My guest today, Joel Sanders has built 3 successful businesses in the real estate space, and his latest venture Apartment Insiders is doing multiple 7 figures and on track for 8 figures in revenue.

In this conversation we talk about:

The macro picture on what’s happening in the real estate market right now

How he built a 2 sided marketplace that serves renters and apartment buildings from scratch

Leveraging proprietary insights to exploit a market opportunity

Joel’s sales pitch that buyers would feel stupid saying NO to

Creating an irresistible offer

Architecting a win:win:win business

Doing unscalable things to jumpstart sales

Selling B2B and B2C in the same business

Operating structure for multi 7 figures without losing your mind

Understanding what problem you’re actually solving for your customer

Hybrid work and how to adapt

If you want to learn how to leverage the unfair advantages you already possess and turn that into a successful business, you’ll enjoy this conversation.

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