As a marketer, you’re not just trying to sell products. You’re trying to sell people on the idea that you care about them. And they want the information—they want to know why their lives are better because of your product.

When people started to see that certain brands were genuine and cared about them, they started flocking back to those brands. It was no longer enough just to sell stuff; now you had to really give something back. 🎯

Today we will talk about the 5 Best Practices of Thought Leadership Marketing! Watch the full video here: https://www.youtube.com/watch?v=Sx_bc62QlRI

How important is authenticity in marketing?

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