For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this workshop:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

 2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

 4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

Resources & Links Mentioned:

• Confident Copy (price increases permanently 8/27): walkerstrategyco.com/cc 
• Squarespace Templates: walkerstrategyco.com/templates 
• DIY Brand Kit (DBK): walkerstrategyco.com/dbk 
• The Walker Strategy Co website: walkerstrategyco.com 

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey everyone.

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Welcome.

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So happy you are here.

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Come on in, get settled.

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Welcome to Clear Website, full caseload.

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I wore my purple shirt just

uh, in celebration of this.

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Hello.

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All right, come on in.

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Like I said, get settled.

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Um, well wait for everyone to trickle

in here for just a moment or two,

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but we will dive in pretty quick.

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Thanks, Janet.

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I appreciate that.

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Let us know where you're joining from.

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Will you open up the chat window

for me, say hi, and let me know

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where, where we're joining from.

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I always like to see how quickly

we can get across all time zones.

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All right.

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New York City, San Diego.

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Boom, boom.

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Canada, Connecticut, Chicago.

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Houston, Idaho, Massachusetts,

California, Northern England.

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Hello, Michelle, Arkansas,

Colorado, Kansas, Philadelphia.

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Hello, Florida, Michigan,

Virginia, Cali, Utah.

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Katie, Texas, Littleton, Colorado.

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Jeanette.

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Hi, Rhode Island,

California, Michigan, Alaska.

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Any other Tennessee folks?

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Gail from Sarasota.

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Hi, Gail, another Philly friend.

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Hello San Jose.

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We've safely covered

all our time zones here.

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Hi everyone.

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I'm so happy you're here.

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All right.

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We, we still got some folks trickling in

here, so I'm gonna give them a moment.

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Like I said, we will get

started in just a sec.

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Colorado Springs, San Rafael, California.

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Raleigh, Ohio.

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Yes.

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You are auto muted, so no worries there.

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Um, you guys can just hang out.

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Oh, Krista, you grew up in Nashville.

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Well, hello there.

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I'm happy you're here now look,

Alyssa, Nashville, Tennessee.

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Hi.

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I'm happy you're here.

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Me too.

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All righty.

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Excellent.

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Well, like I said, we do have

some additional folks joining

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us, which is wonderful.

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We welcome that.

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But I also wanna make the most of

your time because we're here to

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talk about the four mistakes that

are costing you premium fee clients

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in a saturated skeptical market.

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Are y'all ready to dive in?

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Will you give me a yes or something in

the chat if you're ready to get going?

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This is a topic that I am awesome.

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Woohoo.

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Yes.

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Yes.

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All caps.

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Love it.

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Okay, let's dive in.

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2020.

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Five's been wild, okay.

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And I thought long and hard about

what to do for this workshop.

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We do two live workshops a year

like this, and I, I did, I spent

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a lot of time thinking about it.

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Um, my team and I sort

of wrestled with it.

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And when we look at what's happening

in 2025, what I'm giving you today

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is the absolute best of what I know.

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This is based on what I

am seeing actually work.

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And so I hope that you walk away

with learnings and nuggets and

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takeaways and next steps that

actually do something for you today.

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Okay?

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That's my hope.

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Now we do have some new

folks here, so hello.

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If you've never met me,

I'm here in my pink shirt.

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I'm there with my two sweet

kiddos and my husband.

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I am Anna Walker.

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I'm a Colorado native.

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So those of you from Colorado, hello,

based now in Nashville, Tennessee.

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I'm that mom of two.

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I love to read, I love

to listen to audio books.

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I love to bake, although not very

well, and I also love to go to the gym.

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Those are all good

things, but do you guys.

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Actually care about all of that.

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You're here because I am a marketing

coach who believes that the work that

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you do matters, and I'm obsessed.

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And I mean, like I lay awake thinking

about it at 2:00 AM obsessed with helping

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you see results so you can do more of it.

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At the end of the day,

that's why I do what I do.

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Uh, by now I've helped over 3000

clinicians in our paid programs and

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services, not to mention thousands

more through our free resources,

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gain confidence in their marketing

and bring in full fee right-fit

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clients into their practices.

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I'm committed to empowering you to

market yourself in a way that gets

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results, but also feels true to you.

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That's the balance that we

try and strike around here.

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Before we start, please

give yourself this hour.

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You're here right now.

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What I offer you today, like I said,

is the best of the best in 2025.

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And it can change the game

to your, for your practice.

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So I do encourage you close your other

tabs, put your phone on, do not disturb,

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stay present here, engage with us, okay?

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And please engage.

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Hello, you're here with me live.

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You are here with hundreds of

other therapists live right now.

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How cool is that?

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And so I encourage you to ask

questions, share light bulb

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moments in the chat with us.

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You're probably not the only

one thinking about things.

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What are you noticing

in your own practice?

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I love hearing from you boots on the

ground, what's actually happening.

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And don't forget to sting until the end.

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If you don't know this, we are giving

away a free Squarespace website

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template, EVIP, copy review, and

a 50% discount on confident copy.

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You've gotta be here live at the end.

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This is not just gonna

be one big long slog.

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Okay?

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My goal is that you are actually

walking away with things that you

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can apply in your practice today.

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And I do have a faceted action bonus

we've never offered in this way before

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that you're not gonna wanna miss.

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And that's only for folks

that are here today.

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So, as we get into this, let's

get a little bit of the lay land.

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Do you have a website?

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Yes.

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Yet give me a why, if that's a yes.

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An n if that's a no.

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Lots of why's.

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Wow.

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Almost a couple ends.

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Almost exclusively.

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Why's some ends?

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Okay.

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Good to know.

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I'm glad to see what we're dealing with.

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Okay.

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What is your biggest challenge with it?

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If you've got one or if you need to

create one, but it's, something's been

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keeping you stuck, will you share?

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What's your biggest

challenge with the site?

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S-E-O-S-E-O.

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Old.

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Hmm.

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Finishing all your content.

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Time consuming tech.

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Outdated content.

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Niche writing my copy, no one sees it.

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Perfectionism.

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Anyone else?

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Same.

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Refining and expressing

your niche feels redundant.

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You don't know what you're doing.

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That's okay.

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It's new.

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So still building.

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Yeah, it doesn't represent

your vibe and your voice.

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Indecisiveness.

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Okay.

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Lots of themes that I'm seeing here.

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Okay.

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Themes of perfectionism, of

feeling stuck, certainly of SEO.

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Um, feeling like you're constantly

tweaking, not knowing what to say.

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What's your niche?

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Those are all things that I

wanna talk about here today.

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Now, tell me if this sounds like you, one,

you want to attract full fee clients, but

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your site doesn't feel like it's helping.

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You've got a site, but it's not helping.

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Okay.

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Two, you've tried templates

or ai, and I love ai.

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There's no shaming here, but it

doesn't sound like you been there

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or you're in a saturated area.

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It feels like you look around, there's

a therapist on every corner, but

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you feel like you're blending in.

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Will you tell me one, two, or

three, which one feels like you?

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One's.

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Lots of threes.

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Okay.

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Lots of saturated areas.

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All of them in all caps.

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Yeah.

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Two.

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Okay.

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Okay.

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I love that.

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Again, getting a good

sort of pulse on things.

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Alright, so you're in good

company, safe to say, right?

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Look around at your fellow attendees.

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Safe to say you're not the only one.

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Feeling that way.

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Now, when it comes to attracting premium

fee clients, again, in this market, when

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I've looked around and I've seen what's

happening in 2025, your website has the

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power to make or break your success.

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It has the power to do that.

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But why?

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Everyone tells you you need a website,

but why do you actually need one K?

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Here's why.

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The doctors that you think you need to

be knocking on the doors of and leaving,

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you know, lunch baskets, at fruit

baskets, whatever the other therapist

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you're talking to, the social media

posts that you're making, the directories

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you're part of Psych today, inclusive

therapist, therapist for black girls.

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The conversation you're having with

a friend about the work that you do.

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The interviews you're doing, the Google

searches and the SEO that you're trying

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to optimize, every single one leads

back to your website in this market.

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Whether it's a conversation with

a friend where they go Google you,

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um, or Google itself, social media,

it all leads back to your website.

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And if your website isn't doing its

job, then none of the other marketing

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efforts you're putting in can either.

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If you've been in my world for a while,

you've heard me describe that as pouring

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water into a leaky bucket, and how

frustrating to have worked so hard on

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these other things, and then to send all

of that traffic to send that water into

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something that doesn't actually hold.

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Right?

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So here's what you're gonna learn today.

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The number one shift that's gonna

turn your nice website into one that

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books clients at 200 plus an hour.

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How to be seen as the go-to expert in your

niche without sounding arrogant or salesy.

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The secret to keeping variety in

your caseload and still standing out.

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This is a big one and a huge

one that I'm seeing folks really

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needing support with right now.

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And then why outsourcing your copy to

aai could be, isn't necessarily for sure,

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but could be costing you real clients

and what to do instead if you've already

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tried chat WT or your other favorite tool.

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Okay.

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In this workshop I wanna show you how

to turn your practice website, this

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thing that all your marketing leads

back to into a client conversion engine.

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Something that works for you and

that does the heavy lifting for you.

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Okay?

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I mean, what would it mean if you

started hearing the ping of a new

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consultation being scheduled while

you're making dinner or on vacation

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or in the school pickup line?

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My little girl just started pre-K, so

I'm getting familiar with school pickup.

237

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Brand new to it.

238

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But how cool is it to hear a, the

ping of a new consultation while

239

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you're busy doing something else?

240

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Right.

241

00:09:25,574 --> 00:09:28,664

What about reducing the number of

weekly sessions while maybe even

242

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increasing your monthly revenue?

243

00:09:30,014 --> 00:09:32,114

Attracting those premium fee

clients, those clients who

244

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want to do this work for you.

245

00:09:34,964 --> 00:09:38,384

Checking emails between sessions, when

you've got that 10 minutes, that 15

246

00:09:38,384 --> 00:09:41,474

minutes, and seeing ones that say, I know

you're the therapist I wanna work with.

247

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I'm ready to do the work.

248

00:09:42,944 --> 00:09:46,454

When can we schedule okay that

this would feel incredible?

249

00:09:46,454 --> 00:09:46,994

Right?

250

00:09:47,384 --> 00:09:48,494

So inspiring.

251

00:09:48,884 --> 00:09:51,464

I want you to know that I have

helped hundreds of clinicians

252

00:09:51,464 --> 00:09:54,794

experience this, and every time I

hear from them my stomach flips.

253

00:09:54,884 --> 00:09:56,744

I have never, that hasn't gotten old.

254

00:09:56,774 --> 00:10:00,224

To me hearing from people that they're

getting these kinds of experiences

255

00:10:00,224 --> 00:10:04,994

in their practice, and interestingly,

every single time it started with their

256

00:10:04,994 --> 00:10:06,404

website, that's why you're here, right?

257

00:10:06,434 --> 00:10:09,494

That's why we're doing

this workshop like Brenda.

258

00:10:10,049 --> 00:10:13,349

Brenda is a former confident copy

alumni of ours, and when I first

259

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met her, she told me verbatim, I

have the recording of that call.

260

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I hate marketing.

261

00:10:19,439 --> 00:10:20,639

She was very averse to it.

262

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She identified as an introvert.

263

00:10:22,619 --> 00:10:26,309

She really struggled with the idea of

putting herself out there, but she also

264

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knew she had to make it a priority.

265

00:10:28,559 --> 00:10:30,449

If you knew Brenda, she is tenacious.

266

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She had committed to being

successful in her practice and

267

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she realized, you know what?

268

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I need to get a little bit uncomfortable

if it means I can create what

269

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it is that I'm out here to do.

270

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Right?

271

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So she tried it out.

272

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She got a few clients here and there,

but they weren't always the right fit.

273

00:10:44,279 --> 00:10:45,689

She had really big goals.

274

00:10:45,779 --> 00:10:47,039

She was fully private pay.

275

00:10:47,339 --> 00:10:48,899

She wanted those ideal fit clients.

276

00:10:48,904 --> 00:10:50,849

She, she does trauma work

and eating disorder work with

277

00:10:50,849 --> 00:10:53,969

women, and she also wanted to

eventually bring on an associate.

278

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She knew she had a double down

on this and she was committed.

279

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She had that tenacity.

280

00:10:58,919 --> 00:11:01,679

Now I'm already seeing some people

say, I feel like Brenda, right?

281

00:11:02,069 --> 00:11:04,529

Maybe you feel averse to

the idea of marketing.

282

00:11:04,859 --> 00:11:07,619

Maybe you are frustrated or

burnt out because you feel like

283

00:11:07,619 --> 00:11:08,999

you're trying all the things.

284

00:11:09,494 --> 00:11:10,874

Only to see a few results.

285

00:11:11,474 --> 00:11:13,874

And maybe you're, if you're sitting here

wondering, I see someone saying it right

286

00:11:13,874 --> 00:11:15,134

here, you wonder if it's even possible.

287

00:11:15,554 --> 00:11:15,944

Okay.

288

00:11:16,334 --> 00:11:19,814

All those things are okay to feel,

they're absolutely okay to feel,

289

00:11:20,534 --> 00:11:24,794

but the things that we're talking

about here, they are possible.

290

00:11:24,794 --> 00:11:27,314

And I would not sit here if I

didn't actually believe that I am

291

00:11:27,314 --> 00:11:28,574

not blowing smoke up your skirt.

292

00:11:28,604 --> 00:11:29,024

Okay.

293

00:11:29,444 --> 00:11:31,304

Now, Brenda decided to

prioritize her website.

294

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So she'd been trying some things.

295

00:11:32,444 --> 00:11:36,074

She was seeing, uh, some results,

not, not exactly what she wanted

296

00:11:36,404 --> 00:11:37,874

within weeks of updating her website.

297

00:11:37,874 --> 00:11:38,594

Here's what happened.

298

00:11:38,654 --> 00:11:40,964

These are real life screenshots

from messages from Brenda.

299

00:11:41,174 --> 00:11:43,544

I've received an intake every day

from the website since it went live.

300

00:11:43,724 --> 00:11:45,404

Haven't even gone through

the post-launch checklist.

301

00:11:45,404 --> 00:11:47,534

She had just wanted to

share some good news.

302

00:11:47,864 --> 00:11:48,644

Two new clients.

303

00:11:48,644 --> 00:11:51,134

One said she saw my website and felt

like it was speaking directly to her.

304

00:11:51,164 --> 00:11:55,694

Thanks to Confident Copy three new clients

this week from my website and Psych today.

305

00:11:56,174 --> 00:12:01,424

Okay, this is possible if, if you walk

away with nothing else in this workshop.

306

00:12:01,424 --> 00:12:02,234

I hope it's that.

307

00:12:02,804 --> 00:12:04,304

This can happen for you.

308

00:12:04,484 --> 00:12:04,874

Okay?

309

00:12:05,414 --> 00:12:08,324

Now, as we get into the teaching here,

I want you to be really aware of a

310

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concept called the client journey.

311

00:12:10,934 --> 00:12:13,394

If you've been in my world for a while,

you might be familiar with this, but there

312

00:12:13,394 --> 00:12:14,864

are three stages to the client journey.

313

00:12:16,484 --> 00:12:18,944

The first, your client

realizes they need support.

314

00:12:19,304 --> 00:12:21,374

They don't know who you are yet, they

just know they wanna go to therapy.

315

00:12:21,404 --> 00:12:22,364

They're ready to seek it out.

316

00:12:22,394 --> 00:12:22,754

Okay?

317

00:12:23,234 --> 00:12:26,954

The next stage is that they research

therapists, and these days they're doing

318

00:12:27,044 --> 00:12:28,724

even more of that than they used to.

319

00:12:29,264 --> 00:12:30,914

Then they choose you.

320

00:12:31,484 --> 00:12:31,904

Okay?

321

00:12:32,534 --> 00:12:36,974

Now, most therapists just focus

on those first two phases.

322

00:12:36,974 --> 00:12:39,824

The spot between them realizing

they need support and researching

323

00:12:39,824 --> 00:12:41,234

therapists, and that's good.

324

00:12:41,234 --> 00:12:43,004

You need to pay attention to that part.

325

00:12:43,184 --> 00:12:48,764

But that latter part, the stage between

them researching and them choosing

326

00:12:48,764 --> 00:12:51,944

you, this is how you stand out.

327

00:12:52,019 --> 00:12:55,829

And this is where a website in this

market, as I've looked around at

328

00:12:55,859 --> 00:12:58,739

what's working and what's not right

now, this is where your website is

329

00:12:58,739 --> 00:13:00,389

truly doing the heavy lifting for you.

330

00:13:01,439 --> 00:13:05,489

Now, you probably know this already, but

your clients are different these days.

331

00:13:05,879 --> 00:13:06,449

They're different.

332

00:13:06,449 --> 00:13:08,759

They're different than they were three

years ago, certainly five years ago.

333

00:13:08,759 --> 00:13:09,839

We all are right.

334

00:13:10,409 --> 00:13:13,739

They are more discerning, and I could

do an entire presentation just on that.

335

00:13:13,859 --> 00:13:15,359

But they are more discerning

than they've ever been.

336

00:13:15,629 --> 00:13:16,799

They are more skeptical.

337

00:13:17,459 --> 00:13:21,839

We all are for various reasons, and

they're more inundated with choices.

338

00:13:22,079 --> 00:13:23,759

So they're doing more

of that shopping around.

339

00:13:23,789 --> 00:13:29,279

They're looking at 5, 7, 10 plus other

therapist websites, making decisions,

340

00:13:29,279 --> 00:13:33,044

weighing their skepticism, deciding which

choice makes sense over another one.

341

00:13:33,049 --> 00:13:33,509

Okay?

342

00:13:34,589 --> 00:13:37,949

And at the end of the day, that's why

I'm actually doing this workshop today.

343

00:13:38,009 --> 00:13:38,429

Okay?

344

00:13:39,269 --> 00:13:47,939

I'm doing this workshop because too many

skilled, wonderful, deeply passionate

345

00:13:48,179 --> 00:13:50,159

therapists are getting passed over.

346

00:13:51,104 --> 00:13:55,424

When you learn a different way of doing

things, your practice can transform.

347

00:13:56,204 --> 00:13:56,624

Right?

348

00:13:56,924 --> 00:14:00,764

If I had to sum up what I've heard

from you guys that you want in your

349

00:14:00,764 --> 00:14:03,164

practice, it's a full feel good caseload.

350

00:14:03,194 --> 00:14:05,294

Not just a full caseload, but

one that actually feels good

351

00:14:05,294 --> 00:14:06,734

with right fit clients, right?

352

00:14:07,184 --> 00:14:09,974

And in order to help people get

there, we help you build what's

353

00:14:09,974 --> 00:14:12,134

called the client conversion engine.

354

00:14:12,794 --> 00:14:13,154

Okay?

355

00:14:13,394 --> 00:14:18,074

The client conversion engine

starts with the confident identity.

356

00:14:18,104 --> 00:14:21,134

You've gotta know who you are and

confidently put yourself out there.

357

00:14:21,584 --> 00:14:23,654

Then it's the confident presence.

358

00:14:23,684 --> 00:14:27,194

It's putting yourself out there in

a way that other people connect to

359

00:14:27,284 --> 00:14:29,234

and, and actually take action with.

360

00:14:29,759 --> 00:14:31,919

And then finally it's

that confident connection.

361

00:14:32,039 --> 00:14:35,459

It's getting out there and letting people

know that you exist and driving them back

362

00:14:35,459 --> 00:14:39,119

to this engine so that the engine can

turn and the clients can come from it.

363

00:14:39,299 --> 00:14:39,749

Okay?

364

00:14:40,139 --> 00:14:43,049

That's how we get to that

full feel good caseload.

365

00:14:43,469 --> 00:14:47,099

Now, this is also exactly what we do

in Confident Copy every single day.

366

00:14:47,429 --> 00:14:49,919

Doors to Confident Copy are gonna be

opening today at the end of the workshop.

367

00:14:49,919 --> 00:14:51,329

If you didn't know that, you know now.

368

00:14:51,359 --> 00:14:51,869

Okay?

369

00:14:52,439 --> 00:14:56,129

And those that join us, they're

going to get a proven framework

370

00:14:56,129 --> 00:14:57,719

for creating this engine.

371

00:14:57,719 --> 00:14:59,339

All three pieces, okay?

372

00:14:59,609 --> 00:15:03,149

Standing out in this skeptical

market, identifying that niche

373

00:15:03,149 --> 00:15:07,439

that sets you apart, turning your

website into that client converting

374

00:15:07,439 --> 00:15:09,209

machine for your practice.

375

00:15:09,239 --> 00:15:09,689

Okay?

376

00:15:10,109 --> 00:15:12,509

And as I mentioned, everyone that's

joining this workshop is also gonna

377

00:15:12,509 --> 00:15:14,429

qualify for that bonus just by being here.

378

00:15:15,029 --> 00:15:15,269

Now.

379

00:15:15,299 --> 00:15:16,889

We're gonna talk more about

that as we get into it.

380

00:15:16,889 --> 00:15:19,379

If you wanna know more,

drop a cc into the chat.

381

00:15:19,589 --> 00:15:22,169

Um, a confident copy coach Monica

is actually here on the call.

382

00:15:22,169 --> 00:15:23,834

So if that's something you're

wondering about, Monica, would

383

00:15:23,834 --> 00:15:24,959

you mind just dropping the link?

384

00:15:25,169 --> 00:15:26,459

You guys are welcome to check that out.

385

00:15:27,209 --> 00:15:30,839

But as part of today's workshop,

we're gonna be talking about the

386

00:15:30,839 --> 00:15:32,609

confident presence in particular.

387

00:15:32,789 --> 00:15:34,529

Like I mentioned, confident

Copy goes through all of this,

388

00:15:34,529 --> 00:15:38,489

but confident presence is what

we're really dialing in on today.

389

00:15:38,639 --> 00:15:40,559

Okay, so let's get into it.

390

00:15:40,559 --> 00:15:44,639

Let's walk through the four biggest

mistakes that are holding therapists

391

00:15:44,639 --> 00:15:47,069

back right now and what to do instead.

392

00:15:47,099 --> 00:15:49,199

Okay, here's mistake number one.

393

00:15:49,349 --> 00:15:51,539

Those of you who were, who were

kind of struggling with the idea

394

00:15:51,539 --> 00:15:55,289

of niche, um, I think your ears

might, might perk up on this one.

395

00:15:55,289 --> 00:15:57,779

So you're trying not to box yourself.

396

00:15:57,779 --> 00:16:03,179

Box yourself in, that's a mistake, but

you end up sounding vague and forgettable.

397

00:16:03,689 --> 00:16:04,799

Anyone resonate with this?

398

00:16:05,189 --> 00:16:07,079

You help a range of people.

399

00:16:07,919 --> 00:16:11,969

You like couples, you like men,

women, maybe you like teens and,

400

00:16:12,059 --> 00:16:14,159

uh, you know, older, older adults.

401

00:16:14,159 --> 00:16:18,089

Maybe you like working with trauma, but

you also like eating disorders, right?

402

00:16:18,329 --> 00:16:21,029

You help a range of people, but

you're unsure how to say that without

403

00:16:21,029 --> 00:16:22,799

just sounding scattered, right?

404

00:16:23,219 --> 00:16:26,189

You're afraid you're gonna

lose out on clients, anyone.

405

00:16:26,819 --> 00:16:29,939

Fomo, fear missing out

if you get too specific.

406

00:16:29,939 --> 00:16:33,059

So there's that constant push and pull

of, I know I need a niche, but what if I

407

00:16:33,059 --> 00:16:35,639

get too specific and then I lose people

and I don't want to exclude someone I

408

00:16:35,639 --> 00:16:37,259

can't help, and whatever that might be.

409

00:16:37,859 --> 00:16:42,569

But you also don't want to let go of

the populations that you do enjoy.

410

00:16:43,109 --> 00:16:44,489

So what do you do?

411

00:16:44,609 --> 00:16:48,299

You keep your language broad

because you need to stay open.

412

00:16:48,329 --> 00:16:50,129

That feels like the safer option.

413

00:16:50,219 --> 00:16:50,729

Okay.

414

00:16:51,959 --> 00:16:57,809

The thing is, instead of sounding

flexible and varying, you sound generic.

415

00:16:58,289 --> 00:17:01,589

And in this market that's

so, so detrimental.

416

00:17:02,039 --> 00:17:03,629

So some examples of what this looks like.

417

00:17:03,629 --> 00:17:06,239

It looks like a lot of you, I see

so many yeses in the chat, feel

418

00:17:06,239 --> 00:17:07,469

this way and can resonate with it.

419

00:17:07,769 --> 00:17:12,089

Some examples of what I see clinicians

doing here when they are making these

420

00:17:12,089 --> 00:17:15,239

mistakes, they say things like, I

help teens, adults, and couples with

421

00:17:15,239 --> 00:17:17,279

anxiety, depression, trauma, and more.

422

00:17:18,148 --> 00:17:18,689

Okay?

423

00:17:18,989 --> 00:17:19,439

Okay.

424

00:17:20,669 --> 00:17:24,419

A laundry list of so-called specialties,

I land on like a services or specialties

425

00:17:24,419 --> 00:17:26,309

page, and then it's literally 15 bullets.

426

00:17:27,644 --> 00:17:30,599

It's hard to be a specialist

in 15 things, right?

427

00:17:31,709 --> 00:17:35,459

Generic headers like start feeling

better today or you don't have to do

428

00:17:35,459 --> 00:17:40,799

this alone website copy that could

belong to truly any other therapist

429

00:17:40,889 --> 00:17:42,509

Marissa said, so you read my website.

430

00:17:43,049 --> 00:17:43,739

That's hilarious.

431

00:17:44,219 --> 00:17:46,619

These are the types of things

that I, that I see happen.

432

00:17:46,619 --> 00:17:49,229

I mean, it sounds like lots

of you struggle with this.

433

00:17:49,229 --> 00:17:51,209

What are the different types of

clients you enjoy working with?

434

00:17:51,569 --> 00:17:52,439

Will you just pop in the chat?

435

00:17:52,439 --> 00:17:55,589

Like what's the struggle you feel as

far as that variety that you're wanting?

436

00:17:57,869 --> 00:17:58,319

Anyone?

437

00:17:58,319 --> 00:17:59,999

What are the different

types of clients you like?

438

00:18:01,379 --> 00:18:05,519

Highly gifted and successful women with

anger management, highly sensitive women.

439

00:18:05,519 --> 00:18:08,939

L-G-B-T-Q, medical

providers and young women.

440

00:18:08,999 --> 00:18:11,129

Okay, that can feel

distinct from one another.

441

00:18:11,879 --> 00:18:13,769

Queer cancer Patient eating disorder.

442

00:18:13,979 --> 00:18:15,119

That's a fun puzzle.

443

00:18:15,119 --> 00:18:15,869

I like that.

444

00:18:15,989 --> 00:18:17,489

Active duty military.

445

00:18:17,909 --> 00:18:19,139

Women with mommy issues.

446

00:18:19,139 --> 00:18:20,279

People who wanna go deep.

447

00:18:20,429 --> 00:18:20,549

Ooh.

448

00:18:20,549 --> 00:18:21,449

Spanish speaking couples.

449

00:18:21,449 --> 00:18:21,959

That's fun.

450

00:18:22,919 --> 00:18:23,189

Okay.

451

00:18:23,189 --> 00:18:24,329

Teens, young adults.

452

00:18:24,929 --> 00:18:27,269

Solo parents hereditary cancer risk.

453

00:18:27,299 --> 00:18:27,539

Okay?

454

00:18:27,539 --> 00:18:29,639

So much variety here, right?

455

00:18:30,569 --> 00:18:34,289

You guys do good work, and I want

you to know that you can do this

456

00:18:34,289 --> 00:18:37,319

work and not make this mistake, and

that's what I wanna show you here.

457

00:18:37,349 --> 00:18:37,829

Okay?

458

00:18:38,429 --> 00:18:42,539

So the result when you make this

mistake is you end up blending in

459

00:18:42,869 --> 00:18:44,489

with every other generalist out there.

460

00:18:44,849 --> 00:18:47,399

And in this market where your

clients are more discerning and

461

00:18:47,399 --> 00:18:52,349

more skeptical and more inundated,

we can't afford to do that, okay?

462

00:18:52,529 --> 00:18:53,729

We cannot afford to blend in.

463

00:18:54,599 --> 00:18:59,819

So what happens when, when this mistake

is, is at play website visitor visitors

464

00:18:59,819 --> 00:19:03,629

leave your website confused or unsure

if they're a good fit for you, even if

465

00:19:03,629 --> 00:19:05,219

they are, which is the worst, right?

466

00:19:05,789 --> 00:19:09,419

Potential clients don't view you

as an expert in their problems.

467

00:19:09,629 --> 00:19:11,729

They're like, yeah, maybe, I don't know.

468

00:19:11,849 --> 00:19:14,549

And clients these days are

looking for expertise in ways

469

00:19:14,549 --> 00:19:16,559

they never have in years past.

470

00:19:17,939 --> 00:19:20,969

You don't communicate anything that

sets you apart from the other 10

471

00:19:20,969 --> 00:19:22,169

therapists that they're considering.

472

00:19:22,859 --> 00:19:23,699

So you're forgettable.

473

00:19:23,744 --> 00:19:28,274

If you don't stand out and when

they decide who to engage with

474

00:19:28,274 --> 00:19:30,644

and who to reach out to for the

consultation, you don't come to mind.

475

00:19:32,054 --> 00:19:34,754

The clients you do get

aren't actually a good fit.

476

00:19:34,784 --> 00:19:39,104

So it's not that this doesn't work

at all, but that is, you know, a,

477

00:19:39,104 --> 00:19:42,344

a common challenge here is that

you might get people reaching out,

478

00:19:42,344 --> 00:19:46,124

but they don't necessarily fit who

it is that you are working with.

479

00:19:47,054 --> 00:19:50,204

And then finally, people are more

likely to price shop or ghost

480

00:19:50,204 --> 00:19:51,494

you because you don't stand out.

481

00:19:51,494 --> 00:19:58,034

They aren't the level of motivation

they have to keep that, um, keep, that,

482

00:19:58,064 --> 00:20:02,444

that appointment or, or a follow up

with that email is lower because of them

483

00:20:02,504 --> 00:20:05,354

being confused, unsure if they're the

right fit, not viewing you as an expert.

484

00:20:05,384 --> 00:20:05,564

Okay?

485

00:20:05,564 --> 00:20:06,374

That's what happens.

486

00:20:06,854 --> 00:20:08,924

Now, here's what needs to happen.

487

00:20:09,314 --> 00:20:13,334

You need a niche that gives you

the space to breathe that allows

488

00:20:13,334 --> 00:20:15,494

you to enjoy this variety, okay?

489

00:20:15,494 --> 00:20:17,774

I'm never gonna tell you when I

coach you on your niche, that you

490

00:20:17,774 --> 00:20:22,334

have to eliminate a population

you enjoy and helps you stand.

491

00:20:23,114 --> 00:20:25,514

Would you believe me if I told you there's

a way you could do both of those things?

492

00:20:25,544 --> 00:20:25,934

Okay.

493

00:20:26,264 --> 00:20:30,914

So that means language that highlights

your unique focus language that clients

494

00:20:30,914 --> 00:20:32,894

can see and immediately relate to.

495

00:20:33,314 --> 00:20:35,114

They see it and they're

like, oh, that's, that's me.

496

00:20:35,144 --> 00:20:37,334

That's something about what

it is that I'm looking for.

497

00:20:38,324 --> 00:20:42,824

A way to speak to multiple client

types without sounding scattered

498

00:20:43,784 --> 00:20:47,924

and clear positioning that sets

you apart from every other anxiety

499

00:20:47,924 --> 00:20:49,514

and trauma therapist out there.

500

00:20:49,604 --> 00:20:49,934

Okay.

501

00:20:49,964 --> 00:20:51,764

Because there are a

lot of them these days.

502

00:20:52,664 --> 00:20:57,014

So that there it, it is possible to

have a niche that gives you that space

503

00:20:57,014 --> 00:20:59,354

to breathe and helps you stand out.

504

00:20:59,384 --> 00:20:59,924

Okay.

505

00:21:01,064 --> 00:21:04,754

Our signature niching program, or I'm

sorry, system in Confident copy, helps

506

00:21:04,754 --> 00:21:06,194

to identify what we call a red thread.

507

00:21:06,764 --> 00:21:08,834

If you've been in my world for a while,

anyone know what a red thread is?

508

00:21:08,984 --> 00:21:09,944

Drop a yes in the chat.

509

00:21:09,944 --> 00:21:10,364

If you do.

510

00:21:10,934 --> 00:21:15,074

This allows you to enjoy variety

and articulate your unique focus.

511

00:21:15,074 --> 00:21:15,764

Look at all those yeses.

512

00:21:15,764 --> 00:21:18,074

I love that clearly and confidently.

513

00:21:18,104 --> 00:21:18,284

Okay?

514

00:21:18,284 --> 00:21:21,494

It's a way that we tie together the

things that you love most, and then put

515

00:21:21,494 --> 00:21:24,944

it, bring it forth in your marketing

in a way that feels focused without

516

00:21:25,004 --> 00:21:27,374

being limiting, but in confident copy.

517

00:21:27,374 --> 00:21:29,594

This is never cookie cutter advice, okay?

518

00:21:29,594 --> 00:21:30,764

You get personalized coaching.

519

00:21:30,764 --> 00:21:31,874

I love niche coaching.

520

00:21:31,874 --> 00:21:35,324

I'll do it every day of the week,

all day long on your specific

521

00:21:35,324 --> 00:21:38,954

areas of interest and what's gonna

set you apart in your market.

522

00:21:39,134 --> 00:21:40,694

We're gonna help you

figure out what that is.

523

00:21:40,694 --> 00:21:41,114

Okay?

524

00:21:42,314 --> 00:21:43,364

Quinn said following.

525

00:21:43,364 --> 00:21:46,574

After completing this process, Quinn

said, I'm able to be much more concise

526

00:21:46,574 --> 00:21:50,534

when networking, and I see it pay off

when people are able to clearly remember

527

00:21:50,534 --> 00:21:52,574

my niche and refer clients to me.

528

00:21:53,024 --> 00:21:54,884

That's one of the cool side effects here.

529

00:21:55,034 --> 00:21:56,774

Your niche needs to come

through in your website.

530

00:21:56,774 --> 00:21:57,974

That's why we're here right now.

531

00:21:58,154 --> 00:22:01,424

But when your niche is clear, all of a

sudden you start becoming memorable in

532

00:22:01,424 --> 00:22:02,954

all the other marketing that you're doing.

533

00:22:03,014 --> 00:22:06,224

In those networking conversations,

people know who to refer to you.

534

00:22:06,764 --> 00:22:09,554

Quinn also said he feels a much

better work life balance, attracting

535

00:22:09,554 --> 00:22:13,154

clients that are an ideal fit and

reignited what makes them passionate

536

00:22:13,154 --> 00:22:14,474

about this work in the first place.

537

00:22:14,474 --> 00:22:17,534

It feels refreshing and rejuvenating

after coming from a place of burnout.

538

00:22:18,824 --> 00:22:21,494

Kyrie said, I feel so much more confident

when I work, when I speak about my

539

00:22:21,494 --> 00:22:25,184

work in non-formal marketing settings,

whether it's a masseuse I use or a

540

00:22:25,184 --> 00:22:26,384

fellow therapist I'm friends with.

541

00:22:26,384 --> 00:22:28,964

I have the language now and

people ask me for cards.

542

00:22:29,234 --> 00:22:30,314

How cool would that be?

543

00:22:30,314 --> 00:22:30,794

Right?

544

00:22:31,964 --> 00:22:34,274

Jenny said, my whole team

redid their niches and everyone

545

00:22:34,274 --> 00:22:35,804

saw an uptick in referrals.

546

00:22:36,734 --> 00:22:41,354

So that's what's possible when we

eliminate this mistake of being vague

547

00:22:41,354 --> 00:22:44,294

and forgettable and instead we find

that niche that does both of these

548

00:22:44,294 --> 00:22:48,734

things, gives you room to breathe

and also also exerts your expertise.

549

00:22:48,914 --> 00:22:49,364

Okay?

550

00:22:50,204 --> 00:22:51,764

Alright, you guys still with me?

551

00:22:51,794 --> 00:22:53,084

Ready for mistake number two?

552

00:22:53,594 --> 00:22:54,404

Lemme take a water break.

553

00:22:58,244 --> 00:22:59,414

Alright, awesome.

554

00:22:59,684 --> 00:23:03,944

Mistake number two, and I see this way too

much these days more than I actually would

555

00:23:03,944 --> 00:23:08,864

expect to mistake number two is that you

treat your site like a business card, not

556

00:23:09,164 --> 00:23:11,984

a conversion, a client conversion engine.

557

00:23:12,134 --> 00:23:12,614

Okay?

558

00:23:13,754 --> 00:23:18,074

So you checked the box of create a website

because when you launched your practice

559

00:23:18,074 --> 00:23:20,144

you were told you needed a website, right?

560

00:23:20,789 --> 00:23:24,449

Check the box, but now you have no idea

if it's actually doing anything for you.

561

00:23:24,479 --> 00:23:25,379

It's out there.

562

00:23:25,469 --> 00:23:27,539

I don't even know if you've looked

at it in the last six months.

563

00:23:28,349 --> 00:23:31,049

And when you do look at the numbers,

if you have access to the, to the

564

00:23:31,049 --> 00:23:34,139

data, people are visiting, but

they're not actually reaching out.

565

00:23:34,319 --> 00:23:35,879

That can be maddening, right?

566

00:23:35,879 --> 00:23:39,359

To see people visiting, but they're

not getting the inquiries, not

567

00:23:39,359 --> 00:23:42,569

getting the contact form submissions,

wondering what the disconnect is.

568

00:23:42,569 --> 00:23:45,599

Okay, now what does this look like?

569

00:23:45,599 --> 00:23:48,899

What's it look like if you're making

this mistake, possibly focusing

570

00:23:48,899 --> 00:23:50,849

more on how the website looks.

571

00:23:50,939 --> 00:23:52,379

Colors, logo, headshots.

572

00:23:52,379 --> 00:23:55,019

That's like when you think about a

website, it's how does the website look?

573

00:23:55,019 --> 00:23:56,609

Now, I'm a website designer.

574

00:23:57,209 --> 00:23:57,989

We design websites.

575

00:23:58,084 --> 00:23:59,429

I, I don't know if you

knew that, but we do.

576

00:23:59,429 --> 00:24:00,509

We love design.

577

00:24:00,989 --> 00:24:04,649

Design is secondary to what it is

that we're saying on the website.

578

00:24:05,144 --> 00:24:06,044

Every single day.

579

00:24:06,074 --> 00:24:08,864

Okay, so sometimes I see clinicians

who are way more focused on what

580

00:24:08,864 --> 00:24:11,864

their logo looks like than what

their website is actually saying.

581

00:24:12,044 --> 00:24:13,784

Natalia said, I spend way

too much time on colors.

582

00:24:13,784 --> 00:24:14,294

I feel you there.

583

00:24:14,294 --> 00:24:14,894

I do the same thing.

584

00:24:16,004 --> 00:24:20,384

One to three page websites, websites that

just aren't big enough to convert people.

585

00:24:20,744 --> 00:24:23,384

If I land on your simple

practice extension website,

586

00:24:23,384 --> 00:24:24,464

I'm glad you've got something.

587

00:24:24,674 --> 00:24:25,244

Absolutely.

588

00:24:25,244 --> 00:24:26,084

It's better than nothing.

589

00:24:26,294 --> 00:24:30,884

But is it going to generate

those premium fee conversions?

590

00:24:30,944 --> 00:24:31,454

Most likely.

591

00:24:31,454 --> 00:24:35,564

Not simply because the website isn't large

enough, isn't comprehensive enough to do

592

00:24:35,564 --> 00:24:37,724

that actual heavy lifting for you, okay?

593

00:24:38,684 --> 00:24:42,554

No clear process or call to action that

invites clients to take the next step.

594

00:24:42,914 --> 00:24:44,354

We've gotta tell people what to do.

595

00:24:44,714 --> 00:24:47,624

Remember when I said they're inundated

with choices they don't necessarily

596

00:24:47,624 --> 00:24:49,694

know up from down and what to do next?

597

00:24:49,694 --> 00:24:52,124

We've gotta be clear about that, okay?

598

00:24:52,634 --> 00:24:57,074

Then low or zero contact form

submissions despite traffic to the site.

599

00:24:57,434 --> 00:24:57,884

Okay?

600

00:24:58,364 --> 00:25:01,454

So as much as you want to be getting

those contact form submissions,

601

00:25:01,484 --> 00:25:03,434

you're not getting traffic.

602

00:25:03,734 --> 00:25:04,244

Okay?

603

00:25:05,144 --> 00:25:09,254

What happens here, you're leaving

conversions on the table every

604

00:25:09,314 --> 00:25:12,944

single week, and that's a hard

like truth to think about.

605

00:25:12,944 --> 00:25:13,454

Right?

606

00:25:13,784 --> 00:25:17,444

That means that we have missed

opportunities from ideal fit clients who

607

00:25:17,444 --> 00:25:21,584

would have reached out if the website

was set up to do more of that conversion.

608

00:25:22,244 --> 00:25:25,634

Low, ROI on networking directories,

local marketing, all those other

609

00:25:25,634 --> 00:25:26,924

things we were talking about.

610

00:25:26,984 --> 00:25:27,794

They're visiting.

611

00:25:28,034 --> 00:25:30,644

You are putting in the effort,

but they're not contacting.

612

00:25:30,914 --> 00:25:31,454

Okay.

613

00:25:31,994 --> 00:25:36,314

Or a site that feels nice, looks

nice, good colors, great logo, but

614

00:25:36,314 --> 00:25:37,904

doesn't actually book sessions.

615

00:25:37,934 --> 00:25:38,474

Right.

616

00:25:39,224 --> 00:25:40,724

Is that something you

guys see in your practice?

617

00:25:40,724 --> 00:25:42,974

Are there any of these that you feel

like, I saw someone say I spent a lot of

618

00:25:42,974 --> 00:25:44,744

time on colors that can feel really hard.

619

00:25:45,644 --> 00:25:46,214

Absolutely.

620

00:25:46,214 --> 00:25:47,624

Yeah, for sure.

621

00:25:48,134 --> 00:25:49,724

If you have simple, someone said, yeah.

622

00:25:50,174 --> 00:25:52,604

People are kind of talking in the chat

about whether or not to do direct,

623

00:25:52,664 --> 00:25:54,794

um, consults versus contact forms.

624

00:25:54,914 --> 00:25:56,234

Both can work for sure.

625

00:25:56,549 --> 00:25:57,899

Yeah, spend a lot of time in your design.

626

00:25:57,899 --> 00:25:58,409

I get it.

627

00:25:58,529 --> 00:25:59,039

For sure.

628

00:25:59,849 --> 00:26:01,259

So how do we fix this mistake?

629

00:26:01,439 --> 00:26:02,429

To fix this mistake?

630

00:26:02,429 --> 00:26:05,789

We need a website to act like that

conversion engine we were talking about.

631

00:26:06,059 --> 00:26:10,679

One that is guiding clients toward

action rather than just having a

632

00:26:10,679 --> 00:26:12,179

billboard, having a business card.

633

00:26:12,179 --> 00:26:14,279

This is exactly who I am and what I do.

634

00:26:14,279 --> 00:26:16,379

We're actually taking people on a journey.

635

00:26:16,379 --> 00:26:16,859

Okay?

636

00:26:17,219 --> 00:26:20,219

So that means that we have a site

structure that is built to convert,

637

00:26:20,489 --> 00:26:24,539

not just exist, not just a business

card, static, but actually active

638

00:26:24,689 --> 00:26:28,679

built to convert something that

is leading visitors from skimming.

639

00:26:28,739 --> 00:26:31,109

They're never gonna read

every word to interest.

640

00:26:31,199 --> 00:26:32,999

I'm intrigued to inquiry.

641

00:26:33,239 --> 00:26:34,469

Pressing contact.

642

00:26:34,469 --> 00:26:36,539

Pressing submit on your contact form.

643

00:26:36,629 --> 00:26:37,079

Okay?

644

00:26:38,129 --> 00:26:40,619

You need a plan for what

each page is actually doing.

645

00:26:41,129 --> 00:26:42,929

If you're gonna have a website,

bigger than one to three

646

00:26:42,929 --> 00:26:44,219

pages, what are those pages?

647

00:26:44,249 --> 00:26:44,849

What should they do?

648

00:26:44,849 --> 00:26:45,689

What should they say?

649

00:26:45,689 --> 00:26:46,379

What's the point?

650

00:26:46,379 --> 00:26:46,709

Right?

651

00:26:46,769 --> 00:26:47,879

We need to have a clear strategy there.

652

00:26:48,554 --> 00:26:50,924

And then as I mentioned, we

gotta have those strong CTAs.

653

00:26:50,924 --> 00:26:54,764

Those are calls to action that help

the right people take the next step.

654

00:26:54,854 --> 00:26:56,234

Don't bury the lead here.

655

00:26:56,474 --> 00:26:58,994

Your clients are on your website

'cause they want your help.

656

00:26:59,114 --> 00:26:59,864

So give it to 'em.

657

00:27:00,014 --> 00:27:00,464

Okay?

658

00:27:01,154 --> 00:27:04,964

Now we will show you how to structure

your website to create that journey

659

00:27:05,234 --> 00:27:09,434

that leads right fit clients from

interest to inquiry consistently.

660

00:27:09,794 --> 00:27:12,794

You pour in the water the and

the bucket will hold, okay?

661

00:27:12,794 --> 00:27:14,054

It'll bring people through.

662

00:27:14,564 --> 00:27:18,404

We walk you through a proven page by page

strategy that's tailored to your niche,

663

00:27:18,404 --> 00:27:20,384

to your practice setup, to your location.

664

00:27:21,044 --> 00:27:24,824

Then you'll learn what to say, where

to say it, and you'll get the formulas,

665

00:27:24,854 --> 00:27:29,174

the examples of real life sites that are

converting RightFit clients right now.

666

00:27:29,864 --> 00:27:32,204

Jeanette said, I don't feel like I

have that much to say on each page.

667

00:27:32,354 --> 00:27:35,114

I would beg to differ, Jeanette, if

you and I sat down together, you have

668

00:27:35,114 --> 00:27:37,814

a lot to say and we'll show you what

to say and why to say it and where to

669

00:27:37,814 --> 00:27:39,764

say it to actually invite that action.

670

00:27:40,559 --> 00:27:43,559

Plus in Confident copy, you get

feedback on your site structure so

671

00:27:43,559 --> 00:27:46,199

that you're not guessing, you're not

just hoping you're doing it right

672

00:27:46,469 --> 00:27:49,409

and the end result is a website that

actually is doing the heavy lifting.

673

00:27:49,799 --> 00:27:52,499

I would love if you could be

busy in that school pickup

674

00:27:52,499 --> 00:27:53,909

line, getting those inquiries.

675

00:27:53,909 --> 00:27:57,959

We need a website that's acting like

that engine in order for that to happen.

676

00:27:58,229 --> 00:27:58,679

Okay.

677

00:27:59,339 --> 00:28:02,249

Jen told us my new copy, including

Via Psych Today, which was cool, has

678

00:28:02,249 --> 00:28:05,189

been attracting clients and generating

comments like, you're exactly who I

679

00:28:05,189 --> 00:28:08,549

was looking for and when I read about

your specialty, I was so excited.

680

00:28:09,479 --> 00:28:13,349

Okay, Parker said, I booked three

initial consultations in one day with

681

00:28:13,349 --> 00:28:14,609

folks who seemed like ideal clients.

682

00:28:14,609 --> 00:28:16,499

One told me I'd love your website.

683

00:28:16,499 --> 00:28:18,479

When I saw your site, I stopped

engaging with the other.

684

00:28:18,899 --> 00:28:19,619

I reach out to.

685

00:28:19,829 --> 00:28:22,259

That was because your site conveyed

that you were speaking to the very

686

00:28:22,259 --> 00:28:25,229

intimate language that I only get

to use with my friends who really

687

00:28:25,229 --> 00:28:26,519

understand what it's like to be me.

688

00:28:26,999 --> 00:28:30,509

This person felt so seen and Parker

said, thank you so much for helping me

689

00:28:30,509 --> 00:28:33,899

learn how to arrange my copy in a way

that keeps people reading so they know

690

00:28:33,899 --> 00:28:35,369

I'm exactly who they're looking for.

691

00:28:35,969 --> 00:28:36,779

Okay, so cool.

692

00:28:38,039 --> 00:28:39,089

All right, let's get into this third one.

693

00:28:39,089 --> 00:28:40,019

'cause this is a juicy one.

694

00:28:40,319 --> 00:28:41,129

Your marketing.

695

00:28:41,849 --> 00:28:45,359

It sounds nice, you sound nice,

but you don't sound like an expert.

696

00:28:45,479 --> 00:28:46,919

Worth 200 plus a session.

697

00:28:47,129 --> 00:28:47,579

Okay?

698

00:28:48,269 --> 00:28:50,189

You come across as caring in your copy.

699

00:28:50,189 --> 00:28:54,029

It's not that you're cold, it's

not that you're, you know, distant.

700

00:28:54,089 --> 00:28:56,384

It's not that you're the

blank slate therapist, right?

701

00:28:56,384 --> 00:28:59,099

But you're not someone who's

commanding premium fees.

702

00:28:59,099 --> 00:29:02,489

I don't feel like I need

to be your client, okay?

703

00:29:02,759 --> 00:29:05,399

I can't deny your warmth or

your compassion, but you're not

704

00:29:05,399 --> 00:29:08,669

positioned right now as someone

clients trust enough to invest in.

705

00:29:09,239 --> 00:29:12,089

And in a market where clients are

more discerning and skeptical,

706

00:29:12,089 --> 00:29:13,979

we have got to overcome this one.

707

00:29:14,009 --> 00:29:14,549

Okay.

708

00:29:15,089 --> 00:29:17,399

Some examples of what this one looks

like, and I'm seeing some folks already

709

00:29:17,399 --> 00:29:21,419

sort of resonating in the chat, a website

that centers you and your approach.

710

00:29:21,479 --> 00:29:22,529

How I work.

711

00:29:22,934 --> 00:29:23,744

Not the client.

712

00:29:24,314 --> 00:29:26,204

My approach is warm and client centered.

713

00:29:26,234 --> 00:29:29,174

Now there's a time and a place to say

that, but if that's what your website is

714

00:29:29,174 --> 00:29:32,474

about, it's about you and your approach

in this market, we will lose your

715

00:29:32,474 --> 00:29:36,554

clients Vague phrases like, I'm here

to support you in your healing journey.

716

00:29:36,614 --> 00:29:38,114

That's really nice.

717

00:29:39,014 --> 00:29:39,614

It's nice.

718

00:29:39,764 --> 00:29:40,154

Okay.

719

00:29:40,184 --> 00:29:41,054

It's not more than that.

720

00:29:41,684 --> 00:29:43,934

A lack of defined

specialties or focus areas.

721

00:29:43,964 --> 00:29:46,424

Again, sort of that laundry list of

specialties we were talking about earlier.

722

00:29:46,484 --> 00:29:49,394

I don't view you as an expert when

you have a a laundry list of 15

723

00:29:49,394 --> 00:29:53,474

specialties, a focus on branding

and vibe instead of substance.

724

00:29:53,474 --> 00:29:55,064

Again, I love design.

725

00:29:55,064 --> 00:29:55,694

I love branding.

726

00:29:55,694 --> 00:29:56,534

I love vibes.

727

00:29:56,654 --> 00:29:58,814

I don't love them more than substance.

728

00:29:58,904 --> 00:29:59,354

Okay?

729

00:29:59,444 --> 00:30:00,944

And exerting your expertise.

730

00:30:01,664 --> 00:30:04,904

And then a general tone that's

just passive easy to scroll past.

731

00:30:04,904 --> 00:30:06,374

You're trying to be all

things to all people.

732

00:30:06,374 --> 00:30:07,604

You don't wanna be too direct.

733

00:30:08,474 --> 00:30:11,654

That, that can be kind of detrimental

here, because at the end of the day,

734

00:30:11,654 --> 00:30:14,354

warmth alone won't command 200 plus.

735

00:30:14,624 --> 00:30:14,924

Okay?

736

00:30:15,044 --> 00:30:16,064

Warmth belongs there.

737

00:30:16,064 --> 00:30:17,294

Of course, of course.

738

00:30:17,294 --> 00:30:19,034

But warmth alone can't do that.

739

00:30:19,514 --> 00:30:22,034

Clients are not gonna see you

as different or better than

740

00:30:22,034 --> 00:30:23,354

the next therapist on the list.

741

00:30:23,714 --> 00:30:25,454

Now, I hope I don't

need to say this caveat.

742

00:30:25,634 --> 00:30:28,094

Every single clinician has something

good to offer, and at the end of the

743

00:30:28,094 --> 00:30:31,244

day, we want your clients sitting

down with the right fit therapist.

744

00:30:31,484 --> 00:30:32,174

No doubt about it.

745

00:30:32,294 --> 00:30:37,634

But clients are also weighing okay, and

they aren't gonna see you as different

746

00:30:37,634 --> 00:30:40,514

or perhaps a better fit than the next

therapist on the list when we're making

747

00:30:40,514 --> 00:30:43,154

this mistake getting lots of visitors.

748

00:30:43,154 --> 00:30:44,804

But again, very few conversions.

749

00:30:45,824 --> 00:30:48,644

Anyone get on consults where they

ask if you specialize in their

750

00:30:48,644 --> 00:30:52,814

issue instead of already knowing

That's a big indicator that this,

751

00:30:52,964 --> 00:30:54,494

that this mistake is in at play.

752

00:30:54,644 --> 00:30:55,814

Do you work with couples?

753

00:30:56,024 --> 00:30:59,624

You are like, I have an entire couples,

you know, that's, that's a really common,

754

00:30:59,684 --> 00:31:01,964

um, common challenge here, or full fee.

755

00:31:01,964 --> 00:31:04,094

Clients are hesitating to reach

out because they're not confident.

756

00:31:04,094 --> 00:31:04,484

You are the.

757

00:31:05,714 --> 00:31:08,114

Again, like I mentioned, we're

seeing a lot more shopping

758

00:31:08,114 --> 00:31:09,284

around than we ever have.

759

00:31:09,644 --> 00:31:12,434

Um, and so that's what can happen here

is that they end up deciding, oh, I

760

00:31:12,434 --> 00:31:14,864

think I'm gonna go with this other one

that, that talked a little bit more about

761

00:31:14,864 --> 00:31:16,304

exactly what it is that I'm looking for.

762

00:31:17,114 --> 00:31:19,214

So what do we need to to fix this mistake?

763

00:31:19,334 --> 00:31:19,814

Okay?

764

00:31:20,504 --> 00:31:25,454

You need your website to build both

authority and connection, okay?

765

00:31:25,454 --> 00:31:28,664

This isn't all about your expertise and

your authority, because at the end of

766

00:31:28,664 --> 00:31:30,224

the day, the work that you do is human.

767

00:31:30,344 --> 00:31:31,634

It is relational.

768

00:31:31,724 --> 00:31:35,264

And for us to negate that would

be missing a whole huge important

769

00:31:35,264 --> 00:31:36,524

part of the work that you do.

770

00:31:36,554 --> 00:31:36,944

Okay?

771

00:31:37,724 --> 00:31:42,134

So that looks like marketing that is

both deeply human and highly trustworthy.

772

00:31:42,404 --> 00:31:42,884

Okay?

773

00:31:43,544 --> 00:31:48,794

Enough clarity and credibility that

clients search engines, even AI and

774

00:31:48,794 --> 00:31:51,224

chat, GBT recognize your expertise.

775

00:31:51,614 --> 00:31:52,094

Okay?

776

00:31:52,544 --> 00:31:56,294

Strong specific language

that signals premium value.

777

00:31:56,444 --> 00:32:00,584

Premium level websites attract premium

level clients, and our language

778

00:32:00,644 --> 00:32:02,114

is the driving factor behind that.

779

00:32:03,194 --> 00:32:05,894

And then confidence, and this is one

of those intangibles, but confidence

780

00:32:05,899 --> 00:32:09,674

in how you describe your work, both on

your site, but also in your consults.

781

00:32:09,674 --> 00:32:13,364

Also in those networking conversations,

everywhere you go, you have

782

00:32:13,364 --> 00:32:14,864

confidence in describing how you work.

783

00:32:16,694 --> 00:32:20,474

Now, in Confident Copy, we show you

how to exert your expertise without

784

00:32:20,654 --> 00:32:22,424

losing yourself in the midst of it.

785

00:32:22,424 --> 00:32:22,874

Okay?

786

00:32:23,174 --> 00:32:27,104

We show you proven step-by-step

frameworks for your home, your about

787

00:32:27,284 --> 00:32:30,464

your specialty, your method, your

intensivess, your supervision pages,

788

00:32:30,704 --> 00:32:35,324

pretty much every page you can need, not

just what to say it, but why and how.

789

00:32:35,354 --> 00:32:36,434

Where does authority go?

790

00:32:36,434 --> 00:32:37,544

Where does connection go?

791

00:32:37,844 --> 00:32:41,264

And then all of this is of course

guided by SEO best practices and

792

00:32:41,264 --> 00:32:42,794

the proven private pay approaches.

793

00:32:42,794 --> 00:32:47,174

I am seeing work right now

in 2025 in this market.

794

00:32:48,914 --> 00:32:51,614

Sean told us it's been a breath of

fresh air to speak with clients who

795

00:32:51,614 --> 00:32:54,104

fit, whom I have been writing for.

796

00:32:54,284 --> 00:32:57,824

So Sean had this idea of a client in

mind and then actually hearing from

797

00:32:57,824 --> 00:33:02,054

them and she was showing that she had

the chops to bring in that clientele.

798

00:33:02,114 --> 00:33:02,894

Isn't that cool language?

799

00:33:02,894 --> 00:33:03,434

I love that.

800

00:33:03,524 --> 00:33:05,834

In the last six weeks, four

clients fitting the niches I've

801

00:33:05,834 --> 00:33:07,574

written copy for have found me.

802

00:33:07,694 --> 00:33:09,404

It's very clear that steps

I've taken are working.

803

00:33:09,404 --> 00:33:09,944

I'm stoked.

804

00:33:10,364 --> 00:33:11,504

I'm stoked too for Sean.

805

00:33:12,884 --> 00:33:15,134

Alright, last mistake.

806

00:33:15,704 --> 00:33:17,174

You guys gotta tell me

mistake number four.

807

00:33:17,534 --> 00:33:23,789

You're relying on AI templates or

reversed engineered copy and sorry

808

00:33:23,789 --> 00:33:25,754

to be the bear of bad news, it shows.

809

00:33:26,444 --> 00:33:26,924

Okay.

810

00:33:27,374 --> 00:33:27,794

Alright.

811

00:33:27,884 --> 00:33:29,294

Do quick question.

812

00:33:29,294 --> 00:33:31,664

Do you use chat g BT or other

a AI tools for your marketing?

813

00:33:31,664 --> 00:33:34,784

Because I absolutely do and it's okay.

814

00:33:34,844 --> 00:33:35,624

There's a way to do it.

815

00:33:35,624 --> 00:33:36,164

Well, okay.

816

00:33:36,164 --> 00:33:36,944

I'm getting lots of nos.

817

00:33:36,944 --> 00:33:37,664

That's okay too.

818

00:33:37,814 --> 00:33:38,324

Some yes.

819

00:33:38,324 --> 00:33:39,104

Some sometimes.

820

00:33:39,824 --> 00:33:40,514

That's okay.

821

00:33:40,724 --> 00:33:41,894

Wanted to get a pulse on this.

822

00:33:42,434 --> 00:33:43,724

I would say we're about 50 50.

823

00:33:44,444 --> 00:33:44,684

Okay.

824

00:33:46,484 --> 00:33:47,804

Now this, what does this look like?

825

00:33:47,804 --> 00:33:50,504

This looks like trying

the plug and play guides.

826

00:33:50,714 --> 00:33:53,264

You've tried the formulas,

you've asked chat GBT.

827

00:33:53,264 --> 00:33:56,954

Maybe in these cases you've

peaked at other therapist sites.

828

00:33:57,044 --> 00:33:58,754

Oh, I heard this therapist is full.

829

00:33:58,754 --> 00:34:01,064

So you went and looked at

their website, tried to reverse

830

00:34:01,064 --> 00:34:01,844

engineer what they were doing.

831

00:34:01,844 --> 00:34:02,264

Okay.

832

00:34:03,134 --> 00:34:06,524

But the final results still

doesn't sound like you and it's not

833

00:34:06,524 --> 00:34:07,754

bringing in the clients you want.

834

00:34:09,014 --> 00:34:10,784

I could go on and on about this topic.

835

00:34:10,964 --> 00:34:15,674

Uh, as someone who both loves AI and

is skeptical of it, I think we are

836

00:34:15,674 --> 00:34:20,684

in for this mistake showing up more

and more in the therapy industry.

837

00:34:20,864 --> 00:34:23,684

Okay, so this can look like

headlines that sound just like

838

00:34:23,684 --> 00:34:25,484

your colleagues intentional or not.

839

00:34:25,484 --> 00:34:27,043

I'm not saying you're going

out there and plagiarizing, but

840

00:34:27,043 --> 00:34:28,424

everyone sounds, sounds the same.

841

00:34:28,514 --> 00:34:28,873

Okay.

842

00:34:29,414 --> 00:34:32,984

Phrases like safe space and healing

journey that say nothing specific.

843

00:34:32,984 --> 00:34:36,043

You just got it from a fill in

the blank template and copy.

844

00:34:36,043 --> 00:34:39,494

That's fine by all accounts, but

doesn't actually feel like you.

845

00:34:40,154 --> 00:34:42,554

You don't read it and you're like, Ooh,

that's exactly what I would like to say.

846

00:34:42,583 --> 00:34:43,844

That's just me buttoned up.

847

00:34:43,844 --> 00:34:44,293

Right?

848

00:34:44,774 --> 00:34:47,623

Or an overuse of cliches or

those stereotypical metaphors,

849

00:34:47,623 --> 00:34:48,914

we've all seen 'em, right?

850

00:34:49,724 --> 00:34:53,293

The result is you are not showing

clients why they should choose you.

851

00:34:54,494 --> 00:34:57,974

And as more and more people rely

on ai, as more and more people

852

00:34:57,974 --> 00:35:00,074

can create copy, that's fine.

853

00:35:01,064 --> 00:35:04,784

Your clients are going to be wading

through a sea of sameness in a

854

00:35:04,784 --> 00:35:06,254

way they've never had to before.

855

00:35:07,364 --> 00:35:09,944

So this looks like fading into

the crown of crowd of therapists

856

00:35:09,944 --> 00:35:10,994

who are saying the same thing.

857

00:35:11,264 --> 00:35:13,814

Who wrote the same prompt in

chat, GBT or something close.

858

00:35:13,844 --> 00:35:14,264

Okay?

859

00:35:16,184 --> 00:35:19,724

This means that your marketing feels like

Groundhog Day to prospective clients,

860

00:35:19,874 --> 00:35:21,854

and that increases their skepticism.

861

00:35:22,394 --> 00:35:25,064

They already are s, they

already are skeptical.

862

00:35:25,094 --> 00:35:25,454

Okay?

863

00:35:26,684 --> 00:35:30,344

When, when your marketing is increasing

that we are creating friction

864

00:35:30,494 --> 00:35:31,754

where we could be removing it.

865

00:35:32,864 --> 00:35:36,344

Your site does not spark

trust, urgency, or connection.

866

00:35:36,764 --> 00:35:37,244

Okay.

867

00:35:37,694 --> 00:35:40,844

You attract fewer inquiries or

ones that don't feel like a great

868

00:35:40,844 --> 00:35:43,604

fit because what you put out there

didn't really feel like you anyway.

869

00:35:44,534 --> 00:35:48,434

Or you waste time editing copy that was

never rooted in your voice to begin with.

870

00:35:49,544 --> 00:35:52,304

You chat, GBT gives you something

and then you manufacture it.

871

00:35:52,304 --> 00:35:55,184

But it wasn't even something that you

would've said to begin with, right?

872

00:35:55,994 --> 00:35:59,504

You need a website that sounds

like you and does its job.

873

00:35:59,744 --> 00:36:02,234

Now I'm hearing some people say,

I don't know what my voice is.

874

00:36:02,474 --> 00:36:03,584

That's something I can teach you.

875

00:36:04,424 --> 00:36:06,104

There is a way that you

show up to the room.

876

00:36:06,104 --> 00:36:08,174

There's a way that you speak and

the presence that you bring, and

877

00:36:08,174 --> 00:36:11,354

that can actually be infused into

your marketing, into your website.

878

00:36:12,674 --> 00:36:15,974

That means a clear voice that

balances warmth with authority again,

879

00:36:15,974 --> 00:36:18,734

so that we don't sound just warm

like we were talking about earlier.

880

00:36:19,244 --> 00:36:23,804

Copy that feels natural while

still being strategic language that

881

00:36:23,804 --> 00:36:28,334

connects with clients and signals

expertise to search engines and ai.

882

00:36:28,784 --> 00:36:31,274

If we can be well optimized for

search engines, right, with an

883

00:36:31,274 --> 00:36:34,274

authentic voice, chances are we're

also gonna be well optimized to

884

00:36:34,274 --> 00:36:35,504

show up in places like chat, GBT.

885

00:36:36,659 --> 00:36:40,409

Positioning that reflects your unique

style, your voice, your values.

886

00:36:40,409 --> 00:36:43,499

'cause the way you do therapy,

you have something special.

887

00:36:43,649 --> 00:36:45,329

There is a reason clients choose you.

888

00:36:45,689 --> 00:36:47,969

There is something you bring into the

room and I can help you figure out what

889

00:36:47,969 --> 00:36:49,379

that is and bring it into your marketing.

890

00:36:50,309 --> 00:36:55,404

And then a site that feels aligned with

you and differentiated from others so

891

00:36:55,589 --> 00:36:59,219

that those clients you come to mind,

even though they have 10 other tabs open.

892

00:36:59,549 --> 00:36:59,999

Okay?

893

00:37:00,899 --> 00:37:04,139

In Confident Copy will help you

cultivate and develop your own voice

894

00:37:04,229 --> 00:37:06,029

and then use that voice with intention.

895

00:37:06,389 --> 00:37:06,779

Okay?

896

00:37:06,929 --> 00:37:10,139

We provide copy frameworks that

support finding your own voice rather

897

00:37:10,139 --> 00:37:11,309

than just filling in the blanks.

898

00:37:11,309 --> 00:37:14,039

That is where I am seeing

things need to differentiate.

899

00:37:14,039 --> 00:37:16,559

Right now, you're gonna get

real feedback on your writing.

900

00:37:16,589 --> 00:37:19,829

We have multiple opportunities every month

to get feedback on what you've created.

901

00:37:20,099 --> 00:37:20,939

Not just templates.

902

00:37:20,939 --> 00:37:23,849

Not just theory, along with a

hundred plus examples, so you

903

00:37:23,849 --> 00:37:26,699

can see how other therapists

are writing that effective copy.

904

00:37:27,269 --> 00:37:27,659

Okay.

905

00:37:28,559 --> 00:37:31,019

Taylor told us that she had

tried DI Ying her website.

906

00:37:31,544 --> 00:37:34,154

Her psych today, and she'd even bought

a couple other marketing courses,

907

00:37:34,154 --> 00:37:35,654

but nothing felt like it worked.

908

00:37:36,194 --> 00:37:38,264

She said, come to copy was different

because it wasn't just fluff.

909

00:37:38,294 --> 00:37:39,794

It gave me an actual strategy.

910

00:37:39,884 --> 00:37:41,594

You don't have to have it all

figured out before you start.

911

00:37:41,594 --> 00:37:42,794

This program will help you get there.

912

00:37:43,124 --> 00:37:44,894

I, this was the cool part here.

913

00:37:44,984 --> 00:37:47,354

I knew you'd help me get a good

website, but I didn't expect to learn

914

00:37:47,354 --> 00:37:48,854

so much about myself as a clinician.

915

00:37:48,914 --> 00:37:51,464

I went in open-minded and your

program met me right there.

916

00:37:51,524 --> 00:37:52,514

Now I love what I do.

917

00:37:52,964 --> 00:37:53,504

How cool.

918

00:37:54,044 --> 00:37:56,384

Stephanie told us I could have

never found these words on my own.

919

00:37:56,474 --> 00:37:59,174

I walked away with amazing copy that

I'm so thrilled to share with the world.

920

00:37:59,384 --> 00:38:01,514

I feel like I finally found

the words to describe what I

921

00:38:01,514 --> 00:38:03,524

do and my practice is full now.

922

00:38:04,034 --> 00:38:04,424

Okay.

923

00:38:05,204 --> 00:38:06,764

All right, so those are our four mistakes.

924

00:38:06,764 --> 00:38:07,619

We've run through a lot of things.

925

00:38:07,619 --> 00:38:10,034

I've seen a lot of people

resonating with some of these.

926

00:38:10,154 --> 00:38:12,404

I'm curious, which of

them hit home for you?

927

00:38:14,024 --> 00:38:15,464

1, 2, 3 or four.

928

00:38:15,524 --> 00:38:20,324

Not trying to box yourself in not treating

your business like a business card or

929

00:38:20,324 --> 00:38:21,434

your, your website, like a business card.

930

00:38:21,434 --> 00:38:21,884

Three.

931

00:38:21,884 --> 00:38:22,934

I'm seeing lots of threes.

932

00:38:24,344 --> 00:38:25,124

Ooh, interesting.

933

00:38:25,154 --> 00:38:27,584

Some ones Okay.

934

00:38:27,644 --> 00:38:28,604

Some two, some fours.

935

00:38:29,709 --> 00:38:31,139

It looks like one in three won out to me.

936

00:38:31,139 --> 00:38:32,669

I would say I should

have had a little poll.

937

00:38:33,179 --> 00:38:33,539

Okay.

938

00:38:33,869 --> 00:38:36,359

But it sounds, yeah, some of these are,

are really standing out for you guys.

939

00:38:36,389 --> 00:38:36,809

Okay.

940

00:38:37,319 --> 00:38:39,779

Hopefully I'm getting your gears

turning on what you can start doing

941

00:38:39,779 --> 00:38:41,999

differently to fix these mistakes.

942

00:38:41,999 --> 00:38:42,449

Right.

943

00:38:43,109 --> 00:38:44,519

Now here's one more bonus mistake.

944

00:38:44,519 --> 00:38:45,719

I just saw a couple people mentioning.

945

00:38:45,719 --> 00:38:48,089

I don't know if it's working or not.

946

00:38:48,449 --> 00:38:50,279

That's the other mistake I

see folks making right now is

947

00:38:50,279 --> 00:38:51,299

that you're doing it alone.

948

00:38:51,839 --> 00:38:53,459

And it is so hard to know what's working.

949

00:38:54,299 --> 00:38:57,149

Private practice can already

feel isolating no matter what.

950

00:38:57,149 --> 00:38:57,479

Right?

951

00:38:57,509 --> 00:38:59,879

And so you sit there and you tweak

and you re, you rewrite and you

952

00:38:59,879 --> 00:39:03,119

refresh your analytics wondering

what else needs to change.

953

00:39:03,299 --> 00:39:06,509

But it's impossible to know what's

helping or what might silently

954

00:39:06,509 --> 00:39:07,889

be killing your conversions.

955

00:39:07,889 --> 00:39:08,369

Right?

956

00:39:09,089 --> 00:39:11,699

And that's really why I think

Confident Copy is so powerful.

957

00:39:11,879 --> 00:39:14,279

Not only do we have the templates

and the frameworks, but you're

958

00:39:14,279 --> 00:39:15,509

not just learning what to do.

959

00:39:15,719 --> 00:39:18,179

You're getting the community and

the feedback and the coaching to

960

00:39:18,179 --> 00:39:20,159

know if you're doing it right.

961

00:39:20,849 --> 00:39:22,859

And that's what we actually

care about around here, right?

962

00:39:23,819 --> 00:39:26,279

Bria said This program has been

the most beneficial practice

963

00:39:26,399 --> 00:39:27,869

investment I've made in my practice.

964

00:39:28,229 --> 00:39:30,569

The program is so easy to follow so

many ways for support from you and

965

00:39:30,569 --> 00:39:33,059

other group members, and the program

gives you exactly what it advertises

966

00:39:33,059 --> 00:39:35,609

and and, and more, which is so kind.

967

00:39:36,209 --> 00:39:37,589

So you need feedback.

968

00:39:37,649 --> 00:39:39,389

You need to know if it's

working or not, right?

969

00:39:39,389 --> 00:39:41,279

That's something I've seen

really in the chat here today.

970

00:39:41,699 --> 00:39:45,149

That's why that special bonus I

mentioned, we are offering a free

971

00:39:45,149 --> 00:39:48,059

conversion audit just for attendees today.

972

00:39:48,539 --> 00:39:51,059

So if you decide to enroll in

Confident Copy, after you launch

973

00:39:51,059 --> 00:39:54,779

your website, you submit it to us

and we're gonna personally review it

974

00:39:54,779 --> 00:39:56,789

for strategy and clarity and flow.

975

00:39:57,479 --> 00:39:58,859

It's something we never offer before.

976

00:39:58,979 --> 00:40:02,249

I don't offer website audits outside of

this, so I'm really excited about it.

977

00:40:02,429 --> 00:40:04,109

This bonus is good for 48 hours.

978

00:40:04,109 --> 00:40:06,809

I'll give you all the dets in a

moment, but the reason I decided to

979

00:40:06,809 --> 00:40:10,739

do this is because you deserve to

know if things are working or not.

980

00:40:10,889 --> 00:40:11,339

Okay?

981

00:40:12,239 --> 00:40:16,589

Now today we've looked at the biggest

website mistakes that therapists are

982

00:40:16,589 --> 00:40:20,579

making, the ones that are keeping them

from booking premium fee clients, right?

983

00:40:21,239 --> 00:40:25,499

You learned what the most successful

full fee therapists are doing right now.

984

00:40:26,399 --> 00:40:30,029

You saw what needs to happen in

order to stand out in saturated

985

00:40:30,029 --> 00:40:33,239

markets, which so many of you are in.

986

00:40:34,139 --> 00:40:38,639

You learned the way your website can

increase trust, decrease skepticism, and

987

00:40:38,639 --> 00:40:41,519

drive conversions from right foot clients.

988

00:40:42,539 --> 00:40:47,189

You also saw how your words determine

whether a client's AI or search

989

00:40:47,189 --> 00:40:51,179

engines view you as an expert,

one who's worth your fee, right?

990

00:40:52,469 --> 00:40:55,829

You're sitting here right now, if I had

to guess, because you want to attract the

991

00:40:55,829 --> 00:40:59,129

premium fee clients without selling your

soul on social media unless you want to.

992

00:40:59,129 --> 00:41:00,389

Social media's great if you want to.

993

00:41:00,449 --> 00:41:01,019

You don't have to.

994

00:41:01,529 --> 00:41:05,219

You want a clear client converting

website, not just a generic

995

00:41:05,219 --> 00:41:07,299

template that looks and sounds

like everyone else's, right.

996

00:41:08,864 --> 00:41:11,894

You've felt like your words

aren't doing your work justice.

997

00:41:11,894 --> 00:41:14,744

You know, you do good work with

your clients and you want your

998

00:41:14,744 --> 00:41:17,804

marketing to reflect that, and you're

ready for that to change, right?

999

00:41:18,974 --> 00:41:23,324

You want marketing that helps you stand

out in, in increasingly saturated area,

1000

00:41:23,384 --> 00:41:24,584

the number of therapists around you.

1001

00:41:24,584 --> 00:41:26,774

It's not going down anytime soon, right?

1002

00:41:27,584 --> 00:41:32,774

You want to finally feel proud of how

you show up, both online and off, right?

1003

00:41:33,884 --> 00:41:37,964

It's your time to do that with the

proven step-by-step system to show

1004

00:41:37,964 --> 00:41:39,524

up as the expert that you are.

1005

00:41:39,674 --> 00:41:43,364

I believe you are good at what you do when

you're doing it with the right clients to

1006

00:41:43,364 --> 00:41:46,994

stop guessing and to start writing with

strategy so you know what you're doing and

1007

00:41:46,994 --> 00:41:51,764

why, and to finally feel confident in what

your website is saying about you and your

1008

00:41:51,764 --> 00:41:56,324

approach and the depth of the work that

that you do, and the transformation that

1009

00:41:56,324 --> 00:41:59,354

can happen with your clients right now.

1010

00:41:59,384 --> 00:42:02,474

Here's a reminder, nothing I've

shared with you today is theory.

1011

00:42:02,984 --> 00:42:03,704

Ideas.

1012

00:42:04,064 --> 00:42:07,994

They are all things therapists have

done to achieve legitimate results.

1013

00:42:08,264 --> 00:42:11,504

Okay, Erin said another week and

another full private pay client.

1014

00:42:11,504 --> 00:42:13,724

Her words today, the opening

paragraph and bullet points on my

1015

00:42:13,724 --> 00:42:15,404

homepage resonated with me so much.

1016

00:42:15,524 --> 00:42:17,594

My website is my powerhouse consistently.

1017

00:42:17,594 --> 00:42:21,164

Thanks to your leadership and support

from Confident Copy or Rhonda who said,

1018

00:42:21,164 --> 00:42:23,684

I've actually had two new consultations

scheduled through Psych Today.

1019

00:42:23,774 --> 00:42:25,634

A surprise since Psych

Today is usually dead.

1020

00:42:26,144 --> 00:42:29,354

I updated the copy with what I've been

writing for the website, or Noreen who

1021

00:42:29,354 --> 00:42:32,324

said, updated my homepage to my new

copy and got another new client, four

1022

00:42:32,324 --> 00:42:33,764

new clients in the last two weeks.

1023

00:42:33,974 --> 00:42:35,714

These are real life

things that are happening.

1024

00:42:35,714 --> 00:42:38,594

Like I said, if you walk away with

nothing else today, please let it

1025

00:42:38,594 --> 00:42:42,944

be that you can do this, but these

types of results are possible, okay?

1026

00:42:44,204 --> 00:42:47,114

I don't want you to keep taking

on poor fit clients because

1027

00:42:47,114 --> 00:42:48,614

something's better than nothing.

1028

00:42:49,394 --> 00:42:52,754

I don't want you to keep feeling

overwhelmed by marketing, unsure if

1029

00:42:52,754 --> 00:42:54,734

it's even possible to be private pay.

1030

00:42:55,544 --> 00:42:58,304

I don't want you trying a million

different things, wondering where your

1031

00:42:58,304 --> 00:43:00,434

next client is gonna come from, right?

1032

00:43:01,244 --> 00:43:05,774

I want you to start getting clients

with a proven process for attracting

1033

00:43:05,774 --> 00:43:09,464

full fee clients and getting support

every step of the way so you know what

1034

00:43:09,464 --> 00:43:13,244

you're doing, why you're doing it, and

doing that with our support, right?

1035

00:43:13,904 --> 00:43:18,674

And that's why Confident Copy, like

I mentioned, is getting to re today

1036

00:43:19,304 --> 00:43:21,704

Confident Copy, if you're not familiar

with it, is the only accelerated

1037

00:43:21,704 --> 00:43:25,634

group, pro group coaching program out

there for therapists who want to write

1038

00:43:25,634 --> 00:43:29,624

their website and begin marketing

confidently in less than 16 weeks.

1039

00:43:30,344 --> 00:43:34,604

So in Confident copy, I'm gonna help

you feel 100% confident in your niche.

1040

00:43:34,724 --> 00:43:37,754

We will workshop back and forth

until you feel that way and the

1041

00:43:37,754 --> 00:43:41,894

expert that you are to say goodbye to

writer's block and imposter syndrome,

1042

00:43:41,894 --> 00:43:45,164

and constantly second guessing

yourself because I have been there.

1043

00:43:46,079 --> 00:43:49,829

To write strategic client-focused

website copy that has clients saying,

1044

00:43:49,829 --> 00:43:54,989

I felt like you were talking right

To me, that's the best feeling ever.

1045

00:43:55,499 --> 00:43:58,559

To create a Psychology Today profile

and a video, you need a video.

1046

00:43:58,589 --> 00:44:03,299

You need a video that brings in your ideal

clients on autopilot and to finally feel

1047

00:44:03,299 --> 00:44:05,399

proud of how you show up online and off.

1048

00:44:05,579 --> 00:44:05,939

Okay?

1049

00:44:06,599 --> 00:44:08,579

That's what I wanna help

you do in Confident Copy.

1050

00:44:09,149 --> 00:44:11,549

Now, confident Copy goes

through an entire process.

1051

00:44:11,549 --> 00:44:12,809

Here's just a little taste of it.

1052

00:44:12,809 --> 00:44:15,029

As I mentioned, it's 16 weeks

long, although you do have

1053

00:44:15,029 --> 00:44:16,709

lifetime access to the curriculum.

1054

00:44:17,159 --> 00:44:18,389

First, we start with your niche.

1055

00:44:18,419 --> 00:44:19,319

It's your North Star.

1056

00:44:19,349 --> 00:44:21,089

We need to get super, super clear on it.

1057

00:44:21,449 --> 00:44:25,349

So I'm gonna provide coaching, guidance,

trainings, frameworks to create your

1058

00:44:25,349 --> 00:44:28,769

niche statement, to profile your ideal

client, and to identify that red thread

1059

00:44:28,769 --> 00:44:30,689

I mentioned so you can keep variety.

1060

00:44:31,469 --> 00:44:34,979

While still having a focused message

that exerts you as an expert.

1061

00:44:35,339 --> 00:44:36,389

Then we move into specialties.

1062

00:44:36,389 --> 00:44:39,419

In SEO, we gotta figure out what your

clients are looking for on Google.

1063

00:44:39,569 --> 00:44:41,939

We've gotta create that site outline

and that site structure that's

1064

00:44:41,939 --> 00:44:45,329

going to exert your expertise and

really guide folks toward action.

1065

00:44:45,959 --> 00:44:49,919

Then we get into the homepage, the

launching pad of your website, where

1066

00:44:49,919 --> 00:44:53,279

we're gonna create those client

attracting words for every single section.

1067

00:44:54,329 --> 00:44:56,549

Then we take what's called

a rest and realignment week.

1068

00:44:56,549 --> 00:44:58,979

We have three of these over

the course of the 16 weeks.

1069

00:44:59,189 --> 00:45:02,969

We encourage you to step away, go take

a breather, care for yourself, catch

1070

00:45:02,969 --> 00:45:05,849

up, do what you need to do so that

you can come back with fresh eyes.

1071

00:45:06,539 --> 00:45:10,499

Then we get into about page, this is where

people decide if they trust you or not.

1072

00:45:10,559 --> 00:45:11,999

So we have a proven framework for that.

1073

00:45:11,999 --> 00:45:15,869

We're gonna show you and really explore

how to figure out what sets you apart.

1074

00:45:16,514 --> 00:45:17,324

And create true to you.

1075

00:45:17,324 --> 00:45:19,214

Copy that feels like you.

1076

00:45:19,574 --> 00:45:22,214

We follow that with a rest and

realignment week, and then we

1077

00:45:22,214 --> 00:45:23,804

get into your specialty pages.

1078

00:45:23,834 --> 00:45:26,174

We have four weeks for specialty

pages, so you can really

1079

00:45:26,174 --> 00:45:27,794

spend time getting thorough.

1080

00:45:27,974 --> 00:45:30,914

Your specialty pages might be

topical, like anxiety or trauma.

1081

00:45:31,064 --> 00:45:33,434

They might be method like

IFS or brain spotting.

1082

00:45:33,884 --> 00:45:35,204

We have intensives, like I mentioned.

1083

00:45:35,204 --> 00:45:36,404

We have supervision pages.

1084

00:45:36,404 --> 00:45:38,714

We have different frameworks depending

on what it is that you're doing.

1085

00:45:39,554 --> 00:45:41,084

One more rest and realignment week.

1086

00:45:41,114 --> 00:45:43,904

Go take another breather, then

come back for our final two weeks

1087

00:45:43,904 --> 00:45:45,074

standing out on psych today.

1088

00:45:45,689 --> 00:45:46,109

Yes.

1089

00:45:46,109 --> 00:45:47,039

Psych today still works.

1090

00:45:47,039 --> 00:45:48,179

I will die on that hill.

1091

00:45:48,239 --> 00:45:49,529

Um, does it work the way it used to?

1092

00:45:49,589 --> 00:45:50,009

No.

1093

00:45:50,039 --> 00:45:52,619

Is it one of the lowest hanging

fruit marketing strategies out there?

1094

00:45:52,709 --> 00:45:53,309

Absolutely.

1095

00:45:53,369 --> 00:45:54,929

And I wanna show you how

to make the most of it.

1096

00:45:55,649 --> 00:45:57,659

And then finally, we end

with mapping your marketing.

1097

00:45:57,749 --> 00:46:00,629

I want you to leave confident, copy,

knowing what to do next, not just with

1098

00:46:00,629 --> 00:46:02,159

copy, and then you're like, what do I do?

1099

00:46:02,429 --> 00:46:04,979

But with copy that you can implement

into a website and then you can start

1100

00:46:04,979 --> 00:46:08,789

marketing confidently and in a way that

actually feels sustainable for you.

1101

00:46:08,849 --> 00:46:09,089

Okay?

1102

00:46:09,089 --> 00:46:10,499

Because that can look a

lot of different ways.

1103

00:46:11,399 --> 00:46:14,129

Now, along with the curriculum,

you get the lifetime access.

1104

00:46:14,129 --> 00:46:16,289

I mentioned 16 weeks of live coaching.

1105

00:46:16,289 --> 00:46:19,919

We're gonna come together once a week

in a group, uh, where you can ask

1106

00:46:19,919 --> 00:46:21,629

questions and get feedback on your copy.

1107

00:46:21,869 --> 00:46:25,589

I include weekly hot seat copy reviews,

maybe you write your about page, submit

1108

00:46:25,589 --> 00:46:26,939

that to me for a chance to be reviewed.

1109

00:46:26,939 --> 00:46:30,779

Live on the call, a 24 7 private

Facebook community where you get a

1110

00:46:30,779 --> 00:46:34,409

guaranteed response from myself or a

coach, Monica, within one business day.

1111

00:46:34,769 --> 00:46:38,189

And if you choose to pay in full, we also

have a fee setting success mini course.

1112

00:46:38,489 --> 00:46:41,189

So lots of cool things that that

happen here in Confident Copy.

1113

00:46:41,939 --> 00:46:44,849

Now to help you out even more,

I always love coming up with new

1114

00:46:44,849 --> 00:46:49,949

bonuses to add during these special

promotional windows, and I cannot

1115

00:46:49,949 --> 00:46:52,799

tell you the level of excitement

I have for number one right here.

1116

00:46:52,799 --> 00:46:53,789

Her name is Callie.

1117

00:46:54,059 --> 00:46:56,189

Callie is your confident

copywriting assistant.

1118

00:46:56,909 --> 00:47:00,449

Callie is a custom trained AI tool

who has been deeply, deeply trained

1119

00:47:00,449 --> 00:47:01,859

on the confident copy process.

1120

00:47:02,189 --> 00:47:04,559

Callie is not meant to

write your copy for you.

1121

00:47:04,739 --> 00:47:09,059

We cannot outsource you and your voice

to a robot, but we can use AI very,

1122

00:47:09,059 --> 00:47:12,839

very intelligently to help you break

through writer's block, improve your

1123

00:47:12,839 --> 00:47:17,369

copy, streamline your marketing, and

make some really, really cool decisions

1124

00:47:17,609 --> 00:47:20,669

based on what AI is giving you so that

you're not just sitting there spinning.

1125

00:47:20,759 --> 00:47:24,209

Okay, we, I've actually had some alumni

already test out Callie and let me know

1126

00:47:24,209 --> 00:47:25,949

how transformational it's been for them.

1127

00:47:26,039 --> 00:47:28,859

I'm so thrilled to be

adding her into the program.

1128

00:47:29,519 --> 00:47:33,539

The next bonus if you choose to enroll

in this period, you get access to our

1129

00:47:33,539 --> 00:47:37,379

therapist, DIY brand kit, which is a new

program I released earlier this year.

1130

00:47:37,709 --> 00:47:39,839

So you can create that visual

brand, that person who said

1131

00:47:39,839 --> 00:47:42,479

they take a lot of time choosing

colors, let me help you with that.

1132

00:47:42,659 --> 00:47:47,009

Colors, fonts, curated stock images so

that your website looks as good as it

1133

00:47:47,219 --> 00:47:50,579

sounds 'cause design does matter and I

wanna make that part simpler for you.

1134

00:47:51,539 --> 00:47:53,909

Oh, Gail, I'm so glad she said

she loves the DIY brand kit.

1135

00:47:54,329 --> 00:47:55,439

Epic and a Game Changer.

1136

00:47:55,439 --> 00:47:56,309

Thank you for that Gail.

1137

00:47:57,599 --> 00:47:59,999

We also are offering 50% off

our Squarespace templates.

1138

00:48:00,059 --> 00:48:02,549

You do not need one of our

Squarespace templates to go through

1139

00:48:02,549 --> 00:48:03,899

Confident Copier to make use of it.

1140

00:48:03,989 --> 00:48:07,769

We've had alumni who have crushed

it on a Wix, on a Wix template or a

1141

00:48:07,769 --> 00:48:11,369

WordPress, so you don't need these, but

if you want them save 50% off, you get

1142

00:48:11,369 --> 00:48:16,109

a lifetime um, code that you can use to

get 50% off the template of your choice.

1143

00:48:17,729 --> 00:48:20,849

After that, I mentioned the

last week of Confident Copy is

1144

00:48:20,849 --> 00:48:22,379

our marketing planning module.

1145

00:48:22,439 --> 00:48:25,979

Okay, I have completely redone

that over the last six weeks.

1146

00:48:26,894 --> 00:48:30,464

I've done that where I have broken

down all of the most popular ways you

1147

00:48:30,464 --> 00:48:31,814

can market your practice right now.

1148

00:48:31,874 --> 00:48:36,254

And I've broken it down into individual

strategies, both tier one and tier two.

1149

00:48:36,254 --> 00:48:38,054

What are lighter lift strategies?

1150

00:48:38,054 --> 00:48:39,314

What are really in-depth ones?

1151

00:48:39,464 --> 00:48:44,264

How can you decide what a personalized

client acquisition and visibility

1152

00:48:44,264 --> 00:48:45,884

strategy looks like for you?

1153

00:48:46,004 --> 00:48:49,064

And I'm gonna help you create that plan

so that you leave confident copy with a

1154

00:48:49,064 --> 00:48:53,024

really clear idea of what you need to be

doing moving forward to get those clients.

1155

00:48:53,774 --> 00:48:54,344

That's awesome.

1156

00:48:55,184 --> 00:48:58,184

After that four bonus copy clinics,

this is something we're excited about.

1157

00:48:58,184 --> 00:49:01,544

We have doubled your opportunities to

get feedback on your copy from four to

1158

00:49:01,544 --> 00:49:03,464

eight while you are in confident copy.

1159

00:49:03,824 --> 00:49:08,144

So four extra copy review calls,

and then of course we have our, uh,

1160

00:49:08,174 --> 00:49:09,554

confident copy alumni community.

1161

00:49:09,554 --> 00:49:12,224

So after you graduate, you can

stay connected with other grads,

1162

00:49:12,434 --> 00:49:13,784

uh, get continued feedback.

1163

00:49:13,814 --> 00:49:16,064

Um, Monica and I are in

there periodically as well.

1164

00:49:16,514 --> 00:49:19,424

So a great place to stay connected

even after your 16 weeks are up.

1165

00:49:20,204 --> 00:49:22,304

Then, as I mentioned, your

free conversion audit.

1166

00:49:22,604 --> 00:49:26,324

So this is after you launch your new site,

a CC Coach is going to provide an in-depth

1167

00:49:26,324 --> 00:49:30,284

review for all of the conversion related

elements of your website so that you can

1168

00:49:30,284 --> 00:49:33,404

confidently send traffic to something

we know is gonna pull its weight.

1169

00:49:33,524 --> 00:49:33,974

Okay?

1170

00:49:34,394 --> 00:49:38,984

Now this free conversion audit expires

on Thursday, so it's good for 48 hours.

1171

00:49:39,614 --> 00:49:42,284

The others are good until

doors close on the 27th.

1172

00:49:42,974 --> 00:49:46,364

Now if you add all that up, that's

over $3,000 in additional bonuses,

1173

00:49:46,394 --> 00:49:47,954

which I'm so excited about.

1174

00:49:47,954 --> 00:49:50,354

I've been working so hard on them,

and it's, I'm just so excited.

1175

00:49:50,354 --> 00:49:51,284

Finally tell you about it.

1176

00:49:51,794 --> 00:49:55,034

Now, if we add up everything that we've

talked about here today, confident

1177

00:49:55,034 --> 00:50:00,284

copies worth technically over $12,700,

if I decided to sell every single

1178

00:50:00,284 --> 00:50:03,014

one of these things separately,

that would be the value of this.

1179

00:50:03,014 --> 00:50:05,894

Right now, we never offer

it for that amount of money.

1180

00:50:06,254 --> 00:50:07,034

Um, no way.

1181

00:50:07,034 --> 00:50:09,884

Jose, normally competent

copies available for 1997.

1182

00:50:10,244 --> 00:50:12,794

Um, as part of this special

promotion we have, we're

1183

00:50:12,794 --> 00:50:14,654

offering a $200 discount on that.

1184

00:50:14,894 --> 00:50:19,694

So in addition to those $3,000 in

bonuses, you're gonna save the extra $200.

1185

00:50:20,249 --> 00:50:25,079

That's about 85% off of that

$12,700 number, um, which is a

1186

00:50:25,079 --> 00:50:26,339

pretty good deal if you ask me.

1187

00:50:27,059 --> 00:50:30,329

Now we do have payment plans,

um, and we've recently just

1188

00:50:30,329 --> 00:50:31,589

introduced our extended one.

1189

00:50:31,739 --> 00:50:34,379

So we have a pay in full option,

a flexible four payment, and

1190

00:50:34,379 --> 00:50:35,789

then an extended six payment.

1191

00:50:35,909 --> 00:50:37,974

Every single one of those

qualifies for that discount.

1192

00:50:39,599 --> 00:50:43,169

I want you to know the price of

confident copy in order to reflect the

1193

00:50:43,169 --> 00:50:46,949

increased value, and what we've added

into the program, um, is increasing

1194

00:50:46,949 --> 00:50:48,719

permanently after August 27th.

1195

00:50:48,719 --> 00:50:52,589

So while you can absolutely join later,

if it's a better time later, do it.

1196

00:50:52,649 --> 00:50:55,889

Please do know that this, this

pricing will end, um, on August 27th.

1197

00:50:55,889 --> 00:50:57,089

The price will go up permanently.

1198

00:50:58,259 --> 00:50:58,859

Now one more thing.

1199

00:50:58,859 --> 00:51:02,399

If you are interested in kind of the VIP

experience, you want everything we have

1200

00:51:02,399 --> 00:51:06,479

to offer, you can enroll in Confident

Copy Plus, um, we only have three spots

1201

00:51:06,479 --> 00:51:07,949

available, so a good thing to know there.

1202

00:51:07,949 --> 00:51:09,629

Confident Copy plus includes everything.

1203

00:51:09,629 --> 00:51:13,859

Confident Copy plus a one-on-one

kickoff call with me, four one-on-one

1204

00:51:13,859 --> 00:51:17,519

calls during your time in Confident

copy, a complete copy review where we

1205

00:51:17,519 --> 00:51:20,369

review everything that we've written,

you've written, and give you feedback.

1206

00:51:20,489 --> 00:51:22,439

And then we custom design your website.

1207

00:51:22,469 --> 00:51:24,689

So if you've seen any of the websites

we've put out there in the world,

1208

00:51:24,809 --> 00:51:27,209

you're wanting something that feels

premium level like that, we would

1209

00:51:27,209 --> 00:51:30,509

love to take all of that off your

plate and support you with that.

1210

00:51:31,109 --> 00:51:34,289

So we are offering $600

off CC plus as well.

1211

00:51:35,009 --> 00:51:35,279

All right?

1212

00:51:35,339 --> 00:51:37,799

If you are a student in our Failure

Practice Formula program and you're

1213

00:51:37,799 --> 00:51:40,829

watching this right now, please know that

we offer you a credit toward enrolling

1214

00:51:40,829 --> 00:51:44,339

in Confident Copy, and we would love

to create a custom coupon code for you.

1215

00:51:44,639 --> 00:51:45,299

Um, so do that.

1216

00:51:45,299 --> 00:51:48,089

Send us an email

[email protected]

1217

00:51:48,599 --> 00:51:50,219

and we can get you ironed out there.

1218

00:51:50,969 --> 00:51:52,349

Now I'm huge on numbers.

1219

00:51:52,349 --> 00:51:55,499

I love spreadsheets and

calculators and things like that.

1220

00:51:55,709 --> 00:51:58,829

If you were to hire myself and my

team to do this for you, just for

1221

00:51:58,829 --> 00:52:00,929

your copy, the investment is 4,000.

1222

00:52:00,929 --> 00:52:03,959

If I was to do copy and design,

the investment there is 8,000

1223

00:52:04,889 --> 00:52:07,199

now, but at the end of the day,

like this comes down to ROI.

1224

00:52:07,619 --> 00:52:08,999

How many clients, right?

1225

00:52:09,029 --> 00:52:11,009

This is about clients and

it should be, that's okay.

1226

00:52:11,009 --> 00:52:11,729

That's informed.

1227

00:52:12,419 --> 00:52:15,149

When we do the math on Confident

Copy, the ROI is clear.

1228

00:52:15,719 --> 00:52:19,799

If you charge $150 a session and

you usually work with clients weekly

1229

00:52:19,799 --> 00:52:22,379

for about six months, you need 0.49

1230

00:52:22,379 --> 00:52:25,919

clients to make back your

investment in Confident copy.

1231

00:52:26,519 --> 00:52:30,359

If you charge 1 75, but your clients

prefer monthly, over a longer

1232

00:52:30,359 --> 00:52:32,819

period, maybe a year, you need 0.83

1233

00:52:32,819 --> 00:52:33,359

clients.

1234

00:52:34,739 --> 00:52:38,849

Maybe you charge one 15, but you do short

term weekly work for just four months.

1235

00:52:38,909 --> 00:52:39,989

You need 0.95

1236

00:52:39,989 --> 00:52:40,529

clients.

1237

00:52:41,669 --> 00:52:44,699

Pretty much no matter how you do the

math, if you get just one client,

1238

00:52:44,729 --> 00:52:46,499

you have already made a profit.

1239

00:52:46,829 --> 00:52:49,709

Not to mention that client is

likely to be a great fit for you.

1240

00:52:50,639 --> 00:52:53,849

So how good will it feel to look

at your calendar to be excited

1241

00:52:53,849 --> 00:52:55,139

about the names you see there?

1242

00:52:55,469 --> 00:52:57,989

Right Ellie, who I think

is on the call, hi Ellie.

1243

00:52:58,139 --> 00:53:01,889

She said this, ask yourself, how will

you, how you feel after you get out of

1244

00:53:01,889 --> 00:53:03,329

a session with your perfect fit client?

1245

00:53:03,599 --> 00:53:05,609

Do you want a whole caseload like that?

1246

00:53:05,699 --> 00:53:07,949

Every time I end a session with my

perfect fit clients, I'm grateful

1247

00:53:07,949 --> 00:53:09,299

for all I learned in Confident Copy.

1248

00:53:10,439 --> 00:53:10,949

Thanks, Ellie.

1249

00:53:12,059 --> 00:53:15,839

Now, if you wanna do your own math,

your own session fee, your own

1250

00:53:15,839 --> 00:53:18,389

length of time working with clients,

we have that available to you.

1251

00:53:18,839 --> 00:53:21,209

Um, Walker strategy code do.com/roi.

1252

00:53:21,239 --> 00:53:24,479

Put in your own numbers and it'll

give you that breakdown just for you.

1253

00:53:24,509 --> 00:53:24,839

Okay?

1254

00:53:25,379 --> 00:53:28,139

I just want you to know if you're

a bit skeptical, that's okay.

1255

00:53:28,289 --> 00:53:30,899

We all are just like we're talking

about your clients and we're skeptical.

1256

00:53:30,959 --> 00:53:31,619

I am too.

1257

00:53:31,649 --> 00:53:32,729

I'm the same way.

1258

00:53:32,879 --> 00:53:33,269

Okay.

1259

00:53:34,229 --> 00:53:36,449

A couple of folks that I have

heard from that felt that way.

1260

00:53:36,869 --> 00:53:38,909

Evangeline said, I will start

by saying that I was initially

1261

00:53:38,909 --> 00:53:40,409

hesitant to invest in this program.

1262

00:53:40,499 --> 00:53:43,289

My two main reasons were the cost and

the belief that it would not provide more

1263

00:53:43,289 --> 00:53:44,759

in-depth support towards my marketing.

1264

00:53:45,089 --> 00:53:47,129

I can confidently state that after

my experience with Confident Copy,

1265

00:53:47,129 --> 00:53:50,849

I have nothing but wonderful things

to say about my time, or Samantha.

1266

00:53:50,849 --> 00:53:53,579

She said, as someone who is very

wary of every program that people are

1267

00:53:53,579 --> 00:53:57,629

pushing to help you fill your practice,

Anna's confident copy program was 1000%

1268

00:53:57,629 --> 00:54:00,449

worth every single penny I walked away

with mounds of new information, new

1269

00:54:00,449 --> 00:54:01,949

skills, and networking connections.

1270

00:54:02,099 --> 00:54:04,259

If you're on the fence and can

swing it, I think it's worth it.

1271

00:54:05,369 --> 00:54:08,339

If you wanna chat about whether this

is right for you, send me a DM on

1272

00:54:08,339 --> 00:54:10,199

Facebook or reply to one of our emails.

1273

00:54:10,799 --> 00:54:13,289

I love telling people confident

copy isn't right for them.

1274

00:54:13,289 --> 00:54:15,509

'cause it means I can usually point

them in a different direction.

1275

00:54:15,509 --> 00:54:18,329

I will always be honest with you if I

don't think this is the right fit, and

1276

00:54:18,329 --> 00:54:20,069

if it is, then I'll tell you that too.

1277

00:54:20,339 --> 00:54:21,299

But it's okay to be skeptical.

1278

00:54:21,299 --> 00:54:23,339

It's okay to wonder we're

all doing that right now.

1279

00:54:23,339 --> 00:54:24,089

That's healthy.

1280

00:54:24,539 --> 00:54:25,529

I I welcome that.

1281

00:54:26,279 --> 00:54:28,589

Please know you don't

need to be a good writer.

1282

00:54:28,919 --> 00:54:30,269

You don't need to already know your niche.

1283

00:54:30,329 --> 00:54:34,469

You don't need to have your voice figured

out, but you do need a proven plan.

1284

00:54:35,234 --> 00:54:37,094

Hopefully the support to execute it.

1285

00:54:37,244 --> 00:54:37,664

Okay.

1286

00:54:38,714 --> 00:54:42,074

Now here's a short list of some of the

things of some of the types of clinicians

1287

00:54:42,074 --> 00:54:43,244

we've worked with in Confident Copy.

1288

00:54:43,244 --> 00:54:47,204

But we're almost 700 clinicians strong

at this point, and the list is long.

1289

00:54:47,594 --> 00:54:50,624

Um, so solo and group practices,

we have resources for both.

1290

00:54:50,714 --> 00:54:54,254

Um, and they are tailored to both

solo and group, LGBTQ plus women,

1291

00:54:54,254 --> 00:54:58,664

couples, individuals, children,

teens, trauma, various of almost every

1292

00:54:58,664 --> 00:55:00,794

single, uh, method I can imagine.

1293

00:55:00,794 --> 00:55:05,294

E-M-D-R-I-F-S-E-F-T, grief, religious

Trauma educators, K and Poly am

1294

00:55:05,294 --> 00:55:08,684

anxiety introverts, Christian Bipoc,

whatever the work is that you do.

1295

00:55:08,684 --> 00:55:12,854

The, the medical providers I was seeing,

the, the hereditary cancer patients,

1296

00:55:13,034 --> 00:55:16,604

all of those are welcome here and the

Confident Copy process can help you.

1297

00:55:17,954 --> 00:55:19,784

Brenda said, confident copy

really shifted my mindset.

1298

00:55:19,784 --> 00:55:22,724

Remember Brenda from earlier, from

feeling like I had to sell myself.

1299

00:55:22,724 --> 00:55:26,234

She hated marketing to a place of this is

who I work with, this is who I can help.

1300

00:55:26,234 --> 00:55:28,934

And I want to assist you on your

journey of getting your goals met.

1301

00:55:29,654 --> 00:55:33,104

Erin said, getting full pay clients allows

me the flexibility to be a mom and a

1302

00:55:33,104 --> 00:55:34,964

professional and feel like I'm in control.

1303

00:55:35,294 --> 00:55:37,484

I don't worry about burnout

because the clients I'm getting

1304

00:55:37,484 --> 00:55:38,864

are clients I want to work with.

1305

00:55:38,954 --> 00:55:41,444

I'll be able to dial up or dial

down as needed based on what

1306

00:55:41,444 --> 00:55:42,464

I've gained in the program.

1307

00:55:43,424 --> 00:55:46,484

Or Savannah, she helped, she said it

helped me surpass barriers like niche

1308

00:55:46,484 --> 00:55:50,264

anxiety, that FOMO we were talking about,

and having so much in my mind I could

1309

00:55:50,264 --> 00:55:51,674

write that I don't know where to start.

1310

00:55:52,304 --> 00:55:55,574

Cece has given me the tools, support

and stuff by step resources for what

1311

00:55:55,574 --> 00:55:58,184

I certainly could have done on my

own, but would've dragged out one

1312

00:55:58,184 --> 00:56:01,394

plus years and been significantly

more painful figuring out a loan.

1313

00:56:02,054 --> 00:56:04,314

So my question is, will

you be next my friends?

1314

00:56:05,534 --> 00:56:07,334

Now you can join us

inside of Confident Copy.

1315

00:56:07,754 --> 00:56:08,834

Um, looks.

1316

00:56:08,834 --> 00:56:09,074

Yep.

1317

00:56:09,074 --> 00:56:10,184

Deidre, thanks for putting that.

1318

00:56:10,184 --> 00:56:11,624

I was just gonna pop that into the chat.

1319

00:56:11,624 --> 00:56:13,874

Looks like Monica's having trouble

getting things into the chat.

1320

00:56:13,874 --> 00:56:14,264

That's fine.

1321

00:56:14,264 --> 00:56:19,034

So let me put the link walker

strategy code.com/confident-copy.

1322

00:56:20,534 --> 00:56:23,384

You're gonna enter the code

website to secure your bonus.

1323

00:56:23,384 --> 00:56:26,174

Okay, so step one, you're

gonna go to that link.

1324

00:56:26,504 --> 00:56:28,544

You're gonna hit the yellow

button at the top of the page.

1325

00:56:28,814 --> 00:56:30,734

It's gonna bring you down

to the enrollment section.

1326

00:56:30,734 --> 00:56:32,144

You're gonna click enroll now.

1327

00:56:32,204 --> 00:56:33,044

That's step two.

1328

00:56:33,554 --> 00:56:34,004

Okay?

1329

00:56:34,694 --> 00:56:36,254

Step three, you'll

choose your payment plan.

1330

00:56:36,254 --> 00:56:38,264

Like I said, we just added

that new extended payment plan.

1331

00:56:38,264 --> 00:56:38,744

In there.

1332

00:56:39,194 --> 00:56:41,084

Enter website to secure your bonus.

1333

00:56:41,084 --> 00:56:42,464

That's gonna tell us in the back end.

1334

00:56:42,614 --> 00:56:44,354

This is a workshop person.

1335

00:56:44,354 --> 00:56:45,554

They get the, the conversion audit.

1336

00:56:46,454 --> 00:56:50,324

Hit enroll now and then you're gonna

get immediate access to the curriculum.

1337

00:56:50,894 --> 00:56:52,544

So you can start diving into the process.

1338

00:56:52,544 --> 00:56:55,094

And then we're gonna have a

kickoff party September 8th.

1339

00:56:55,334 --> 00:56:57,314

So you have a little bit of

time here to get settled.

1340

00:56:57,374 --> 00:57:00,164

We'll let you have the Labor Day weekend

and then we'll dive in full force.

1341

00:57:00,164 --> 00:57:02,804

Your, your 16 weeks, we'll

actually begin September 8th.

1342

00:57:03,044 --> 00:57:05,714

So you've got a couple of bonus weeks

to start working through it before then.

1343

00:57:05,924 --> 00:57:06,284

Okay?

1344

00:57:06,794 --> 00:57:10,904

Now don't forget your exclusive conversion

audit bonus expires in 48 hours.

1345

00:57:11,174 --> 00:57:15,104

So Thursday, 8 21, 2 days from now, I

will send you an email to remind you

1346

00:57:15,734 --> 00:57:19,334

doors to this reopening in general and

the price increasing are gonna close

1347

00:57:19,334 --> 00:57:21,974

for good next Wednesday, the 27th.

1348

00:57:22,154 --> 00:57:22,544

Okay.

1349

00:57:22,724 --> 00:57:24,794

So those are kind of your dates there.

1350

00:57:25,214 --> 00:57:25,904

Alrighty.

1351

00:57:27,044 --> 00:57:29,054

Got some good questions here

before we get into questions.

1352

00:57:29,054 --> 00:57:31,094

And I'll hang out and answer

questions for as long as you want.

1353

00:57:31,274 --> 00:57:32,414

Can we give some stuff away?

1354

00:57:32,474 --> 00:57:33,854

Is that why some of us are still here?

1355

00:57:34,214 --> 00:57:35,414

That is Akay if you are.

1356

00:57:35,714 --> 00:57:36,194

Um.

1357

00:57:36,794 --> 00:57:41,804

All right, we are giving off, giving away

50% off Confident copy coupon code to

1358

00:57:41,804 --> 00:57:44,054

one lucky winner, a free VIP copy review.

1359

00:57:44,084 --> 00:57:46,034

So that means that you enroll

in Confident Copy, and then

1360

00:57:46,244 --> 00:57:48,164

this is normally worth $750.

1361

00:57:48,164 --> 00:57:51,434

We'll review everything that you write for

you and then a free Squarespace template.

1362

00:57:51,464 --> 00:57:51,884

Okay?

1363

00:57:52,394 --> 00:57:52,664

All right.

1364

00:57:52,664 --> 00:57:54,014

Monica's getting us our winners here.

1365

00:57:56,294 --> 00:57:58,514

All hope.

1366

00:57:58,844 --> 00:58:00,254

I don't know how to

say your last name, QI.

1367

00:58:00,254 --> 00:58:01,514

I don't wanna say it wrong.

1368

00:58:01,994 --> 00:58:06,524

We hope we, um, you are gonna

win our 50% off Confident copy.

1369

00:58:07,064 --> 00:58:10,694

Um, if that is you and you're still

here, hope please send an email

1370

00:58:10,694 --> 00:58:13,454

to [email protected].

1371

00:58:13,934 --> 00:58:15,764

Support at Walker Strategy Co.

1372

00:58:16,184 --> 00:58:16,574

There we go.

1373

00:58:16,574 --> 00:58:17,264

Hi, hope.

1374

00:58:17,504 --> 00:58:17,804

Awesome.

1375

00:58:17,804 --> 00:58:18,524

Send us an email.

1376

00:58:18,524 --> 00:58:20,354

You'll get that 50% off coupon code.

1377

00:58:21,254 --> 00:58:23,504

Esperanza Sanchez, Sanchez Sanchez.

1378

00:58:23,714 --> 00:58:26,504

Um, you're gonna win our

free VIP copy review.

1379

00:58:26,504 --> 00:58:27,764

Congratulations.

1380

00:58:27,944 --> 00:58:29,174

So happy for you.

1381

00:58:30,974 --> 00:58:35,354

So Esperanza, send us an email

[email protected].

1382

00:58:36,014 --> 00:58:36,344

Woohoo.

1383

00:58:36,344 --> 00:58:36,734

ESP Browns.

1384

00:58:36,734 --> 00:58:37,454

I see you in the chat.

1385

00:58:37,454 --> 00:58:38,114

Wonderful.

1386

00:58:38,534 --> 00:58:39,344

All righty.

1387

00:58:39,914 --> 00:58:44,234

And then Jennifer Vincent, you win

our a Squarespace template free

1388

00:58:44,234 --> 00:58:49,754

Squarespace template to Jennifer

[email protected].

1389

00:58:51,344 --> 00:58:56,594

I'm gonna pop that into the chat

[email protected].

1390

00:58:57,164 --> 00:58:59,534

If you are a winner, please

send that email there.

1391

00:58:59,714 --> 00:59:02,954

If you are interested in enrolling in

Confident copy, I'm dropping that chat

1392

00:59:02,984 --> 00:59:06,014

walker strategy co.com/confident-copy

1393

00:59:06,044 --> 00:59:06,674

there.

1394

00:59:07,064 --> 00:59:09,134

And then I've seen some questions here.

1395

00:59:09,134 --> 00:59:12,104

Hopefully some of them are starting to

get answered, but let me come off of,

1396

00:59:12,194 --> 00:59:16,844

uh, off a screen share and if you've

got a question and wanna stick around,

1397

00:59:16,844 --> 00:59:18,434

I'll hang out as, as long as you'd like.

1398

00:59:18,434 --> 00:59:19,844

So if you have questions

about Confident Copy.

1399

00:59:20,819 --> 00:59:24,179

Please feel free to put them into

the chat if you are headed to a

1400

00:59:24,179 --> 00:59:25,109

session or whatever that might be.

1401

00:59:25,109 --> 00:59:26,429

Thank you for being here today.

1402

00:59:26,729 --> 00:59:29,519

Like I said, if you walk away with

nothing else, I hope it is a deeper

1403

00:59:29,519 --> 00:59:31,439

belief in your ability to be successful.

1404

00:59:31,619 --> 00:59:35,549

Even now, I feel more confident

saying that than I have ever been.

1405

00:59:35,789 --> 00:59:36,719

So thanks for being here today.

1406

00:59:36,989 --> 00:59:37,559

Alrighty.

1407

00:59:38,069 --> 00:59:41,969

The coupon code again is website, so

just all one word website and that will

1408

00:59:41,969 --> 00:59:43,919

activate your bonus in the backend for us.

1409

00:59:44,159 --> 00:59:45,629

I'm so glad this was

helpful for us, for you.

1410

00:59:45,629 --> 00:59:48,689

Thanks for being here today, Melissa.

1411

00:59:48,689 --> 00:59:49,139

Great question.

1412

00:59:49,139 --> 00:59:51,899

Do you need to keep updating

copy once your website is up?

1413

00:59:52,379 --> 00:59:53,219

That's a good question.

1414

00:59:53,729 --> 00:59:58,649

Um, you know, websites aren't like, um,

site Today profiles where everyone's like,

1415

00:59:58,649 --> 01:00:01,259

oh, go in and change a period or a comma

and it'll, you know, bring you back up

1416

01:00:01,259 --> 01:00:02,399

to search results, that kind of thing.

1417

01:00:02,729 --> 01:00:04,829

Um, so it's, it's yes and no.

1418

01:00:05,009 --> 01:00:07,409

Um, I don't think your copy

is ever technically done.

1419

01:00:08,129 --> 01:00:11,759

There are always, there's always room

to modify and evolve it, especially

1420

01:00:11,759 --> 01:00:13,169

as you evolve as a clinician.

1421

01:00:13,559 --> 01:00:16,259

So our hope and confident copy is

that you create some content you're

1422

01:00:16,259 --> 01:00:18,509

feeling really good about, you

get it out there into the world.

1423

01:00:18,539 --> 01:00:21,869

And then I recommend a practice

of reviewing one to two

1424

01:00:21,869 --> 01:00:24,359

pages every quarter or so.

1425

01:00:24,599 --> 01:00:27,419

Um, because you might learn more about

the women you love to work with and maybe

1426

01:00:27,419 --> 01:00:28,919

need to modify that copy a little bit.

1427

01:00:28,919 --> 01:00:33,179

Or maybe your approach to working with

couples has changed a little bit to keep

1428

01:00:33,179 --> 01:00:37,919

that up to date more so about how you

work, less so about getting in there and

1429

01:00:37,919 --> 01:00:41,069

updating things and that changing like

the algorithm or anything like that.

1430

01:00:41,069 --> 01:00:41,909

So I hope that's helpful.

1431

01:00:42,359 --> 01:00:43,049

Amy, good question.

1432

01:00:43,049 --> 01:00:44,909

When will you be open

up Confident Copy Core?

1433

01:00:44,909 --> 01:00:46,979

Again, we haven't locked that in yet.

1434

01:00:47,039 --> 01:00:51,359

Um, we are thinking Confident Copy

Core may be available, um, after this.

1435

01:00:51,659 --> 01:00:54,419

Um, but I don't have all of

the, all of that finalized yet.

1436

01:00:54,419 --> 01:00:58,559

I do know Confident Copy Core will for

sure be available during our Black Friday

1437

01:00:58,559 --> 01:00:59,969

sale, if you're wondering what that is.

1438

01:00:59,969 --> 01:01:01,139

That's the DIY version.

1439

01:01:01,139 --> 01:01:02,849

So Confident copy minus the coaching.

1440

01:01:03,539 --> 01:01:04,829

But I don't have all the details on that.

1441

01:01:05,459 --> 01:01:07,889

Um, Jessica is confident copy

group based or individual?

1442

01:01:07,889 --> 01:01:08,879

Great question, Jessica.

1443

01:01:08,879 --> 01:01:11,309

So we do confident copy

in a group container.

1444

01:01:11,669 --> 01:01:13,619

Um, this is not a one-on-one program.

1445

01:01:13,619 --> 01:01:16,229

The reason for that, and the reason

I actually feel really strongly about

1446

01:01:16,229 --> 01:01:20,429

that is the amount you can learn

from seeing other people's copy and

1447

01:01:20,429 --> 01:01:23,669

hearing other people be coached is

so much richer than if you and I

1448

01:01:23,669 --> 01:01:25,049

were just sitting in a room together.

1449

01:01:25,349 --> 01:01:27,179

Um, so you do get individual feedback.

1450

01:01:27,209 --> 01:01:30,299

You ask a question, you're gonna get a

guaranteed answer within one business day.

1451

01:01:30,569 --> 01:01:33,089

Uh, you submit your copy in

the copy review thread, you're

1452

01:01:33,089 --> 01:01:35,609

gonna get a personalized

response feedback on your copy.

1453

01:01:35,819 --> 01:01:37,439

So there are personalized elements.

1454

01:01:37,589 --> 01:01:40,199

Um, I pride myself in

getting to know our students.

1455

01:01:40,229 --> 01:01:43,319

Um, my hope is by a couple of

weeks in, I know your niche well.

1456

01:01:43,559 --> 01:01:45,149

I hopefully I remember

where you're located.

1457

01:01:45,149 --> 01:01:48,959

Sometimes I have to ask, but we really

do deeply get to know our, our students.

1458

01:01:48,989 --> 01:01:50,999

Um, but it does take place

in a, in a group setting.

1459

01:01:52,394 --> 01:01:53,234

Emily, great question.

1460

01:01:53,234 --> 01:01:55,034

Does this also help

with writing blog posts?

1461

01:01:55,214 --> 01:01:58,604

We don't have formal, um, parts

of the curriculum on blog posts.

1462

01:01:58,604 --> 01:02:03,644

Emily, um, Callie, the ai, um, assistant,

however, could be a very helpful

1463

01:02:03,644 --> 01:02:07,514

resource for that, especially after

she's trained on you as a clinician.

1464

01:02:07,574 --> 01:02:09,824

Um, so while we don't have that

formally included in the curriculum,

1465

01:02:09,824 --> 01:02:13,424

what you learn in Confident copy

should absolutely be able to inform

1466

01:02:13,694 --> 01:02:16,094

the logging that you do so that you're

not just shouting into the void.

1467

01:02:17,954 --> 01:02:21,764

Um, Amy, I don't have this time offer

website and strategy review for a fee.

1468

01:02:21,764 --> 01:02:24,014

Like I mentioned, I don't

offer audits publicly.

1469

01:02:24,104 --> 01:02:26,684

Um, should they become available,

I'll absolutely let y'all know.

1470

01:02:26,954 --> 01:02:29,413

Um, right now it's just

exclusively within our program.

1471

01:02:30,014 --> 01:02:32,024

Kristen, you'll absolutely

get all of these bonuses.

1472

01:02:32,024 --> 01:02:32,474

Yes.

1473

01:02:32,864 --> 01:02:37,124

As someone who Kristen jumped in

early last week, so welcome Susanna.

1474

01:02:37,124 --> 01:02:37,694

I appreciate you.

1475

01:02:37,694 --> 01:02:39,014

It's so good to see you, Michelle.

1476

01:02:39,014 --> 01:02:39,494

Great question.

1477

01:02:39,494 --> 01:02:40,874

What time and day are live calls?

1478

01:02:41,234 --> 01:02:45,854

Um, our live calls in Confident Copy take

place on Thursdays at 11:00 AM Eastern.

1479

01:02:46,634 --> 01:02:47,534

They're one hour long.

1480

01:02:48,044 --> 01:02:51,824

I encourage you, even if you're

busy on Thursdays 11:00 AM

1481

01:02:51,824 --> 01:02:53,504

Eastern, to not let that stop you.

1482

01:02:53,804 --> 01:02:57,944

Um, I have had students go through this

program and I never actually met them.

1483

01:02:58,034 --> 01:03:00,974

They weren't able to be on the calls,

but they submitted their copy for review.

1484

01:03:01,094 --> 01:03:02,594

They were engaged in the Facebook group.

1485

01:03:02,594 --> 01:03:05,504

They watched the replay at another

time, and they were able, they were

1486

01:03:05,504 --> 01:03:08,714

still able to get a lot from, you know,

incredible things from the program.

1487

01:03:08,924 --> 01:03:12,224

We do offer ways to pre-submit questions

if you're not gonna be able to be there

1488

01:03:12,224 --> 01:03:16,274

live, and you never have to be on a

call live to qualify for copy review.

1489

01:03:17,444 --> 01:03:18,404

Kate, I'm so glad you're leaving.

1490

01:03:18,404 --> 01:03:18,854

Inspired.

1491

01:03:18,854 --> 01:03:23,144

That's exactly what I wanted, Christina,

we'll see you inside, uh, in ball.

1492

01:03:23,144 --> 01:03:24,404

I hope I'm saying your name correctly.

1493

01:03:24,404 --> 01:03:27,974

So, my, our services you offer,

you ask if they cover OTs,

1494

01:03:27,979 --> 01:03:28,754

SLPs, mainly mental health.

1495

01:03:28,754 --> 01:03:29,294

Great question.

1496

01:03:29,294 --> 01:03:30,314

I'm glad you're asking that.

1497

01:03:30,644 --> 01:03:35,294

While we have had folks in

other, um, therapy professions,

1498

01:03:35,413 --> 01:03:39,404

um, use our resources, they are

particularly tailored to, uh, the

1499

01:03:39,404 --> 01:03:40,994

therapy and mental health space.

1500

01:03:41,264 --> 01:03:44,234

Um, if you are looking for guidance

in these industries, you're

1501

01:03:44,234 --> 01:03:45,374

welcome to send us an email.

1502

01:03:45,374 --> 01:03:48,464

I do know of a couple people on kind of,

you know, in, in those other industries

1503

01:03:48,464 --> 01:03:49,634

that I might be able to point you to.

1504

01:03:49,904 --> 01:03:51,524

Um, but I would encourage you

to find someone who deeply

1505

01:03:51,524 --> 01:03:52,694

specializes in what you do.

1506

01:03:52,694 --> 01:03:56,774

So you can get the, the, uh, you know,

kind of best, best guidance possible.

1507

01:03:57,044 --> 01:04:02,324

Uh, Gerardo, if you have, um, questions,

uh, if you want more feedback, if you

1508

01:04:02,324 --> 01:04:05,774

wanna know if this is right for you,

you're welcome to send me a DM on Facebook

1509

01:04:05,774 --> 01:04:07,694

or Instagram at Walker Strategy Co.

1510

01:04:07,874 --> 01:04:11,264

Or you can send us an email

hello at Walker Strategy Co.

1511

01:04:11,474 --> 01:04:13,663

Uh, and I would be happy to,

to dive into that with you.

1512

01:04:14,519 --> 01:04:16,169

Awesome, Gail, so glad

this was helpful for you.

1513

01:04:17,339 --> 01:04:17,788

Lisa.

1514

01:04:17,788 --> 01:04:20,159

Does Confident copy include

any guarantees for increasing

1515

01:04:20,159 --> 01:04:21,538

client traffic and conversions?

1516

01:04:21,689 --> 01:04:23,909

Lisa, we don't offer a

guarantee with our program.

1517

01:04:24,209 --> 01:04:28,769

Um, I haven't found a way to do that

in integrity because there are so many

1518

01:04:28,769 --> 01:04:33,569

factors that relate to your success,

um, in in what you do in Confident Copy.

1519

01:04:33,569 --> 01:04:38,038

So while I do guarantee to, you

know, I, I, um, commit to meeting

1520

01:04:38,038 --> 01:04:39,779

you in every way that I possibly can.

1521

01:04:39,779 --> 01:04:43,229

When it comes to improving your copy

and getting that live, there are a lot

1522

01:04:43,229 --> 01:04:46,739

of factors as far as what happens after

Confident Copy that will impact your,

1523

01:04:46,799 --> 01:04:48,929

your traffic and your conversions.

1524

01:04:48,929 --> 01:04:53,309

Now, what I have done in that final module

of Confident Copy that I mentioned, we

1525

01:04:53,309 --> 01:04:57,749

have revamped as part of this reopening

is designed to give you that clear

1526

01:04:57,749 --> 01:05:00,479

plan so that you're not just leaving

confident copy and being like, cool

1527

01:05:00,479 --> 01:05:02,609

Anna, I've spent 16 weeks writing copy.

1528

01:05:02,609 --> 01:05:03,989

What the heck do I do next?

1529

01:05:04,259 --> 01:05:07,469

This is designed to give you that plan so

you actually start to see the needle move.

1530

01:05:07,559 --> 01:05:08,249

Absolutely.

1531

01:05:09,254 --> 01:05:11,384

Taylor, what is the main

difference in Confident Copy

1532

01:05:11,384 --> 01:05:12,554

and fill your Practice formula?

1533

01:05:12,854 --> 01:05:14,594

I love that you're asking that

if you're not familiar with

1534

01:05:14,594 --> 01:05:15,494

Fill Your Practice Formula.

1535

01:05:15,494 --> 01:05:19,124

That is my program that I released

way back in 2025, and it has served

1536

01:05:19,274 --> 01:05:22,904

hundreds actually over a thousand

therapists, very, very well.

1537

01:05:22,904 --> 01:05:24,494

And I a hundred percent stand by it.

1538

01:05:24,794 --> 01:05:29,564

That said, um, con what I've seen change

in the market, you know, I was talking

1539

01:05:29,564 --> 01:05:32,354

about the kind of the fill in the blank

templates and things like that, the sea of

1540

01:05:32,354 --> 01:05:34,244

sameness, your clients are wading through.

1541

01:05:34,454 --> 01:05:39,074

I'm seeing the need for clinicians to

differentiate themselves a bit more and

1542

01:05:39,074 --> 01:05:41,474

while the fill in the blank templates

and fill your practice formula are

1543

01:05:41,474 --> 01:05:44,413

absolutely great, especially if you need

something, getting out there quickly,

1544

01:05:44,744 --> 01:05:48,224

standing out in this market, I think

does require some more differentiation.

1545

01:05:48,734 --> 01:05:50,413

So that's where the

curriculum is a bit different.

1546

01:05:50,413 --> 01:05:52,724

And then of course, confident Copy

also includes all of the coaching

1547

01:05:52,934 --> 01:05:56,204

feedback and support That Failure

Practice Formula doesn't as a, as

1548

01:05:56,204 --> 01:05:58,034

a self-study kind of DIY course.

1549

01:05:58,184 --> 01:05:58,454

So.

1550

01:05:59,174 --> 01:05:59,774

Awesome.

1551

01:05:59,774 --> 01:06:00,614

All right.

1552

01:06:02,579 --> 01:06:04,619

Um, Zev, I hope I'm saying

that name correctly.

1553

01:06:04,619 --> 01:06:06,959

I wanna promote my therapy practice,

but I'm also an author and speaker

1554

01:06:06,959 --> 01:06:09,119

can cc help me create a website

that includes all of these.

1555

01:06:09,119 --> 01:06:10,589

So I don't need to

create multiple websites.

1556

01:06:11,189 --> 01:06:15,359

Yes, I would actually recommend

until the writing and speaking

1557

01:06:15,359 --> 01:06:19,139

is like safely its own brand to

actually keep those under one roof.

1558

01:06:19,649 --> 01:06:24,119

The curriculum will not explicitly

go through promoting yourself

1559

01:06:24,119 --> 01:06:24,959

as an author and speaker.

1560

01:06:24,959 --> 01:06:27,179

Since obviously marketing those

is gonna be a lot different.

1561

01:06:27,719 --> 01:06:31,499

But you could absolutely use the framework

of Confident Copy to still create kind

1562

01:06:31,499 --> 01:06:35,219

of a home for yourself that allows you

to also have that content on the site.

1563

01:06:35,579 --> 01:06:39,869

Um, we do also have a speaking and

workshops, um, add-on page for our

1564

01:06:39,869 --> 01:06:43,288

Squarespace templates that shows

kind of my recommended framework

1565

01:06:43,288 --> 01:06:44,819

for promoting speaking services.

1566

01:06:44,819 --> 01:06:46,379

That could be a great

addition to your website.

1567

01:06:47,729 --> 01:06:47,969

Let's see.

1568

01:06:47,969 --> 01:06:50,819

April, do you recommend pursuing

specialized training such as E-M-D-R-F-S

1569

01:06:50,819 --> 01:06:53,609

to have positioned myself as an expert

in approaches that clients often request?

1570

01:06:54,344 --> 01:06:55,154

That's a great question.

1571

01:06:55,154 --> 01:06:57,254

April, uh, do I think it's required?

1572

01:06:57,284 --> 01:06:57,854

No.

1573

01:06:58,094 --> 01:07:02,354

Do I think in a world where clients are

more psycho savvy than they've ever been?

1574

01:07:02,413 --> 01:07:03,104

Yes.

1575

01:07:03,374 --> 01:07:05,924

And so I think it's about sort

of weighing those two things.

1576

01:07:05,924 --> 01:07:08,774

I don't think you should ever

pursue a training in the name of

1577

01:07:08,774 --> 01:07:12,764

marketing yourself, um, because I

think that we can effectively market

1578

01:07:12,764 --> 01:07:14,684

you without those certifications.

1579

01:07:14,684 --> 01:07:19,004

But I think that we're gonna continue

to see clients coming in asking for

1580

01:07:19,004 --> 01:07:23,084

particular modalities, intensives, things

like that, in ways they didn't used to.

1581

01:07:23,144 --> 01:07:26,564

Um, and that's why we added in the

methods and the intensives pages,

1582

01:07:26,624 --> 01:07:29,384

um, and workbooks into the program so

that you can't start marketing those.

1583

01:07:29,384 --> 01:07:30,974

So kind of a both and there.

1584

01:07:31,964 --> 01:07:33,074

Ruth, how large are the classes?

1585

01:07:33,074 --> 01:07:33,884

Great question, Ruth.

1586

01:07:34,184 --> 01:07:35,654

The size of Confident copy varies.

1587

01:07:35,654 --> 01:07:38,054

Obviously as part of this

promotion, we will have a, a,

1588

01:07:38,059 --> 01:07:39,434

a larger number join at once.

1589

01:07:39,734 --> 01:07:41,534

Um, so our calls can range from.

1590

01:07:42,209 --> 01:07:45,239

Like 20 to 35 people on a call.

1591

01:07:45,299 --> 01:07:49,259

Um, it, I can't remember any time

in recent history in Confident Copy

1592

01:07:49,259 --> 01:07:52,259

is almost four years old that I

haven't gotten to every person who

1593

01:07:52,259 --> 01:07:54,239

raised their hands, um, on a call.

1594

01:07:54,239 --> 01:07:57,239

So, um, the, the calls are large

enough that you're gonna hear

1595

01:07:57,239 --> 01:07:59,309

other people and their questions.

1596

01:07:59,309 --> 01:08:01,919

You can interact in the chat, but

hopefully also small enough that

1597

01:08:01,919 --> 01:08:04,288

I can answer your, your questions

in a personalized way as well.

1598

01:08:05,519 --> 01:08:07,169

Um, let's see.

1599

01:08:07,169 --> 01:08:09,719

Jessica said, I'm specialized in

couples therapy, but I'm a Bipoc

1600

01:08:09,719 --> 01:08:12,479

Spanish speaker therapist, one of few

in my area and a Christian therapist.

1601

01:08:12,479 --> 01:08:13,079

Wonderful.

1602

01:08:13,529 --> 01:08:15,779

When there's so many components,

can things get lost When

1603

01:08:15,779 --> 01:08:16,738

narrowing down the niche?

1604

01:08:18,749 --> 01:08:20,939

I'm not worried about,

about losing anything there.

1605

01:08:20,939 --> 01:08:23,639

Jessica, I see a lot of

really cool potential for you.

1606

01:08:23,639 --> 01:08:27,389

We recently had a Bipoc and Spanish

speaker come through, um, confident

1607

01:08:27,389 --> 01:08:31,139

copy and just develop some incredible

content and then kind of the, the

1608

01:08:31,139 --> 01:08:32,399

addition of the Christian piece.

1609

01:08:32,549 --> 01:08:33,809

I don't, I don't see that as an issue.

1610

01:08:33,809 --> 01:08:36,288

I see that as a strength and some really

cool differentiators for you right now.

1611

01:08:37,453 --> 01:08:38,894

Lynette, what are my

thoughts on Google Ads?

1612

01:08:39,104 --> 01:08:39,823

I love 'em.

1613

01:08:39,854 --> 01:08:42,104

I think they're a really

powerful strategy when done well.

1614

01:08:42,163 --> 01:08:45,193

There's actually a whole lesson on them

in that final module of Confident Copy

1615

01:08:45,524 --> 01:08:48,404

arming you with some of the info and

also some of my favorite referrals.

1616

01:08:48,434 --> 01:08:50,594

Uh, if you decide to go that route,

I think they're really powerful.

1617

01:08:51,554 --> 01:08:54,524

Um, Naomi, I purchased one of your awesome

websites and Failure Practice formula.

1618

01:08:54,554 --> 01:08:55,033

Wonderful.

1619

01:08:55,033 --> 01:08:56,203

Still need to help with SEO.

1620

01:08:56,203 --> 01:08:57,434

Do I have resources for that?

1621

01:08:58,124 --> 01:08:58,544

At this time?

1622

01:08:58,544 --> 01:09:01,154

I don't have any standalone

SEO resources, but we do have

1623

01:09:01,184 --> 01:09:02,564

certainly referrals for them.

1624

01:09:02,863 --> 01:09:06,044

Um, so if you're interested in some SEO

referrals, you're welcome to contact us.

1625

01:09:07,604 --> 01:09:08,113

Emily.

1626

01:09:08,264 --> 01:09:12,104

Um, this all expires by next Wednesday,

so you're clarifying that question.

1627

01:09:12,134 --> 01:09:15,254

Um, so the, the conversion audit is

good for 48 hours, but then all of the

1628

01:09:15,254 --> 01:09:17,054

bonuses and this discount again Yes.

1629

01:09:17,054 --> 01:09:17,294

Good.

1630

01:09:17,294 --> 01:09:19,094

Through next Wednesday the 27th.

1631

01:09:19,663 --> 01:09:22,514

As far as closed group through Open

Group, I think I understand what you mean.

1632

01:09:23,038 --> 01:09:27,809

That is, um, confident copy

will continue to be open and so

1633

01:09:27,839 --> 01:09:29,189

you're gonna join Confident Copy.

1634

01:09:29,189 --> 01:09:32,219

And there's some people, like I have

lot active active students right now,

1635

01:09:32,219 --> 01:09:35,459

so that means you get to dive in and I'm

gonna answer your questions and you're

1636

01:09:35,459 --> 01:09:39,328

gonna get to see people's copy in the

very first week, and then you might

1637

01:09:39,328 --> 01:09:41,158

be in week four and someone will join.

1638

01:09:41,279 --> 01:09:45,059

Um, we have kept it that way, kind of that

rolling enrollment because we find that

1639

01:09:45,059 --> 01:09:48,899

people get a lot out of getting to see

people at different stages of the program.

1640

01:09:49,078 --> 01:09:51,419

So you get to be supported

by people further along.

1641

01:09:51,568 --> 01:09:54,839

You get to be inspired by what you're

seeing from them, and it becomes kind

1642

01:09:54,839 --> 01:09:57,869

of a really symbiotic, uh, relationship

where you get to support one another.

1643

01:09:59,909 --> 01:10:01,529

Um, excellent.

1644

01:10:02,909 --> 01:10:03,209

Tara.

1645

01:10:03,209 --> 01:10:06,659

The free conversion website

is, um, website audit is expl,

1646

01:10:06,689 --> 01:10:08,789

is explicit to Confident Copy.

1647

01:10:08,879 --> 01:10:11,429

If you are a Confident Copy alumni,

that is something that I've been

1648

01:10:11,429 --> 01:10:14,489

noodling on, um, as far as making

that available to you guys.

1649

01:10:14,489 --> 01:10:16,019

So let me keep, keep, uh.

1650

01:10:16,424 --> 01:10:19,784

Thinking on that, and I'll let you

know in the group, um, Alex, the price

1651

01:10:19,784 --> 01:10:24,193

of confident copies were $200 off our

normal price for, so it'll be 1797.

1652

01:10:26,624 --> 01:10:27,284

Um, let's see.

1653

01:10:27,284 --> 01:10:28,784

Katya asked about Psych today.

1654

01:10:28,784 --> 01:10:31,214

Does it really matter in getting

more referrals from Psych today?

1655

01:10:31,634 --> 01:10:32,294

That's the thing.

1656

01:10:32,354 --> 01:10:34,334

Does Confident Co or I'm sorry,

does Confident Copy, does Psych

1657

01:10:34,334 --> 01:10:35,834

Today work the way that used to?

1658

01:10:35,954 --> 01:10:37,454

No, it doesn't.

1659

01:10:37,634 --> 01:10:38,774

I remember the glory days.

1660

01:10:38,774 --> 01:10:42,074

We would update a profile and I would

get a message from the clinician the next

1661

01:10:42,074 --> 01:10:43,784

day that they got four clients overnight.

1662

01:10:44,204 --> 01:10:45,674

The glory days are no longer.

1663

01:10:46,034 --> 01:10:51,374

Um, that said, if I can get you, you

know, if you can get one or two full fee

1664

01:10:51,374 --> 01:10:57,134

clients from Psych today a year, we are

more than, you know, positive ROI there.

1665

01:10:57,644 --> 01:10:59,144

And so I think it's a worthwhile strategy.

1666

01:10:59,144 --> 01:11:01,244

It increases your marketing

footprint a bit more.

1667

01:11:01,334 --> 01:11:04,244

We know clients are there, and

again, if we can have just one or

1668

01:11:04,244 --> 01:11:05,354

two clients a year, it's positive.

1669

01:11:05,354 --> 01:11:05,654

ROI.

1670

01:11:06,134 --> 01:11:07,004

So it's not critical.

1671

01:11:07,004 --> 01:11:09,193

If you have strong feelings about

psych today, you don't wanna do it.

1672

01:11:09,314 --> 01:11:11,724

Is it gonna like a hundred percent

fill your caseload either way?

1673

01:11:11,924 --> 01:11:12,434

No.

1674

01:11:12,584 --> 01:11:14,954

Is it low hanging fruit that I

think is worth taking advantage of?

1675

01:11:14,984 --> 01:11:15,284

Yes.

1676

01:11:17,099 --> 01:11:17,789

Um, let's see.

1677

01:11:17,789 --> 01:11:20,969

Carissa said, with your experience, how

many marketing websites should I have?

1678

01:11:20,969 --> 01:11:22,499

I'm currently on Psych

today, and a couple others.

1679

01:11:22,529 --> 01:11:24,629

Oh, as far as like other

directories that you're on?

1680

01:11:25,289 --> 01:11:26,489

Um, another good question.

1681

01:11:26,489 --> 01:11:29,249

I have an entire lesson on that

in our new revamped marketing,

1682

01:11:29,279 --> 01:11:30,959

um, planning module as well.

1683

01:11:31,859 --> 01:11:36,839

Um, my short answer is Psych

Today is the best general profile,

1684

01:11:36,839 --> 01:11:38,039

I'm sorry, directory out there.

1685

01:11:38,039 --> 01:11:40,619

And then I do recommend a niche

specific directories if, if

1686

01:11:40,619 --> 01:11:41,849

you have some relevant ones.

1687

01:11:42,389 --> 01:11:42,719

Yeah.

1688

01:11:43,169 --> 01:11:43,499

Alex?

1689

01:11:43,499 --> 01:11:43,679

Yes.

1690

01:11:43,679 --> 01:11:44,519

This is recorded.

1691

01:11:45,059 --> 01:11:46,859

Aaron, when does Confident Copy start?

1692

01:11:47,099 --> 01:11:49,409

Um, so if you join as part of

this promotion, you're gonna get

1693

01:11:49,409 --> 01:11:50,579

immediate access to the curriculum.

1694

01:11:50,579 --> 01:11:53,189

So start diving in, go through

the trainings, you know, get

1695

01:11:53,189 --> 01:11:56,159

your feet wet, and then you'll

actually begin your 16 weeks.

1696

01:11:56,189 --> 01:11:59,609

Um, you'll join the Facebook group, we'll

have our kickoff party on September 8th,

1697

01:11:59,729 --> 01:12:01,349

and that's when your 16 weeks start.

1698

01:12:01,559 --> 01:12:05,009

So you have a couple of bonus weeks here

to get oriented, and then your 16 weeks

1699

01:12:05,009 --> 01:12:08,279

begins September 8th, and you'll graduate

right there at the end of December.

1700

01:12:10,409 --> 01:12:10,949

Um, let's see.

1701

01:12:10,949 --> 01:12:13,139

Emily said I have a separate

LLC that's a coaching business

1702

01:12:13,139 --> 01:12:15,899

with a similar niche, but I will

eventually have a course coming out.

1703

01:12:15,989 --> 01:12:18,449

Will this help me talk about both

coaching and therapy in one website?

1704

01:12:18,899 --> 01:12:19,619

Good question, Emily.

1705

01:12:19,619 --> 01:12:22,199

We have absolutely had people

come through Confident Copy who

1706

01:12:22,199 --> 01:12:26,369

also provide coaching services

and can it It can absolutely work.

1707

01:12:26,369 --> 01:12:30,269

The caveat I will give you is that

marketing Coaching services is

1708

01:12:30,269 --> 01:12:33,179

different than marketing therapy

services and Confident Copy is

1709

01:12:33,179 --> 01:12:35,369

specifically tailored to the clinical.

1710

01:12:35,609 --> 01:12:39,539

So while you could adapt confident

copy to coaching, it is not, uh, to

1711

01:12:39,539 --> 01:12:41,309

me it's not a a one-to-one match.

1712

01:12:41,339 --> 01:12:43,469

Um, I think that the way you're

gonna market coaching is gonna

1713

01:12:43,469 --> 01:12:44,609

look different than clinical.

1714

01:12:44,609 --> 01:12:47,939

And so Confident Copy is really

our zone of Genius is specifically

1715

01:12:47,939 --> 01:12:50,759

in the clinical, um, Silvana.

1716

01:12:50,759 --> 01:12:53,489

What website program do we get

with Confident Copy Plus Square

1717

01:12:53,489 --> 01:12:54,599

or Squarespace or WordPress?

1718

01:12:54,599 --> 01:12:55,499

We build on Squarespace.

1719

01:12:55,499 --> 01:12:59,099

Silvana, and again, we'll, we'll,

uh, launch and design that for you.

1720

01:12:59,189 --> 01:13:00,659

Move over your domain if you've got one.

1721

01:13:00,659 --> 01:13:01,839

Do everything you need

to do to get that live.

1722

01:13:03,179 --> 01:13:03,779

Excellent.

1723

01:13:03,809 --> 01:13:04,829

I'm glad I pronounced your name right.

1724

01:13:05,729 --> 01:13:06,719

All right.

1725

01:13:07,199 --> 01:13:07,649

Let's see.

1726

01:13:07,649 --> 01:13:10,709

Trying to get all our

questions here, Amanda.

1727

01:13:10,774 --> 01:13:13,469

I, I mentioned how many people

are, are in confident copy at once.

1728

01:13:14,159 --> 01:13:16,889

These, these promotion periods

are, are a little bit variable.

1729

01:13:16,889 --> 01:13:20,039

We've had as few as 30 and as many as 60.

1730

01:13:20,309 --> 01:13:24,299

Um, so that's, who knows

right around there.

1731

01:13:24,449 --> 01:13:27,239

Um, but like I mentioned, we really

pride ourselves on getting to know our,

1732

01:13:27,239 --> 01:13:30,059

our students well, um, and making sure

that your questions get answered and

1733

01:13:30,059 --> 01:13:33,329

also that you feel well supported by

not just us, but the other community.

1734

01:13:35,489 --> 01:13:35,909

Um, let's see.

1735

01:13:35,909 --> 01:13:38,309

So Vonda does the Confident

Copy plus include SEO.

1736

01:13:38,459 --> 01:13:42,389

Um, so we are gonna implement all of

the SEO, um, metadata that you create

1737

01:13:42,389 --> 01:13:43,679

in Confident Copy into the site.

1738

01:13:43,679 --> 01:13:46,318

We'll put those into the backend,

and then we have resources in

1739

01:13:46,318 --> 01:13:47,429

the Confident Copy curriculum.

1740

01:13:47,429 --> 01:13:50,999

So plus or not on making sure that

your website is indexed with Google,

1741

01:13:50,999 --> 01:13:52,589

there's an entire mini course on that.

1742

01:13:52,859 --> 01:13:54,449

Um, and make sure that

you're getting out there.

1743

01:13:54,479 --> 01:13:57,844

Uh, we even have an SEO Kickstarter

bonus in the, the last module as well.

1744

01:14:00,284 --> 01:14:02,054

Uh, Jessica, if we buy the

program now, can we use the

1745

01:14:02,054 --> 01:14:03,224

program, say a year from now?

1746

01:14:03,344 --> 01:14:05,414

So, Jessica, you get lifetime

access to the curriculum.

1747

01:14:05,534 --> 01:14:08,474

Um, we know we have, we had an

alumni on this who, uh, joined

1748

01:14:08,474 --> 01:14:09,674

the program three years ago.

1749

01:14:09,884 --> 01:14:14,024

Um, she has lifetime access, and that

means a access to any of the updates.

1750

01:14:14,024 --> 01:14:17,744

So Callie, the assistant that I just

released, uh, everyone that's ever joined

1751

01:14:17,744 --> 01:14:19,244

Confident Copy now has access to her.

1752

01:14:19,394 --> 01:14:22,904

So, excuse me, I absolutely want you to

come back to the program and revisit it.

1753

01:14:22,904 --> 01:14:26,564

And I hear often from clinicians

that they do, um, the 16 weeks

1754

01:14:26,564 --> 01:14:30,464

of live support, however, is that

September 8th to December 29th window?

1755

01:14:31,424 --> 01:14:31,724

Yeah.

1756

01:14:32,294 --> 01:14:33,164

All right.

1757

01:14:34,214 --> 01:14:36,344

So is the e asks, so what

is the program each week?

1758

01:14:36,344 --> 01:14:38,744

Is it the live call and some

structural video to watch each week?

1759

01:14:38,774 --> 01:14:39,674

Each week or guidebook?

1760

01:14:39,674 --> 01:14:42,284

What guidance is there so you know

what to do in between live calls?

1761

01:14:42,734 --> 01:14:43,094

Okay.

1762

01:14:43,124 --> 01:14:44,443

Sounds like you got, got what you needed.

1763

01:14:44,443 --> 01:14:45,344

Calls are every Thursday.

1764

01:14:45,344 --> 01:14:46,034

That's correct.

1765

01:14:46,034 --> 01:14:46,574

Speaker 2: Mm-hmm.

1766

01:14:49,289 --> 01:14:51,479

Speaker: Kelsey, you said you purchased

a few years ago, didn't use the

1767

01:14:51,479 --> 01:14:54,419

coaching support needing to revamp and

update your website and need coaching.

1768

01:14:54,419 --> 01:14:54,869

Now.

1769

01:14:55,169 --> 01:14:58,079

If you have joined Confident Copy in

the past, or if you join now and then in

1770

01:14:58,079 --> 01:15:01,769

the future you decide you want support,

jump into CC Extended, which is a month

1771

01:15:01,769 --> 01:15:05,339

to month extension or reinstatement

of the live components of the program.

1772

01:15:05,609 --> 01:15:09,239

Um, so I had a clinician come in earlier

this year who was part of Confident

1773

01:15:09,239 --> 01:15:11,849

Copy two years ago, and then she was

writing some new specialty pages.

1774

01:15:11,849 --> 01:15:14,909

I think she was in for three

months, got what she needed, left

1775

01:15:14,909 --> 01:15:17,579

confident, copy extended, um,

and can, can come back anytime.

1776

01:15:17,579 --> 01:15:18,479

So that's a great option.

1777

01:15:20,369 --> 01:15:21,269

Awesome.

1778

01:15:22,499 --> 01:15:23,219

Excellent.

1779

01:15:23,219 --> 01:15:25,799

Can you share a snippet of how you got

into marketing for therapist Meredith?

1780

01:15:26,159 --> 01:15:27,029

How long do you have?

1781

01:15:27,059 --> 01:15:27,599

I'm just kidding.

1782

01:15:27,869 --> 01:15:30,689

Um, so Meredith, I am a career marketer.

1783

01:15:30,689 --> 01:15:31,919

That's what my background is in.

1784

01:15:31,919 --> 01:15:35,909

And about six years, six and a

half years ago, um, I was in an

1785

01:15:35,909 --> 01:15:38,969

agency where I was just kind of

helping rich people get richer.

1786

01:15:38,969 --> 01:15:41,039

There wasn't anything super, um.

1787

01:15:41,684 --> 01:15:45,193

Exciting or, or, uh,

life-giving about that work.

1788

01:15:45,224 --> 01:15:48,434

And it was while I was looking for a

therapist myself here in Nashville.

1789

01:15:48,794 --> 01:15:50,864

Um, I'm the product I say of good therapy.

1790

01:15:50,924 --> 01:15:54,044

Uh, I've been to multiple therapists

at important stages in my life,

1791

01:15:54,044 --> 01:15:56,234

I believe so deeply in this work.

1792

01:15:56,624 --> 01:15:59,804

And it was while I was looking for a

therapist myself that I realized I might,

1793

01:15:59,894 --> 01:16:01,754

I might be able to help these guys.

1794

01:16:02,414 --> 01:16:04,034

Um, so I spent about six months.

1795

01:16:04,364 --> 01:16:07,514

I knew some clinicians who I'd gone to

school with who went on to be licensed.

1796

01:16:07,724 --> 01:16:11,144

Um, a lot of, so I, I

interviewed them, I read things.

1797

01:16:11,144 --> 01:16:14,414

I started to develop kind of a point of

view, um, because obviously marketing

1798

01:16:14,414 --> 01:16:16,934

therapy is a whole lot different

than marketing the software that

1799

01:16:16,934 --> 01:16:20,684

I was helping market previously or

really any other service or product.

1800

01:16:20,984 --> 01:16:23,744

So I've really spent some time kind

of crafting that point of view.

1801

01:16:24,434 --> 01:16:28,754

And then, um, right around like,

yeah, six and Change six years

1802

01:16:28,754 --> 01:16:31,994

ago in Change, I started writing

copy specifically for therapists.

1803

01:16:31,994 --> 01:16:34,424

That was my bread and butter for a while.

1804

01:16:34,514 --> 01:16:37,124

Um, and then since then I

launched Failure Practice Formula.

1805

01:16:37,154 --> 01:16:39,884

We launched our templates

Confident Copy, um, we continue

1806

01:16:39,884 --> 01:16:41,294

to do done for You services.

1807

01:16:41,294 --> 01:16:42,644

So it's, it's really grown from there.

1808

01:16:42,644 --> 01:16:45,134

So, uh, thank you for that question.

1809

01:16:45,734 --> 01:16:47,234

Uh, let's see.

1810

01:16:49,124 --> 01:16:52,844

Uh, Jessica, as far as, um, a timeline

for refunds, if you join Confident

1811

01:16:52,844 --> 01:16:57,404

Copy and within 30 days you complete

the four weeks of the curriculum

1812

01:16:57,404 --> 01:17:00,134

and decide it's not the right fit

for you, we will refund your buddy,

1813

01:17:01,844 --> 01:17:04,724

um, voa the copy and website design.

1814

01:17:04,724 --> 01:17:08,714

So Confident Copy Plus is typically,

uh, 6,000 59 97, and we're

1815

01:17:08,714 --> 01:17:10,964

offering $600 off as part of that.

1816

01:17:11,264 --> 01:17:15,674

Um, the $4,000 number that I offer during

the presentation, if you hire us to write

1817

01:17:15,674 --> 01:17:19,214

your copy for you, rather than going

through Confident copy, uh, that's 4,000.

1818

01:17:20,489 --> 01:17:21,148

Awesome, Amanda.

1819

01:17:21,148 --> 01:17:23,398

Excited to work with you, Gail.

1820

01:17:23,669 --> 01:17:24,389

I'm so happy you're here.

1821

01:17:24,389 --> 01:17:26,099

Gail, I so enjoyed

coaching you on your niche.

1822

01:17:26,969 --> 01:17:29,068

Um, Meg said I'm about to

move from Hawaii to Virginia.

1823

01:17:29,068 --> 01:17:31,648

I'd like to start but worried about being

able to devote the, uh, time and energy.

1824

01:17:31,648 --> 01:17:32,429

Any recommendations?

1825

01:17:32,669 --> 01:17:32,879

Yeah.

1826

01:17:32,879 --> 01:17:35,759

Meg, I, you, you need to

honor your time and energy.

1827

01:17:35,759 --> 01:17:36,329

No doubt.

1828

01:17:36,779 --> 01:17:38,099

Um, I think it depends.

1829

01:17:38,099 --> 01:17:41,068

I mean, moving is a big, big deal,

especially from Hawaii to Virginia.

1830

01:17:41,068 --> 01:17:43,949

So I think it just matters how, how much

time you feel like you can set aside.

1831

01:17:44,249 --> 01:17:47,849

Uh, when we look at, uh, what

people spend as far as time goes

1832

01:17:47,849 --> 01:17:50,818

on, confident copy, it's typically

about two to five hours a week.

1833

01:17:51,148 --> 01:17:54,509

Um, that said, we do include those

rest and realignment weeks, um, so

1834

01:17:54,509 --> 01:17:57,809

that you do have kind of some buffer

time built into your experience.

1835

01:17:58,259 --> 01:17:59,818

Um, and then you have the lifetime access.

1836

01:17:59,879 --> 01:18:03,599

Um, I've absolutely had people that due

to life circumstances, are they done

1837

01:18:03,599 --> 01:18:05,639

with their copy by the day they graduate?

1838

01:18:05,699 --> 01:18:06,269

No.

1839

01:18:06,389 --> 01:18:09,929

But have they made great progress,

engaged with the group, been involved,

1840

01:18:09,929 --> 01:18:14,009

and then either go on to use CC extended

or just go into the alumni community

1841

01:18:14,009 --> 01:18:16,559

and then revisit the curriculum

that they have lifetime access to?

1842

01:18:16,769 --> 01:18:17,099

Yeah.

1843

01:18:17,159 --> 01:18:18,898

And they've, they've continued

to get great results.

1844

01:18:18,898 --> 01:18:20,969

So I don't have a straight answer for you.

1845

01:18:20,969 --> 01:18:23,789

I encourage you to think on what

makes the most sense for you, but if

1846

01:18:23,789 --> 01:18:26,639

you feel like you do have the margin

to engage, um, we would, we would

1847

01:18:26,639 --> 01:18:27,929

certainly love to, to invite you in.

1848

01:18:27,929 --> 01:18:28,169

So.

1849

01:18:29,159 --> 01:18:29,729

All righty.

1850

01:18:29,849 --> 01:18:31,889

Look, I made it to the end

of, of all the questions.

1851

01:18:31,889 --> 01:18:32,939

Thanks for being here today.

1852

01:18:33,299 --> 01:18:36,898

Um, absolutely Marisol, if you'd

like to send some more questions,

1853

01:18:37,199 --> 01:18:40,019

[email protected].

1854

01:18:40,799 --> 01:18:42,479

Um, my team member manages that.

1855

01:18:42,539 --> 01:18:45,509

Uh, but if it's a question I need to

answer, you'll hear directly from me.

1856

01:18:45,809 --> 01:18:48,148

Um, I'm so happy you guys were here

today, and like I said, if nothing else,

1857

01:18:48,148 --> 01:18:50,759

I hope you're leaving with more belief

in the work that you do, and if you

1858

01:18:50,759 --> 01:18:52,739

decide confident, copy is the right move.

1859

01:18:53,459 --> 01:18:55,079

I can't wait to meet you

and I'll see you inside.

1860

01:18:55,889 --> 01:18:56,339

Thanks everyone.