Stop losing value in logistics!

Partnerships can make all the difference. In this mini episode, co-hosts Jason Rowland and Nick Agnetti welcome special guest and colleague, Amanda Meadows, Head of Partnerships, Asendia USA to explore how smart alliances:

Expand e-commerce reach 🌍

Elevate customer experience 💳

Deliver smarter, comprehensive solutions 📦

Amanda shares pitfalls to avoid and tips for choosing partners that drive mutual growth. A must-listen for businesses looking to optimize operations and unlock real value through partnerships.

Amanda Meadows | LinkedIn

Amanda Meadows is the Director of Partnerships at Asendia USA, where she joined in August 2025 to help expand the company’s strategic partner ecosystem and drive growth with enterprise-level customers.

Based in the Memphis metropolitan area, Amanda works closely with partners to identify opportunities, develop collaborative strategies, and connect large-scale brands with Asendia USA's cross-border e-commerce delivery solutions. Her focus is on building strong relationships that enable partners to succeed while helping enterprise businesses scale their international shipping operations.

Amanda is passionate about creating meaningful partnerships that simplify global commerce and open new opportunities for companies expanding into international markets.

You know, we're a great logistics provider. Yes, we were. We can get, we can deliver the package, we can pick up the package. We are great at that.

So we definitely have to rely on our partnerships to help us, you know, with that end to end shipping solution.

Step into the future with shipping. Smart. Outside the box is where the journey starts. From borders to buyers, we break it down fast. Nick and Jason deliver knowledge that lasts.

Insight, innovation. Wherever your brand goes, we'll guide your growth so your global reach flows. Tune in, lean in. Let's unlock the way.

Go outside the box with the senior usa.

Welcome back to to day two Manifest Las Vegas from Outside the Box with Asendia USA podcast here with my co host Jason Roland.

Welcome back everybody.

And we have a very, very special guest today, Amanda Meadows, head of Partnerships, Asendia usa. Thanks for joining, Amanda.

No, thanks for having me. Excited to be here for day two.

We're very glad to have you.

Yes, it is bright and early here in Las Vegas. There's nobody on the floor. Nice and quiet in the mics. It's a great day.

Yes.

Tell us about yourself and your history and your role with Asendia.

I love it.

I love it.

So I'm super excited. I've been in logistics my whole career.

So graduated college, went straight into working for FedEx, did international sales, left FedEx and started a3PL, started working with the3PL and a startup company and that was, you know, definitely a fun time. I'm sure 3pls can be fun. So anyway, after that left the 3pl industry and went over to Octane.

Been, you know, went there for four years and, and worked with carriers. So worked with Asendia. Um, was super excited to be able to work with the traditional carriers, the non traditional carriers.

So it was a really exciting time. And then came over here and loving it, working on partnerships.

Beautiful. So are you a Saints fan?

I mean, it depends on the players. I'm a players fan.

Are you a Drew Brees fan?

I'm a Drew Brees fan.

Well, he just got inducted into the hall of Fame, so. So that was. I don't know if you saw the video. It was very. I didn't see that Very tender, very touching. Yeah, absolutely. So, okay.

Yeah, go ahead, Jason.

So I guess here at Manifest, right, there's so many of these companies and these booths and everyone has a different part of the industry. Tech companies, AI companies, logistics providers, 3 PLs. No one company can really do everything right.

So you kind of try to be good at what you're good at and then use partnerships to enhance a product to make it as good as it can be right for the final consumer. So in a world where no one company can do it all, how do we leverage those partnerships to put the best product possible on the table?

No, absolutely. That's a great question. As you know, we're a great logistics provider.

Yes.

We can deliver the package, we can pick up the package. We are great at that. So we definitely have to rely on our partnerships to help us with that end to end shipping solution.

So, for example, technology companies being able to be where our customers can access us, they don't have to go outside of their workflow to access us. We want to be in there with, when they go in to list their items on their marketplaces, it pulls from the inventory and it selects the carrier.

We want to be that carrier that they select and be integrated with those partners that can support that.

So being a part of their, their native environment, really.

Yes. Being part of their, their day to day, we want to be where they can access us easily, seamlessly and frictionless.

So you have a vast amount of experience in the, you know, working with partnerships. I do not.

And that's what so, so very interesting to where can you elaborate maybe on the impact that partners have as it relates to customer growth and expansion?

Yeah, absolutely. So it's kind of a multiplier effect. So a lot of these partners, when we go, you know, it's, it's one integration that we have with the partner.

But they have access, you know, sometimes to hundreds of thousands to millions of customers. So we, we can access a customer base that we're not necessarily accessing one to one in a direct relationship.

We can cater to a smaller customer, somebody that may not necessarily come to one of our sales reps directly. They can then access us and have the ability to have a wider variety of carriers, international carriers.

So that's super important to just have access to customers that we typically wouldn't run into day to day.

Yeah, absolutely. That's huge.

Yeah.

Historically, you know, and Jason and I, you know, we haven't, we haven't had, we haven't had an Amanda.

So this is, so this is, this is exceptional for our business in terms of not only lead generation, but solidifying those partnerships, especially with these multi carrier, you know, logistics technologies, integrations and things like that.

Yeah. And it can have such a dramatic impact. Right. On your company's capabilities and offerings.

But so it can, it can do a lot of positive, it can also in a lot of ways do a lot of bad.

Right.

So if you, over your time in the partnership world, what are some ways you've seen partnerships negatively impact a company?

Right.

Are there things that can affect the bottom line or identify that you're in a bad partnership?

No, absolutely. That's a great question. We definitely don't want bad partnerships.

We want a partnership where it's a win, you know, win for win for both, both companies, both brands. So I've seen where, you know, sometimes partnerships will happen and if the customer starts shipping less, you know, you don't want that to happen.

You want, that would be bad. Everybody wins when the customer ships more. So you want to make sure that you select partners where your customer can grow.

And then also you don't want to go into a situation where the partner's not necessarily expanding their product. You know what you want. The reason for partnering with somebody is because the tools, the international tools that they provide to our customer.

So we want to make sure that, you know, we're with a partner that's making sure, hey, regulatory compliance, all that's being followed and the customer's not getting hit with things that are outside their control. So you know, again, you want to make sure everybody's shipping more.

At the end of the day, everybody wins when we're, when we're shipping more and that the customer has a good customer experience with that partner. We want a complete end to end shipping solution for, for our brands that we represent.

So I mean, outside of Asendia, if there's a small company out here who's in our audience, who wants to get started in partnerships, maybe they haven't dipped their toe into that before. What are some things that they can kind of do easily just to get involved or somewhere, you know, a type of that business.

Great question.

No, that's a great question. So, yeah, there's like lots of different, you know, there's women in shipping in the industry where they can go.

And, and is that today, that meeting today?

The, the.

I think so.

Is it okay?

Yeah, I think so.

So, yeah, definitely some of these smaller businesses just, just going and participating in some of the different events like where it may be again, like the women in Business, the women in logistics dipping their toe into that, coming to things like this, walking the floor and seeing just the different companies and brands, and majority of these brands have partnership divisions. So it's an exciting time.

I've noticed that, too.

So, listen, while we're here on video at Manifest, I figured it's probably safe and fair to ask, are there some partners that are here today that haven't been responsive to you that we can maybe call out publicly?

Yeah, let's do that. They would love that. To our millions of viewers. Let's call out.

We do have. We do have millions of viewers, so. Yes, that. That's confirmed as well.

Yeah, absolutely.

Well, who are they? No, I'm just kidding. All right, so everybody, I'll tell you what.

It starts with, it ends with.

We'll fill in the letters. That's fine. Do you have anything else to add, Jason?

No, I'm just.

We're, you know, I know Asendia is much better for having brought you in, and we're very excited to work with you as we go through our endeavors and our expansion of our programs. And we're really excited to have.

Yeah. So.

So for listeners and viewers, not just Manifest people, if you are interested in partnering with Asendia, please contact Amanda and we'll make sure that we list her contact information at, you know, somewhere in the episode, in the notes or something like that. And thank you all for joining outside the box of the Cindy USA podcast, and we'll talk soon.

Thanks, everybody.

Thank you.

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