Whiskey Wisdom Podcast: Growing Your Business with Social Media Expert Nick Rizzo

In this episode of the Whiskey & Wisdom Podcast, co-hosts Tyler Yaw and Chris Kellum welcome Nick Rizzo, a social media and video marketing expert. Nick shares his journey from studying exercise science to diving into video content creation. Discover how Nick helps local service businesses grow through effective social media strategies, the importance of empathy and understanding your customer, and the power of retargeting ads. Nick also discusses the significance of taking consistent small steps toward success and his future goals of building a strong team to provide the best client experience. Tune in for valuable insights on growing your business through social media.

00:00 Introduction and Guest Welcome

01:11 Nick Rizzo's Background in Video and Social Media

02:22 Transition from Personal Training to Videography

03:31 Freelancing and Early Career Hustle

04:34 Moving to Virginia Beach and Career Growth

05:23 Full-Time Content Creation in Wilmington

06:40 Working with Service-Based Businesses

09:06 Marketing Strategies and Client Collaboration

14:11 Importance of Retargeting Ads

17:15 Testing and Ad Creation Process

19:43 Navigating Ad Fatigue and UGC Trends

20:14 Standing Out in a Saturated Market

21:12 Developing Effective Marketing Frameworks

22:36 The Importance of Resonating with Your Audience

24:50 Choosing the Right Editing Tools

27:44 Building a Strong Team for Business Growth

30:40 Overcoming Challenges in Video Marketing

34:28 Personal and Client Success Metrics

36:59 Advice for the Younger Self

40:56 Final Thoughts and Contact Information