✅ Ready to transform your sales conversations? 🚀
✅ Theresa Rose joins Brett Deister to spill the secrets!
✅ In this week's episode of Digital Coffee: Marketing Brew, learn how clarity and confidence can revolutionize your approach.
✅ Tune in to discover your "box of brilliance" and elevate your marketing game! 🌟
Timestamps:
00:00 Specialist in clarifying brand and business strategies.
04:23 Passionate advocate for reframing sales relationships.
08:20 Confidence in sales conversations changes your presence.
13:44 Encourage identifying strengths, amplify strategically for consistency.
16:30 Reflect deeply, identify themes, and engage effectively.
18:58 Find and focus on one effective channel.
23:24 Study successful posts, find your strengths, refine.
26:17 Use visuals to enhance emotional persuasion impact.
28:57 Human connection and spirit surpass AI capabilities.
32:18 Encourage subscriptions and self-discovery in podcast outro.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
👕 Check out our mech: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
Mm, that's good.
2
:And welcome to a new episode of
Digital Coffee Marketing Brew,
3
:and I'm your host, Brett Deister.
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:And this week we're gonna be talking
about a little bit more about positivity,
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:a little bit more about content.
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:The content thing you gotta
know how to do in:
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:It's a little it's really important
nowadays 'cause everybody talks about it.
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:That, and ai, apparently AI is just
the, it's the new IT storytelling thing.
9
:But anyways, I have Issa
Rose with me and she is well.
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:She's very enthusiastic and she has her
role as a brand and business crystallizer.
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:She gives exciting opportunities to
authenticity and enthusiastically
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:implementing the crystallization
process so that her clients can
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:actually do what they do best
with their brands and everything.
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:So welcome to the show.
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:Theresa Rose: Thank you very much, Brett.
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:Thanks for having me.
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:Brett Deister: You're welcome.
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:And the first question ask all my guests
is, are you a coffee or tea drinker?
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:Theresa Rose: I'm a tea drinker.
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:I'm a tea drinker.
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:I've, I have been a coffee drinker
many times for many years, and I
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:found that that tea just sits with my
nervous system a little bit better.
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:Brett Deister: Do you have like specific
teas, like Greek teas, Jasmine protein?
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:I do like
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:Theresa Rose: Egyptian.
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:Egyptian licorice is my current favorite.
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:It depends on the time of
the year right now too.
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:It's, you wanna keep your
immune system up, as so I like
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:doing ginger, turmeric tea.
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:Brett Deister: Got you.
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:So I gave it you.
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:Yeah.
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:It's important right now since, yeah.
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:Winter is always the
time where you get sick.
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:Theresa Rose: Exactly.
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:That's why I really take, I can feel
myself around this time of the year.
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:I'm like, okay, come on now.
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:Be proactive.
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:Be proactive in taking care of myself.
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:Brett Deister: It's true.
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:All right, so I gave a brief.
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:Brief some of your expertise.
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:Can you give a little bit
more about what you do?
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:Theresa Rose: Yeah, absolutely.
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:So I really do three things.
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:I'm a brand and business crystallizer.
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:I am a strategic co-creator, and I'm
a certified speaking professional.
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:The certified speaking professional
part is that I've been in the
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:professional speaking realm for 15 years.
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:Loved doing keynotes and mc work
and improv and standup comedy, and.
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:All sorts of things.
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:I love being on stage.
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:The stage is my natural habitat, frankly.
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:But then really where I have been
focusing my efforts for the last
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:several years is as a brand and business
crystallizer and a strategic co-creator.
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:What that means is that
I help other people.
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:Get clarity on a cocktail napkin.
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:I find that in the course of my
experience over the last 15 years,
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:being in thought leadership, knowing
hundreds and hundreds of speakers,
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:authors, coaches, consultants, advisors,
trainers, and working with agencies
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:and working with associations, that
the single biggest pain point that
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:they all have is lack of clarity.
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:They cannot see themselves as
different than everyone else.
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:They cannot clearly and succinctly
articulate it, and they certainly
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:can't draw it on a cocktail napkin.
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:So that's where I started to really focus
my efforts, was helping other people.
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:Get that level of clarity so that they
can show up in all the other ways that
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:they need to from a marketing standpoint.
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:I see the world in a trajectory
of clarify, amplify, monetize.
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:We have to get really clear about who
we are and what we do and what makes us
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:different so much that we could draw it
on a cocktail napkin and a child could
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:understand it because frankly, that's the
kind of world we're living in right now.
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:Is that people are consuming
content in microseconds.
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:They are swiping as fast
as their fingers can swipe.
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:And unless you can captivate someone
with a millisecond of visual,
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:clarity, then you go and amplify that.
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:Then you amplify that in ads and in
speeches and in interviews and in
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:PR and anything else that you might
wanna do to grow your business.
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:That's how that amplification then
really impacts the monetization.
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:Brett Deister: Got you.
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:So that leads to my first question.
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:What is the cocktail napkin selling?
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:Theresa Rose: So I love
to talk about sales.
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:I really love sales because if we
think about it, sales is like this
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:sad, misunderstood phenom that
exists in all of our businesses
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:that many of us are afraid of.
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:We're resistant.
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:To, we don't embrace.
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:We have we just have a negative deep,
negative relationship with sales.
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:And I am here to turn that around
with every single cocktail napkin that
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:I can help crystallize brands with.
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:And that is once you really can see.
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:Yourself outside of your own
framework and you can draw it.
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:What that does, that cocktail napkin,
and when I say cocktail napkin, I'm
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:talking about a contextual model.
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:So for example many of your listeners
are probably familiar with Simon
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:Sinek and his start with why.
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:Movement talking about how, why is in
the center of the circle, then it follows
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:by the how, then it follows by the what.
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:Those are three concentric
circles that define an entire
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:leadership methodology that he has
made, created an empire around.
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:So that's the kind of cocktail napkin
clarity that I'm talking about.
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:So when we look at cocktail napkin
sales, what I like to imagine is if we
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:can all think about what the dynamics
are in a traditional sales conversation,
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:the dynamics in a traditional sales
conversation are, I've got a buyer.
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:Who's higher up, who's got a lot
more influence and authority and
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:power in the dynamics, and they're
the ones that are gonna dictate
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:the way the conversation goes.
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:And then you have the seller.
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:And the seller is hoping that they
can get noticed by the buyer, that
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:they can describe that value enough
that the buyer will give them the
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:job or give them the contract or,
and there's a power dynamic of.
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:Over, under that traditional
sales brings with it, which is why
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:everybody's so resistant to it.
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:They're resistant to being in that
subservient role of, I hope you choose me.
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:So what happens when you have cocktail
napkins selling and you can externalize
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:your value onto a cocktail napkin?
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:What you do then is you add a third
party into the sales conversation.
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:It's not just the buyer,
it's not just the seller.
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:It's the thing, it's the cocktail napkin,
it's the conversation piece, so that
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:when I'm having a sales conversation
with someone, I'm not the seller that's
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:hoping that the buyer notices me and
hoping that the buyer sees my value.
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:I am turning the conversation to
the cocktail napkin and I'm saying,
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:this is what I specialize in.
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:And you talk about that third party thing.
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:I call it triangulated sales.
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:When you triangulate the energy between
a buyer and a seller and they both
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:then focus on the cocktail napkin,
what that does is that changes the
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:energy dynamics so that now we are.
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:Peers and we're potential
partners talking about a thing.
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:And if you don't like my thing,
that's okay, but I got a thing and
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:I'm passionate about this thing and
this is the hill I'm gonna die on.
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:And so when I do that so confidently and
so clearly and so consistently in every
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:single sales conversation that I have.
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:Everywhere all the time.
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:What happens then is
buyers go, Ooh I need that.
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:How do I get to work with you on that?
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:And that totally changes
everything when it comes to sales.
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:Brett Deister: So talking a little
philosophically about sales, because that
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:we've seen so many negative ways that
people have sold themselves, or is it's
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:just, is it more of this humble thing that
we just don't know how to, I guess you
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:could say sell ourselves in more of a.
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:Not a dominant way, but more of a
confident way of this is what we do.
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:Is that more of like the thing that
we just don't know how to do the c
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:it confidently, for the most part.
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:Theresa Rose: I think that's largely
the I think within the confines of
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:a system that still tells us that
buyers are, the powers that be in
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:sellers are the ones that are chosen.
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:And select.
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:Did, there's all of the languaging
that we're living in the marketplace
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:now that describes that sort of
hierarchical framework, but more
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:importantly, to your point, is the
lack of confidence is what breeds the
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:resistance to having sales conversations.
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:If you can eliminate the problem of lack
of confidence, which comes from clarity.
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:Once you're clear and you can draw it on
a cocktail napkin and say it over and over
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:again, like a child could understand it.
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:When you have that level of confidence,
that necessarily changes the way you
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:show up, because I can, for example, when
I'm in a sales conversation with people.
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:I am super relaxed and I am
just happy and open and ready
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:to have a connection with them.
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:That's it.
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:That's all I'm there to be, right?
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:And all I am is just fully present
with them and I'm listening to them
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:and I'm noticing what's important to
them and I'm noticing what they're
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:not saying and all of that information
I'm taking in from a fully re.
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:Perceptive place.
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:Okay.
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:Because I'm not concerned
about the sales pitch.
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:I'm just listening and
being with that person.
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:And once I can understand them fully and
then invariably the law of reciprocity
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:kicks in and they say, enough about me.
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:Tell me a little bit about you.
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:So I'm not pushing myself into the
conversation from a sales perspective.
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:I'm simply holding space with
this person and listening to them.
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:And when they're done telling
me whatever they wanna tell me,
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:they're gonna say, enough about me.
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:What about you?
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:And I'm gonna say I do
cocktail napkin clarity.
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:I help people get clear on
clarifying, amplifying, monetize.
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:And I say a little bit about
what I do, and I say, and
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:this is how I see the world.
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:And invariably they see the value
in that because I'm talking about.
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:It, and I'm not selling them.
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:They're the ones then who are
resonant with what I offer.
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:They're the ones that then go, oh wow,
that's, that sounds really interesting.
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:Tell me a little bit more about that.
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:And I go the other clients that I've
worked with, this is how I've done it.
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:And so I'm not in any way turning
on the juice of, will you pick me?
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:And I'm just flouring my feathers as the
proud peacock to say I, I'm the best.
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:I'm just simply describing
my cocktail napkin.
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:And talking about how
other people have done it.
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:Either you wanna be able
to have that or not.
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:But that level of confidence that
I show up in because of simply the
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:fact that I know what my napkin is.
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:I know it.
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:Brett Deister: Yeah.
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:'cause I'm dating myself a
little bit, but I worked for
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:Circuit City when they were Oh.
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:Big.
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:It's a little dated.
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:Yeah.
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:They're still around.
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:Just online only, but Okay.
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:We always heard that the that the
customer's always right, and I feel
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:like that's infected every sales
thing where it's they're always right.
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:They're always the perfect thing.
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:We have to convince them to
do it, and we have to convince
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:them through some hard sales.
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:Mostly it was always the hard sale pitch
and not the more value based, I guess
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:this is my value that I bring, so should.
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:Can we, like, how do we
like turn that around?
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:Because I feel like everybody's
in that mindset of it's always,
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:the customer's always right.
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:Even though the customer may
not know anything about what
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:you do or even your industry.
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:Theresa Rose: What you're talking
about is post-sale customer experience.
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:The customer is always right.
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:I'm talking about before they become
a customer and their prospects.
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:So that's my sweet spot of how
do we get clear on who we are so
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:that we can market ourselves in
a consistent, concise compelling
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:way so that we can close the deal.
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:Once you've closed the deal, then
you get to decide what level of
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:commitment you want to adhere
to, whatever practices, right?
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:Customer service practices.
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:But if you bring it back earlier in
the cycle when we're talking about the
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:sales conversation, I, the customer
isn't always right because he is not a
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:customer yet, or she's not a customer yet.
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:I'm simply saying this is, we've
got, again, we're three entities
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:in the sales conversation.
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:You, me, the cocktail napkin,
and we're gonna talk about
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:are we resonant with that?
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:Are we, and I even use that language,
are we resonant with each other on this?
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:Do we find that we are in agreement?
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:Are we in partnership?
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:I'm meeting you where you're at.
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:I am a strategic co-creator.
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:Remember I said I'm a brand and business
crystallizer strategic, co-creator
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:and certified speaking professional.
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:The strategic co-creator
part is really essential.
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:Yes, I have an ability
to crystallize people's.
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:Brands down to a picture.
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:And that's really fancy and
wonderful and really important
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:from a marketing standpoint.
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:But the more important role that I
serve is as a strategic co-creator.
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:And that's meeting
somebody where they're at.
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:It's actually saying, we're gonna
do this together and we're not gonna
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:have any weird dynamics of power
over or, this is transactional.
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:We are meeting in a circle together.
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:And I start that at the sales conversation
so they really understand how I work.
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:Brett Deister: Got you.
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:So what is some of the smartest
and fastest way to monetize
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:someone's gifts and talents?
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:Because I feel like everybody somewhat
knows their gifts and talents.
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:They just don't know
how to, show them off.
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:Theresa Rose: Again, what I would
encourage your listeners to do is
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:to look at an inventory of all of
the places that they have shined.
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:And I, when I work with people, I create
something called a box of brilliance, and
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:it's an empty drive in the cloud that I
say, wherever you have shined, wherever
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:your gifts and talents have showed up on
where people listen to you, like podcast
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:interviews where people read you like
articles and, social posts and books, and
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:half written manuscripts and handwritten
notes, and where you have wa where they've
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:watched you, maybe videos that you've
done of yourself or what you've done on
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:stage and how they've interacted with you.
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:Where are some conversations
that you've had with people?
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:That are important, right?
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:Some networking events that you've done
and some different recordings that you've
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:done, even speeches that you've made.
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:Put all of that in that box of
brilliance and start to look at
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:yourself and really see what are
those pieces that I continually talk
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:about over and over and over again.
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:If I were to chip away
everything that isn't the
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:essence of me, what would I find?
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:And get really clear about that, because
once you have then the foundation, the.
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:Framework of what makes you, what makes
you different than everybody else.
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:Then you can amplify that strategically
everywhere everybody finds you, they're
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:gonna hear the same things, right?
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:This, the website says the same thing
as the lead generations, which says
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:the same thing as the LinkedIn, which
says the same thing as what your sales.
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:Materials are everything.
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:Everything is all the same stuff.
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:That's when it come, becomes
easy to monetize because then
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:you only have one funnel that you
need to bring people in, right?
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:One place that you bring them in and
they come in that one door, and then
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:you're gonna strategically bring
them up, a walk, run, soar model.
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:Those, there's like lots and lots
of people wanna work with me at
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:this level, and then those who wanna
continue, they're gonna, they're gonna.
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:Run with me at this next level,
and then a few of them are gonna
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:soar with me on this level.
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:Having a graduated value ladder of our
offers make it easy for the people to
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:say yes, who fall in love with you,
and they'll fall in love with you when
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:they understand you and they understand
that you, what you do solves my problem
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:and they can see it as a picture.
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:Brett Deister: Got you.
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:So let's say like someone's new
to this and they don't really
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:have any type of like content.
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:Like what's the good way of building it?
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:Because if you don't really know or
you can't find whatever you've done,
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:I know everybody's online, but maybe
you just didn't do that much and
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:you're focused on school or whatever.
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:How can they build that content to
showcase like their gifts and talents?
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:Theresa Rose: That's a great question.
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:What I would recommend is that they
really start to do some deep thinking
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:in introspection, first and foremost
of what do they wanna be known for?
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:I.
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:What what do they wanna, what
problems do they wanna solve?
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:What is themes that continue to show
up in their lives that they lean into?
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:That if you were caught, if you were
stuck in an elevator with someone for
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:seven hours, what would you be talking
about that really matters, right?
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:And get really clear thematically.
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:So once you get clear thematically
about major themes in your life.
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:Maybe even take a stab at drawing
it in a model of some kind, creating
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:a three dimensional picture of it.
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:Then you start going, okay, the four
ways people take in my brilliance are
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:they read me, they listen to me, they
watch me, and they interact with me.
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:That's the only way any of us
get taken in those four ways.
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:Okay.
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:So then we go, all right, read.
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:What kind of content do I wanna
create about these major topics?
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:What would stir my soul, right?
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:What would stir my soul to
be able to write about that?
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:And you just start building
the library from your heart.
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:You start with the heart.
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:What really matters to you?
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:And that's why the work that I do is, so
I call strategically sacred because part
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:of my process is that I actually see.
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:These people, I see them in their content.
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:I see where they shine.
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:I see when they have, when they're
in a podcast interview, what
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:parts that let they light up in.
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:I can actually feel it.
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:And so what I encourage them to do is
do some deep thinking about what do
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:you, what really matters in your life?
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:The words, not some catchphrases or
some tagline or anything like that.
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:Like genuinely, what are the
buckets that matter to you?
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:That's where I would encourage them to
go, start at the beginning and then build
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:the content marketing strategy on top of
the fundamental framework that is you.
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:Brett Deister: Got you.
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:And then should they pick like
a specific form of content?
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:Because you could try to do it all.
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:You could try to write, you could
try to do this, you could try that.
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:But there needs to be like a
certain I guess pick a lane.
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:I guess the best way of saying it,
because if people come to me and ask
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:me about a podcast or how to start a
podcast, I'll ask 'em about a series
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:of questions and then I might say,
this might not actually be for you.
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:You might just wanna be a
guest on a podcast instead of
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:Yeah, actually doing a podcast.
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:Theresa Rose: Exactly, which I
found to be tremendously effective.
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:So again, what I encourage my clients
to do is to consider where they get
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:try to find one channel in the read.
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:Listen, watch and interact buckets.
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:So what one place do you want it?
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:When people are readers?
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:Do you wanna write a blog?
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:Are you gonna wr write a book?
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:Are you going to be writing
social posts every single day
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:that are relevant to your work?
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:What part of writing stirs you enough?
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:To be able to do it
regularly, consistently.
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:And I encourage even those who
don't write, use the text to, to
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:speech transcription processes,
apps that can help you with that.
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:There are a segment of people that wanna
take you in that are gonna wanna read you.
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:So figure out one channel that
stirs your soul that you could
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:do and rally around to do that.
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:And then listen, I encourage you, like
with podcasting, if you're not gonna
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:hold a pod, host a podcast, be a podcast
guest so that you can get your message
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:out there for those that wanna hear your
voice, and then watch where are you doing
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:some videos that they can see you on.
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:If you, do you have a TikTok channel?
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:Do you have, are you putting link.
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:In videos on, on your blogs, what are you
doing to show yourself for people that are
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:watching you, and then finally interact?
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:Where are you actually taking this now?
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:Face to face.
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:Face to face?
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:Because face to face is the most.
376
:Potent form of communication
connection that we can have.
377
:So where are you interacting with them?
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:Are you getting on stages?
379
:Are you going to networking events?
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:Are you going to retreats?
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:Are you co-working in spaces?
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:Where are you going that you can
share that content with people?
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:And content doesn't just have
to be 157 posts that you tag
384
:with a bunch of hashtags.
385
:Your energy that you show up in, in a
personal way, in an interactive way is.
386
:Far more potent than a hundred
pieces of meaningless content
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:you put on with stupid hashtags.
388
:Brett Deister: So is it more
like building like almost.
389
:Your own storytelling, I guess is
the best way of saying it, to build
390
:your own story of like where you came
from to now where you're at and maybe
391
:now where you eventually want to be
for your own self, but even tighter.
392
:Theresa Rose: Even tighter.
393
:Even tighter than that, but yes, exactly.
394
:That's the, that's what we're getting at
is what is that cocktail napkin story?
395
:'cause I can tell with my three little
words and my three little descriptions of.
396
:Clarify, amplify, monetize, where
it starts in the heart and then
397
:it radiates outward, and then
there's the money signs out.
398
:By monetize.
399
:I can tell an entire story
around those three words.
400
:So yes, you wanna get to that level
of how do I tell, what did I do?
401
:How did I get here?
402
:How do I, how am I solving the
problems, and how can I help you?
403
:All that gets wrapped up
in the right smart picture.
404
:Describes you.
405
:Brett Deister: So it's almost like the
Joseph Campbell like Hero's journey,
406
:but just a tighter version of it.
407
:Exactly.
408
:Because you're not, you have no
conclusion yet because you're still
409
:writing your own conclusion basically.
410
:Theresa Rose: Exactly right.
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:Until that person comes into the
conversation, then we're writing the
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:conclusion, are we working this together?
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:Brett Deister: Got you.
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:And then what's the, let's say someone
is picked a lane for content and is
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:maybe this isn't the best one for me.
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:Yeah.
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:Is it okay to pivot away from that?
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:Because we're all human and we all
learn from our failures, or most
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:of us learn from our failures.
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:So is it, oh yeah.
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:Is it still okay to do that?
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:'cause some people may think
they're like, Nope, I gotta stick
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:with it no matter how bad I am.
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:Oh.
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:Theresa Rose: I think
that's the kiss of death.
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:I think once you start to see that you
need to make a decision, you need to make
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:an adjustment, that you are not crystal
clear, that you don't really have that
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:level of clarity because when you are
this clear about who you are and how you
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:shine in the world, nothing is a burden.
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:Content.
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:Content development is not a burden.
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:Sales conversations are not a burden.
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:We show up genuinely and authentically
and enthusiastically and consistently
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:when we know who we are and we know the
lane we're in because it's our own lane.
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:There's only one.
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:There's only one.
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:It's only ours.
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:When we know that to such level, to such
a level, that's when everything opens up.
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:So if you're feeling, if your
listeners are like, oh man, I
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:can't, I'm, it's not working.
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:What I would encourage you to
do is have a fresh look at it.
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:Look at everything that you've
done over the last year.
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:Take 2020 three's content and
really go through, okay, what
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:was my top channel of content?
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:Maybe it was Instagram.
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:So you go and you look at Instagram and
you check out all of the places that
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:had the highest level of engagement, and
you notice it, you reverse engineer it.
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:What was it about that?
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:What was I talking about?
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:What was my heart?
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:Where was my heart in this?
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:In this post and really start to
reverse engineer, where are you?
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:Where are you brilliant,
where do you shine?
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:What makes you, and get clear on those
kinds of things so that you can then
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:go, okay, I'm not going to pivot.
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:I'm going to refine, I'm going to
enhance, I'm going to dial it in.
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:Don't I hate that language that
we've often put on these kinds of
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:things for people unnecessarily
that makes them feel like a failure.
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:When it hasn't worked, every single person
that I work with had every one of them
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:without ex exception, comes to me with
certain level of sheepishness to shame
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:about what they've not been able to do.
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:And what I tell them is,
this is the way we're built.
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:We're wired to only be fully
seen by another person.
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:You will never ever find a
degree of success in your life.
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:If you try to do it alone,
it is just not gonna happen.
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:Okay.
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:We are built as collaborative
beings, so that nature of oh, I
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:need to pivot or I need to reinvent.
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:No, you don't.
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:You're growing.
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:You're growing and bring in others
that can help see you and help you
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:look at like, why did they light up?
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:Why do they, which post do they remember?
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:What do they think about you?
475
:And if they could describe you on a
cocktail napkin, what would it look like?
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:Let other people see you.
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:See who you are beyond what you're
presenting out to the world so
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:that you can get some of that
clarity and shine it more directly
479
:as you're creating your content.
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:Brett Deister: So it is almost like
looking at the Jo Joseph Campbell.
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:'cause the Heroes Journey's all about
learning from your mistakes basically.
482
:Because throughout the journey
you're like, let's take Star Wars.
483
:'cause it was, it's a perfect example
of just basically that dichotomy
484
:where it's just you you're a beginner,
you failed and then you really fail.
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:And then you just get better from that.
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:'cause you learn that maybe
I shouldn't have done that.
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:Let's see if I can figure this
part out, type of a thing.
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:So is it more of that like type
of communication that we should
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:be fostering more than just
pivoting and refining or whatever?
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:Yes.
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:Theresa Rose: Yes.
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:Yes.
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:As a, I had done a lot of improv when
I was primarily working as a keynote
494
:speaker, and I loved it so much and yes.
495
:And is the fundamentals of improvisation.
496
:Yes.
497
:We're gonna say yes to this
and we're gonna add onto it.
498
:So look at your content and go, yes,
it's worked me, it's brought me where
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:I'm at right now, wherever that is.
500
:And where do I wanna now refine?
501
:Where do I want my heart to drive?
502
:And then more importantly, can I
draw something really encouraging
503
:your listeners get visual?
504
:Because when we could start to use
visuals, we are going to be so much more
505
:impactful to our audience when we can
give them that they, the brain processes.
506
:So much faster than text.
507
:I did a TEDx talk recently for TEDx
Temecula called doodle Your Dreams, how
508
:a Cocktail Napkin will Save the World.
509
:And I talk about the picture superiority
effect, how our brains process
510
:visual 60,000 times faster than text.
511
:So thinking about what is
my foundational content?
512
:Platform and how can I
create a visual around that?
513
:You will go to the stratosphere
because you're gonna utilize
514
:a different part of our brain,
one that helps us remember more.
515
:One that helps us take action more.
516
:We're really utilizing emotional
persuasion by utilizing these
517
:visual frameworks to help create
a foundation for our content.
518
:Brett Deister: And then, moving on, it's
'cause you talk about cocktail napkin
519
:'cause it, it almost is like doing a
lot of pr 'cause PR is especially for
520
:press releases, everything important on
the top and all the filler goes down.
521
:So people are really interested.
522
:They'll read the filler if they
aren't exactly really interested.
523
:They at least know what you're about.
524
:Theresa Rose: Exactly.
525
:Exactly.
526
:Wouldn't you rather do that
in three words than:
527
:So it's it's taking, again, taking
the pr press release and saying,
528
:okay, what's the essence of that?
529
:Let's bring it to the essence.
530
:I'm just a freak about models.
531
:I even did one for my
Word of the Year, right?
532
:So I was like, okay, what's my
word of the year that I really
533
:wanna get my myself around?
534
:And it's, is.
535
:Honor, I'm gonna use I'm
energizing the word honor.
536
:And I created a three dimensional
framework around it that had on the
537
:triangle, it had self and it had
boundaries, and it had containers.
538
:And I wanted to have with the
word honor in the middle of it.
539
:And I was like, I really wanna have a
visual that will remind me of what I have
540
:committed to what I am aligned around.
541
:We're so scattered and.
542
:So ungrounded and distracted by all
of the shiny objects that are spinning
543
:in front of us that we need a visual
to, to really anchor us so that we
544
:can keep going and keep resonant
with what we want to energize.
545
:And not let it just fritter away.
546
:Brett Deister: Yeah.
547
:Specifically right now, 'cause CES is
going on, so there's a lot of shiny
548
:new objects flooding the market.
549
:Theresa Rose: Exactly.
550
:And you know what, I'm like the anti AI
person because I really believe that I
551
:part of what makes crystallization the
work that I do meaningful is that you
552
:are not forgetting the human element.
553
:That the person, there's
a person seeing you.
554
:Seeing your vulnerabilities, seeing
your tenderness, seeing your hesitation,
555
:seeing your strength, seeing your
courage, because our voices and our
556
:eyes and our hearts all send that
out and AI can con, can read your
557
:content and spit it out at you.
558
:I'm sure there's lots of ways we're gonna
see that happen, where it's going to
559
:absorb all of the words that we're using.
560
:But I am going to go down on the hill
that says humans will never be replaced.
561
:That I, that there is a value to
seeing another's person's soul,
562
:and spirit and heart, and desire
to make a difference in the world.
563
:Brett Deister: I agree with you.
564
:I'm a little bit more in the middle
where I'll use it to offset a lot
565
:of tasks that I may not want to
do, but yes, I do agree to that.
566
:You shouldn't use just AI to
augment your own personality.
567
:You should have it to maybe enhance
or maybe help your writing or maybe,
568
:yeah, help with ideation because it
will help you with that, but it's, yeah,
569
:Theresa Rose: absolutely.
570
:Absolutely.
571
:I'm talking about I use AI too.
572
:In fact, I call my Fathom
AI Faye and she joins.
573
:Faye always joins all my con conference
calls, and it does a wonderful
574
:job of summarizing what they do.
575
:What I'm really talking more about
is, don't let it replace you.
576
:Don't let it replace your voice.
577
:Don't let it replace your
spirit, your heart, because to
578
:me that is where the fire is.
579
:That is where the activation agent is.
580
:You can have all the fancy words you
want, but until you have that coming
581
:from, inherently from within, and the
picture, the cocktail napkin clarity
582
:can be that prism through which that
light shines through, that's where
583
:the real magic will start to happen.
584
:Brett Deister: And so what's your,
some people are on the fence about
585
:this, like what's gonna be your best
way of convincing people to use this?
586
:'cause I'm pretty sure people are
hearing that and be like, yeah, I
587
:like this, but where do I start?
588
:And is this really for me?
589
:Theresa Rose: Yeah.
590
:I encourage two things.
591
:First, check out that TEDx Talk
and about it on TEDx Temecula,
592
:and also go to theresa rose.com/.
593
:Clear.
594
:And if you're wondering how to spell my
name, it looks like theirs arose.com.
595
:So I got an H in my name, Theresa
rose.com/clear and they will get
596
:access to my my 10 part video course
on the crystallization process and
597
:they can start doing it for themselves.
598
:Brett Deister: Alright,
any final thoughts?
599
:Theresa Rose: I just wanna encourage
everybody, this is an important time in
600
:our lives and we wanna be able to make
every day count, make every post count.
601
:And when you have that level of
cocktail napkin clarity, you're gonna
602
:be sending that powerful energy out
into the world, and that's gonna get
603
:noticed and magnetized and acted upon.
604
:Thanks for listening.
605
:Brett Deister: Thank you, Theresa,
for joining Digital Coffee Marketing
606
:Brew, and sharing your knowledge
just on your process and the
607
:crystallization process as well.
608
:Theresa Rose: Thank you for having me.
609
:Brett Deister: And
thank you for listening.
610
:As always, please subscribe to this
podcast on all your favorite podcasting
611
:apps with the five star review, and
join us next week as we talk to great
612
:brother in the PR and marketing industry.
613
:Alright guys, stay safe.
614
:Good to understanding who you're your
process and use the cocktail process.
615
:It might actually really
help you out and see.