In today’s episode Carol Collison interviews Christine Clair, former Director of the publicly traded Willamette Valley Vineyards, on how she succeeded in moving up the ranks over a 7+ year career at the winery. The conversation is packed with business insights. Highlights of the interview include:

• Tips on how to raise your professional profile through personal branding.
• How she and the company were able to raise $40MM through the stock market.
• How winery shareholders (or “owners” as she prefers) contribute to sales and marketing such that the net cost of capital can approach ZERO due to these synergies.
• And how to apply investor and lender funds in strategically meaningful ways.

Questions? Comments? [email protected]

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran