Picture the marketing function of your business like a funnel. At the bottom is the conversion into sales. “But the top of the funnel is really important, and that's where the marketing conversations come in,” explains Laurel Mintz, founder and general partner of Fabric VC and CEO of Elevate My Brand.

Tune in as Laurel shares with host Geoff Cockrell how smart marketing conversations close that gap between the first point of contact and the close of business.

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