A truly thought provoking episode with Carl Reader as we discuss a host of topics affecting driving schools and small businesses. We discuss the importance of actually running your business in a manner that suits you, whether that's being happy as a sole trader or expanding into different areas. We also cover the importance of having a target market and how by trying to talk to everyone, we actually talk to no one.
Carl is a best selling author and we cover his most recent book, Boss it, including why he didn;t narate it himself, despite also having a podcast by the same name.
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