A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo Cera, CEO, Glaut, about independent studies testing AI-moderated interviews against human-moderated interviews and traditional surveys. They unpack biometric findings from Curtin University on comfort, stress, and disclosure, plus controlled experiments from the University of Mannheim and Human Highway showing longer, more varied responses and more themes than static surveys. They also discuss when humans still matter most, the role of voice vs text, built-in detection of uncooperative respondents during fieldwork, and why AMIs may be better framed as an evolution of survey methodology rather than “qual at scale.”

00:00 Big Question Setup

00:36 Meet the Guest

01:14 Rapport vs Disclosure

02:20 Anxiety and Biometrics

03:29 When Humans Matter

04:26 Independent Study Design

07:31 Why Not Qual at Scale

10:47 Richer Data KPIs

12:23 Voice vs Text Findings

13:33 Honesty and Openness

15:03 Data Quality and Cleaning

17:14 Respondent Experience Wins

20:23 Industry Impact and ROI

22:02 Researchers Role and Myths

24:36 Wrap Up and Subscribe

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Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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