In a recent episode of Dscoop's "The LINK" interview series, Bettylyn Krafft shared her inspiring journey from a business graduate with no graphics background to becoming the driving force behind the Phoenix Challenge, a transformative program that has placed over 700 people into the printing industry over its 28-year history.

The Phoenix Challenge operates through three distinct programs: curriculum development with equipment installation in schools, a high school skills-based competition and a college challenge involving comprehensive branding projects. High school competitors complete technical tests and press operations, while college participants develop complete branding packages for small businesses or nonprofits.

What makes the Phoenix Challenge so impactful is its self-sustaining cycle of mentorship. Former students now return as judges, mentors and employers, creating a talent pipeline that continues to strengthen the print community. Companies that engage with the organization gain access to motivated, technically trained graduates and also reinforce their connection to the next generation of industry talent.

Bettylyn emphasized the importance of engagement and mentorship during the conversation: "Just engage with each other and find your mentor. Find that person, and it'll happen when you least expect it. But keep understanding what print is about and exploring your career opportunities. The sky's the limit. Just look where your passion is."

Her philosophy is simple yet profound: Learn the process, love the craft and share the knowledge. Through that mindset, the Phoenix Challenge continues to spark curiosity, creativity and commitment.