How do you make sure your podcast listeners keep coming back? Unfortunately, even if you have world-class guests or make great podcast episodes, you can't always guarantee your listeners will stay subscribed. The least you can do is make it worth their time. The last thing you'd want is your listeners to constantly press the skip button looking for interesting stuff. 

On today's episode, Host Hector Santiesteban talks to Ashley Morris from Progressive Media, the UK's largest Podcast agency specializing in growing and monetizing businesses through podcasting. Tune in to hear Ashley reveal what it takes for both artists and capitalists to grow their businesses by leveraging the entertaining, educational and informative aspects of podcasting. 

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:05 Getting to know Ashley Morris

03:13 Podcast growth: Focusing on the who versus how many

04:23 Importance of knowing your podcast audience before trying to scale

07:11 Video podcasts: Pros, cons and how to get started

08:51 Why most podcasters are hesitant about video

10:42 Common mistakes podcasters make with video

12:03 Engagement tips for video podcasts

13:57 Clever ways to market your podcast during launch

17:12 What the Podcasters Podcast is all about

18:15 The ideal length of a podcast

19:57 Parting thoughts 

Links and Resources:

Ashley's LinkedIn

Progressivestudios.co

The Podcasters Podcast

Connect with Hector on Twitter