Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.

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0:00 Intro

0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales

1:59 Running email generation campaigns

5:09 Lead generation campaign format example

6:09 Ad budget structure

10:04 Creative tips for Black Friday and Cyber Monday

13:10 Strategies for evergreen ads

17:03 Additional sales tactics for Black Friday and Cyber Monday

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