Nothing beats a good story.

Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion. 

Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.

Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople. 

Takeaway #1 The basis of story starts with your customer.

Takeaway #2 You must think as your customer, not about them.

Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win.

Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost.

Connect with Marcus Cauchi

Twitter:  The_Inquisitor

Linkedin: https://www.linkedin.com/in/maximisechannelsales/

Facebook: https://www.facebook.com/marcus.cauchi

Email: marcus.cauchi@sandler.com

Marcus Cauchi’s Podcasts

TheInquisitor Podcast 

Podbean: https://marcuscauchi.podbean.com/

Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81

Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086

ScaleUps And Hypergrowth Podcast 

Podbean: scaleupsandhypergrowth.podbean.com

Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u

Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065

Recommended Reads 

Growth IQ by Tiffany Bova

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey 

Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer 

Just Listen by Mark Goulston   

Recommended Mastermind Groups

Bigger Bolder Brighter with George and Tracey Swift

Mastermind with Jay Allen

Sponsors:

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Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify