Shownotes
Dive into the world of marketing and why it's essential for business owners to get it right.
With a focus on Business to business marketing, Tony and Phil explore the "3 M's" of marketing and why starting with the "who" is key.
Tony talks duck shooting season and how it relates to choosing the right approach in marketing.
Learn how B2B marketing can lead to fast and sustainable revenue growth, a busy team, and a high return on investment.
Phil breaks down the economics of B2B marketing and why targeting businesses can lead to higher lifetime value and repeat purchases.
He also explains the ease of marketing to B2B clients, as you can create a list and directly target decision-makers.
While some business owners may have a limiting belief that they'll only work with people they know, Phil offers tips on how to get to know potential B2B clients in a structured way.
Let’s get into it…
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
- A new work type to check out
- A method for creating sustainable growth
- Understanding of B2B marketing
LINKS MENTIONED IN THIS EPISODE:
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