Shownotes
In this episode, we are talking with Amy Small about her journey from a traditional business, selling physical products in stores, to taking her niche to the online space. She shares the difficulties she encountered in the traditional market and online market and how being true to herself helped her through those struggles.
We are also talking about how in a creative business, the outcome of every launch is unpredictable because your product is your art and people differ in response. That's why being authentic in your branding, having the right mindset of abundance, and not fearing the unpredictability of your launches will help you grow your business.
Amy Small is founder of Knit Collage, a business that specializes in unqiue handspun yarns, knitting and crochet patterns and crafting in community. At the heart of Knit Collage is the idea that making things makes us better. This might look like more creativity and confidence or more patience and peace in your day to day life. In a nutshell, it's not just about the yarn - it's about finding something that helps you and makes you feel like your most authentic self!
Resources
- Free Bonfire Shawl Class - In this free, step-by-step video tutorial, Amy is showing you everything you need to know to make this fun, happy shawl.
- Free Launch Content Framework - The Launch Content Framework will help you create consistent and engaging content and this will also help you organize your messaging to connect with your audience. Plan your Launch Content strategically to get your audience excited to buy!
- Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
