We've all heard about workplace investigations, and many of us have been a part of them in some form or another. This week Ewan talks about why workplace investigations are sometimes necessary, how employers should conduct them to ensure they mitigate risk, and provides some surprising advice for employees who find themselves in investigators' crosshairs. It's definitely worth a listen.
Then Cam explains content marketing, which has taken off in recent years to become a staple of many successful companies. Cam explains how content marketing works, what you should know before starting, and why it's beneficial.
We also discuss three new albums perfect for fall listening, the prospect of war over Taiwan, and how to pronounce "Toronto".
Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.
If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.
If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.
Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.