Seven years and change into my podcasting career, I’ve made an observation about the podcasting craft that is cause for concern. That is a conspicuous absence of artistry in those who publish them.

Far too often a podcast is viewed as a mere marketing tool, a means of making others aware you exist, generating leads to follow up with for your business. This is not an incorrect view of a podcast. It is all that and probably a whole lot more regarding the marketing side of things.

But to view a podcast as only a marketing tool, only a means of generating affiliate revenue, ad revenue, etc. misses the mark.

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