This episode is all about PR and how small business can make it work for them (without a little black book of contacts!).

Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset.

Episode key takeaways:

• What PR actually means for a small business
• The barriers to small business owners doing their own PR
• How to create a practical plan to get you started to do to get started
• Integrating PR in to your overall marketing strategy
• What makes some small businesses so successful at PR?

INTRODUCING: PIPPA GOULDEN

Pippa Goulden is a small business PR expert with over 15 years working in PR and nearly 2 years editing a successful consumer magazine, so she’s worked on both sides of the media fence. Pippa is on a mission to help small businesses use PR to grow their business, build their brand and drive sales. Pippa has a DIY PR membership and works 1-2-1 with small businesses to give them the knowledge and confidence they need to get the results for themselves.

IMPORTANT LINKS:

WEBSITE: www.theprset.com

INSTAGRAM: @pippa_the.pr.set

Download Pippa's free worksheet to see if you are PR Set: Six Ways To Get Your Business PR Set

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