Scot Burton is a Distinguished Professor and Tyson Chair in Food and Consumer Products Retailing at the Sam M. Walton College of Business. Professor Burton's research interests include consumer health and welfare issues, price perceptions, consumer response to advertising and sales promotion, and measurement issues associated with survey research. Scot has over 100 refereed journal articles in various publications. Scot received his B.B.A. and M.B.A. from the University of Texas at Austin and his Ph.D. in Marketing from the University of Houston.