Planning your podcast episode is as easy as opening your mouth and talking, right?

Well no. The difference between a well researched podcast and somebody delivering a stream of consciousness verbal brain dump is very easy to hear. And it isn’t always good.

So how can you make sure your podcast hits the mark?

Here is my planning formula that works every time.

There are 4 questions you need to keep in mind when planning your individual podcast episodes.

1. What is the key point of the podcast?
2. What is the podcast not about?
3. How am I going to keep the listener listening?
4. What is the key takeaway/point the listener will remember at the end of the episode?

Once you've understood these questions you need to work through the following framework.

• Come Up With Your Episode Objective
• Plot Your Main Points To Cover (and who is going to cover them if there’s more than one of you!)
• Understand Why You Are Covering These Points And Why Now
• Decide on Your Call To Action
• Decide How You Want Your Listener To Feel At The End

Follow these steps and you’ll be planning your podcasts quicker and with more confidence.

If you want to pop yourself on the Podcast Planning Toolkit, the waitlist is here

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