Most owners do good work but never build the one moment that turns a satisfied customer into a raving fan. The Experience Gap is what's left when excellent work isn't paired with a deliberate Turning Point — a moment where the customer shifts from feeling served to feeling seen. In this episode, Alan introduces a Turning Point Catalyst and shows you how to find the moments you're already having by accident, so you can make them happen on purpose.

This week's Small Action: Think back over your last handful of clients. For each, find the moment their energy shifted — when they went from transactional to connected — and write down what you were doing. If you can't find it, that's your gap showing itself. Add it to your Fan Plan — the plan every FanMaker builds, one small action at a time.

Resources mentioned:

- The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/

**Next week — Episode 8, "The Story Gap"** — you've already got raving fans; we'll find the proof that's hidden where no new customer can see it, and move it into the light where the buying decision happens.

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