If there’s one thing business owners can agree on, it’s that we could all use a little more time in our days. You’re probably looking for ways to automate workflow and save time and money.

Here at The Mentee Podcast, we know business owners wear many hats. Automation can help your business and give you back some precious minutes (or hours!) each day. In this episode, John Klingelhoets and I talk about robotic marketing and how it could help you obtain, farm, and convert leads.

Here are some power takeaways from today’s conversation:

• Gather reliable data and leads.
• Follow your investment criteria carefully.
• Figure out how to try out a business idea.
• Make small pivots.
• Create and evolve your lists.

Episode Highlights:

[11:32] How to Find More Deals

Build your own lists to find more deals. You can access public datasets, comb through them, and narrow them down according to your niche.

[14:13] Property Management

Get information from the current owner. Factor in the property management. Then try looking at the actual dollars and considering the debt coverage ratio as well.

[21:10] From Handwritten to Automation 

They tried to replicate what they were doing manually through automation. What’s important is to get people to open the envelopes. If you have a business idea, figure out a way to try it. You can see business success in small pivots.

[26:06] Writing Your Letter 

A typewritten letter is recommended. Here are some guidelines:

• Use fonts that aren’t too small or too big.
• Keep it short.
• Start with an introduction, the purpose of the letter, then a call to action.
• Make it feel personal.

[29:26] Farming Your Leads

Make sure your data is solid. Aim for 1000 to 1500 leads. Send mail at least every month. Keep evolving and mailing your list. And then look at the collective response rate in the long term. You can expect around a 1 to 2% response rate on your lists.

Notable Quotes:

[13:36] “We really just dove deep into the data and tried to just look at it in different ways. And the original source data, look at it in a little bit different ways that other people might not be.”

[18:21] “If you’re going to have to get financing on it, you want to make sure that you’re going to smoothly go through that process and not have something that’s just teetering on the edge.”

[22:50] “What we did is we tried to really take the process we were doing manually and replicate it in a way that we could do it faster for ourselves.”

[41:25] “If you do send normal direct mail, you’re gonna get a horrible response rate. And what we found with robotic marketing is that when you send out a quality mail piece, you’re getting at a minimum of about a 1% response rate at an absolute minimum.”

Resources Mentioned:

John Klingelhoets: Instagram and Email

Robot Ink Marketing: Website and Instagram