What's the most important to your customers and clients?

My guest Greg Kihlstrom is an expert on applying agile principles to things like customer experience and we have a great chat about why we should all consider customer experience and also a good chat about which professional assets make the biggest difference to your industry status and clout?

In this episode:

• Bootstrapping a business
• How introverts can build success
• Why customer experience matters
• Becoming a known brand
• Why start a podcast?
• Leveraging your online content

and more.

Greg's book recommendations are The Hard Thing About Hard Things by Ben Horowitz, Drive by Daniel Pink and The Goal by Eliyahu Goldratt.

Greg's latest book is called Meaningful Measurement of the Customer Experience and is available to buy now. Greg's podcast is called The Agile World and if you'd like to connect with him, he's on LinkedIn and happy to hear from you: https://www.linkedin.com/in/gregkihlstrom/

Remember to check out our sponsors BrandFace by visiting LearnAboutBrandFace.com

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