In this week's episode: Lenny Murphy, is joined by Nadia Masri, Founder of Perksy, to discuss why allowing for a fun respondent experience yields stronger survey results. Take this deep dive into Nadia's entrepreneurial journey, the theory of gamification in MRX, and the fundamentals of approaching research with a more human-centered lens to create a FUN consumer feedback experience.

In this episode we'll explore:

• How to change the nature of the survey experience through gamification
• The role of both skill and luck in the adoption of new product models
• The emotional investment (and pay off) of the founder's journey
• How to influence respondents to actually 'show up' to participate in surveys
• How to improve the quality of survey responses 

Shownotes:

• Lenny Murphy --> https://greenbook.captivate.fm/lenny11
• GreenBook --> https://greenbook.captivate.fm/ep11gb
• Nadia Masri --> https://greenbook.captivate.fm/nadia11
• Perksy --> https://greenbook.captivate.fm/persky11

Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Perksy.

Mentioned in this episode:

Join us at an IIEX Event!

Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.