What does it really take to build a watch brand that stands out?

In this episode of Bling Talks, Anthony Haddad sits down with Eddie Johnson, founder and designer of Verdure Watches, to talk about originality, custom watch design, entrepreneurship, technology, relationships, and what it takes to build a memorable luxury brand.

Eddie shares the thinking behind Verdure Watches and his approach to creating pieces with their own identity rather than simply following what already exists in the market.

One of the most interesting parts of the conversation is Eddie’s move into personalized, one-of-one watches through the Radour Atelier. The process starts with getting to know the customer—their journey, accomplishments, personality, and story—and using those details as inspiration for a watch created specifically for them.

Anthony and Eddie also discuss the business side of building a watch company, including marketing, networking, AI, future collaborations, and why reputation and relationships can make such a difference in the jewelry industry.

Eddie also shares his interest in bringing the worlds of watches and automobiles together through future collaborations with dealerships, manufacturers, and other luxury brands.

In This Episode

• Building an independent watch brand
• Developing an original design identity
• Creating personalized one-of-one watches
• Turning a customer’s story into part of the design
• Marketing and growing a watch business
• Using AI and technology to streamline business operations
• Why relationships matter in the jewelry industry
• The importance of reputation and integrity
• Building a strong professional network
• Potential collaborations between watches and the automotive world
• Advice for entrepreneurs entering jewelry and luxury goods

Chapters

00:00 — Meet Eddie Johnson of Verdure Watches

04:54 — The Journey of Building a Watch Brand

09:27 — Embracing Technology and AI in Business

13:49 — The Creative Process Behind Watchmaking

18:12 — Business Strategies and Networking

23:47 — Closing Thoughts

About Eddie Johnson

Eddie Johnson is the founder and designer behind Verdure Watches.

In this conversation, Eddie shares his approach to watch design, customization, entrepreneurship, networking, technology, and building relationships within the jewelry and luxury industries.

Verdure Watches:

https://www.verdurewatches.com/

Connect with Eddie on LinkedIn:

https://www.linkedin.com/in/eddie-johnson-0b552911a

About the Host

Anthony Haddad is the host of Bling Talks and founder of JewelryBox.ai. He interviews jewelry leaders, entrepreneurs, innovators, and business builders to uncover the strategies, challenges, and stories shaping the future of jewelry and modern business.

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Learn More:

https://jewelrybox.ai/

Book a Demo:

https://jewelrybox.ai/demo-call

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https://jewelrybox.ai/bling-talks-podcast

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https://jewelrybox.ai/top-10-tools

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