Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!
Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
If you have them -
can you recite them?
Does your team know them - by heart?
Are they so much a part of your company that your customers know them?
We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past.
How we developed our core values.
Where are they?
On the wall
Throughout our website, social, and other marketing