Artwork for podcast Bookey App 30 mins Book Summaries Knowledge Notes and More
The Innovators Solution Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor
30th June 2021 • Bookey App 30 mins Book Summaries Knowledge Notes and More • Bookey APP
00:00:00 00:17:00

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The book will be our guide to understanding innovation. The author introduces the theory of disruptive innovation, which refers to the phenomena of new market entrants producing products that are simpler, cheaper, and more convenient than traditional ones, and selling these products to new or less-demanding customer bases. According to the authors, this is the best method for start-ups to surpass industry giants.

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