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Using Inorganic Growth and Bolt On Acquisitions as an Expansion Strategy with Steve Levely [SDI] | #89 SaaS Podcast [ Growth Hacking ]
Episode 892nd March 2021 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:36:26

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Steve is the CEO of Ackroo,  a platform that provides marketing, payment and point-of-sale solutions for merchants of all sizes.  Ackroo’s self-serve, data driven, cloud-based marketing platform helps merchants in-store and online process and manage loyalty, gift card and promotional transactions at the point of sale in order to attract, engage and grow their customers while increasing their revenues and margins.

As the CEO of Ackroo, Steve leads the company’s corporate strategy, where he transitioned into this role after previously serving as the company’s EVP of Sales & Marketing.

Steve brings over 15 years of successful sales leadership and business development experience from various small and large organizations.

Prior to joining Ackroo, Steve worked for Maritz Canada helping lead their strategic business development division, where he supported their SalesChannel Enablement, Engagement Marketing and Consumer Loyalty go-to market strategies.

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:02 - Intro 
  • 02:16 - Steve’s Background & Transitioning to CEO
  • 05:01 - Strategy, Problem Solving & Product Additions
  • 06:24 - Decision Making Process & Success Measuring on Additions
  • 07:48 - 3 Acquisitions in 2019 (Strategy & Deal Sizes)
  • 12:30 - Biggest Learnings & Failures from Previous Deals
  • 16:38 -  Red Flags and What do Steve Avoids in an Acquisition 
  • 23:02 - Balance Between Organic & Inorganic Growth 
  • 26:20 - Biggest Challenges Steve’s Facing Right Now to Grow Ackroo
  • 27:42 - Advice Steve Would Tell his 25 Year old Self
  • 30:09 - Steve’s Top Resources Instrumental to His Success 
  • 32:44 - What does Success mean To Steve Right Now
  • 34:32 - The Future for Ackroo & Getting in Touch with Steve



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