Finding Your Niche - Success Strategies for Building a Successful Physical Therapy Business - Nick Esemplare - The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

Today I speak with Nick Esemplare, a Physical Therapist who has a desire to help over 100,000 people understand that their body is resilient and it can do anything you ask of it. He knew he wanted to be a physical therapist in high school. As he got older the passion grew more and more. He was a personal trainer for 8 years all throughout college and also competed in bodybuilding for years. Now his practice Achieve Physical Therapy, is located inside a personal training studio and a gym where they specialize in helping powerlifters, bodybuilders and barbell athletes understand their resilient body and promote an ability to continue to train hard while working through injuries.

Nick shares his experience of choosing powerlifters as his niche and how it has changed his business. He has so much knowledge to share. You don’t want to miss this interview!

Be sure to join us at PT Biz Con 2023 – the premier event for physical therapists looking to grow their businesses and reach their full potential. Visit www.PTBizCon.com to learn more and register today.

Tops Covered:

-discovering your niche

-helping people understand their resilience

-promoting peoples ability to continue to train while recovering or going through an injury

TIME STAMPS:

1:00 introduction

2:40 wanting to start a business

9:05 finding a niche

15:45 choosing powerlifting

25:00 what’s working right now

30:10 future goals and creating resilience

35:15 big lessons learned