Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!

Talking Points

• Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
• If you have them - 
• can you recite them? 
• Does your team know them - by heart? 
• Are they so much a part of your company that your customers know them?
• We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past. 
• How we developed our core values.
• Where are they?
• On the wall
• Throughout our website, social, and other marketing
• On our careers page, interviews, etc
• In our onboarding
• In our daily conversations
• Reviews, Check-ins, Staff Meetings
• Shieldys 
• We live them. They’re in us. 

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

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