Shownotes
Show Notes - The Web3 Gamer - Episode 7: Web3 Gaming Spotlight: Dive into 'Earn Alliance' and the Rise of 'Last Remains
In this episode of The Web3 Gamer, we welcome Coop and Max "0xGuru". Coop is the founder of Earn Alliance & Last Remains, with more than 20 years in game development experience and a long history of successfully leading and launching mobile games.
Max, also known as 0xGuru is a long time leader and creator who has been pioneering web3 gaming since 2020. Having worked with iconic web3 games such as Axie Infinity, he's now teaming up with Coop to build and grow Last Remains.
Join us as we discuss their web3 gaming platform Earn Alliance and their flagship title Last Remains.
Listen in to this insightful conversation and discover the exciting possibilities of Web3 Gaming.
Links to Earn Alliance's Socials:
Links to Last Remains' Socials:
For any inquiries please email theweb3gamer@proton.me
Stay tuned for more episodes exploring the latest in Web3 Gaming. Game on! 🎮
Hello. Hello, friends and gamers on this episode of the Web three gamer, I got to talk with some amazing people at one of my top favorite companies and one of my top favorite games gonna gonna be coming out of here soon. You know, I won't reveal too much but the people I talked to were amazing. And this has been one of my favorite interviews I've done to date the people I talked to were Max and Coop.
Coop is the founder and CEO of Earn Alliance and last Remains and Max also known as Zero X Guru is the head of E sports and growth for Last Remains Earn Alliance is shaping a future where games can positively transform the lives of billions by building communities and tools to inspire and empower gamers to unlock their full potential in web three as the founder of Earn Alliance and last remains coop has more than 20 years experience in game development and a long history of
successfully leading and launching mobile games. Max is a longtime leader and creator who's been pioneering web three games since 2020. Having worked with iconic web three games such as AI infinity. He's now teaming up with coop to build and grow last remains and look guys. It was clear to me in this conversation that these guys are both and have been gamers for such a long time and they're really doing their best to build this amazing ecosystem for gamers and for people who
really want to pioneer and create new worlds, new ways of doing things, want to have that community mindset. I truly believe in this project long term. And I have had nothing but great experiences working with any of these people on previous projects or companies I've worked with in the past, they set the bar and standard in my opinion for how all web three companies should operate in terms of gaming. This was not long enough to talk to them, but, you know, I had to be respectful of
their time and I'm really looking forward to having them on again here soon to discuss it more when the game fully launches. Until then. I really hope you enjoy listening to this conversation as much as I enjoyed having it with Max and Coop. Truly two amazing people in the web three gaming space. My name is Matthew and this is the web three gamer.
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This repellent is a must have for any dedicated gamer. Plus for our eco conscious listeners, you'll be glad to know it's 100% organic zombie gone when you're playing for. Keeps, keep the zombies away. Hello? Hello, friends and gamers. I am Matthew Simone the Web through Gamer. I am here with Max and Coop from Earn Alliance. How are you guys doing today?
Doing good over here based in Hong Kong? Just waking up. Thank you for letting me get my coffee. Appreciate it.
Yeah, things are good over here too. I'm on literally the opposite side of the world from coop. So I'm in Canada on the far west coast. It is literally the evening for me right now, but things are great. I'm happy to be here.
That's cool. I'm in North America on the East Coast. So we're all from different places right now, but it is also the evening for me. So no complaints. I'm a night owl myself but thanks for taking the time to chat with me. I'm really looking forward to delving in for my and your fans alike about ERN Alliance and about your flagship game.
If I can call it that last remains. But honestly, if you all wanna give us a background on what earn alliance is and how you built it and its history and background. I'd love to hear it for our listeners.
Yeah. Sure. So we were born out of the ax infinity era of guilds. So it all started with a glass of wine Googling a bit on, on Reddit and finding out about how you can buy a infinity assets and get people to yield S LP. And within 24 hours, we posted a form, got a bunch of people to apply in the morning, 800 applications. I was like, whoa, this is insane.
And then we got a bunch of people to join the guild. The next thing you know, we 350 people farming in a, it was a pretty awesome humbling experience how we killed it in 2021. And then we all know where that's at today. If, if you are deep in the free space, we don't have to get into the dirty details and the good details of where is going. So in terms of where we went from there is that we were building tools.
So I, I'm an engineer, first turned product, turned entrepreneur over the years. And we were building tools to manage our assets and a infinity. So you can imagine understanding the performance of know which axis is actually the meta, is it performing well? Which players are using it. Well. Are they doing it like pretty good compared to everybody else on the Blockchain?
So you can actually compare the top 100 people with your people and your guild and see like where they're at in terms of performance. So we made all these awesome tools and then a infinity kind of went downhill at the time. And we needed to figure out what could we do for the web three industry, web three game industry in particular. And that's where we decided, let's take a step back and create earn alliance and earn alliance is a community platform that aggregates anything and
everything. Web three. So instead of a game needing to post and join us as a partner, we have a community and team that goes out and curates content for all web three games. We have found 2800 games in the industry so far. I believe that's all there is. Of course, there's more coming every day, but it's gonna be, we're gonna look back at this post and be like wow, 2800, this is bleeding edge beginning.
And we create content. We focus on what the game has to offer versus what is the floor price, what are the NFTS available and all the other stuff, we aggregate, tweets, discord announcement, Twitter Spaces. We have our own launch pad for NFTS and soon we'll be aggregating web free markets.
Yeah, I mean, you really ear earn alliance from just my brief workings with you has really been this all encompassing marketplace to say the least really but more so this all encompassing I feel like somebody could come to you and just have like a vague idea of what they want to do. And you're like, we pretty much got you covered from start to end of people to advise you people to help do the development people to help you create your NFT.
I mean, it literally feels like there's almost nothing y'all can't do or aren't trying to do with your platform as well as host the games and obviously get people interested in wanting to play.
Yeah, I mean, that's where we're at right now. I feel like the whole industry is in this learning phase that we all need to help each other. We need to share, you know, game industry experience from tech experience, whatever it takes to, to essentially get us to the next level. And most importantly, web three enthusiasts need to be able to find these games that are honestly hidden under rocks, right?
It's just recently that Google Play allowed NFT games and A and Apple stores just starting to let them in, but it's still pretty restricted. So again, it's pretty hard to find these cool things out there and hopefully earn Alliance can make it easier.
Yeah. And is that something that you think down the line you would like to consider as almost having your own, you know, maybe when it's allowable personalized app, like as a way for people to integrate with your platform or is it more so you're kind of just trying to be the hosting space and letting other people have their own individual apps rather and not working towards having your own hosted app platform space.
Yeah, I look at it as well, first of all, we have an app that just came out but we don't advertise it. It's still like we like to release things really early and raw. So we give it to our community first. Of course, it's open and transparent. Everybody can go download it right now on the app stores. But you'll see it's far behind, you know, the features and functionality that the web app has.
but that's gonna change very soon. So yeah, app wise is the path and how I look at us is that when people say, well, what are you gonna do against Hyper play, what are you gonna do against Magic Heat and all these places? And I really look at us as the aggregator of aggregators. Like we're gonna be sitting at the top and we're gonna be pushing users and discover ability to anybody and everybody in the space and we don't want to be the place where people have to be.
because it is gonna, everybody has an offering. Everybody has a value that they can have in this space. So we don't want to kind of take away from that. So we really look at ourselves as a companion for your web three journey. I can imagine people doing tournament style stuff on their phone and like registering through our app while playing on their PC or,
you know, then they click the play and it goes to the app in your, in your phone. So we're always just gonna be kind of a companion to, to both games and then other platforms.
Well, and arguably that, that is the move to make because realistically even in traditional gaming, it's almost like every platform or every sort of service compliments one another. And nobody, you could argue, they're all trying to compete obviously for market space. But I mean, Discord knows it's a companion app yet everybody loves to use it and everyone loves to take advantage of it.
But by no means are they trying to take over the market in any way? They're not opposed to the people using other ways of chatting or hosting? It's just they know their market well enough and they know that people use it while doing other things. whether it's on their phone or on their desktop or, I mean, gosh, I remember when Discord first came out and it was if you weren't a PC gamer, like nobody knew what it was and nobody played on it and it was still, like, very new and raw then.
And it's just really funny how you'll meet people who don't play PC games who just use Discord to chat with their friends as opposed to, like, having a text group or like whatsapp or something. So, it's funny how it's become this, like you've said, you're, you've, you've made it this companion app or this, this parallel app in Tan with your interest or what you're doing that can even far exceed outside the Ven diagram.
Yeah. Yeah, that's exactly it. Discord is a great, great analogy. And I remember when it first came out, I'm not sure how, how old everybody is in the room, but I remember thinking, oh, it's just another ventrillo. It's another team speak. And then it's amazing how something free could really change everything, right? And just like free to play games, you know, everybody's like, wow, how do you get to make money? And the next thing, you know, people are all doing free to play.
I remember those days, by the way, I, I actually used a lot of before Discord came out when Discord first came out. I'm like, what is this? Like? I'm still a little jaded and then I got into it. I'm like, all right, I'm totally hooked. This is dope.
Cancel my ventrillo or?
Well, yeah. And it's hard too because when something first comes out, I think anybody has a healthy dose of skepticism being like, oh, what's different? Like, I, I just thought I was like, oh, Discord's just, like you said, like, was like, it's just another server hosting app. It's just another, like, messaging app. I was like, it's not really like, what's gonna draw people to want to use this over that.
And, I probably didn't use it for, like, six months to a year till I had more and more friends using it. And then when I got and was using it with people, I was like, oh, this is way better in a lot of ways. And I was like, oh, I get it now. So it is funny how sometimes you need that, like, not mass adoption, but you need a couple other people to just be like, no, give it a try.
Like we're all using it. It's pretty great versus maybe on your own. It's not something you would fully venture into because you're like, I don't know, like, it just doesn't seem that different from what I'm already doing. It's almost like the old man approach and like, I'm not an old man, I'm, I'm literally only 30 but you're just like, if it, if it ain't broke, don't fix it.
So like, why go to the new thing and sometimes you don't realize the the things you're missing out on rather until you go and use it. Well, I mean, if there's anything else y'all want to say about earn alliance I'm all ears but I feel like you've given us a great background on what it is and what y'all stand for and what you're trying to do with it.
Yeah, I think there's not much to add. I think the, the only thing I can share is just the care package and our airdrops are coming out in the next I'd say, starting in September and the whole ethos around it is to refer gamers into the web three game space because if we're all gonna be realistic here, I believe there's more Web three enthusiasts, NFT holders, PFP traders in this space than there are gamers even though deep down, I believe everybody is a gamer who has touched, you know,
poker or monopoly or, you know, whatever go fish, like we've all touched a game in some way, shape or form. But actually bringing the gamers and referring them that have Steam accounts, right? Accounts and games on their phone is gonna be pretty big. And that's what we're gonna be doing is helping incentivize people to refer gamers into the space. So that's what's coming up next for us.
Awesome. Well, that's gonna be great. I'm looking forward to it. So then, I mean, I know we kind of briefly touched earlier for both of y'all like a little bit, a little bit of background. But I mean, if you want to delve deep, like you want to tell your origin story. I mean, I think everybody loves hearing origin stories.
Like, really, like, where are you originally from? Like, what was your background that got you to where you are today? And like, how did you even get involved in this project? Were, were you even before any of this? Like a crypto fan? Were you a Web Three fan? Were you an NFT fan? Curious to hear from both of y'all?
Take it away coop. I'll go afterwards because I think it's funny how my story actually blends into why you and I are even working together so you can start it off and then I'll, I'll jump on top of it.
Sure. Sure. So my story is pretty quick. Yes, started when I was nine years old. Modern Starcraft Maps and that's where I learned how the script. And next thing, you know, I was scripting maps more than I was playing Starcraft. Then it evolved into modern mmrrpgs and creating private servers and that's where I joined Irc community as well before any of those, you know, voice chat rooms really existed.
And started learning Java from people who were doing their master's degrees online in Poland. They were teaching me how to, you know, program when I was 14 years old. So that really just got me a boots like I guess a head start in my both career and passion because I was able to find and get addicted to engineering and software engineering at a young age and started making my own games because we had awesome things like unity.
There's the torque engine that was out at the time and then Unreal, you know, had their $500,000 license that nobody was touching other than the big studios. But that's where I started. And throughout time, the private server, I started making money and that's where I became an entrepreneur and hiring people and then evolved into making my own game studios.
So fast forward to today, I've done five different game studios. And then one startup past startup, which was like a for Cotti for you nerds out there. But long story short, we made it easier to ship code for engineers into the cloud. Two companies got acquired one the poker stars. So we had the second largest real money casino called Jungle Games in India.
So I spent a lot of time in India, which was amazing. And then Kintu hub that platform as a service got sold to Square Cash App. So now we're doing our alliance and we're mixing my love for community and actually building games with last remains. So we'll talk a bit more about last remains later.
Yeah. Mine, not nearly as fantastic. Obviously, I haven't had any huge acquisitions to a company as big as poker stars, but my background is very business centric. So before I got into Web three, I was actually running my own consulting firm. And one of the reasons why I even started doing anything in Web three is because I identified Blockchain as an emerging market that I really wanted to get my hands in before everyone else.
So, like anybody who wants to try and get into a market, I started following every bit of information I could, this was like early 2020. And one of those pieces of information led me to a game. I think everybody in this space knows at this point in time and that's ai infinity. So I started playing AI back when we had like anywhere from 5 to 10-K people playing the game.
gas fees were absolutely atrocious. I didn't think the game would ever survive if you had to pay hundreds of dollars to do everything multiple times. But I don't know, a part of me really loved it and my background, I mean, I've been a gamer my whole life and I actually used to play competitive Call of Duty back when I was quite young. And then I actually moved that into playing professional League of Legends.
So I played in the CS L League out here in Western North America and it was a lot of fun. I played for about three years, incredibly difficult, could never take it to the professional level. That some of these people do. So, at a certain point in time, I decided to
