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34. Stop TRYING to Sell in Every Episode
Episode 3418th February 2026 • Podcast-First Marketing | Use Podcasting to Attract Clients, Sell Your Offers + Grow Your Online Business • Allison Nitsch | Podcast Strategist
00:00:00 00:15:39

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Ever hit record, share something truly helpful… and then freeze when it’s time to talk about your offer?

If selling at the end of your podcast feels awkward or forced, this episode is for you. I’m walking you through why “salesy” isn’t really about the pitch and how shifting the structure of your content makes all the difference.

You’ll hear:

  1. Why selling feels uncomfortable (and how to reframe it)
  2. The real reason your call to action feels out of place
  3. How the Four Episode Focus Method removes sales pressure
  4. What to say throughout your episode to guide listeners naturally

Selling is just telling someone how you can help. And with the right structure, it becomes a seamless part of the conversation.

Want support planning a podcast that sells? Grab the free planner or book your Podcast Episode Planning Session.

Episode Blog Post

RELATED EPISODES

  1. Why Most Podcast Episodes Don’t Attract Clients [Ep. 32]
  2. How to Plan Podcast Episodes Without Staring at a Blank Calendar [Ep. 33]

RESOURCES MENTIONED

  1. Free Episode Planner
  2. Podcast Episode Planning Session

APPLY HERE

  1. The Podcast-First Intensive

RESOURCES

  1. Free: Podcast Episode Planner
  2. Free: 7 Podcast Metrics to Track and How to Track Them
  3. Podcast Blog Builder
  4. The 30-Day Podcast Fix

LET’S WORK TOGETHER

  1. Podcast Episode Planning Session - A repeatable system to plan strategic, lead-generating episodes without starting from scratch every week.
  2. Podcast-First Marketing Intensive
  3. Launch a Podcast

CONNECT WITH ALLISON:

  1. Follow on Instagram - @allisonnitsch
  2. Threads - Follow here
  3. Website - allisonnitsch.com

PODCAST RESOURCES:

  1. Podcast Hosting: Captivate (7-day free trial with my affiliate link)
  2. Referral Link for Descript
  3. Website & Blog through Showit
  4. Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

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