Almost 6,000 pounds of copper wire falls on a railroad electrician, causing debilitating personal injuries. Defendant Southeastern Pennsylvania Transportation Authority admits liability. The catch? The injuries aren’t clearly visible, and the defense leans into this. How does the plaintiff’s lawyer convey the catastrophic extent of the injuries to the jury and go on to win a $15 million verdict?

In this episode of Just Verdicts, Daniel Purtell, founding partner of McEldrew Purtell, tells host Brendan Lupetin how he did just that, using the defense’s strategy against it to prevail.

Tune in as Brendan and Daniel discuss how to frame the jury’s damages paradigm and reframe the defense’s surveillance video theory. They also share strategies for harnessing the power of focus groups and offer a bonus mini masterclass on building a firm business for maximum growth.

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☑️ Daniel Purtell | LinkedIn

☑️ McEldrew Purtell | LinkedIn | Facebook |X| Instagram

☑️ Brendan Lupetin | LinkedIn

☑️ Lupetin & Unatin, LLC

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Episode Preview

• Daniel’s mini masterclass on turbocharging a personal injury firm’s growth
• How Daniel uses referrals, and just referrals, to grow his firm
• The power of delegating to add value to the practice
• Breaking down the firm’s $15 million win for William Meszaros against the Southeastern Pennsylvania Transportation Authority (SEPTA) 
• How Daniel conveyed the severity of a non-diagnostic injury to carry the day
• Turning around the defense’s attempt to use surveillance videos to show the plaintiff was uninjured by juxtaposing it against all the dead footage conveying that plaintiff was incapacitated 
• Using the “Man in the Black Suit” argument model effectively at closing
• The art of persuading a jury as it considers damages
• Using data studies in settlement positions
• Achieving “phenomenal success” with focus groups

Ready to refer or collaborate on med mal, medical negligence, and catastrophic injury cases? Visit our attorney referral page at PAMedMal.com/Refer. We handle cases in Pennsylvania and across the United States.