Monetizing your podcast doesn’t have to mean selling out. In this episode, Kim shares how internal ads (aka self-promotion) can feel aligned, organic, and even sacred. Learn simple ways to invite your listeners deeper into your offerings, starting from episode one.

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https://pathway.kpcreativemedia.com

Foreign hello and welcome to Podcasting for Spiritual Women.

I'm Kim Parkinson and today we're actually going to be talking about ads within your podcast.

Whether that, that is sponsored ads, dynamically internal, whatever it is.

But first, I actually wanted to kind of let you listen to an ad as I'm going to be popping it in.

So this is how I would do an ad and I'm gonna just dive right in and gonna show you or have you listen to this one.

And this is for a program that I'm offering.

Once you listen to the episode, this'll all make sense.

But this is just one way you could do it is just kind of organically add it right into your episode.

So before we dive in, I want to share something exciting and that is my new membership, Podcasters Pathway to Profits.

It is officially open and this is going to be a space for women entrepreneurs to grow their podcast into a client attracting soul aligned business tool.

My mission is to help you amplify your voice, increase your visibility and create consistent income, all without burnout or confusion.

We are talking about finding aligned clients through an aligned podcast, Pathway Journey.

Right, so all of those pieces are all going to be put together inside.

You'll be getting some monthly tips and strategies, group coaching, some live access to myself in office hours, as well as some tools and tutorials and all of those other fun goodies that may be going along with it.

So if there's something that you need help with, I'm here to help.

This is going to be a supportive community of women in the they're all going to be on the same journey as you.

So if you are ready to stop guessing and start growing, I'd love you to walk on up to the podcaster's Pathway to Profits and you can join us@pathway.kpcreativemedia.com or you can go ahead and follow that link in the show notes.

Now let's talk more about ads in this episode.

Onto the show.

We are going to be talking about how to make money from your podcast without turning it into a commercial product break.

That's right.

You know, there are so many times when people are asking, you know, I feel really salesy when I have an ad in my podcast.

So how can we do this right?

How can we do this right?

So here's a question I hear a lot.

How do I monetize my podcast if I don't want to do ads?

And my next question is, do you mean external ads or internal ads?

Or is there a difference for you?

You know There might not be a difference in your mind of how those work, but there is a difference.

And let me kind of just clarify this and see if which one of these might be fitting for you.

So a sponsor ad is an external ad.

So this is once you have reached maybe ten thousand downloads, a hundred thousand downloads, or ten thousand downloads a month or things like that, these are the traditional advertisements.

And you're going to be talking somebody that says this episode is sponsored by XYZ supplemental company, you know, somebody like that and you're promoting another brand, they pay you per download.

It's usually not very much either.

You know, there is a per thousand episode, you know, and it's relatively inexpensive as far as like they could be paying you $18 per thousand downloads you get.

And if you're getting 10,000 downloads, you know, do the math.

It's, I mean it can be a little bit of money, but if it's not, then you, if you're not reaching those numbers, it might not be worth it for you to do that.

It does take time to grow a big enough audience to attract those sponsors too, Right.

So it's often something that may be pulling your energy away from the message that you're delivering.

And so it may not be aligned with you.

It's not wrong.

But when you're starting out and you're speaking on topics that you want to speak on, perhaps a sponsor ad isn't the way to go.

Now if we're talking about internal ads, this is actually, even though it's called internal ads, here it is self promotion.

And this, you can start with episode one and that episode one may be just talking about a newsletter that you want them to join or a call that you want them to do.

You're going to mention your lead magnet, you're going to share a course, your program, maybe your retreat, and maybe you're highlighting your membership or some type of a challenge that you have.

They're already in energetic alignment with your content because you're organically in the episode talking about them.

Your internal ads are often way more profitable than any outside sponsor and they serve you and your business directly.

So let's explore a few ways to monetize using your self promotion internal ads.

Right?

So you can promote your lead magnet.

And this is the most intuitive way to begin.

Mention it in the middle or the end of your episode.

And then here's an example.

Want to go deeper?

Download my free guide ad.

Or maybe you just mention it just briefly in your episode, right?

You just want to get that out there as far as if you want to work with me, I have this and you can start by downloading that today.

It just builds your list and plants those seeds for future paid offers.

Because real estate realistically people are going to buy direct, more than likely direct from the newsletter as opposed to maybe buying direct from the podcast show notes, a lot of times they will get that message and then maybe get some fomo.

They really get to know you through the podcast and then they get the newsletter and they're like oh my gosh.

Oh yes.

I remember her talking about this amazing thing that she had coming up.

But I want to join and there's the link and so they just kind of follow that link right on through.

Right.

You can invite listeners to book a session or strategy call just like mine.

I invite you to a podcast growth clarity call.

It is a free 20 minute Zoom call where I kind of just go over what you have provided and maybe give you some tips and tricks on what you can do to get a little bit more eyes and ears on your podcast.

So it's a little mini audit, say to speak.

It's about 20 minutes long and yes, maybe there is something that I can offer you at the end so that we can work together.

But if not, there's no obligation either.

Right.

So I've offered value and you might be ready for more.

So I mention it on each of my episodes.

It is an invitation and it's not pushy, right?

I hope it's not pushy.

I'm really trying for it not to be pushy.

So if you have also built a course or you are launching something, you may want to structure a series of episodes around your offers theme.

Now this does take a little bit of forethought and knowing what you're going to launch and then you'll just going to let each of those episodes warm them up to your voice and your approach.

And then when you open the doors it'll feel organic and aligned for them to step on through.

And again more often than not, even though you have talked about it several times in your podcast, the idea here is that they are then going to move into your newsletter where then it's an easy click because they that you have already spoken about it and they already know all about it, they're just waiting for that link.

Now you can use a mid roll, just put that right in.

You could add in an ad dynamically in there.

I would suggest a little bit of a jingle, something a little bit of music there just so people know that there's an ad coming, and then just like a simple, simple line.

If you feel called to work together, head to and let's talk very simple, very clear, and make it short.

You don't really want it to be something that is super long, but you can add those in dynamically.

If you're using something like Captivate or Buzzsprout.

Don't believe Libsyn does dynamic ad right now, but who knows?

Maybe in the future.

All right, so your listeners are already trusting you because they're listening to you.

You're right in their head, they're right in their ears.

And week after week, you are sending out your energy and they're soaking it up, and they're soaking in all of your wisdom.

And then when you something to go deeper with you, they're grateful.

They're like, yes, I want to.

I've been waiting for her to invite me to something.

I'm so glad she is, and I'm ready to talk to her.

I really want to meet her, and I really want to say, hey, let's see where this goes.

And the beauty of it.

You stay in control of your message.

You don't have to dilute your voice or compete for airtime with some mattress company or tea brand.

Your podcast become a clear, clean funnel for your business, and it doesn't compromise any of your values, and it doesn't send them anywhere else.

Right.

It sends them right to you, right to your website, right to your offers.

So if you've ever been hesitant to monetize your podcast because ads don't feel good.

I don't like ads.

Just remember, not all ads are created equal.

So you can absolutely grow your income using your voice in a way that's grounded, graceful, and completely your own.

All right, thank you so much.

I am so excited to be bringing you all of these episodes.

If you find that you do need additional support, you can always go to kpcreativemedia.com and click on that button at the top there and book a call to talk to me.

I would love to meet you and would love to help you grow your business and your show, because when your voice flows, your business grows.

See you next time.