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Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)
Episode 794 • 4th August 2026 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:42:34

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This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the story behind building one of Hong Kong's most successful loyalty programmes, from complex technology integrations to creating a customer experience that truly resonated.

🎧 Listen now to discover the lessons behind a standout loyalty launch.

Show Notes:

1) Yuu Rewards

2) Mark Sage

3) #61: Yuu Rewards, Hong Kong's New Coalition Programme

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