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Pivoting Towards Potential: Discovering Ikigai with Dr. Greg Story
Episode 223rd October 2025 • Ikigai with Jennifer Shinkai • Jennifer Shinkai
00:00:00 00:54:27

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In this episode of Ikigai with Jennifer Shinkai, Jennifer engages in a deep conversation with Dr. Greg Story, discussing a variety of topics from his personal experiences and insights. They delve into Dr. Story's transformative journey from overcoming a challenging childhood and academic setbacks to achieving success in Japan. The conversation also touches on the significance of living an intentional life, the profound impact of near-death experiences, and the importance of adapting to technological advancements like AI. Dr. Story emphasizes generosity, discipline, and the value of helping others in personal and professional growth.

If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. 

In this episode you’ll hear:

  • Dr. Greg Story's mindset shift from fear to potentiality.
  • Insights on how AI can enhance our personal and professional lives.
  • The importance of leading an intentional life and fostering community.
  • The influence of karate in developing discipline and confidence.
  • Greg's transformation from an underconfident student to a PhD holder and leader.
  • Strategies for fostering empathy and understanding in leadership.

About  Greg

Dr. Greg Story is the President of Dale Carnegie Tokyo Training Japan. He holds a Ph.D. in Japanese organisational decision-making and is a 40-year veteran of Japan with broad business leadership experience, having served as Country Head of four organisations in Japan.

He launched a start-up in Nagoya and completed major turnarounds in both Osaka and Tokyo for Austrade. In 2001, he was promoted to Minister Commercial in the Australian Embassy and became the Country Head for Austrade. In 2003, he joined Shinsei’s Retail Bank, a unique mix

of start-up and turnaround, where he managed 550 staff in the Platinum Banking Division—responsible for two-thirds of the bank’s revenue—eventually becoming Joint CEO of the Retail Bank. In 2007, he was appointed Country Head for the National Australia Bank in Japan.

Since 2010, Dr. Story has led Dale Carnegie Tokyo Training Japan as President. He is a Master Trainer, an international award-winning Sales Leader, and the author of eight books including Japan Sales Mastery, Japan Business Mastery, Japan Presentations Mastery, and Japan Leadership Mastery.

Beyond his corporate career, Dr. Story is an Adjunct Professor in the International Business Faculty at Griffith University. He is also a 6th Dan in traditional Shitoryu Karate and applies martial arts philosophies and strategies to leadership and business.


Things mentioned in the episode

Greg doing Unshu in 1987

Interview video with Lance Lee

Dale Carnegie Tokyo Website

Dr. Greg Story’s author page on Amazon

Dr. Greg Story’s podcast page on Apple Podcasts


Connect with Greg

LinkedIn: https://www.linkedin.com/in/gregstory/


Connect with Jennifer

LinkedIn: https://www.linkedin.com/in/jennifershinkai/ 

Facebook: https://www.facebook.com/jennifershinkaicoach 

Website: https://jennifershinkai.com/ 

Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/

Instagram Artist: https://www.instagram.com/jennifershinkai/

YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

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