With an eye on the fourth quarter, Sally Morrison, director of PR at De Beers’ consumer and brands division, puts into perspective some of the lessons learned during the crisis. Morrison provides particular insight into how brands are changing their marketing as consumers gravitate toward more discreet, understated and restrained messaging.

That should favor the diamond industry, she said in the first episode of the Rapaport Group’s “The Recovery” webinar series with Senior Analyst Avi Krawitz.