In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

Mentioned in this episode:

“Overwhelmed to Organized: 5 Days to Seamless Systems” Challenge

This challenge is your step-by-step guide to transforming chaos into clarity and taking control of your business systems. Whether you're a professional aiming to streamline your processes, an entrepreneur ready to scale with ease, or someone craving more balance and productivity, this challenge is for you. HERE’S WHAT YOU’LL MASTER IN 5 DAYS: ➡️ The 15-Minute SOP Revolution – Learn how to create simple, effective Standard Operating Procedures in minutes. ➡️ The Meeting-Free Inbox – Take back your time with inbox strategies that eliminate the need for constant email checks. ➡️ The Project Management Playbook – Discover how to keep your projects on track with ease. ➡️ The Content Multiplier – Unlock the power of repurposing to create more with less effort. ➡️ Our Signature Business Blueprint – Build a streamlined, customized system to keep your business running like a dream. And throughout the whole week, I’ll also be sharing game-changing AI strategies that no one else is talking about. Register here: https://www.jensprograms.com/challenge