Artwork for podcast The Auto Repair Marketing Podcast
Can Company Culture Have Anything To Do With Marketing? [E021]
Episode 219th November 2022 • The Auto Repair Marketing Podcast • LSTN Media LLC
00:00:00 00:29:13

Share Episode


Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!

Talking Points

  • Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
  • If you have them - 
  • can you recite them? 
  • Does your team know them - by heart? 
  • Are they so much a part of your company that your customers know them?
  • We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past. 
  • How we developed our core values.
  • Where are they?
  • On the wall
  • Throughout our website, social, and other marketing
  • On our careers page, interviews, etc
  • In our onboarding
  • In our daily conversations
  • Reviews, Check-ins, Staff Meetings
  • Shieldys 
  • We live them. They’re in us. 

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - 

Facebook - 

Get the Book -

Instagram - @shopmarketingpros 

Questions/Ideas - 

Thanks to our partner, RepairPal. Visit the Web HERE