Learn about the new approach to consumer engagement that focuses on unlocking moments in motion. Paul Wright, Jackie Lyons, and Steve Mader discuss how brands can engage consumers through dynamic and emotional narratives. This session explores strategies for capturing consumer attention and delivering impactful messages that resonate with audiences on a deeper level.

Speakers:

• Paul Wright, Head of Uber Advertising UK, Uber
• Jackie Lyons, Chief Planning Officer, Havas
• Steve Mader, OMG Managing Director, Transact EMEA

Take Aways:

1. New strategies for consumer engagement.
2. Capturing attention through dynamic narratives.
3. Delivering impactful messages to audiences.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2025 Advertising Week Europe