Jen sits down with Nathalie Haddad, founder of Right Bite, one of the pioneering healthy meal delivery services in Dubai. Nathalie shares her journey from working as a nutritionist to starting her meal planning business 20 years ago. She discusses the challenges of growing a food business, prioritising strategy over demands, building the right team, and her partnership with Ketopia.
Episode Highlights:
How Nathalie tested her meal planning idea and stayed close to customers' values
The importance of focusing on economies of scale, quality output and customer loyalty
Selling assets and later selling her business to allow for rapid growth
Building a profitable business by filtering feedback and reinventing offerings
The determination and resilience needed to overcome challenges as an entrepreneur