:47:17,369

copy, streamline your marketing, and

make some really, really cool decisions

00:47:17,609 --> 00:47:20,669

based on what AI is giving you so that

you're not just sitting there spinning.

00:47:20,759 --> 00:47:24,209

Okay, we, I've actually had some alumni

already test out Callie and let me know

00:47:24,209 --> 00:47:25,949

how transformational it's been for them.

00:47:26,039 --> 00:47:28,859

I'm so thrilled to be

adding her into the program.

00:47:29,519 --> 00:47:33,539

The next bonus if you choose to enroll

in this period, you get access to our

00:47:33,539 --> 00:47:37,379

therapist, DIY brand kit, which is a new

program I released earlier this year.

00:47:37,709 --> 00:47:39,839

So you can create that visual

brand, that person who said

00:47:39,839 --> 00:47:42,479

they take a lot of time choosing

colors, let me help you with that.

00:47:42,659 --> 00:47:47,009

Colors, fonts, curated stock images so

that your website looks as good as it

00:47:47,219 --> 00:47:50,579

sounds 'cause design does matter and I

wanna make that part simpler for you.

00:47:51,539 --> 00:47:53,909

Oh, Gail, I'm so glad she said

she loves the DIY brand kit.

00:47:54,329 --> 00:47:55,439

Epic and a Game Changer.

00:47:55,439 --> 00:47:56,309

Thank you for that Gail.

00:47:57,599 --> 00:47:59,999

We also are offering 50% off

our Squarespace templates.

00:48:00,059 --> 00:48:02,549

You do not need one of our

Squarespace templates to go through

00:48:02,549 --> 00:48:03,899

Confident Copier to make use of it.

00:48:03,989 --> 00:48:07,769

We've had alumni who have crushed

it on a Wix, on a Wix template or a

00:48:07,769 --> 00:48:11,369

WordPress, so you don't need these, but

if you want them save 50% off, you get

00:48:11,369 --> 00:48:16,109

a lifetime um, code that you can use to

get 50% off the template of your choice.

00:48:17,729 --> 00:48:20,849

After that, I mentioned the

last week of Confident Copy is

00:48:20,849 --> 00:48:22,379

our marketing planning module.

00:48:22,439 --> 00:48:25,979

Okay, I have completely redone

that over the last six weeks.

00:48:26,894 --> 00:48:30,464

I've done that where I have broken

down all of the most popular ways you

00:48:30,464 --> 00:48:31,814

can market your practice right now.

00:48:31,874 --> 00:48:36,254

And I've broken it down into individual

strategies, both tier one and tier two.

00:48:36,254 --> 00:48:38,054

What are lighter lift strategies?

00:48:38,054 --> 00:48:39,314

What are really in-depth ones?

00:48:39,464 --> 00:48:44,264

How can you decide what a personalized

client acquisition and visibility

00:48:44,264 --> 00:48:45,884

strategy looks like for you?

00:48:46,004 --> 00:48:49,064

And I'm gonna help you create that plan

so that you leave confident copy with a

00:48:49,064 --> 00:48:53,024

really clear idea of what you need to be

doing moving forward to get those clients.

00:48:53,774 --> 00:48:54,344

That's awesome.

00:48:55,184 --> 00:48:58,184

After that four bonus copy clinics,

this is something we're excited about.

00:48:58,184 --> 00:49:01,544

We have doubled your opportunities to

get feedback on your copy from four to

00:49:01,544 --> 00:49:03,464

eight while you are in confident copy.

00:49:03,824 --> 00:49:08,144

So four extra copy review calls,

and then of course we have our, uh,

00:49:08,174 --> 00:49:09,554

confident copy alumni community.

00:49:09,554 --> 00:49:12,224

So after you graduate, you can

stay connected with other grads,

00:49:12,434 --> 00:49:13,784

uh, get continued feedback.

00:49:13,814 --> 00:49:16,064

Um, Monica and I are in

there periodically as well.

00:49:16,514 --> 00:49:19,424

So a great place to stay connected

even after your 16 weeks are up.

00:49:20,204 --> 00:49:22,304

Then, as I mentioned, your

free conversion audit.

00:49:22,604 --> 00:49:26,324

So this is after you launch your new site,

a CC Coach is going to provide an in-depth

00:49:26,324 --> 00:49:30,284

review for all of the conversion related

elements of your website so that you can

00:49:30,284 --> 00:49:33,404

confidently send traffic to something

we know is gonna pull its weight.

00:49:33,524 --> 00:49:33,974

Okay?

00:49:34,394 --> 00:49:38,984

Now this free conversion audit expires

on Thursday, so it's good for 48 hours.

00:49:39,614 --> 00:49:42,284

The others are good until

doors close on the 27th.

00:49:42,974 --> 00:49:46,364

Now if you add all that up, that's

over $3,000 in additional bonuses,

00:49:46,394 --> 00:49:47,954

which I'm so excited about.

00:49:47,954 --> 00:49:50,354

I've been working so hard on them,

and it's, I'm just so excited.

00:49:50,354 --> 00:49:51,284

Finally tell you about it.

00:49:51,794 --> 00:49:55,034

Now, if we add up everything that we've

talked about here today, confident

00:49:55,034 --> 00:50:00,284

copies worth technically over $12,700,

if I decided to sell every single

00:50:00,284 --> 00:50:03,014

one of these things separately,

that would be the value of this.

00:50:03,014 --> 00:50:05,894

Right now, we never offer

it for that amount of money.

00:50:06,254 --> 00:50:07,034

Um, no way.

00:50:07,034 --> 00:50:09,884

Jose, normally competent

00:50:10,244 --> 00:50:12,794

Um, as part of this special

promotion we have, we're

00:50:12,794 --> 00:50:14,654

offering a $200 discount on that.

00:50:14,894 --> 00:50:19,694

So in addition to those $3,000 in

bonuses, you're gonna save the extra $200.

00:50:20,249 --> 00:50:25,079

That's about 85% off of that

$12,700 number, um, which is a

00:50:25,079 --> 00:50:26,339

pretty good deal if you ask me.

00:50:27,059 --> 00:50:30,329

Now we do have payment plans,

um, and we've recently just

00:50:30,329 --> 00:50:31,589

introduced our extended one.

00:50:31,739 --> 00:50:34,379

So we have a pay in full option,

a flexible four payment, and

00:50:34,379 --> 00:50:35,789

then an extended six payment.

00:50:35,909 --> 00:50:37,974

Every single one of those

qualifies for that discount.

00:50:39,599 --> 00:50:43,169

I want you to know the price of

confident copy in order to reflect the

00:50:43,169 --> 00:50:46,949

increased value, and what we've added

into the program, um, is increasing

00:50:46,949 --> 00:50:48,719

permanently after August 27th.

00:50:48,719 --> 00:50:52,589

So while you can absolutely join later,

if it's a better time later, do it.

00:50:52,649 --> 00:50:55,889

Please do know that this, this

pricing will end, um, on August 27th.

00:50:55,889 --> 00:50:57,089

The price will go up permanently.

00:50:58,259 --> 00:50:58,859

Now one more thing.

00:50:58,859 --> 00:51:02,399

If you are interested in kind of the VIP

experience, you want everything we have

00:51:02,399 --> 00:51:06,479

to offer, you can enroll in Confident

Copy Plus, um, we only have three spots

00:51:06,479 --> 00:51:07,949

available, so a good thing to know there.

00:51:07,949 --> 00:51:09,629

Confident Copy plus includes everything.

00:51:09,629 --> 00:51:13,859

Confident Copy plus a one-on-one

kickoff call with me, four one-on-one