Emma Irwin and Flywheel’s SVP of Commerce, Mike Feldman, are live from Nashville for a rapid-fire recap of Amazon unBoxed 2025. In just 20 minutes, Emma and Mike unpack the announcements shaping the future of retail media - from unified ad platforms and the latest in video innovation, to full funnel AI-powered campaigns and the evolving role of AMC. Hear candid takes on what’s truly new, which launches matter most, and why the human touch still sets agencies apart as automation accelerates.