Transcripts
Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you
Speaker:with the top resources you need to thrive and make your marketing mesmer.
Speaker:And now here's your host Dimple.
Speaker:Dang.
Speaker:Welcome back my Mesmerizing marketing Tribe.
Speaker:Today we're gonna be talking about the Walmart Creator Program.
Speaker:So yes, you heard that right about a week ago, Walmart announced that
Speaker:they're launching their own content creator program and platform, and
Speaker:here's the whole low down on what you need to do to apply when it
Speaker:launches, and basically what it's all.
Speaker:So if you haven't noticed a trend already, a lot of the big major players, whether
Speaker:it's TikTok, it's Amazon, it's Walmart, A lot of these big brands and these big
Speaker:retailers are all launching their own crater programs, and they really are
Speaker:recognizing the importance of content craters and the contributions that they
Speaker:make, and in an effort to influence people to buy different products.
Speaker:so Walmart.
Speaker:Announced that they're launching their program.
Speaker:Right now it is in beta, and what it does is it allows content
Speaker:creators to make commissions without a limit on Walmart products.
Speaker:So basically you're gonna share a link to a Walmart product
Speaker:on any social media platform
Speaker:and
Speaker:the platform is also going to provide performance data as well as product
Speaker:recommendations that are based on people's interest, then content creators
Speaker:can apply for the beta access ahead of the holiday season walmart officially
Speaker:plans to launch their Walmart content creator program in 2023, but you can
Speaker:apply for it now, and I would suggest that you do that because you wanna be
Speaker:the first to get in and the sooner you get in, the sooner you can start setting
Speaker:everything up and planning out your links and just taking advantage of it.
Speaker:The Chief Marketing Officer at Walmart.
Speaker:William White stated in quotes, We know our customers are inspired by
Speaker:the content and stories they see from their favorite influencers
Speaker:and their social feeds every day.
Speaker:This next step in our strategy will help feel inspiration for our
Speaker:customers by connecting their favorite creators directly with our brands
Speaker:and the brands they love at Walmart.
Speaker:So this is really, really exciting.
Speaker:When you think about it, you look at all the different platforms across the board.
Speaker:Walmart is not the only one that's expanding, their platform to
Speaker:announce different partnerships.
Speaker:Even Snapchat recently just partnered with a Halloween costume brand disguise
Speaker:last week, and what that does is it allows users to try on costumes using
Speaker:AR filters within the Snapchat app, which I think that's really cool.
Speaker:The other thing that's happened is Google has expanded its shopping
Speaker:functionalities and it's released a 3D sneaker tool with personalized
Speaker:features such as an outfit curator.
Speaker:As we go into 2023, we're gonna see a lot of exciting announcements and.
Speaker:I think Walmart is one of those.
Speaker:I mean, a lot of people shop at Walmart.
Speaker:It's affordable.
Speaker:They have basically everything you need.
Speaker:They have groceries, they have electronics, they have clothes, they have
Speaker:personal beauty items, home appliances, kitchen, home decor, everything.
Speaker:Right?
Speaker:And it's reasonably priced.
Speaker:now what we're going to do is we're gonna talk about.
Speaker:How you apply, what you have to do and what you have to fill out.
Speaker:So in order to apply, to be considered to become a Walmart crater, you're gonna
Speaker:go to the website, walmart crater.com.
Speaker:I'm gonna link it in the show notes for you guys, and you're
Speaker:going to apply to be a Walmart.
Speaker:creator So this is like a beta launch for them and obviously
Speaker:they're gonna be perfecting it.
Speaker:They're gonna test different features out.
Speaker:Then what it's gonna ask you to do is it's gonna ask you to.
Speaker:share your social media channels.
Speaker:So you wanna share the ones that have the most amount of followers
Speaker:and engagement, and it's gonna ask you to put in a couple of them.
Speaker:So you're gonna put in your Instagram, you're gonna put in Facebook,
Speaker:you're gonna put in Twitter, and then it's going to ask you to pick
Speaker:the categories that you want to.
Speaker:In terms of being an Amazon influencer, So for me, I picked, five categories.
Speaker:I picked fashion, lifestyle, marketing, home decor, and electronics.
Speaker:So I think those are great because for fashion, you know, I can promote clothes
Speaker:or shoes, accessories, things like that.
Speaker:For lifestyle, it can be.
Speaker:your day to day items, like what are you drinking your, your coffee in
Speaker:and what are you, you know, using when you go outside and in your car?
Speaker:marketing, because I am a marketing strategist, of course that makes sense.
Speaker:Home decor because I am in a little bit into home decor as well and
Speaker:you know, moved a few months ago.
Speaker:So decorating is always fun and I am a tech geek, so electronics
Speaker:for sure, because electronics are something that people.
Speaker:Spend a lot of money on, and sometimes electronics are also something
Speaker:that's necessary that they need.
Speaker:So for example, I'm podcasting right now and I'm using the
Speaker:Sure MB seven microphone.
Speaker:And I need a microphone to podcast me.
Speaker:Don't have to have one, but you know, if you wanna produce a high quality show,
Speaker:it makes sense to have a microphone.
Speaker:By the way, if you want access to my favorite microphones and tools, you can
Speaker:go to the show notes and you can click on the link where I have recommendations for.
Speaker:Podcast equipment and you can go and check out my Amazon store.
Speaker:Okay, so I have applied and they're gonna notify people, in
Speaker:a few weeks when they're ready.
Speaker:Basically, once you apply, it says, Thanks for applying to the Walmart
Speaker:creator beta, where it's excited to bring this platform to life, but it wouldn't
Speaker:be possible without creators like you.
Speaker:We will be in touch with you regarding next steps for your application.
Speaker:Thank you for submitting your response.
Speaker:And then basically you're gonna wait and you're gonna see, but in the meantime,
Speaker:what you can do is they do have some tips.
Speaker:And these tips are going to tell you how you can create content, how
Speaker:you can get started, and couple of the things that they're sharing.
Speaker:by the way, this is really cool too.
Speaker:They have already set up.
Speaker:Channel on TikTok, it's called Walmart Craters.
Speaker:So you guys can check that out as well and follow that and you can,
Speaker:see what they're posting about.
Speaker:And one of the things that's really important is finding your niche right.
Speaker:Figure out what it is that you're passionate about, what you're excited
Speaker:to talk about with your audience.
Speaker:And you know, whether it's, like I said, fashion, right?
Speaker:Could be do it yourself project, or Maybe cooking whatever it happens to be,
Speaker:but find a couple of niches and that, I would say that when you're creating
Speaker:content, you want to group them into a niche because it could be a niche all
Speaker:about, cooking at home for the holidays, and I think that would be a great idea.
Speaker:For a content creator to create content on.
Speaker:And then the other thing is you want to obviously continue to build
Speaker:your audience and your community.
Speaker:So if you are promoting yourself on social media, you want to build
Speaker:that community and you want to grow that audience and you wanna get
Speaker:them to engage with your content.
Speaker:The other thing that you wanna do is you wanna plan ahead and you want to
Speaker:brainstorm ideas for your content and group them into a content calendar.
Speaker:You can put that into an Excel document in Google Sheets, or you can put that
Speaker:in an award document if you want.
Speaker:But it makes sense to plan ahead and say, Okay, in the month of
Speaker:January, if I'm gonna be promoting content and I'm gonna be a Walmart
Speaker:creator, what am I going to promote?
Speaker:And what are some themes coming up, For example, in February's Valentine's Day?
Speaker:So maybe you can create content.
Speaker:Around Valentine's Day.
Speaker:Right.
Speaker:So think of it in terms of that, because when you start to group and bucket
Speaker:into holidays, into upcoming, things that are happening, it makes sense.
Speaker:For example, there's a lot of content creators right now that are monetizing off
Speaker:of Halloween because people are looking to buy Halloween costumes, Halloween
Speaker:decorations for their homes, and if they.
Speaker:You know, influence someone to buy something and they can get a small
Speaker:commission out of it, but they have a lot of influence and they can
Speaker:end up making a lot of commission.
Speaker:And that's the whole concept of being a content creator.
Speaker:And then the other thing is that, You really just wanna let your personality
Speaker:shine, and even if you're not comfortable in front of the camera right now,
Speaker:now is a great time to turn on that camera to practice and record yourself.
Speaker:And this way, when you do get approved for the program, you will be ready to rock and
Speaker:roll because you'll have that confidence.
Speaker:And just remember, it doesn't have to be perfect.
Speaker:It just has to be done.
Speaker:You just have to start.
Speaker:So I hope that I've inspired you to take action because I am going to
Speaker:be diving into the Amazon influencer program, and I've also applied
Speaker:for the Walmart, creator program.
Speaker:And I think that's a great way to just, you know, have fun and make money
Speaker:while you're having fun and just create content that people can really relate to.
Speaker:And also helping people, educating them on products so that they're
Speaker:spending their hard earned money on the right product for them,
Speaker:right, the right product for them.
Speaker:So, For you, content creators.
Speaker:2023 is going to be such an amazing year.
Speaker:There's so many things happening.
Speaker:If you, um, wanna know what else is going on, download, one or two of my episodes
Speaker:prior to this and you're gonna see where I talk about social media, wars, what
Speaker:all the other platforms are doing to compete with each other and you will.
Speaker:That it's going to be definitely a social media war next year, and
Speaker:you want a piece of that, then you can start taking advantage.
Speaker:You can start applying to be a crater for a lot of these different
Speaker:platforms and you know, you can really make this work and it doesn't matter.
Speaker:If you've never done this before, you don't have experience.
Speaker:But if you have the passion for it and you have the ability the willingness,
Speaker:I guess to, to go on camera or even not necessarily on camera, just to take
Speaker:photos of you and of items and promote them either way, I think it's a great,
Speaker:great, great avenue to just dive into.
Speaker:And see if it's something for you.
Speaker:And if it's not, it's okay.
Speaker:You can move on to something else.
Speaker:But definitely we are living in a creator economy, so go create that
Speaker:content, whether it's for your blog.
Speaker:Whether it is for your podcast, whether it's for your YouTube channel, whether
Speaker:it's for your TikTok channel, whether it's for Instagram reels, but take massive
Speaker:action, Go do something great and set yourself up to have an amazing 2023.
Speaker:I love all you guys.
Speaker:Thank you for listening and supporting my show.
Speaker:And if you are in your listener, and if you not had the opportunity to leave me a
Speaker:five star review, if you're enjoying the episode on Apple, go ahead and do that.
Speaker:Check out the show notes.
Speaker:I've got some free resources in there and some great things.
Speaker:And by the way, if you're looking to launch your own podcast show,
Speaker:I've just launched my own podcast group mentorship that starts on
Speaker:November 7th, so it's not too late.
Speaker:You can get in and even if you start later, it's something that's gonna
Speaker:continue on just, you know, all of 2023.
Speaker:So, you're committed to do it for three months, but it can continue on
Speaker:for the whole year because I'm gonna be teaching so many things that are
Speaker:going to be useful for you, that are gonna help you build your brand,
Speaker:that are gonna help you elevate your business to make more money, and to
Speaker:just, you know, build your confidence and it's gonna be absolutely amazing.
Speaker:And this came out of.
Speaker:Live podcast masterclass that I did and everyone wanted more.
Speaker:And so I said, Okay, well if you guys all agree to sign up, I'm gonna create this.
Speaker:And, and you know they did.
Speaker:And so we have this, coming up and you can get details in the show notes.
Speaker:You can sign up.
Speaker:If you have questions about it, you can email me.
Speaker:But I will hopefully see you in there and I've got some other exciting
Speaker:things I'm gonna be launching.
Speaker:So make sure that you follow me.
Speaker:On Instagram, my main page issue, wear stilettos, and then I also
Speaker:have a page for the podcast.
Speaker:It's called Mesmerizing Marketing.
Speaker:That's the handle,
Speaker:thank you, and I'll see you guys on the next episode.
Speaker:Thanks for tuning in.
Speaker:Thank you for listening to the Mesmerizing Marketing Podcast.
Speaker:If you found this episode valuable, please subscribe to the show so
Speaker:you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful if you could take a minute to leave
Speaker:a review and visit the podcast website to check out all the latest.
Speaker:At www.mesmerizingmarketingpodcast.com.
Speaker:That's www.mesmerizingmarketingpodcast.com.
Speaker:And follow Dimple on Clubhouse.
Speaker:Her handle is Marketing Expert and also join her mesmerizing marketing club.
Speaker:Also on Clubhouse for live rooms, on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
