In this episode of #DIVIC, Vlad Svitanko, Founder & CEO of Cryptorsy, shares his expertise on Web3 marketing. He covers the basics founders should prioritize, the key qualities that distinguish successful projects, and the utilization of on-chain analytics for crafting effective marketing strategies. Vlad also delves into an approach to branding often overlooked by projects and shares stories of both triumphs and lessons learned in the volatile crypto industry. Looking ahead, he discusses the future of Web3 and concludes by revealing his personal philosophy that drives his relentless pursuit of innovation. Join us for an insightful exploration into the world of Web3 marketing with Vlad Svitanko.

Cryptorsy - The Alchemy of Web3 Marketing

Speakers;

JP (CBO of AdLunam)

Vlad Svitanko, Founder & CEO at Cryptorsy

sounded ladies and gentlemen, if you can hear me please give me your favorite emoji. I see our speakers already in the house. Vlad, thank you so much for being here. Can we do a quick sound check? I know that we had a few difficulties jumping into the room but if you can hear me, ladies and gentlemen, please show me your favorite emoji. In the meantime glad you'd like to say hi to the audience just to be do a quick sound check. Yes, sir. Hello, everyone. Nice to be here. Good too good to finally hear your voice. Ladies and gentlemen, get ready for the ride of a lifetime. If you've ever wanted to know anything about marketing and web three. You see it from the outside but here today our speaker is going to be able to share some of the insights of his journey being under the waves creating the waves where web three marketing is concerned. He's an expert in the field but we go more about that. As we as the show goes on. I see that the room is filled up so I'm gonna start without further ado ladies and gentlemen, welcome welcome. Welcome to this episode of diving into crypto This is JP from add Luna IMC bringing you everything about web three. This show is where we speak to the movers, the shakers, the candlestick watches, and everything in between in the wonderful world of web three. This shows what you of course, by add Luna, who is the all in one web three investment ecosystem, empowering early stage startups from tokenomics to community growth, VC fundraising to ideal launches, and through our unique engaged around platform, we transform the way investors experience the world of web three investing and dynamic nfts. Also, through a monthly web three, pitcher reader, we bridge the gap between innovative startups and venture capital. Now a few things before we begin. views expressed on this program belong to that up the speaker is meant for educational purposes only and not to be construed as financial advice. When you hear gems that are dropped by the speaker, please use those emojis to give us some feedback and let us know that you've heard something wonderful and we can dive deeper into that. In case we get cut off, come back to heirloom IMC and you will find on Twitter and you will find a link that will lead you back right into the room. Finally, at the end of the session, we will open up the room for question and answers. In the meantime, please send them to add on them IMC or to the speaker. So if we have time towards the end, we will be able to answer those questions for you. All right. Okay. Without further ado, I've been excited, really excited to get blood on the show. We connected some time ago. He is the founder and CO CEO at crypto rc.io. He's a public speaker and believe he's he just finished speaking early this morning at an event that he is he's going to be a token 2049 as well in Dubai. He's an advisor for web three projects and entrepreneur with two very successful exits and what's missing in his bio which you shared but we all know and be excited To know more about is he's also a muay thai champion. And he's going to be competing this year. So glad. Thank you so much for being on the show.

Yo, man, thank you so much for the awesome, awesome introduction. You are firing this man and just smashing. Yeah, pleased to be here.

Hey, you know, it's wonderful to have you I know that we spoken, we interact a little on LinkedIn.

It's good about myself, right? Yes, please. Go get some lag, I got some lag. So obviously, like I'm the CEO and founder of cryptocurrency, like you said, a little bit about my backstory, I came out of a humble British family from the small city of Ukraine, I got my hands dirty with doing all the you know, potential hard work you may think of, I mean, from hustling on the farm, to working on the construction on buildings and selling Pokeyman cars in my early teenager years. Then I was I was raised in the really interesting region whereby you as the man, you had to defend yourself and be pretty powerful. And therefore, I've got involved in a bunch of you know, street fights essential this insanity was turning around in my life, throughout the teenager years from the early childhood, that's dealt with something pretty interesting, that really sharpened my soul that really, you know, get me understandable about the landscape of life that went me through the hardships, right. And then, obviously, after school graduation, I went to the university, I left it on the first year of graduation, and then I got introduced to the business in the first time, by doing some drop shipping stuff, I was trying to, to sell to sell, you know, the inventory for for the sounds that are in the key of in the, in the in the capital of Ukraine, obviously, and I was doing pretty, pretty cool. And since then, maybe my life was like sort of turning around all the businesses variety of things, some of them, you know, were completely like, are completely failed, some of them are successful. Therefore, I have started in my whole, I might have a track record, right, whereby I launched 11 companies, eight of them have died. But you know, as a charity, on decay, I got to I got a, you know, huge two exits, that wasn't the axis that actually turn my life completely override and got me pretty excited to forget about the work at all. But it was it was it was pleasurable, it was really awesome to experience this stuff. When you build something for a pretty long time for a while you're grinding your time, you're grinding your resources, energy, etc, you put everything on the line, and essentially, you got rewarded out to dad. So it was like a first day is to have a good money over first exit. And then since since that time, I've also been building building construction companies, then we've got a really, really huge milestones already achieved, then the war in Ukraine has happened, unfortunately. And all my businesses like me have died. Absolutely. So I got a huge, huge hole of a bankruptcy, because as soon as they went to the battlefield, etc. And our clients just reduce hold the contract, they turn it, turn it down. So it was a it was really time for me to show up and to understand who am I who I truly am right. And then I mean, I spent half of a year to eventually get out of this to earn some money to cover my dabs to you know, get back to the feed. Right. And after that, I mean, I got introduced to crypto through my friend. And we have started to seeing those big companies that are popping up from the middle of nowhere building some you know, talking Metaverse is this sort of interesting stuff for me back then, because I didn't understand how it really works. And I got pretty excited about that. So I started to learn more, I started to you know, just do some stuff in there on chain activities like everybody in here. But in terms of the last but not the least, and not the mathematician and not the engineer. I'm not the even developer. So nothing was pointing out that I will be somewhere around the tag or being involved in building those huge billion dollar companies here, which makes me pretty excited because because there is a huge, huge role that I already sort of overcame right. And there is much more stuff

Okay, glad we lost sound for a second. Just wondering if you can still hear us. We got the last we got up to the last part that you said.

I'm sorry to come again and because the internet has dropped a little bit,

okay, okay. Okay. Okay. All right. So, yes, well, I caught up to the last part, the last part about what you said. But the main thing to take away from your journey is that you've been through the scheme tidal wave of up and down. You had, you know, the businesses that have had the the war in Ukraine, obviously, pull the brakes completely on the businesses that you had, and you had to start start afresh. Truly, truly, truly a fighting spirit. putting it out there. It must, must have been not just a shock, but you know, as as a even as somebody that's in a competitive sport like boy Ty, did you find it easier to dig deep and and you know, come back out of it? Or was it you know, the struggle that you hear about from everybody else? That feel the same?

Yeah, man, absolutely. Listen, is this for that truly helps you to be like resistant towards anything that can potentially happen in your life. So I knew back then that throughout all those tournaments, throughout all those preparation throughout all those fasting experience and the weight cutting, right, I was ready for everything. Yeah, I mean, I wouldn't be lying to you and saying that the war like was perceived by me as something pretty pretty, you know, normal, no, I was completely, you know, off guard with that. But I understand that I have, I have a really mindset of a warrior, I understand that I will perform regardless, you know, whatever God puts on my played, I will do this with a grateful and I will, I will do my best to burn to the ashes in everything what I do, because the every action in my life is the last bottle in the world. That's the mindset that helped me a little bit just, you know, slipped away those frustration, those depressions I don't really believe in that I like I think of it as a form something that people would love to label on themselves, but because this is like, help them to find excuses, issues, etc, etc. But I'm not the guy if I am going to do I'm going to do this, this is what I said.

Awesomesauce Is that is that is certainly something that we can all take back from, you know, just being able to have that that fighting spirit to be able to bounce back from adversity like this is is tremendous, right? And it is really huge learning for, for everybody around to be able to see that you can go through such levels of I'm not going to call it pain, but through such challenges and then climb above it, you can always rise above it.

It's lessons lessons, teach you a lot. And so if you get a little bit of wisdom, you're going to be learning from that heavily in from the from the each lessons over the next lesson, you're going to be better, better and better. So this process never ends. And the best guys out there you can you can you can see him across the space and in webserie crypto financial, you know, movies, gaming's et cetera sports, I mean, whatever you can think of those guys have a mindset and they have a mindset which helped them to really overcome all the barriers and the obstacles for that can be perceived for the normies as as something truly impossible but who said is impossible. Who who just said something can be impossible, you know what I mean?

So true, so you just gotta keep you just got to keep learning keep moving. Keep fighting, right?

You gotta smash it, bro. Yeah.

Super All right. I'm curious too. I'm curious to find out right? They have to have been a moment in which you thought hey, you know, crypto looks great. Bitcoin looks great. But web three is the space to be for me. When did that switch flip and you decided that that this is the space you wanted to be in?

14:07

Well, I think you've hit on some some very, very key points. Right. And, and having the experience of, of working with different companies having those different titles, you know, being being in that decision making lists, also being able to pivot businesses, the one of the key points between mainstream and web three, is that the manner in which you go about amassing community, right, but at the same time, there's bound to be certain certain fundamentals or certain basics that were three founders should look out for. And I know that you, you have programs that you walk people through how they're able to get better at this, but what would you tell a first time founder, who's coming up, you know, with a project, they want to get out there? What would be your advice to them? When it comes to getting their message out getting their project app? What are some of the basics they should look for?

All right, sweet. So we're pretty much on the same page with you, my man simply because we are working by being behind the scenes, right? We're not just consuming Kryptos we are creating them also. And I went through 1000s of page decks. I've got these strategic sessions with the web three founders whose whole they are chief level executive departments etc. I went through hundreds of websites. And what I understood so far is we are genuinely missing at communication. You know what I mean? Simply because it's super tough. It's all complicated. People are, I mean, web three project founders, they are still using this nerdy, nerdy techie, you know, jargon, which is, which is quite, which is quite misunderstood. And genuinely, you know, left, because if you're talking to the Normie, where essentially, you're gonna have most of the liquidity and the upside for the for the, for your project. Because what is the point of building web three for the web three, web three is super, super tight. But we want to build something truly technology driven for the real world for the normies, whereby 99% of liquidity is at the moment, right. And so what is the point of being like overcomplicated, super nerdy, talking about attack, etc. So what I've seen so far is that founders, they are super carried away with the grind in this intrinsic value, which is good. I mean, listen is good. And I don't have anything against that. But when you forget about perceived value, which has been the main hope driving source, and the hope is everything we have in this market, simply because if you believe that crypto is the financial market or technology market, or you name me, I don't know, software market. No, it's not a hot market, simply because, you know, there are a bunch of attention that's spinning out across the web three and the crypto funnel, there's going to be landed somewhere and where the attention goes, what money flows. So if you understand that, how to drive the perceived value for your project, how do you communicate well, how to eliminate being genuinely misunderstood how to deliver the real use case, instead of just talking about tech? Oh, we have a, we have a layer five, by the way, here's the story. I was interviewing the guy. And I was interviewing the guy for the position of the marketing manager in the company. And I genuinely love to ask a plain simple question. And one of the one of the question was, Yo, dude, tell me tell me about web three. What is the web three first of all, after the slide post of five second, he likes to lob and saying the victory is a Bitcoin. Oh, no. Yeah, that's exactly that's a Bitcoin. And the same stuff. When I was like, talking to the web, three founders, one of them I mean, this dude, this dude, like building a great, great technology. And he's saying to me, You know what, I have something truly vibrant that I want to put out there and make every man know and women know about it. Because it's a true true is something that can turn over their life. And I just asked, What do you build them? He said, I build layer five. That was Come on bro world work didn't get you know, sort of exposed to layer one and layer two is what a fucking talking about what's layer five? You know what I mean? This is where we are still lacking the clarity in the communication. That's the big, big problem.

Wow. Okay. He's jumped all those levels layer five. That's, that's That's astounding, man. I mean, seriously, that's astounding

energy for sustainable technology. And I mean, you know, when we talk about the future of battery, let's like, just do a couple of steps in order to like, shortly here, say and make a tattoo on the skin of every web three, founder and every web to build the right. So the world stands behind the idea in the future where normies like people who are working from nine to five, they don't even understand that now. They are using something web three native, they don't need to look, you know, into the backhand. Simply what you need to deliver them is a great user experience with a great design where it can get to the things as easy as it can be three clicks, two clicks, three seconds to understand, etc. Because now there's too many things that are you know, sucking up your attention and you need to like be the focus to really, really pay to the things that matter to you. Yo, guys, do you hear me?

Yeah, yeah, I can. I can. Okay, so, hope you got that last question. So the last point, what I was saying was, when you have, you know, just 5% of global adoption, and you're looking at the remaining minute Live getting your message across to the remaining 95%. Or let's just say your captive audience another 15%, right. But you want to be able to explain it to them in a way they understand, because they're not very clear, a lot of people are not very clear about what web three does, they're not very clear about, you know, what your solution is going to bring, and how it's gonna make their lives better.

Yeah, man. Absolutely. That's right.

So, okay, so So that being said, some of the basics, thanks, thanks for sharing some of that, you know, when it comes to when it's so most projects will, they would look to do is to like you're saying, right, hire somebody to deal with marketing, most of the time, it's just, you'll have somebody that's dealing with social media, looking at the same metrics that happens in mainstream trying to do the same thing with web three, not understanding the landscape completely. And if you know, a founder, if a founder or a new projects when I go out there and get a marketing professional to be part of their team, right? There are 1000s of players out there. But what makes the good ones stand out?

I think this is approach approach to everything you do, like, your attitude to things is essentially how you gonna perform, why are you better? And those like a questions in this in this line, essentially, but I guess that essentially that most of the projects founder, they came out of the app work, freelancing hustles you know what I mean? And they are simply doomed. They number one to be to be projects, you know, they cannot be companies simply because they don't understand how to earn even $1. This is like not the not the real sustainable business, with the healthy business model, whereby everything is planned, whereby people have some, you know, track record or the backstory, whatever you call it, right. But some of those companies, they are doomed to be projects that simply is, and like my favorite slide on the pitch decks, when I would I would you target market, so they are just making some Nast out of something that should be easy, understandable and easily perceived, like we earn here? I mean, the main question, man, but I would just read in the pitch deck, Where is money, I can't understand how investors are going to be having some arrow wise out of there, how how, let's say founders, or the chief executive team, gonna be having some profits to sustain their life? Because simply man, if I don't understand the answer on this question from the, from two seconds after being landing on the on the slide about this, I think as following, they may be relying on the strategy of dumping tokens to the community. Right, right. This is super logical, isn't it? Yeah. Right. So, um, and so when you just don't understand like, how they're going to earn money? What is that? What is the problems out there, and you just come into conclusion, because if you have an observation as I have as you as you have, right, you just simply coming to the conclusion that, okay, there are 1000s of trials, but a few really good doers, who can go rolling up the sleeves with the heads down to development, don't forget to create the man before head. Don't forget about community part. Don't forget about web marketing, because I think the one important part that the average web two founders should think about is demand creation, which is the marketing itself, right? Because most of the people they're saying, Nah, man marketing is advertising marketing is a banners. Marketing is a website marketing is a is is your profile picture. I mean, marketing can be everything, but it should lead to something and I think genuinely that web three marketing should lead to exposure should lead to demand right? And when you just fooling yourself around and thinking, Okay, we are changing positions reaches, etc. I mean, yeah, okay, I got it. Your account has 50k followers on Twitter, but what is the engagement? How many of them are your token holders? How many of them would be able to fly all the way up from Singapore to New York, just because you're organizing in real life events right there who's going to be selling their you know, shoe in their bags in the end of the day across the extra columns? And etc? Those are a bunch of the questions and if you ask the people, what is the battery marketing? They just cannot answer on that. This is starting to squeezing around and saying hey, you know, it's a Bitcoin it's a crypto, it's blah, blah, blah. But if you break it down and really split it up into small pieces, you'll come up with the idea okay, you're absolutely marketing like Britain, it differs from the web to because web to marketing pushes you to sell to buy right you eat chasing you across the internet, and those advertise advertise In banners, they are chasing you to buy whereby in the web tree, I mean, the core, the key core of a marketing there is to give you the sense of a join, because you're joining the call, you're joining community, your start, you start to feel the sense of deep belonging towards something without being, you know, sort of pushes off of rails with the web to approach where they need you to buy, they need you to buy because they have a funnel, which has been planned beforehand, it's like a vertical pipe, where they put one door outside of the bridge, they are, you know, expected to have five doors, don't get me wrong, you can do the same in the web tree. But the problem here is that we need to be nurtured as a human beings and the best way to be nurtured to trust to something right to have a deep sense of belief is to like be surrounded by the people who are unified by the same idea as you are. This is why community concept pretty much turned around the whole marketing movement in the web tree, because here you can, you know, speak with the dues here, you can, you know, jump on the AMA session, the community calls here, you can be involved in that simply because you're becoming a stakeholder and you like you have a vested interest in this without being a passive consumer in the web, too. You know what I mean? Yeah,

indeed. I mean, that's, that's deeply insightful. Thank you for that. Glad. You're Yeah, I think you've hit the nail on the head, when it comes to creating a community that as a sense of belonging, and one of the key measures is the fact that you know, if you're going to have an event, or you're going to have something people are going to want in on that, on that event on those things that are happening. Right. It is it is deeply profound. It's also it's also very, very hard to achieve. But at the same time, it's it's certainly something to strive for. I don't believe that that's something that happens overnight. I don't know if you if you've seen that. You know, I don't think that it happens overnight.

No, maybe on the Solana presale. Nem coins launches. I mean, maybe they are but genuinely we would love to, to have a long lasting community takes it takes time to build really?

Yeah, yeah. And I think a lot of us, a lot of us tend to tend to forget that part. Right, as especially projects, we, you know, a lot of projects tend to forget the part that it is going to take time for you to get the attention in an economy that is, you know, everything at least once you have a border on, everything becomes white noise, and you've got to sift through that, to be able to genuinely find something that you really enjoy. Right. So yeah, so that's, that's, that's a challenge for all of you listening out there. That really is, that really is a challenge to that you will have out there. But that's a code to crack. And that's exactly why you need to keep focusing on, you know, how you get your message across and talk to experts will be able to guide you through that process. Right. Okay. That being that being said, we've spoken about players, we've spoken about, you know, some of the fundamentals. But of course, you know, there are certain, there are certain tools that most people can use to be able to gather a lot of insight on the market, whether it's geography, whether it is, you know, community responses from certain spaces, whether it is, you know, from colab collaborations. Vlad, what are your thoughts on that? You know, what are your thoughts about an effective method in which to go out and to, to your audience?

Yeah, man. Absolutely. So essentially why I love that phrase, simply because, here we have a transparent layer where you can see everything right. I mean, this is a really bad myth, where people are saying, Yeah, Blockchain is all about privacy, etc. No, it's all about transparency. It's like, completely wise versa. So it's funny a little bit, but as you're answering your question, I think that to be able to capitalize on the own chain, and merging two worlds whereby you have an off chain sort of attractions right, and we have our own chain activities. If you can merge this to the one marketing strategy, and really like like covering the path for your community by simplifying the customer journey map they're sticking to you're going to be win in the wind position. Essentially, if you're great enough, I'd like communicating if you understand like, you have developed brand platform if you like wars to be following just first of all, ask your question, and my worst to be following. And then you can just do some freestyle after that. Am I am I better than the different sources that are draining up attention from the people who can be potentially my clients because you are not competing, let's say with the if you are defy protocol, you're not could be competing only with the uniswap. Or only with the pancakes. Well, you weren't competing with the UFC on talking Saturday night simply because they want to you be also there, but I missed the business, I want you also to be there. This is like a pretty, pretty great battle. And I approached like you already understood so far you my guess is that I see the light through the lens of the bottle to the lens of war, whereby if you cannot compete, you're gonna die, you're doomed to be doomed to be loser, right? So you need to develop the mindset you need to develop the core. But circling back to the web three, on chain and off chain world, I understand this is all cool, right? So we have fundamentals here. If you want your project to be successful, try to understand which value does it bring? Right? And after that you can do some iterations on the top whereby, okay, let's do something QL round, why do QL should use should even, you know, join my QL round, what is the value I'm bringing to them, it's always boils down to the idea of what I bring into the player because victory is not about you know, just let's say chasing something without giving something without putting something essentially on the on the vase. So first you get first you like give, then you get this is the ultimate route to the battery world. But I guess that if you will, like learn more about the battery strategies, and the why do most of the battery companies in the top 100 cap market cap exactly there? Why not? Anybody else? Right right there. So you will come up with the conclusion that they are good enough at building narratives, controlling the sentiment and incentivizing people incentivizing people, right? Would you be on the same plate to be in the same winning board to shield their bags to rooting for the project to like, you know, told that talk to the friends too. I mean, just have some speeches across your network about the project, what it does, and essentially all this type of things. So I mean, who delivers better the narrative and why your storytelling wars to be following, essentially going to win the game? So circling back to fundamentals man?

Yeah, you're right, this, it's really drilling down on narrative. It's drilling down on getting your message out there. It's getting, you know, people to believe in what you're doing. And at the same time, being able to keep their attention. I think that in so many ways, that is one of the challenges we face as marketeers. Sure. Okay. Oh, and

yeah, most of the people, they are just, I'm sorry for dropping you off here. Let me just add a little bit of overstock here on the plate, is that you can see out there most of the guys web three founders projects, etc. They are running zili campaigns, they are running all this, you know, sort of incentivization campaign whereby people are highly monetarily driven right there, they don't care. They don't care at all, about what you build, about who you are, about why your narrative is compelling stuff about why you're gonna change the world about how you're going to unboard a billion users, you know what I mean? Yes, don't care. As soon as they got rewarded, I mean, Sell in May and go away in the next incentive campaign, and it routinely sucks. So we had Kryptos yet our web three marketing studio, what we do is that we are doubling down on the retention strategies simply because now we are building the landscapes whereby we need to filter in our community, we are not chasing them, they are essentially chasing us, I mean, we because you cannot attract who you are not you attract who you are. And if you have a, you know, pretty much abundant mindset, if you have a value that you bring for the people, you gotta find ways to retain them to make their community long sustaining through the activities to know show me the contribution for not gonna reward right off the bat, I'm not gonna just, you know, send you a bunch of free money on the wallet. Sorry, guys. I mean, maybe someone got hurt was my friends, but I'm not gonna do that. First, show me your contribution data, then let's talk you know what I mean? This is all comes down to a win win situation whereby we're sitting in one board, and let's decide where we're gonna go next. So it's crypto stupid, do quite a lot of user generated content strategies. We have developed our five step methodology whereby we're doing this own chain marketing activities we can go directly to the wallets we can you know, speak with the people we can even understand okay, Joey, let's say came to our community on telegram seven days ago after then he like watch the video on the YouTube made the common right there put the victim right and then you know when the trolls our website after that connected the wallet you know this like four day passed already, and after that he let's say He came to the buy bit and bought some of our tokens for over $100. We can go that deep and understand, okay, what is the best optimized pathway for the joy going to be in for like more joys in our business? What we should build? How we should incentivize them? And how exactly we should retain the guys as a joy by providing more stock on the play, because the best retainer you may think of, is that bullish announcement, man, what is bullish announcement? project updates, I mean, sex listing, right, we don't go now go far away from that, I think listening is a pretty bullish update, and then some partnerships, and then some raising rounds, and then some QL rounds, and then some, you know, maybe advisors that are coming to your board, etc, you need to genuinely hold the attention and understand that, okay, if we are providing the value of each should be pretty much tied to the, to that attention to be able to convert this to something tangible, which is, you know, community, which is liquidity coming to you, which is buying pressure, which is whole variety of things on the battery.

Yeah, fair enough. Fair enough. Again, glad Thank you that was that, that those statements were like loaded with gems, you literally just laid out a roadmap for a project or a founder to be able to do step by step, you know, figure out how he's going to get his community together, how he's going to have his investors together, how is he going to create the you know, he or she, whatever your pronouns may be, you know, how you're gonna how you're going to approach that right. And I want to circle back I want to circle back to that statement you made because it is so strong,

you knew that you invited aka for

that and thank you, thank you, thank you for sharing those those gems really glad. It is it is deeply insightful, it's good to hear the resonance of the strategies that you know, the people who are who are genuinely focused on the space are able to identify right and it's not something that comes easy here. Yeah. Of coming back to that statement you made Yes, it is across the trading community the statement that you said you know, Sell in May and go away right? And for most for most of the traders that's for some reason I don't know why maybe they may is the wedding season so I don't know if they're looking at wife changing money happening at that point of time. But it just happens to be a feature that's that's stick around with the community I don't get it

it just true you cannot do anything about it. He just happens that's what we need to you know accept as a fact. But I think that this is genuinely somewhere beyond the human psyche whereby all the people we are pretty much instinct driven and after the really packed and stuff was over variety of activities spring right we just want to make some cash out fix her profits and go to the acting somewhere you know, across the lease bond or maybe you know, do some stuff in the mountains you just want to chill you just want to chill and this is essentially how you're going to reward yourself for being that much of obsessed about stuff that you do but I genuinely I didn't have any days of you guys since 2020 is like always been for me like four years without days off. I seem to think that is a bullshit that's something that makes you you know weak that makes you lie about things and if you if you like going further down to the rabbit hole, you need to understand that if you perceive your work and life as a two different entities somewhere who lives the life is the purpose and putting everything on the chart and without those plates will eventually over compete you will eventually overrun you will eventually overweight you will eventually kill you simply because I mean the work is live the life is worth I don't see any other ways to live the life is the purpose. What is it? I mean? Okay, what should I do how I cannot really, I cannot push myself man, I was just, I just came from Asia from the bank from Bangkok, from Shanghai, from the China from Hong Kong, we were doing a pretty pretty cool stuff. There was my team and I couldn't even find the hour to put my sunglasses on go to the beach and lion uno under the sun and you know, just do some random bullshit. I'm just truly mission driven guy. And I understand okay, if I just don't put my resources which is my time, which is my attention and my energy to something truly, truly valuable to something truly, you know, great for the people. Okay, what am I doing? I need to like really share it. I need to rethink the template I'm sticking to in my life. That's that's simply who I am rather.

Not fair enough. And it really shouldn't be to different parts of you that do what you enjoy doing is as as they say if you will Love what you do you never work a day in your life, right?

Absolutely. Yeah, there is like, there is like a quote that Simplicity is the ultimate sophistication. And if you put like things simple in your life, right? If you just, you know, you don't you live your life was the purpose, right? Whereby you put everything on the chart, and you just want to go as deep in there as it should be right as it as it requires. So you're gonna, you're gonna outperform because there are a bunch of stuff. There's there's the quote, I read it somewhere that that actions with just the curiosity, or no, no, no, the curiosity without the actions is merely entertainment. Yeah, yeah. It's sick.

Yeah. And it's so true, right? It's so true. Because once you're driven by purpose, you begin to see that, you know, everything else that you do could be just a classic waste of time, right? Yep, truly, okay. Glad we were, we've got a few minutes, we've got about 15 minutes left in the show. So I want to I want to have a deeper dive into a few parts. And bear with me on this one, right. So I know that we spoke spoken about, you know, things that we can do things that we can look out for. And you are in the space for the for the last room, and he is having seen the cycles having survived the of you know, and everyday hustling to be able to make that make everyday count for the projects that you know, that are a part of your day to day existence, right. But I'm also curious, making waves certainly is not an easy is not an easy task, it's certainly difficult to do the days the opposite is down. Tell us a little about some of the successes that your successes that you've had, and some of the lessons that you've learned.

Yeah, sure, that's great stuff. And no one knows better than me because simply I went through all the hardships and I, like I said, started 11 companies, eight of them failed, but I learned a lot from them. And the two axes was it was a it was a cherry on the cake and one company still go into but anyways, I mean, what it really understood so far is you need to catch the right timing. Because if you do right things during the wrong timing, you are doomed my friend, I just want to hug you and say grow, you know, rethink your like thought process. And then when you think about that stuff, I mean, most of the people you can see across the Internet right now on the Instagram, I mean, those Instagram gurus, those I mean meditation like coaches, right, they're portraying this hard work regime where you whereby you're hustling, whereby you're doing the stuff that shouldn't be done as something bad for your house, but I don't think so simple because what they want to say they want to say work smart, not hard. But I think this is not enough at the moment you need to work smart and hard. This is the stuff that we'll do like you you know, just hitting this this 1% The higher bracket of society this is the one simple path you need to follow working smart and hard. You cannot like because if somebody works smart okay, I can do work hard. But if someone genuinely purposefully driven by the mission does a great job by understanding what I need to do which is the right approach I mean doing right things not do some random bullshit and you know being like sort of begging results come into your life No, bro, you're still broke. You're still doing random bullshit. It just doesn't work at all right? But if I genuinely understand what I need to do, I do the right things in the right timing Guess what? I cannot be you know, I cannot be killed simply because I'm just I'm just shooting for the shortest route to my point B which is the goal, the nearest milestone, etc, etc. and Yemen being consistent and during during the right timing, doing the right things. This is something what makes champions out of steel.

I agree. I agree. Okay, to illustrate that same point, right, looking at things for the right time. Can you share with us a little bit about your process in doing that? What what indicates to you what, what what I know for you, you're an instinct driven person, right? What what is it that that picks up your antenna that says, hey, you know what, this is the right time for it. If you could give us an example.

Yeah, absolutely. If you think about most of the ideas have they have built they have built, you know, out of founders imagination. Okay, let's build the red unit. heroines who are jumping across the streets and making some fancy flies, you know, near Dubai, the bullshit, and 90% of the ideas this completely made like this in this way, but what I do, I make sure first, I am surrounded by the leading hustlers in this space, whereby I have what I have an access, first of all, to the information that you know, nobody else has access to, I mean, it's like a 1% of the people has it has an access to that information. And then also, I just speak with the people on the events where I'm speaking or when I'm attending as a sponsor, etc, we just do quite a bit of hustle across the web to events. And I genuinely would love to understand, okay, what is the next request that humanity might have about the uplifting their user experience in some way, shape or form? I'm genuinely intrigued by asking questions. I'm genuinely I'm naturally curious. So, if I am in Tillman, I will be asking the question till the end, even if the horse is died, I will be asking why. So I mean, how that has happened? And what are you going to do about that, and essentially, so and by genuinely being surrounded by the good good doers, by the hustlers, who are deeply inside here and obsessed about stuff that we do, and by asking the questions by getting some great answers by reinitiating your pathway by building the staff for them for the for the founders, by understanding the sentiment, you cannot be, you cannot be a loser, simple as that. You don't want to open up the Google and saying, Okay, what is should build in the web tree? No, this is bullshit. This has been written by the some you know outers from the theoretical perspective, no, go and ask questions, go and interact, go and speak, go and do something about the about the knowledge that might be life changing as a technology for someone that you're going to be pulling off?

Yeah, truly, I mean, I guess a lot of people between Google and chat GPT is you know, that they assume that the entire plans are going to be just between these two spaces. It's almost ridiculous.

Absolutely.

All right, Vlad, once again, thank you for sharing those those insights on those, you know, for those of you that didn't, didn't fully understand what Vlad was sharing, let's let's break it down. He's actually given you a system. He's given you a process by which you'd be able to find answers to the really important questions that build your narrative that put you out there, right? Like, correct me if I'm wrong, have I missed something on that?

No, genuinely is a good shortcut. And I guess what we're talking about is simply understand how you can build something valuable, and launch it forward right to the market as soon as you can, by being as precise as you can in the right timing by you know, just helping the healthy sentiment flowing into your business model. That's essentially what we were talking about and some of the jokes, stories kind of cetera. Without that it cannot be a good podcast, right?

Indeed, indeed, thank you for breaking the

Selma, if a girl in bikini DMS you in a Twitter, you know, ignore him. That is breaking up nine.

That is so true. That is so true. Okay. blackdog, we are coming close to the end of our show. And I you know, I absolutely hate that. But I can't let it go until I there's two key questions. And then I'm going to throw in a few questions from the audience that my team has been able to pick up. First one is the future of web three marketing, when it comes because we're still we're still at the start. Before we are anticipating a bull run. I mean, nobody knows what happens in crypto, but, but there's gotta be something different that that we've learned coming out of the bear that you see is the way forward this time around. What would that be glad?

You said no one knows what's going to happen but I know man, I can tell you for sure that the next 24 months are going to be revolutionary simply is going to be the way how you're hitting the highest breaking of society. So if you're going to lose it, I mean, just say goodbye for your better life simply because right now fad is pivoting micro economy starts to you know, baking up on the feet. A lot of things interesting are happening across the space and those 24 months is gonna be like a money printing timing for everybody who would love to be involved in simply because crypto doesn't reward observers but what crypto does is crypto reward doers. I mean go and do something about it go in and be involved in chain go and build something go and add some value. And I guess that the crypto offers really great money pivot from this you know, USD from this you know via bullshit and the scam, there's been pulled off in 1913 by the Fed. And essentially, let me just circling back to a couple of centuries before, when the language of the lead back then was was was when the priest in the church literally read in the Bible all the team for the peasants, right? Because simply they don't understand how to read. So they were sitting in there calmly and listen to the priest what he was talking about, because he only one can read, right? This is what the language of Hello it like being Latin. But now what I think that language of the lid has significantly changed all the way to money, because money and numbers right now is the language of belief. If you don't understand the money, if you don't understand supply and demand scarcity, I mean, how many billions of dollars has been printed, you know, out of thin air, you like simply don't understand how to live here, because money is the legacy storage of energy and attention of the people whereby you can buy, if I don't want to eat, I don't want to you know, slip before I can pay, I can pay somebody in my mind is simply because everybody trust this has some value, because this is the collective storage of energy and time of people. So the next 24 months is going to be revolutionary, and the end time for life changing money. So when you need to understand how to build, you know, your wealth, you have to multiply your wealth and have to preserve your wealth in the blue chips to not you know, sort of lose everything right off the bat. So learn about skills, learn about abundant mindset, learn about how you can provide value for the for the web three for the room, you know, whatever you are, and then you will be able to actually capitalize on this new big phase of the internet, we are seen in the moment.

Though, that's a lot to digest, that's good stuff, I was just taking a moment to soak that all in. I know that our listeners now and the new listeners are going to come on board later, are really going to find that deep. Once again, thank you for sharing that blood because it is it is so important to be able to identify these particular points to be able to, you know, as you said, you know, look at preservation look at being able to understand those numbers, what the market means how the tides shift, and it's really just about educating yourself so that you have an edge to be able to take the right steps more than anything else. Right. Okay. Yeah.

Because the state take a look at the gap between 1% of the wealth he's you know, people on the planet doors and compare them to 99% of the people we have, the gap is getting bigger and bigger each day, every day while you're sleeping. So how the fuck you can sleep right now. You cannot sleep up on the opportunities. Just go go go and use them is not the time where you gotta be saying on the dinner on the date. Let's say for the girlfriend. You know, honey, I have invested tokens or my clip is hasn't been in long. That's why I cannot pay for the salad. Please pay for me. Are you kidding me? Just go and do something about it. There's so many opportunities right there.

I'm laughing at the truth in those statements. Yeah, but it's also so true, right? Because when you when you consider cliffs that projects are putting out when you consider investing if you're an investor. It's like, that's exactly it. I'm sorry. I'm all blocked up right now. Yeah. Super. All right. glad you've you've shared with us tons of insight. And you shared with us your deep sense of approaching challenges to look at them as lessons. And needless to say, your your amazing sense of humor. I have to ask you, right? What's your personal philosophy? Man? What? What's that thing that, you know, wakes you up in the morning and says, Hey, let's go. Wow, wow, wow.

Wow, it's really cool. Cool question. Let me tell you the story. I had a tattoo on my skin 10 years ago, it was the shark on my biceps. That is symbolizes. The shark is the only one animal on planet earth that actually Tobes down when when it doesn't move somewhere. So throughout the whole course of life, Shark goes you know, back and forth in somewhere in either but they're they're still going there. Keep doing it. So this is the only one animal that cannot breathe, actually, if it's been like tied to the same place without being in the dynamic flow across the ocean or seeps whatever you might think of right? So when I made this style by actually make a tattoo on my skin to memorize this moment, and to put this mindset to put this data so deeply inside my thought process that I'm going, I'm doing and no matter what I will perform regardless, no matter what if I, if I promised on something, this is this means I actually gonna show up and do this. Because, you know, I like I said to you all my life is a battle and I have so many things to do just, you know, for instance, I was fighting against the asthma in my early childhood, he was actually choking me out and I have almost died I mean in my childhood simply because I, I felt this deep, you know, suffocation and by understanding that no matter what it takes, I already overcame some of the grade, you know, high barriers in my life, I will be keeping doing I will be doubling down the pace and I will perform regardless. So, circling back to your initial question, what was my personal philosophy is towards perform regardless, brother, that's it.

I can get behind that man. Amen to that perform, regardless where to live by indeed, blood once again. I appreciate that. Jim, I'm gonna take two questions from the audience before I let you go, because we've come to the end of our show. But we have crypto Koechner who's asking, you know, hey, what's typically good engagement you see for a project, you know, what's it typically good engagement rate for web three?

Above 10%,

something above 10%? Fantastic. Isn't that that cryptic? Coconut. I hope that answers your question. I've got one more from snow and snow is asking. This is I I'm hoping this is not the singer, but it could be. What challenges do you anticipate for crypto marketing in the coming years? How do you plan to address them?

Adoption and digesting most of the easy money that the founders got so far through private rounds that, you know, haven't been directed really to build in something because, you know, there is like a token omics of most of the founders, it looks like a following 85% lumbo Chilean cheeks realize, you know, mentions and the 50% of development, but, you know, it kills the momentum. And I think that the challenge is going to be to really communicate great, build something important and being able to pull it up to the normies. And make sure we are getting this eventually fucking 1 billion people aboard because I really bought to really become like, bothered a little bit to hear this from the every potential angle Oh, where we're going to have 1 billion people in the battery, you know, what is the day what is the year 2026 or 2022? I mean, you know, what, just we need to build and we need to deliver the value and simply direct in the money sources, attention and energy society and our best or what we developed so far to actually adding value.

All right, Vlad, once again, thank you for those answers. Ladies and gentlemen. I hope that that answered your questions. No, you especially. Thank you. He's one of our regular listeners. Thank you for tuning in. Once again, Vlad has been an absolute pleasure having you on the show. Looking forward to meeting you at token 2049 in Dubai.

That's the same sort of thank you so much for genuinely great conversation for your for your questions. And I love to be and I'd love to meet you in person and 2049 That's for sure. Indeed, ladies

and gentlemen, thank you so much for tuning in. That was blood, sweat Tanko putting the tank the AK 47 On the show today. He's been absolutely fantastic. Sharing all his insights in his journey and from his experiences. Dropping the gems, listen to the show again so that you completely get what it is that he's saying. I also want to let you know that we are going to be the team at anulom is going to be at token 2049. We will be having an event at on the 17th at the Dubai Mall at the FT NFT store. And for those of you that want to there's a link that's in the bio you can you can click that link and join us for that site event is going to be spectacular. You will be able to meet the Adlam team live. Once again ladies and gentlemen, thank you so much for tuning in to diving into crypto. This particular episode. This is JP from add Ludum hi and see bringing you everything about web three. See you next week at the same time. Cheers. Bye bye

guys. See you around. Thank you so much for having me. It's a pleasure, man. It's a pleasure.